Rollins International

What Rollins International does

Rollins International Pvt. Ltd. is a Thane-headquartered, privately held Indian wellness group that operates three integrated business lines under sub-brands PureFoods, TheWellnessCo., Wellness Devices, Ubody, and the GenePlus joint venture. The company sells allergen-free (gluten-free, lactose-free) food, beverages, vitamins, and supplements under PureFoods, holding exclusive Indian distribution rights for the global Schär brand and importing The Bridge (Italy) and Vinut (Vietnam) products; distribution reaches customers through major e-commerce platforms (Amazon, Flipkart, Paytm, 1mg) and direct channels. The Wellness Co. operates 11 fully company-owned clinics in eight Indian metros (Gurgaon, New Delhi, Mumbai, Bangalore, Hyderabad, Chennai, Ludhiana, Ahmedabad) offering 30+ science-backed therapies, including whole body cryotherapy, red light therapy, hyperbaric oxygen therapy (HBOT), vitamin IV therapy, and cryo-EMS, using USFDA-, CE-, and MFDS-approved technologies. The Wellness Devices arm distributes advanced wellness hardware (LifeCube cryotherapy chambers from Germany, Orion red light panels from Canada, AVACEN heat therapy, CRYO Science devices, EMS training systems) on a B2B basis to clinics and fitness centers, while Ubody runs the company's own EMS training studios.

The group is led by Manjusha Jain as Founder of PureFoods and reportedly remains independently owned, with a ~$7.16M investment from EaseMyTrip.com in September 2024 its only disclosed funding event. Revenue is generated from three streams: retail/e-commerce sales of allergen-free consumer products, pay-per-service clinic therapy revenue, and B2B sale and distribution of high-ticket wellness equipment. The operating model is essentially a vertically integrated Indian wellness platform spanning nutrition, therapy services, and devices, differentiated by exclusive international brand partnerships, multi-jurisdictional regulatory approvals on its therapy menu, and a clinic footprint in India's largest cities. Geographic reach is primarily India, with an early presence indicated in the UAE.

Name

Rollins International

Legal name

Rollins International Pvt. Ltd.

Website

https://rollins.co.in

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Wellness Services and Consumer Health Products

NAICS

All Other Specialty Food Retailers (445298), Food (Health) Supplement Retailers (456191), Drugs and Druggists' Sundries Merchant Wholesalers (42421)

SIC

Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122), Wholesale-Groceries, General Line (5141), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Natural Specialty Food Stores (Gluten-Free, Vegan, Keto, Allergy-Friendly) (CRAHAEAE)

akta.pro secondary industries

Gluten-Free & Allergen-Friendly Bakery Wholesale (AFAIAFAF), Health Food & Supplement Stores (CRAHAEAC)

Keywords

• Allergen-free food products
• Wellness clinic services
• Wellness device distribution
• EMS training equipment
• Genetic diagnostics testing

Headquarters

HQ city

Thane

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Allergen-Free Food Products: Sale of gluten-free, lactose-free, and allergen-free food products, beverages, vitamins, and supplements through retail and e-commerce channels
2. Wellness Clinic Services: Operation of The Wellness Co. wellness clinics offering 30+ therapies including Vitamin IV Therapy, Whole Body Cryotherapy, Red Light Therapy, HBOT, and Cryo EMS across 11 locations
3. Wellness Device Sales and Distribution: Distribution and sale of wellness devices including cryotherapy chambers, hyperbaric oxygen chambers, red light therapy beds, EMS training systems, and other wellness equipment to businesses and individuals

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Rollins International is an Indian wellness company that sells allergen-free (gluten-free, lactose-free) food products, beverages, vitamins, and supplements under the PureFoods brand, operates a chain of 11 company-owned science-backed wellness clinics under TheWellnessCo. offering 30+ therapies, and distributes advanced wellness devices (cryotherapy chambers, EMS systems, red light therapy beds) to other businesses and clinics under the Wellness Devices brand.

Product overview

Rollins International is an Indian diversified wellness, healthcare, and consumer products company operating under a platform-plus-sub-brands architecture. Its portfolio comprises PureFoods (allergen-free foods, drinks, and supplements; exclusive Indian distributor of Schär), TheWellnessCo. (chain of 11 science-backed wellness clinics offering 30+ therapies including cryotherapy, HBOT, IV therapy, and genetic diagnostics), and Wellness Devices (distributor of advanced wellness technology including cryotherapy chambers, EMS systems, and red light therapy equipment). Subsidiary brands include Ubody (EMS training studios) and the GenePlus joint venture (genetic diagnostics and nutrigenomics). The group also manages a global partners program distributing international wellness brands in India.

Differentiator

Problem solved

Functional benefit

Brands

• PureFoods: India's premier brand for gluten-free, lactose-free, and allergen-free foods, drinks, and supplements. Exclusive Indian partner of Schär for gluten-free baked goods.
• TheWellnessCo.
• Wellness Devices
• Ubody

Quantifiable outcome

• Up to 90% reduction in hair fall with Growth Factor Hair Rejuvenation
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered core, strategic and supporting.

• SchärcoreChannel Partner/ Reseller/ DistributorWorld's number one name in gluten-free baked goods. Rollins International's PureFoods is the exclusive partner and sole distributor of Schär products within India, with ongoing collaboration to develop new products specifically for the Indian market.
• LifeCube CryocoreTechnology or IntegrationGerman industry leaders in Whole Body Cryotherapy. LifeCube's cryotherapy chambers are the most technologically advanced in the world, designed in Germany and assembled in India by German technicians.
• Orion RLTcoreTechnology or IntegrationCanada-based company powering TheWellnessCo.'s in-house red light and near infra-red light therapy with fully supported and serviced panels available for sale to end users and businesses.
• GeneOmbiostrategicStrategic or Co-development PartnerPune, India-based company providing cutting-edge molecular diagnostic services with focus on genomics and molecular biology. Strategic joint venture GenePlus with TheWellnessCo. provides genetic testing and nutrigenomics counseling.
• The BridgesupportingChannel Partner/ Reseller/ DistributorFamily company from Vicenza, Northern Italy, founded in 1994. Produces 100% organic drinks, desserts, and cooking creams that are vegan, lactose-free, cholesterol-free, and mostly gluten-free. Partnership brings their milk alternatives to India.
• VinutsupportingChannel Partner/ Reseller/ DistributorVietnamese coconut water brand. Partnership brings highest quality canned coconut water to India with UHT certification ensuring consistent taste.
• VisionbodysupportingTechnology or IntegrationEMS training system provider. Visionbody's Powersuit combined with app-based training programs enables effective electrical muscle stimulation workouts.
• AVACEN MedicalsupportingTechnology or IntegrationFDA Cleared Class II medical device manufacturer. AVACEN products improve local circulation in muscle tissue and have been awarded 5 U.S. and 9 International Patents for their unique apparatus and methods.
• CRYO SciencesupportingTechnology or IntegrationManufacturer of °CRYO Penguin localized cryotherapy device providing safe and effective treatments using sub-zero nitrogen-cooled air for cell rejuvenation and pain management.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Emerging players

• WOW Skin Science: Indian D2C wellness and personal care brand combining internal-use supplements with external-use personal care. Comparable as a multi-vertical Indian wellness brand leveraging e-commerce and marketplace distribution.
• Yoga Bar: India-based natural and high-protein foods brand with growing D2C and modern-trade presence. Comparable to PureFoods as an India-focused health-and-wellness CPG brand building premium category positioning.

Broad incumbents

• Dr. Batra's Healthcare: Large India-wide chain of company-owned clinics offering specialized wellness and homeopathy treatments. Comparable as a multi-city Indian clinic operator in the consumer wellness category, though focused on a different therapy modality.

Direct peers

• HealthKart: India's leading online retailer of health supplements, sports nutrition, and wellness products, selling through its own platform and marketplaces. Comparable to PureFoods' allergen-free supplements and e-commerce distribution model.
• Kaya Limited: Mumbai-headquartered chain of company-owned dermatology and wellness clinics offering advanced skin and aesthetic treatments across India. Closely comparable clinic-services model and Indian consumer base to TheWellnessCo.
• Nature's Basket: Indian premium and specialty food retailer stocking gluten-free, organic, and international wellness brands across physical stores and online. Directly comparable as a specialty allergen-free and natural food distribution channel in India.
• Organic India: Indian wellness brand offering organic, allergen-friendly foods, herbal supplements, and teas with multi-channel India distribution and select international presence. Comparable to PureFoods' allergen-free and natural products positioning.
• VLCC Healthcare: India's largest wellness and beauty services chain operating company-owned centers across the country, with adjacent skincare, slimming, and nutrition product lines. Directly comparable to Rollins as a multi-city company-operated wellness clinic business in India.

Regional players

• Restore Hyper Wellness: US-based franchise network of wellness clinics offering cryotherapy, red light therapy, IV drips, and related modalities. Closely comparable service offering and clinic economics model to TheWellnessCo., but operating in a different geography.

Others

• PlacidWay: Global medical and wellness tourism marketplace connecting international patients with wellness providers. Comparable as an ecosystem enabler for cross-border wellness demand — relevant given EaseMyTrip's earlier interest in Rollins for medical tourism expansion.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/thewellnessco

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rollins International