Name

Pet Industry

Legal name

El Editor S.A.S

Website

https://petindustry.co

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Colombia

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Digital and Print Advertising: The company generates revenue through advertising placements in its digital and print magazine, featuring brand sponsorships, promotional content, and banner advertisements targeting pet industry professionals.
2. Event Sponsorships and Awards: Revenue is generated through sponsorship packages for organized events including Premios Pet Industry Credelio, TechVet VetWork, and other industry conferences where brands pay for visibility and participation.
3. Webinar and Educational Programs: Pet Industry Academy conducts webinars and educational sessions with industry partners like Nestlé Purina, Heel Vet, and TrueBlue, generating revenue through educational program partnerships and brand collaborations.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Pet Industry is a B2B media platform serving Colombia's companion animal sector through a print and digital magazine (Revista Pet Industry), the Pet Industry Academy educational webinar program, annual industry awards (Premios Pet Industry Credelio), and a podcast (Pet Industry Al Aire). Its editorial coverage spans veterinary medicine, business management, pet retail, grooming, products, events, breeders, and industry leadership for veterinarians, shop owners, groomers, breeders, and pet industry executives.

Product overview

Pet Industry is a specialized media company serving Colombia's pet companion industry. The company operates as a multi-platform media organization offering a print and digital magazine (Revista Pet Industry), educational content through Pet Industry Academy (webinars and academic sessions), industry awards (Premios Pet Industry Credelio), and a podcast channel (Pet Industry Al Aire). Content spans categories including veterinary medicine, business management, retail/stores, grooming, events, products and services, equity/leadership, and breeders. The portfolio also includes special publications like Proyecciones Pet Industry and the TOP 100 industry ranking report.

Differentiator

Problem solved

Functional benefit

Products and services

• Revista Pet Industry (Print and Digital Edition) Specialized trade magazine for Colombia's pet companion industry, published in both print and digital formats, covering veterinary medicine, management, retail, grooming, events, products, and industry leadership. Targeted at veterinarians, clinic managers, pet shop owners, groomers, breeders, and pet industry executives.
• Pet Industry Academy Educational initiative offering webinars, academic sessions, and professional development content for veterinarians and pet industry professionals, with partners such as Nestlé Purina delivering specialized training on topics including arthritis, nutrition, and clinical practices.
• Premios Pet Industry Credelio Annual industry awards recognizing excellence among companies, professionals, veterinary clinics, grooming salons, pet shops, kennels, and other actors in Colombia's pet companion industry. Includes a public voting component and is sponsored by Elanco/Credelio.
• Pet Industry Al Aire Podcast channel featuring interviews with industry leaders, on-location event coverage (including VEPA Colombia congress), and discussions on trends and innovations in the Colombian pet companion sector.
• Proyecciones Pet Industry Annual special edition publication focused on industry projections, strategic analysis, and business management guidance for the Colombian pet companion industry.
• TOP 100 Ranking Annual ranking report listing the top 100 companies in Colombia's pet companion industry based on financial statement data analysis.

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• Nestlé PurinacoreStrategic or Co-development Partner · 1 July 2026Pet Industry Academy, together with Nestlé Purina experts, conducts educational webinars on topics like knee arthritis in dogs and cats. Nestlé Purina provides nutritional expertise and product knowledge for the educational content delivered through Pet Industry's platform.
• Heel VetcoreStrategic or Co-development Partner · 1 July 2026Heel Vet organizes NEEFROFORUM 2026, an academic tour covering nephro-urology topics in Cali, Bogotá, and Barranquilla, conducted exclusively for veterinarians. Pet Industry provides media coverage and promotion for the educational event.
• VEPA ColombiacoreStrategic or Co-development Partner · 1 July 2026VEPA Colombia organizes the National Congress of Veterinary Medicine where Pet Industry conducts interviews and provides coverage. Pet Industry Al Aire podcast recorded at VEPA Colombia events featuring industry leaders and product presentations.
• Elanco (Credelio)flagshipGTM or Marketing Partner · 1 June 2026Elanco sponsors the Premios Pet Industry Credelio 2026, the annual industry awards recognizing excellence in Colombia's companion animal sector. Credelio Multiverso de Protección is featured as a key brand partnership.
• TechVet VetWork 2026minorGTM or Marketing Partner · 1 June 2026TechVet VetWork 2026 is an event combining technology, innovation, and business for veterinary medicine transformation. Pet Industry provides media partnership and promotional support for the event.
• TrueBluecoreStrategic or Co-development Partner · 1 May 2026Pet Industry Academy by TrueBlue conducts training sessions on functional foods and microbiota in dogs and cats. TrueBlue partners with Pet Industry to deliver specialized nutritional education to veterinary professionals.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pet Age: Long-running US B2B trade publication for pet retailers, with a similar mix of magazine, digital, awards, and event content targeting pet industry professionals — closely comparable in business model and audience.
• Pet Product News (PNA)': US B2B pet retail trade media covering product news, store management, and industry trends through print, digital, and events; operates a comparable content and sponsorship model aimed at pet retailers and brand advertisers.
• GlobalPETS': International B2B trade media covering the global pet industry through a magazine, website, and events focused on pet retail and brand marketing — directly comparable in audience (pet industry professionals) and advertising/sponsorship revenue model.
• Pets International': International pet industry trade publication serving pet product manufacturers, distributors, and retailers across multiple regions; comparable as a multi-channel B2B media brand serving the same professional audience as Pet Industry.
• Pet Business (US)': US B2B pet retail trade magazine and digital platform serving independent pet retailers, groomers, and distributors, with a comparable mix of magazine, digital content, and industry awards.
• Pet Food Industry (WATT Global Media)': Specialized B2B media brand covering the global pet food manufacturing and ingredient sector, monetized via advertising, sponsored content, and industry events — directly comparable editorial-to-advertising flywheel in the pet vertical.

Broad incumbents

• WATT Global Media': Established B2B media company operating multiple animal-feed and pet-food trade publications, events, and data products; comparable as a scaled incumbent in the pet/animal nutrition trade media space.

Regional players

• Brazil Pet News / Pet Brasil': Leading Brazilian pet industry trade media and association communication channels covering Latin America's largest pet market; directly comparable as a regional B2B pet industry media brand and potential competitive benchmark if Pet Industry expands beyond Colombia.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/petindustry

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pet Industry