Kickante
Kickante is a Brazilian crowdfunding and online fundraising ("vaquinha online") platform founded in 2013 that enables individuals, NGOs, small businesses, creative professionals, and sports clubs to raise money via self-serve campaigns, charging a 6% fee only on successful raises.
- Company typePrivate
- Founded2013
- HeadquartersSão Paulo, Brazil
- Headcount51–100
- GTM typeB2C
- OfferingSoftware
What Kickante does
Kickante is a Brazilian online crowdfunding ("vaquinha online") and collective financing platform founded in 2013 and headquartered in São Paulo, Brazil. The platform enables individuals, NGOs, social entrepreneurs, creative professionals, small businesses, and sports clubs to create fundraising campaigns for personal causes, medical treatments, creative projects, community initiatives, NGOs, and enterprise events; it operates as an open, self-serve marketplace without campaign curation. Its product surface includes Vaquinha Online (flexible or all-or-nothing campaigns), Assinatura e Recorrência (recurring monthly donations), Matchfunding (hybrid co-financing with a R$500 minimum match), Peer-to-Peer fundraising, Pré-venda Coletiva (collective pre-sale), Lojinha Online (integrated virtual storefront), and Eventos do Bem (event-tied giving), supported by an educational Portal do Empreendedor.
The platform is built on payment-processing and campaign-management technology adapted from US crowdfunding models, with fraud protection, a transparent financial dashboard, and the ability for campaign owners to withdraw funds before campaign completion. It supports Brazilian-native payment methods (PIX, boleto, credit card up to 12x installments) with a minimum R$5 donation. Cumulative scale includes over R$300 million raised across 100,000+ projects and 2 million+ Brazilian participants, with headline campaigns such as Vasco da Gama (R$4M+, 40,000+ supporters, a Latin America crowdfunding record) and Bel Pesce's education initiatives (R$889K and R$737K respectively).
Kickante's business model is a transactional take rate: the company charges a 6% administrative fee only on funds actually raised by successful campaigns, with no upfront listing or subscription costs. Additional revenue mechanics flow through recurring donation campaigns, pre-sale commissions, and matchfunding-enabled enterprise events. Go-to-market is community-led and direct-to-consumer: campaigns are self-serve, no-signup-for-payment design emphasizes conversion, and distribution combines organic social, content marketing, earned media, and partnerships (notably with Banco BMG and SEBRAE). The founder team is led by Candice Pascoal (Fundadora/CEO, founder), recognized internationally through the Cartier Women's Initiative Awards and 2017 International Entrepreneurship Award.
Kickante firmographics
Firmographics- Name
- Kickante
- Legal name
- Kickante
- Website
- https://kickante.com.br
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Kickante is a Brazilian crowdfunding and online fundraising ("vaquinha online") platform founded in 2013 that enables individuals, NGOs, small businesses, creative professionals, and sports clubs to raise money via self-serve campaigns, charging a 6% fee only on successful raises.
- Ownership category
- akta.pro rank
Kickante industry classification
Industry- Product category
- Online Crowdfunding & Fundraising Platform
- NAICS
- Grantmaking and Giving Services (81321)
- SIC
- Security Brokers, Dealers & Flotation Companies (6211)
- akta.pro primary industry
- Creator Fundraising & Crowdfunding Platforms (Recurring/Project-Based) (MPACAFAJ)
- akta.pro secondary industries
- Creator Tipping, Donations & Micro-Payments (MPACAFAB), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)
Keywords
Where Kickante is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Kickante business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Platform Commission (Transaction Fee): 6% administrative fee charged only when campaigns successfully raise funds. Free to create and launch campaigns. This is the primary revenue stream for the platform.
- Subscription/Recurring Campaigns: Monthly donation campaigns for NGOs and ongoing causes generate recurring transaction fees
- Pre-sale Collective: Campaigns selling products in advance (e.g., books, merchandise) generate transaction revenue
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | 6% platform fee on funds raised |
| Transaction based/ take rate | Pay-as-you-go | Minimum contribution R$5 |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Kickante product offering
Product offeringCore offering
Kickante runs an online crowdfunding and "vaquinha online" platform that lets any Brazilian individual, NGO, creator, small business, or sports organization launch a fundraising campaign for free and pay only a 6% administrative fee on funds actually raised. The platform supports flexible and all-or-nothing campaign mechanics, recurring monthly donations, peer-to-peer sub-campaigns, investor Matchfunding, product pre-sales, and an integrated online store, accepting payments via PIX, boleto and credit card up to 12 installments.
Product overview
Kickante is Brazil's leading crowdfunding and online fundraising platform operating as a unified marketplace for collective financing. The platform offers Vaquinha Online (flexible crowdfunding campaigns), Crowdfunding, Assinatura e Recorrência (recurring donations), Matchfunding (hybrid co-funding), Peer-to-Peer fundraising, Pré-venda Coletiva (pre-sales), Lojinha Online (virtual store), and Eventos do Bem (charitable events), all supported by an educational Portal do Empreendedor. Key differentiators include the lowest market fee (6%), installment payments up to 12x, PIX and boleto support, early fund withdrawal, flexible campaign types (receive funds regardless of goal vs. all-or-nothing), and American-sourced conversion optimization technology. The platform serves over 2 million Brazilians and has facilitated R$300+ million in collections across 100,000+ projects.
Differentiator
Problem solved
Functional benefit
Products and services
- Vaquinha Online / Crowdfunding Platform Kickante's flagship online fundraising ("vaquinha online") and crowdfunding platform enabling individuals, NGOs, creators, small businesses and sports clubs to launch fundraising campaigns at no upfront cost and pay only a 6% fee on funds actually raised. Supports flexible and all-or-nothing campaign mechanics, goal-by-amount or goal-by-number-of-kicks campaigns, multiple Brazilian payment methods (PIX, boleto, credit card up to 12x), and over 100,000 projects have been created on the platform.
- Matchfunding
Quantifiable outcome
- R$ 889,385 raised for education project (Bel Pesce)
- +4 more outcomes
Companies that use Kickante
Customer profileNamed customers10 records
Segments7 records
Ideal customer profiles4 records
Kickante technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Kickante partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor and core.
- SEBRAEminorPartnership with SEBRAE (Brazilian Support Service for Micro and Small Enterprises) for sustainability publications and content about crowdfunding for small businesses.
- FazInOVAcoreBel Pesce's education and entrepreneurship school - has run multiple successful crowdfunding campaigns on Kickante for tours, books, and educational content. Represents a flagship campaign case study.
- CopagminorCopag partnered with Bel Pesce on the Conecta Game - an innovation, creativity and brainstorming card game sold through Kickante campaigns.
- Médicos Sem Fronteiras (Doctors Without Borders)minorInternational humanitarian organization that has used Kickante for fundraising campaigns, listed as a platform user.
- GreenpeaceminorEnvironmental organization featured as a platform user/partner for fundraising campaigns.
- WWF BrasilminorEnvironmental conservation organization featured as a platform user for fundraising.
- UnicefminorUnited Nations Children's Fund featured as a platform user for fundraising campaigns.
- Cruz Vermelha Brasileira (Brazilian Red Cross)minorHumanitarian organization featured as a platform user for fundraising campaigns.
- EndeavorminorEntrepreneurship support organization featured as a platform user.
- Instituto Ronald McDonaldminorHealth-focused nonprofit organization featured as a platform user for fundraising.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Kickante competitors and assessment
Company assessmentDirect peers
- Catarse: Brazil's leading creative and community crowdfunding platform using a reward/all-or-nothing model. Direct competitor for creative, social-impact, and project campaigns in the same Brazilian market where Kickante operates.
- GoFundMe: Global leader in personal-cause and charitable crowdfunding. Direct peer in individual/medical/emergency and NGO fundraising categories that Kickante targets in Brazil.
- Kickstarter: Global creative-project crowdfunding platform with an all-or-nothing model. Direct overlap with Kickante's crowdfunding and creative-project categories, especially for Brazilian creators reaching international backers.
- Indiegogo: Global crowdfunding platform offering both fixed (all-or-nothing) and flexible funding, mirroring Kickante's campaign-type options. Direct peer in flexible crowdfunding, pre-sale, and creator monetization categories.
- Benfeitoria: Brazilian crowdfunding platform focused on collective projects, social-impact causes, and reward-based campaigns. Directly comparable in geography, target audience, and campaign structure to Kickante.
- Apoia.se: Brazilian creator and project crowdfunding platform with subscription/recurring support mechanics. Direct overlap with Kickante's recurring donation feature for independent creators and small social-impact projects.
- Vakinha: Brazilian online fundraising ('vaquinha online') platform. Competes head-to-head with Kickante for individual-cause, emergency, and small-team fundraising campaigns in Brazil with a similar low-friction donor experience.
Emerging players
- Patreon: Subscription-based membership platform for creators globally. Overlaps with Kickante's recurring donation feature but operates primarily in long-form creator monetization rather than project-based or cause-based fundraising.
Regional players
- Tipeee: European creator-tip and donation platform with recurring support mechanics. Comparable in donation/tipping UX and recurring monetization for creators, but operates primarily in Europe rather than Brazil.
Broad incumbents
- GlobalGiving: International nonprofit crowdfunding and grantmaking platform. Comparable in charitable fundraising infrastructure for NGOs but with a broader institutional/nonprofit focus and global, non-Brazil-centric operations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Kickante social profiles
Digital presenceKickante financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kickante leadership team
Management profileNumber of profiles
Profiles2 records
Kickante funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kickante M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kickante
What does Kickante do?
Kickante runs an online crowdfunding and "vaquinha online" platform that lets any Brazilian individual, NGO, creator, small business, or sports organization launch a fundraising campaign for free and pay only a 6% administrative fee on funds actually raised. The platform supports flexible and all-or-nothing campaign mechanics, recurring monthly donations, peer-to-peer sub-campaigns, investor Matchfunding, product pre-sales, and an integrated online store, accepting payments via PIX, boleto and credit card up to 12 installments.
Is Kickante a public or private company?
Kickante is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kickante founded?
Kickante was founded in 2013. It employs 51 to 100 people.
Where is Kickante based?
Kickante is headquartered in São Paulo, Brazil, in the Latin America region.
How does Kickante make money?
Three revenue lines are on record. Platform Commission (Transaction Fee) is the primary driver. The others are subscription/Recurring Campaigns and pre-sale Collective.
Who are Kickante's main competitors?
Direct peers on record are Catarse, GoFundMe, Kickstarter, Indiegogo, Benfeitoria, Apoia.se and Vakinha. Patreon is listed as an emerging player. Tipeee is listed as a regional player. GlobalGiving is listed as a broad incumbent.
Does Kickante have an API?
No public API is recorded for Kickante.
What industry is Kickante in?
Kickante's product category is Online Crowdfunding & Fundraising Platform. Its primary akta.pro industry code is MPACAFAJ, Creator Fundraising & Crowdfunding Platforms (Recurring/Project-Based), with a secondary code of MPACAFAB, Creator Tipping, Donations & Micro-Payments. Its NAICS code is 81321 and its SIC code is 6211.