What GOQii does

GOQii is an AI-driven digital health and preventive care platform founded in 2013/2014 by Vishal Gondal (former Indiagames/Disney executive) and headquartered in Mumbai with regional headquarters in Iselin, NJ (US) and Hove (UK). The platform combines a proprietary wearable fitness band (GOQii Tracker), a mobile application on iOS and Android that integrates with Apple HealthKit and Google Health Connect, AI-driven personalized coaching, behavioral gamification (GOQii Arena, Karma, Universal Health Token), and an Intelligent Healthstack including an encrypted Health Locker for medical records. Its most advanced offering, GOQii Sanjeevini powered by A.L.I.V.E. OS, layers predictive genomics, cfDNA and methylation bio-signals, AI-powered health twin avatars, Edge-AI sentient wearables, behavioral neurocoding, and LLM-driven Quantum Health Routing onto the base platform.

The company operates a primarily subscription-based revenue model, with individual and family subscriptions bundling the wearable plus coaching, and enterprise/B2B contracts for corporate wellness, payer engagement, healthcare provider solutions, pharma/clinical research support, and government public health programs. Marquee enterprise references include NHS Modality Partnership (50+ UK GP practices), Max Bupa and Max Healthcare, Axis Bank, Tata 1mg, and unnamed Fortune 500 employers, alongside partnership-driven consumer distribution via mobile app stores and own e-commerce. Revenue is reportedly modest — FY24 figures of approximately ₹30.1 Cr (~$3.7M USD) with –78.70% net margins — despite cumulative funding of roughly $128M across 16 rounds from NEA, Cheetah Mobile, Mitsui, Sumeru Ventures, Animoca Brands, Galaxy Digital, MegaDelta, Edelweiss, Times Group, and angel investors including Ratan Tata and Vijay Shekhar Sharma. The company is debt-free and is debt-free structure supports continued investment in longevity, blockchain (UHT), metaverse (BharatBox), and genomics (GrafCare) extensions across India, US, UK, and Southeast Asia.

Name

GOQii

Legal name

GOQii Inc.

Website

https://goqii.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

GOQii is an AI-driven digital health platform combining wearables, personalized coaching, behavioral gamification, and a longevity-focused A.L.I.V.E. OS, serving consumers, employers, insurers, providers, pharma, and governments across India, the US, and the UK.

Ownership category

akta.pro rank

Product category

Digital Health Platform

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Connected Medical Devices & Wearables (Sensors, Patches, Implantables) (HLACAPAB)

akta.pro secondary industries

Consumer Health Wearables & Fitness Trackers (Wellness Monitoring) (HLAHACAJ), Wearables & Consumer IoT Integration Platforms (BYOD) (HLACAFAF), Healthcare & Wellness Personalization (HDAAAGAI), Fitness Trackers (CRACAIAB), Fitness Wearables & Training Tech Retail (Heart-Rate Monitors, GPS Watches, Sensors) (CRAMADAH)

Keywords

• Preventive healthcare platform
• Digital therapeutics
• Corporate wellness solutions
• Wearable health devices
• Longevity technology

Headquarters

HQ city

Menlo Park

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Services: GOQii operates primarily on a subscription model where users pay recurring fees for access to the platform, wearable device, personalized coaching, and health tracking features. The subscription includes the GOQii Tracker device bundled with coaching services.
2. Corporate Wellness Solutions: B2B enterprise sales of AI-driven health engagement solutions to Fortune 500 companies and employers, providing employee wellness programs, health dashboards, and engagement tracking.
3. Healthcare Provider & Payer Partnerships: Solutions for health insurers, healthcare providers, and pharma companies including patient engagement, adherence monitoring, and real-world data collection for clinical trials.
4. Government Public Health Programs: Scalable engagement solutions for government public health initiatives, providing population health management and preventive healthcare programs.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

GOQii operates an AI-driven preventive health platform that combines wearable fitness trackers, a mobile app, personalized human coaching, behavioral science, and gamification to drive sustained health behavior change. The platform sells consumer subscriptions bundling a fitness band with adaptive coaching, and sells enterprise solutions to employers, insurers, healthcare providers, pharmaceutical companies, and government public health programs for population health management, chronic disease engagement, and digital therapeutics.

Product overview

GOQii is a comprehensive smart preventive health ecosystem combining a wearable fitness band (GOQii Tracker), a mobile coaching app, AI-driven engagement technology, and an Intelligent Healthstack with Health Locker and lab integrations. The platform operates on a 'Dynamic Motivation' methodology — a proprietary engagement model that personalizes health journeys through AI nudges, adaptive coaching, and gamification. The portfolio includes the core GOQii Platform (wearable + app + coaching), the advanced Sanjeevini Longevity Platform powered by A.L.I.V.E. OS (predictive genomics, AI avatars, Edge-AI wearables, LLM-driven Quantum Health Routing), Universal Health Token (blockchain rewards), GOQii Karma (points and donations), GOQii Arena (social motivation), GOQii Play (video content), GOQii Health Locker (encrypted medical records), the Health Store (marketplace), and specialized solutions for employers, insurers, healthcare providers, pharma, and governments. The platform integrates natively with Apple HealthKit and Google Health Connect, and serves over 5 million users globally across India, the US, and UK markets.

Differentiator

Problem solved

Functional benefit

Brands

• GOQii Sanjeevini: AI-driven longevity and healthspan optimization platform combining genomics, real-time data, and neuroadaptive technology to rejuvenate aging and boost vitality. Semifinalist in XPRIZE Healthspan Challenge.
• GOQii Tracker
• Universal Health Token (UHT)
• A.L.I.V.E. OS

Products and services

• GOQii Platform Complete preventive health platform combining wearable fitness trackers, a mobile app with adaptive coaching, AI-driven nudges, behavioral gamification, and integrations with Apple HealthKit and Google Health Connect. Served as a bundled offering to individual consumers and scaled as enterprise solutions for employers, payers, providers, pharma, and government.
• GOQii Tracker (Wearable Fitness Band) Proprietary wearable fitness band tracking steps, sleep, heart rate, blood oxygen, skin temperature, and HRV. Syncs via Bluetooth with the GOQii app and is typically bundled free with the subscription service. Advanced trackers in the Sanjeevini ecosystem monitor additional vitals for longevity optimization.

Quantifiable outcome

• 34% drop in ER visits and lower claims through GOQii-powered engagement for health insurers
• +5 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability13 records

Feature6 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Modality PartnershipcoreChannel Partner/ Reseller/ DistributorUK healthcare partnership launched in 2017 to manage population health. GOQii services integrated with NHS GP practices for preventative health and remote monitoring programs across 50+ practices.
• Tata 1mgcoreStrategic or Co-development PartnerStrategic partnership for India's leading digital healthcare platform providing e-pharmacy, diagnostics, and online consultations. Integrated into GOQii's health ecosystem.
• XPRIZEcoreStrategic or Co-development PartnerGOQii Sanjeevini selected as semifinalist in XPRIZE Healthspan Challenge ($101M, 7-year competition) for longevity and healthspan optimization technology.
• Max Bupa Health InsurancecoreStrategic or Co-development PartnerExclusive three-way partnership with GOQii and Swiss Re to create integrated health and wellness ecosystem. Special insurance packages for GOQii users who maintain healthy lifestyles.
• Max HealthcarecoreStrategic or Co-development PartnerPartnership to launch GOQii Heart Care focusing on cardiovascular health with ability to connect consumers with cardiac specialists.
• Axis BankminorStrategic or Co-development PartnerLaunched NFC payments on GOQii fitness wearable devices and opened innovation lab for startups collaboration.
• Nura.aicoreTechnology or IntegrationNeural Cloud of Health Intelligence partner providing predictive anomaly detection, behavioral drift modeling, and health lapse prevention.
• Ashoka Biosciences (Trivedi School of Biosciences)coreTechnology or IntegrationResearch partnership for pioneering work in emerging biosciences areas including genomic systems biology and digital phenotyping.
• Koita Centre, IIT BombaycoreTechnology or IntegrationML/DL partnership to forecast healthspan trajectory in real time using machine learning and deep learning stack.
• KhyaalcoreStrategic or Co-development PartnerCommunity and solutions platform dedicated to empowering senior citizens through social engagement, digital literacy, and secure commerce. Integrated into Sanjeevini ecosystem.
• NIMS University JaipurminorStrategic or Co-development PartnerClinical research partnership with leading medical university advancing clinical research, healthcare delivery, and education.
• Universal Health Token (UHT)coreStrategic or Co-development PartnerBlockchain-powered preventive healthcare platform developed by Force of Good Foundation. Fully integrated into GOQii ecosystem with UHT's native token and NFT collections (Pillars of Health). Leverages GOQii's 5M+ user base.
• BharatBoxminorStrategic or Co-development PartnerPartnership to launch metaverse health and wellness platform, extending GOQii's presence into virtual environments.
• Acrannolife GenomicsminorStrategic or Co-development PartnerPartnership to launch GrafCare program combining genomics with GOQii's health engagement platform.
• Decode AgeminorStrategic or Co-development PartnerIndia's pioneer in longevity research offering cutting-edge solutions in genomics, supplements, and diagnostics integrated into Sanjeevini platform.

Scale indicators13 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• HealthifyMe: India-based AI-powered health and fitness coaching platform combining wearables/app with personalized nutrition and coaching. Highly comparable to GOQii in target market (Indian consumers, enterprise wellness), subscription model, and AI-coaching positioning.
• Cult.fit (Cure.fit): India-based integrated fitness and wellness platform offering coaching, wearables data, and group training. Comparable to GOQii as an India-headquartered fitness/wellness subscription platform targeting both consumers and corporate wellness buyers.
• Noom: Subscription-based behavior change coaching platform for weight management and chronic disease prevention. Comparable to GOQii in subscription model, AI-driven personalization, employer/payer channels, and clinical outcome orientation.
• Whoop: Subscription-based fitness wearable (no upfront hardware cost) with strain/recovery/sleep tracking and personalized coaching. Closely comparable to GOQii's hardware-bundled subscription model and coaching-centric value proposition.
• Oura: Subscription smart-ring health wearable with sleep, readiness, and longevity-focused analytics. Comparable to GOQii in hardware-plus-subscription health wearable model and emerging healthspan/ longevity positioning.

Broad incumbents

• Apple (Apple Watch / Apple Health): Dominant consumer wearable platform with Apple Watch hardware, Health app, and HealthKit ecosystem. GOQii integrates with Apple HealthKit for data sync and competes for the same consumer health-tracking mindshare, though Apple is a broader platform incumbent.
• Fitbit (Google): Now owned by Google, Fitbit is a leading consumer fitness wearable brand with health platform integrations and enterprise wellness offerings. Directly comparable to GOQii's tracker-plus-platform model with much larger global scale.
• Garmin: Global leader in fitness and health wearables including smartwatches, GPS watches, and heart-rate monitors. Comparable to GOQii on the wearable hardware side with much deeper sports/fitness positioning and global distribution.

Emerging players

• Welltory: AI-driven stress and energy management app integrating with wearables (Apple Watch, Garmin, Fitbit). Comparable to GOQii's behavioral science and HRV-driven coaching approach but as a pure software/app player without proprietary hardware.
• Lifesum: Subscription-based digital nutrition and health coaching app with meal planning and habit tracking. Comparable to GOQii in subscription coaching model and chronic disease prevention orientation, focused primarily on European/Nordic markets.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/goqiiLife
• YouTubeyoutube.com/user/GOQii
• Facebookfacebook.com/GOQiiLife
• Instagraminstagram.com/goqiilife
• LinkedInlinkedin.com/company/goqii

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds15 records

Investors24 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GOQii