Incentiv.me
Incentiv.me is a Brazilian impact investment marketplace that connects corporate taxpayers with social and environmental projects through federal, state, and municipal tax incentive laws, using AI-powered matching and real-time impact monitoring across 160+ companies and 3,000+ projects.
- Company typePrivate
- Founded2016
- HeadquartersSão João, Brazil
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Incentiv.me does
Incentiv.me (operating as Incentiv) is a Brazilian impact investment marketplace founded in 2016 by CEO Douglas L. Nicolau, connecting corporate taxpayers with social and environmental projects through Brazil's federal, state, and municipal tax incentive laws. The core Plataforma Incentiv functions as a two-sided digital marketplace: companies seeking ESG-aligned impact and tax optimization access a curated portfolio of 3,000+ registered projects, while project proponents (non-profits, cultural, sports, and social initiatives) access 160+ corporate investors. The platform addresses a documented market inefficiency where 90%+ of eligible companies underutilize available tax incentives and only ~40% of social projects successfully raise funds.
The product stack includes the Plataforma Incentiv core marketplace, a Calculadora de Potencial diagnostic tool, AI-powered Editais e Chamadas for ESG affinity-based project ranking, Monitoramento de Resultados for real-time impact dashboards and automated reporting, Mapa das Leis (a comprehensive database of all Brazilian tax incentive legislation), plus professional services including Diagnóstico de Oportunidade, Captação de Recursos, and Elaboração de Projetos (project co-creation). Technology components include AI-powered matching, real-time monitoring dashboards, and automated reporting systems.
The revenue model combines success-based fundraising transaction fees, professional services (pre-investment diagnosis, investment structuring, post-investment monitoring), and technology platform subscriptions, with custom enterprise pricing on multi-year contracts. Distribution is sales-led for enterprise accounts, supplemented by self-serve platform access and a community/event-led GTM anchored by the annual Forum de Investimento em Impacto co-hosted with PwC. Since inception the platform has facilitated R$250M+ for 510+ projects across 26-27 Brazilian states, impacting 1M+ lives, and the company has raised a R$10M angel round and accumulated 16+ industry awards.
Incentiv.me firmographics
Firmographics- Name
- Incentiv.me
- Legal name
- Incentiv
- Website
- https://incentiv.me
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Incentiv.me is a Brazilian impact investment marketplace that connects corporate taxpayers with social and environmental projects through federal, state, and municipal tax incentive laws, using AI-powered matching and real-time impact monitoring across 160+ companies and 3,000+ projects.
- Ownership category
- akta.pro rank
Incentiv.me industry classification
Industry- Product category
- Impact Investment Platform
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Infrastructure & Project Finance Advisory (BPAHADAO)
- akta.pro secondary industry
- Data Engineering, Integration & ETL/ELT Services (BPAEAHAB)
Keywords
Where Incentiv.me is headquartered
LocationHeadquarters
- HQ city
- São João
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Incentiv.me business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Success-based Fundraising Fees: The primary revenue model charges fees only upon successful fundraising for projects. For projects, the main service is fundraising where remuneration only occurs upon success, creating aligned incentives.
- Professional Services: Companies pay for services including potential calculation, project monitoring, and social innovation consulting. Services are structured in stages: pre-investment, investment, and post-investment phases.
- Technology Platform Licensing: Technology tools including the investment platform, monitoring systems, and AI-powered matching are offered as part of the service package to both projects and companies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise pricing based on investment volume and service scope |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Incentiv.me product offering
Product offeringCore offering
Incentiv.me operates a digital platform (Plataforma Incentiv) that connects social and environmental projects with companies seeking to invest through Brazil's tax incentive laws at federal, state, and municipal levels. The platform offers AI-powered project-company matching, real-time impact monitoring dashboards, and automated reporting tools, alongside professional services for tax incentive diagnosis, project elaboration, and fundraising support. It serves both corporate sponsors seeking ESG-aligned tax optimization and non-profit project proponents seeking funding.
Product overview
Incentiv.me operates as an impact investment ecosystem centered on the Plataforma Incentiv, a digital marketplace that connects social and environmental projects with companies and individuals seeking to redirect tax obligations into positive social outcomes. The platform encompasses specialized modules for the complete investment journey: the Calculadora de Potencial identifies tax incentive eligibility; Captação de Recursos facilitates intelligent matching between projects and investors; Editais e Chamadas provides AI-powered project selection with ESG affinity scoring; Monitoramento de Resultados enables real-time impact tracking with automated reporting; Elaboração de Projetos offers co-creation and social innovation services; and the Diagnóstico de Oportunidade provides project qualification analysis. Supporting tools include the Mapa das Leis database of Brazilian tax incentive legislation. The ecosystem serves both project proponents seeking funding and companies looking to fulfill ESG mandates through fiscal incentive mechanisms.
Differentiator
Problem solved
Functional benefit
Products and services
- Plataforma Incentiv The central digital platform connecting social and environmental projects with companies and individual investors through Brazilian tax incentive mechanisms at federal, state, and municipal levels. Features AI-powered project-company affinity scoring, strategic matching by location, cause, and type of law, and supports sponsorships, donations, and fiscal incentives.
- Calculadora de Potencial
Quantifiable outcome
- R$250 million+ raised for 510+ projects
- +4 more outcomes
Companies that use Incentiv.me
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles2 records
Incentiv.me technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature8 records
Incentiv.me partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, minor and moderate.
- PwCcoreStrategic partnership for co-hosting the annual Forum de Investimento em Impacto (Investment Impact Forum). PwC co-organizes events with Incentiv to bring together business leaders to discuss impact investment themes including forest preservation, bioeconomy, and sustainability investments. The partnership leverages PwC's network of executives and corporate clients.
- PACCOminorInstitutional partnership where PACCO collaborated with Incentiv during the Forum de Investimento em Impacto event, providing promotional items (custom bottles) to attendees. Both companies share commitment to supporting projects through tax incentives.
- BR AngelsmoderateBR Angels is an angel investor network whose CEO Orlando Cintra has become an advocate for the platform. The relationship involves motivating BR Angels associates to invest through the Incentiv platform, creating a referral channel for high-net-worth impact investors.
- Google for StartupsminorStartup acceleration and support program that recognized Incentiv's innovative approach to connecting tax incentives with social impact.
- Braskem LabsminorAcceleration program for sustainable innovation that recognized and supported Incentiv's business model for connecting tax incentives with environmental and social projects.
Scale indicators13 records
Recent moves6 records
Expansion highlights6 records
Incentiv.me competitors and assessment
Company assessmentDirect peers
- Benfeitoria: Brazilian crowdfunding and collective financing platform for creative, cultural, and social projects. Directly comparable as a Brazil-based intermediary channeling corporate/sponsor funds into social-impact projects, though more crowdfunding-style and less tax-incentive structured.
- Kickante: Brazilian online crowdfunding platform supporting social, cultural, and creative causes with both individual donations and corporate matching. Comparable mission of connecting projects to corporate and individual sponsors across Brazil.
- Apoia.se: Brazilian crowdfunding/sustentation platform for independent creators and social projects. Operates in the same Brazilian social-finance funding ecosystem as Incentiv, though focused on recurring individual support rather than tax-incentive enterprise matching.
- Catarse: Long-standing Brazilian crowdfunding platform supporting creative and social projects through collective financing. Comparable as a Brazilian project-funding intermediary serving NGOs, creators, and impact initiatives.
- Movva: Brazilian corporate volunteering and ESG engagement platform connecting companies with social impact organizations. Comparable as a B2B ESG intermediary facilitating corporate-to-project connections in Brazil.
Emerging players
- Percent (impact investment platform): Global impact investment marketplace offering fractional investments in social/environmental projects. Comparable as a tech-enabled impact investment platform, though operating in US/EU rather than Brazil and using debt/equity instruments rather than tax-incentive flows.
Others
- Sitawi Finance for Good: Brazilian impact finance organization providing financial solutions, consulting, and funding mechanisms for social enterprises. Already an investor/partner in Incentiv and operates in the Brazilian social-impact finance ecosystem.
- Vox Capital: Brazilian pioneer impact venture capital firm investing in businesses that serve low-income populations. Comparable as a Brazilian impact-investment ecosystem player, though focused on equity investing rather than tax-advantaged giving.
Broad incumbents
- Wefunder: Large US-based crowdfunding platform enabling retail investment in startups, social enterprises, and impact-aligned ventures. Comparable as a regulated, tech-enabled marketplace connecting investors to impact projects at scale.
- Republic: US-headquartered private investment platform with dedicated impact/republic.co/social offerings for mission-driven ventures. Comparable as a broad-incumbent platform facilitating community-driven capital into impact projects.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Incentiv.me social profiles
Digital presenceIncentiv.me financial estimates
Financial estimateRevenue estimate
Valuation estimate
Incentiv.me leadership team
Management profileNumber of profiles
Profiles8 records
Incentiv.me funding detail
Funding detailFunding overview
Funding rounds3 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Incentiv.me M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Incentiv.me
What does Incentiv.me do?
Incentiv.me operates a digital platform (Plataforma Incentiv) that connects social and environmental projects with companies seeking to invest through Brazil's tax incentive laws at federal, state, and municipal levels. The platform offers AI-powered project-company matching, real-time impact monitoring dashboards, and automated reporting tools, alongside professional services for tax incentive diagnosis, project elaboration, and fundraising support. It serves both corporate sponsors seeking ESG-aligned tax optimization and non-profit project proponents seeking funding.
Is Incentiv.me a public or private company?
Incentiv.me is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Incentiv.me founded?
Incentiv.me was founded in 2016. It employs 51 to 100 people.
Where is Incentiv.me based?
Incentiv.me is headquartered in São João, Brazil, in the Latin America region.
How does Incentiv.me make money?
Three revenue lines are on record. Success-based Fundraising Fees are the primary driver. The others are professional Services and technology Platform Licensing.
Who are Incentiv.me's main competitors?
Direct peers on record are Benfeitoria, Kickante, Apoia.se, Catarse and Movva. Percent (impact investment platform) is listed as an emerging player. Others are Sitawi Finance for Good and Vox Capital. Broad incumbents are Wefunder and Republic.
Does Incentiv.me have an API?
No public API is recorded for Incentiv.me.
What industry is Incentiv.me in?
Incentiv.me's product category is Impact Investment Platform. Its primary akta.pro industry code is BPAHADAO, Infrastructure & Project Finance Advisory, with a secondary code of BPAEAHAB, Data Engineering, Integration & ETL/ELT Services. Its NAICS code is 54151 and its SIC code is 7370.