StepSetGo
- Company typePrivate
- Founded2018
- HeadquartersMumbai, India
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
StepSetGo firmographics
Firmographics- Name
- StepSetGo
- Website
- https://stepsetgo.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
StepSetGo industry classification
Industry- Product category
- Consumer Fitness Mobile Application
- NAICS
- Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- HIIT & Circuit Bootcamps (HSADABAA)
Keywords
Where StepSetGo is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
StepSetGo business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
StepSetGo product offering
Product offeringCore offering
StepSetGo is a consumer mobile application that tracks users' daily steps and converts physical activity into a gamified fitness experience with challenges and a rewards-based engagement system. The app is aimed at fitness enthusiasts in India who want motivation, habit formation, and engagement through step-based challenges rather than traditional gym or training programs.
Differentiator
Problem solved
Functional benefit
Products and services
- StepSetGo Fitness App Mobile application that tracks users' daily steps and delivers a gamified fitness experience through challenges and a step-based rewards mechanism, aimed at Indian fitness enthusiasts who want motivation and habit formation support.
Companies that use StepSetGo
Customer profileSegments1 record
Ideal customer profiles1 record
StepSetGo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
StepSetGo partnerships and signals
Strategic signalScale indicators1 record
StepSetGo competitors and assessment
Company assessmentDirect peers
- Cult.fit: Cult.fit is an India-based fitness and wellness platform offering workouts, trainer-led online classes, and habit-tracking. It directly competes with StepSetGo for the same Indian fitness enthusiast persona, though it leans more into physical/digital hybrid classes.
- Cure.fit (now cult.fit): Listed once for completeness; functionally the same entity as Cult.fit, India-based direct competitor combining fitness tracking, online coaching, and habit-formation challenges.
- Fittr: Fittr is an Indian fitness community and training platform with app-based habit and step tracking. It targets the same fitness enthusiast persona as StepSetGo with community-driven engagement.
- GOQii: GOQii is an Indian preventive-health platform pairing a fitness band with a coaching app and brand-paid rewards ecosystem. Its step-count-to-rewards model closely mirrors StepSetGo's gamified value proposition in the same Indian market.
- HealthifyMe: HealthifyMe is a leading Indian health and fitness app combining AI-driven nutrition tracking with workouts and coach subscriptions. It competes with StepSetGo for the same Indian consumer mindshare around daily step/calorie tracking and habit formation.
Broad incumbents
- Strava: Strava is the dominant global activity-tracking social app for runners and cyclists. It serves the same step/activity-tracking need as StepSetGo, with deeper social and segment features, but targets a more sports-athletic user.
- Fitbit: Fitbit (now part of Google) is a pioneer of consumer step-tracking hardware and software. Its long-standing brand and rewards ecosystem present direct functional overlap with StepSetGo's step-tracking and incentives value proposition.
- Apple Fitness+: Apple Fitness+ is Apple's premium subscription workout service with integrated Activity rings. Although India penetration of Apple devices is smaller, it represents the high-end incumbent alternative for step and workout engagement.
- Nike Run Club: Nike Run Club offers guided runs, challenges, and step/activity tracking. It is a broader incumbent in the gamified fitness-tracking category, anchoring brand-funded engagement that smaller players must compete against for user mindshare.
- Google Fit: Google Fit is a free, OS-integrated fitness and step tracker shipped with Android. It competes with StepSetGo's core activity-tracking function and benefits from default distribution on Indian Android devices.
Market position
Customer concentration
StepSetGo social profiles
Digital presenceStepSetGo financial estimates
Financial estimateRevenue estimate
Valuation estimate
StepSetGo leadership team
Management profileNumber of profiles
Profiles4 records
StepSetGo funding detail
Funding detailFunding overview
Funding rounds2 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
StepSetGo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about StepSetGo
What does StepSetGo do?
StepSetGo is a consumer mobile application that tracks users' daily steps and converts physical activity into a gamified fitness experience with challenges and a rewards-based engagement system. The app is aimed at fitness enthusiasts in India who want motivation, habit formation, and engagement through step-based challenges rather than traditional gym or training programs.
Is StepSetGo a public or private company?
StepSetGo is a private company. It is classified as venture growth investor backed and is currently operating.
When was StepSetGo founded?
StepSetGo was founded in 2018. It employs 11 to 50 people.
Where is StepSetGo based?
StepSetGo is headquartered in Mumbai, India, in the Asia region.
Who are StepSetGo's main competitors?
Direct peers on record are Cult.fit, Cure.fit (now cult.fit), Fittr, GOQii and HealthifyMe. Broad incumbents are Strava, Fitbit, Apple Fitness+, Nike Run Club and Google Fit.
Does StepSetGo have an API?
No public API is recorded for StepSetGo.
What industry is StepSetGo in?
StepSetGo's product category is Consumer Fitness Mobile Application. Its primary akta.pro industry code is HSADABAA, HIIT & Circuit Bootcamps. Its NAICS code is 71394 and its SIC code is 7900.