What Naali does

Naali (legal entity QAMIAB) is a Lyon, France-based manufacturer and direct-to-consumer brand of natural, vegan, and gluten-free saffron-based dietary supplements, founded in 2019-2020 and operating with 1-10 employees under the proprietary "Safranothérapie®" framework. Its product portfolio centers on a flagship Anti-Stress gummy built around 100% red saffron (category 1, ISO 3632, ITQI-certified) combined with B-vitamins, and extends across Magnesium+ powder, Dream sleep gummies, Zen (formerly ZenKids) children's gummies, Collagen, Hair gummies, Éclat hyaluronic acid, Digestion prebiotic, and women's-health SKUs (Menopause, Menstrual Comfort, Light Legs infusion). Core technical differentiators are a patent-pending proprietary saffron extraction method (2% safranal, 3-5% crocine) and a patent-pending low-temperature gummy manufacturing process described as unique in Europe, paired with a sublingual absorption delivery protocol intended to bypass gastric degradation.

Naali monetizes primarily through direct-to-consumer e-commerce at naali.fr (Shopify) using 1-, 2-, and 3-month subscriptions priced with 20-45% discounts versus one-time purchases, supplemented by a pharmacy and retail channel (stated ambition of 6,000 French points of sale by 2025), a Le Club Fidélité loyalty program, and a parrainage referral program. International expansion is executed via a February 2026 MOU with Sothema, Morocco's leading pharmaceutical company, to distribute across Morocco, sub-Saharan Africa, and the Middle East. The company has raised €700,000 from Holnest (Patrick Bertrand's family office) and the Aulas family in July 2023, claims 150,000+ cumulative users, 80,000+ ZenKids boxes sold, and 65,000+ anti-stress gummies sold in a single month, and runs the Naali ACT social-impact initiative supporting family mental-wellness projects.

Name

Naali

Legal name

QAMIAB

Website

https://naali.fr

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Naali is a Lyon, France-based DTC brand manufacturing saffron-based dietary supplements (anti-stress, sleep, magnesium, beauty, women's and children's wellness) sold via its naali.fr e-commerce store, pharmacy distribution across France, and an international partnership with Sothema covering Morocco, sub-Saharan Africa, and the Middle East.

Ownership category

akta.pro rank

Product category

Dietary Supplements

akta.pro primary industry

Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)

Keywords

• Saffron dietary supplements
• Stress relief gummies
• Natural wellness supplements
• Vegan food supplements
• Mental wellness products

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Direct-to-Consumer Product Sales: Naali generates revenue primarily through direct-to-consumer online sales of saffron-based dietary supplements via its e-commerce platform naali.fr. Products include gummies, magnesium powder, collagen, sleep aids, digestive formulas, and beauty supplements. The company offers subscription plans (1-month, 2-month, 3-month) with discounts of 20-45%, creating recurring revenue from subscribers.
2. Pharmacy and Retail Distribution: Revenue is also generated through pharmacy distribution channels across France and internationally. The company plans to expand to 6,000 points of sale by 2025, indicating a B2B2C revenue stream through pharmacy and retail partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Naali manufactures and sells natural, vegan, and gluten-free saffron-based dietary supplements, including gummies, powdered drinks, capsules, and infusions. The company formulates products using proprietary extraction techniques and patent-pending low-temperature gummy manufacturing technology, targeting stress relief, sleep, beauty, women's health, pediatric wellness, and digestive health.

Product overview

Naali is a French dietary supplement company established in 2020, specializing in saffron-based wellness products under the 'Safranothérapie®' approach. The portfolio centers on the Gummies Anti-Stress Safran flagship product for stress relief, complemented by the Magnésium + powdered drink, Dream sleep gummies, Zen children's gummies, and a range of targeted supplements for beauty (collagen, hair, hyaluronic acid), women's health (menopause, menstrual comfort), and digestive wellness. Distribution extends through pharmacy partnerships in France and internationally via the Sothema partnership covering Morocco and Africa. The company also operates Naali ACT, a social initiative supporting family mental wellness projects.

Differentiator

Problem solved

Functional benefit

Brands

• Safranothérapie®: Proprietary saffron therapy approach developed by Naali for wellness products
• Naali ACT

Products and services

• Gummies Anti-Stress Safran Flagship gummy supplement combining saffron (100% red, 2% safranal, 5% crocine) with vitamins B3, B6, B9, and B12 for stress reduction, mood improvement, and sleep enhancement. Features sublingual absorption technology for faster effect. Targeted at adults experiencing chronic stress, anxiety, and mood imbalance.
• Magnésium + Powdered drinkable supplement combining four highly bioavailable forms of magnesium with saffron (Extra-Class, 2% safranal, 5% crocine) and taurine. Targets fatigue reduction, stress relief, muscle relaxation, and sleep quality in active adults and families (ages 6+). Raspberry-grenadine flavor.
• Digestion - Bien-être intestinal Prebiotic drink combining acacia fiber, Chios mastic, hibiscus, and saffron (30mg). Supports gut microbiota balance, digestive comfort, and gut-brain axis wellness. Low FODMAP, vegan, sugar-free formula targeting adults with digestive discomfort and bloating.
• Zen - Gommes au safran (formerly ZenKids) Children's gummy supplement (ages 4+) combining saffron, omega-3 DHA from algae oil, magnesium lactate, and vitamin B6. Designed for ADHD support, emotional balance, concentration improvement, and stress reduction in children. Over 80,000 boxes sold.
• Dream - Gummies Sommeil Sleep support gummies combining plant-based melatonin (from tomato extract, 1.9mg) and saffron (30mg). Cherry-flavored, sugar-free, vegan formula for sleep onset, sleep quality, and relaxation without dependency.
• Collagène Marin Type I et II au Safran Marine collagen supplement (types I and II) combined with saffron. Targets skin anti-aging, beauty benefits, and overall wellness. Hydrolyzed formula for enhanced absorption, priced from 38.61€.
• Gummies Cheveux Gummy supplement clinically tested for hair health, targeting all causes of hair loss with proven results from day 28.
• Éclat - Acide Hyaluronique + Safran Hyaluronic acid supplement combined with saffron for skin radiance, hydration, and beauty benefits.
• Ménopause Supplement designed to reduce menopause symptoms including hot flashes, night sweats, fatigue, mood changes, and support metabolism.
• Confort Prémenstruel et Menstruel au Safran Saffron-based supplement for premenstrual syndrome (PMS) and menstrual discomfort relief, addressing cramps, bloating, mood swings, and pain.
• Infusion Jambes Légères au Safran Draining and relaxing herbal infusion blend combining plants and saffron to relieve heavy legs and water retention, particularly around menstrual cycles.

Quantifiable outcome

• 96% of users report improvement in well-being within 15 days (tested on 200 people over 28 days)
• +6 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• SothemacoreChannel Partner/ Reseller/ Distributor · 3 February 2026At the 2026 Officine Expo in Marrakech, Naali signed a memorandum of understanding with Sothema, Morocco's leading pharmaceutical company founded in 1976, to market Naali's saffron-based dietary supplements across Morocco and internationally via Sothema's distribution network spanning Morocco, sub-Saharan Africa, and the Middle East. The partnership leverages Sothema's industrial capabilities and broad market access to support Naali's international expansion, while providing Sothema with therapeutic diversification into mental health and women's well-being supplements.
• Code To Inspire (CTI)minorOthersNaali partners with Code To Inspire (CTI), the first coding academy for girls in Herat, Afghanistan, founded by Fereshteh Forough in 2015. CTI has provided over 100 students with coding skills, web development, game development, mobile app development, and graphic design training. Naali supports CTI's mission to provide education to girls and women in Afghanistan as part of its social impact commitment. Every Naali order supports this cause.

Scale indicators9 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Forté Pharma: Forté Pharma is a French/Belgian DTC supplement brand focused on slimming, beauty, stress, sleep, and energy — directly overlapping Naali's portfolio categories and French DTC distribution model. Both target the same natural-wellness consumer via subscription and pharmacy channels.
• Vitavea: Vitavea is a French DTC supplement brand with comparable positioning around natural ingredients for stress, sleep, beauty, and digestion — directly competing with Naali in the French online supplement market with similar pricing and subscription models.
• Nutrimea: Nutrimea is a French DTC supplement brand focused on natural and marine-sourced ingredients for wellness, beauty, and stress relief — competing with Naali in the same French e-commerce supplement category with overlapping target customers.
• Arctic Med: Arctic Med is a Norwegian DTC brand specializing in saffron-based supplements for mental wellness, sleep, and stress — a direct product-overlap peer to Naali's flagship saffron positioning, validating saffron as a category-defining active.
• Nutrimea (correction: Laboratoires Yves Ponroy): Laboratoires Yves Ponroy is a French DTC supplement brand offering natural products for stress, vitality, beauty, and digestion — closely mirroring Naali's French-market wellness supplement positioning and pharmacy distribution approach.
• Santarome Bio: Santarome Bio is a French plant-based supplement brand from the Pierre Fabre group, focused on natural phytotherapy products for stress, sleep, and women's wellness — a direct competitor in Naali's core French DTC and pharmacy channels.
• Dynveo: Dynveo is a French premium DTC supplement brand positioned on high-quality, natural-origin ingredients with rigorous sourcing — overlapping with Naali's premium saffron positioning and French e-commerce supplement market.

Broad incumbents

• Arkopharma: Arkopharma is the leading French pharmaceutical-grade plant-based supplements manufacturer with a broad portfolio spanning stress, sleep, women's health, and beauty — overlapping most of Naali's verticals but at much larger scale and through mass-market pharmacy distribution.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/naali01
• Instagraminstagram.com/naali_fr
• Xx.com/_Naali

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Naali