What Vitavea does

Vitavea is a French dietary supplement brand headquartered in Boufféré (Montaigu), Vendée, and operating as part of the diversified HAVEA GROUP conglomerate. It was created in 2020 through the consolidation of three historic French laboratories — Laboratoires Yves Ponroy (founded 1975), Laboratoires Nutrisanté (1992), and Laboratoires Vitarmonyl (1994) — and now commercializes 800+ product references across 12 sub-brand ranges covering women's health (Manhaé), beauty/hair (Nutricap), digestion (Ultra/Ultrabiotic/Ultradigest), immunity (Extrait de Pépins de Pamplemousse), vitality (Force G), vitamins (Vitamines), and organic infusions (BioNutrisanté, BioConseils, Vita'Royal), among others. Products are formulated using natural ingredients (100% policy), marine and vegetarian collagens, high-dose probiotics, and vegetable-based capsules by in-house engineers, pharmacists, and scientists at the company's Vendée laboratory.

The business operates an omnichannel go-to-market split across three brand pillars: Vitavea Santé distributes through pharmacy and parapharmacy channels, Vitavea Bien-être targets large-scale retail (supermarkets/hypermarkets) and e-commerce, and Vitavea Conseils redirects customers to ponroy.com. The company owns primary manufacturing in Montaigu (Vendée), with selective Spanish production for gummies and infusions, and sells through Amazon, e-pharmacy platforms, specialized BIO stores, and international distributor networks across more than 60 countries with wholly-owned subsidiaries in Italy, Canada, and Belgium. Pricing is not publicly disclosed, but the brand positions itself as accessible across budget tiers. No revenue, headcount, or funding data is disclosed; Vitavea is privately held under HAVEA GROUP with Laurent Simon serving as Directeur Général. A packaging redesign introducing amber glass pill bottles and eliminating cardboard outer packaging is scheduled for January 2026.

Name

Vitavea

Legal name

Laboratoires Vitarmonyl

Website

https://vitavea.com

Company type

Private

Founded year

2020

Operating status

Operating

Short description

Vitavea is a French dietary supplement brand, part of HAVEA GROUP, commercializing 800+ products across 12 ranges (slimming, digestion, sleep, women's health, beauty, immunity) via pharmacy, mass retail, e-commerce, and 60+ countries.

Ownership category

akta.pro rank

Product category

Dietary Supplements

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Herbal & Botanical Supplements (CRADAGAD)

akta.pro secondary industries

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE), Women’s Health Supplements (Prenatal, Menopause, Hormonal) (CRADAGAK), Healthy Aging & Cognitive Support Supplements (CRADAGAM), Multivitamins & Daily Packs (CRADAGAC), Menstrual Pain Relief & Period Care Supplements (CRABAIAJ)

Keywords

• Dietary supplements
• Natural health products
• Nutritional supplements
• Herbal wellness products
• Pharmacy supplements

Headquarters

HQ city

Boufféré

HQ country

France

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Dietary Supplement Sales: Vitavea generates revenue through the sale of dietary supplements across multiple product ranges sold through pharmacy, parapharmacy, mass retail, e-commerce, and international channels. With over 800 product references commercialized across multiple sales channels.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Vitavea is a French dietary supplement brand that manufactures and sells over 800 product references across multiple ranges covering health and wellness needs including slimming, digestion, sleep, relaxation, beauty, vitality, women's health, immunity, and detoxification. Products are formulated with 100% natural ingredients, including botanicals, probiotics, vitamins, minerals, and marine and vegetarian collagens, manufactured at a Vendée-based facility in formats such as tablets, capsules, gummies, powders, ampoules, liquids, sachets, and infusions.

Product overview

Vitavea is a dietary supplement brand that operates as a multi-brand portfolio under three main brands: Vitavea Santé (pharmacy-focused), Vitavea Bien-être (mass market), and Vitavea Conseils. The portfolio includes 12 sub-brands/ranges: Vitavea Essentials (value-sized formulas), Manhaé (women's health), BioNutrisanté (organic teas/infusions), Ultra (probiotics and digestive health with Ultrabiotic and Ultradigest sub-lines), Vitamines (multivitamins and supplements), Force G (energy boosters), Vita'Royal (hive-based products), Les Essentiels/Nutrisentiels (pharmacy essentials), Extrait de pépins de pamplemousse (grapefruit seed extract for immunity), BioConseils (organic infusions), and Nutricap (hair care). With approximately 800 products commercialized across multiple sales channels, the company offers supplements in various formats including tablets, capsules, gummies, powders, liquids, and sachets, addressing needs such as beauty, health, slimming, sleep, digestion, detoxification, vitality, and women's health.

Differentiator

Problem solved

Functional benefit

Brands

• Manhaé: A complete range dedicated to women's health supporting well-being at every stage of life.
• BioNutrisanté
• Ultra
• Vitamines
• Force G
• Vita'Royal
• Les Essentiels
• Extrait de pépins de pamplemousse
• BioConseils
• Nutricap
• Vitavea Essentials

Products and services

• Vitavea Santé Dietary supplement brand line distributed through pharmacies and parapharmacies in France, covering natural-ingredient products for women's health, vitamins, minerals, probiotics, immunity, slimming, sleep, and general well-being.
• Vitavea Bien-être Complete range of dietary supplements designed for daily needs of the whole family, combining quality, naturality, and accessibility, distributed in supermarkets, hypermarkets, and e-commerce platforms.
• Vitavea Essentials Formulas tailored to meet all needs with large maxi formats and carefully optimized dosages to support wellness and health routines.
• Manhaé Comprehensive women's health range offering innovative formulas based on natural and recognized active ingredients to address health, well-being, and beauty needs across every life stage including menopause and menstrual comfort.
• BioNutrisanté Range of organic infusions and teas combining effectiveness and naturalness using ingredients from organic farming, distributed through specialized BIO stores.
• Ultra (Ultrabiotic + Ultradigest) Well-rounded digestive health formulas with premium active ingredients, including high-dose probiotics with documented strains (Ultrabiotic) and plant-based digestive solutions (Ultradigest).
• Vitamines Vitamin and mineral formulas tailored to every need with optimal dosages, available in formats including tablets, capsules, or gummies for the entire family.
• Force G Natural caffeine-based energy boosters with enhanced dosages centered around five powerful ingredients: Ginseng, Guarana, Ginger, Royal Jelly, and Pomegranate.
• Vita'Royal Range inspired by natural treasures of the beehive, crafted with ingredients from organic farming in an environmentally conscious approach to support the body during winter.
• Les Essentiels (Nutrisentiels) Pharmacy staples featuring natural active ingredients in optimal dosages with accessible solutions for everyone, distributed through pharmacy and parapharmacy channels.
• Extrait de pépins de pamplemousse Formulas with natural active ingredients to support natural defenses, distributed through pharmacy and parapharmacy channels as a market pioneer and leader in the grapefruit seed extract category.
• BioConseils Range of organic infusions and teas blending health and enjoyment with delicate aromas, made from natural organic ingredients with no unnecessary additives.
• Nutricap Expert range dedicated to hair beauty, supporting hair growth, strength, and vitality by combining natural active ingredients with innovative formulations.

Quantifiable outcome

• 100% of dietary supplements contain natural ingredients
• +4 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Foreign Distributors (China and other countries)coreChannel Partner/ Reseller/ Distributor · 1 January 2021Vitavea partners with trusted foreign distributors to expand its international presence beyond European subsidiaries. During 2021-2025, the brand accelerated its international activity, with China and numerous other countries served through these distribution partnerships, complementing owned subsidiaries in Italy, Canada, and Belgium.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Centrum (Haleon): Global mass-market multivitamin brand owned by Haleon, distributed in pharmacies and mass retail worldwide. Comparable to Vitavea's Vitamines range in multivitamin positioning and mass-market channel mix.
• Now Foods: US-based global supplement manufacturer with extensive portfolio across vitamins, herbs, and specialty supplements. Comparable to Vitavea in product breadth and natural ingredient positioning, though with stronger e-commerce and weaker pharmacy presence.
• Nature's Way: US herbal and supplement brand with global distribution including European markets. Comparable to Vitavea in herbal supplement focus and broad category coverage including immunity, women's health, and digestion.
• Solgar: Global premium vitamin and supplement brand with strong presence in European pharmacies. Comparable to Vitavea in vitamin/multivitamin range breadth and pharmacy channel distribution, though with a broader geographic footprint and more premium positioning.

Direct peers

• Arkopharma: French leader in plant-based dietary supplements and phytotherapy, distributed through pharmacy and parapharmacy. Highly comparable to Vitavea in herbal/botanical positioning, natural ingredient focus, and pharmacy channel presence.
• Juvamine: French mass-market dietary supplement brand with strong presence in supermarkets and parapharmacies. Directly comparable to Vitavea Bien-être in mass-market positioning, accessible price points, and family-oriented consumption occasions.
• Nutergia: French dietary supplement laboratory focused on micronutrition and oligo-elements, sold through pharmacy networks. Comparable to Vitavea in scientific formulation positioning and pharmacy-first go-to-market across immunity, vitality, and women's health.
• Superdiet: French herbal and natural health product brand distributed through organic and pharmacy channels. Comparable to Vitavea in herbal/botanical supplement focus, BIO-certified positioning, and natural ingredient emphasis.
• Forté Pharma: French dietary supplement brand with strong mass-market and pharmacy presence in slimming, vitality, and beauty categories. Directly comparable to Vitavea's multi-channel French go-to-market and broad consumer positioning.
• Pileje: French laboratory specializing in micronutrition and dietary supplements sold primarily through pharmacy channels. Direct competitor to Vitavea in the French pharmacy market with similar breadth across digestive, immunity, and women's health ranges.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/vitavea

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vitavea