MoveAhead

What MoveAhead does

MoveAhead is a Dublin-based, privately held B2B technology company founded in 2018 that builds a computer vision and AI-powered platform for assessing and developing children's fundamental movement skills. The platform transforms any camera-equipped device into a real-time motion-tracking system, processing video input into structured motor skill analytics through a proprietary framework called PaCMAn (Principles and Conditions for Motor Skill Acquisition). The product surface comprises three use-case modules—Edutainment (AR games for ages 2-8 building early motor skills, delivered with partners Kinder/Applaydu), Sport (including IRFU's Rugby Mini Moves program for skill-focused home challenges), and Assessment (the Movement Assessment Platform for validated population-level measurement, used with Decathlon)—all underpinned by a shared SDK & API layer that allows third parties to embed movement analytics into their own applications.

The company monetises through enterprise licensing and SDK/API integration agreements with global brands in edutainment, sport, and assessment verticals. Distribution is OEM/embedded and direct enterprise sales rather than direct-to-consumer, with named customers including Kinder (Ferrero), Applaydu, the Irish Rugby Football Union, Decathlon, and WOOL. Revenue model elements include licensing/royalties and subscription/recurring components, although specific pricing is not publicly disclosed. MoveAhead claims 50M+ children engaged globally, 50M+ minutes of physical activity inspired, and 5 billion platform actions, supported by 15+ years of scientific research with the founding team having published over 150 peer-reviewed papers. Total disclosed funding is approximately $1.73M, with a $1.63M round in June 2024 led by Growing Capital and backed by Enterprise Ireland.

Name

MoveAhead

Legal name

MoveAhead

Website

https://moveahead.io

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

MoveAhead is a Dublin-based B2B computer vision and AI platform that assesses and develops children's motor skills for enterprise partners in edutainment, sport, and assessment, delivered via SDK/API integrations and branded applications.

Ownership category

akta.pro rank

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. B2B Enterprise Solutions: MoveAhead provides custom solutions to world-leading brands, with organisations paying for custom integrations, white-label implementations, and SDK/API access for embedding movement analytics into their products and platforms
2. Platform/SaaS Licensing: SDK and API licensing model where partners embed MoveAhead's technology into their applications, likely with usage-based or subscription components

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

MoveAhead provides a science-backed computer vision platform that transforms any camera-equipped device into a real-time motion-tracking system for assessing and developing children's movement skills. Its core products include the Movement Assessment Platform (MAP), an in-house games studio producing 'phygital' edutainment experiences, and an SDK & API that lets enterprise partners embed movement and performance analytics directly into their own applications and consumer products.

Product overview

MoveAhead offers a unified science-backed movement assessment and edutainment platform for children, consisting of multiple integrated product lines. The core MoveAhead Platform provides the foundational computer vision technology that powers three main use cases: Edutainment (for early childhood motor skill development through AR games, partnered with Kinder's Joy Of Moving and Applaydu), Sport (including the IRFU Rugby Mini Moves application for youth sport engagement), and Assessment (the Movement Assessment Platform for physical activity providers to evaluate children's motor competence at scale, partnered with Decathlon). The platform also offers an SDK & API product enabling third-party developers to embed MoveAhead's movement analytics into their own applications. All products are underpinned by the same proprietary computer vision technology and share a common data repository of children's movement skills.

Differentiator

Problem solved

Functional benefit

Brands

• Movement Assessment Platform (MAP): A platform enabling physical activity providers to rapidly collect and analyse validated movement data at scale.
• SDK & API

Products and services

• MoveAhead SDK & API A software development kit and API library that exposes MoveAhead's computer-vision motion-tracking and motor-skill analytics as embeddable building blocks for third-party developers, app publishers, and technology companies building children's products.
• MoveAhead Edutainment Movement-based augmented-reality games and edutainment experiences that build early motor skills in children aged roughly 2-8, with parent-facing progress reports. Delivered in partnership with brands such as Kinder (Joy Of Moving) and integrated into the Applaydu AR platform.
• Rugby Mini Moves A sport-specific application co-developed with the Irish Rugby Football Union that brings competitive, skill-focused movement challenges to the home and provides coaches with actionable performance insights to inform youth training.
• Movement Assessment Platform (MAP) A platform for physical activity providers, schools, and large organisations to rapidly collect and analyse validated children's movement data at scale, producing scientifically validated insights on motor competence, physical literacy, and youth performance to inform product and program design.

Quantifiable outcome

• 50 Million+ kids moved globally
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• Kinder (Ferrero) / Joy Of MovingcoreStrategic or Co-development PartnerIn partnership with Kinder's Joy Of Moving and Applaydu, MoveAhead blends fun augmented reality games that build early motor skills. Parents receive straightforward progress reports, ensuring every playful interaction supports children's development—merging guilt-free entertainment with education.
• ApplayducoreTechnology or IntegrationAR gaming platform partnered with Kinder and MoveAhead for edutainment games building early motor skills in children. The platform utilises MoveAhead's computer vision technology.
• IRFU (Irish Rugby Football Union)coreStrategic or Co-development PartnerIRFU's Rugby Mini Moves uses MoveAhead to bring competitive, skill-focused challenges to the home, connecting organisations with kids and families at scale. This deepens children's connection to their sport whilst yielding actionable insights on performances for coaches to inform youth training.
• DecathloncoreStrategic or Co-development PartnerStandout collaboration with Decathlon highlights how large organisations can integrate MoveAhead's Movement Assessment Platform (MAP) to understand youth performance informing product design.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• KinaTrax: KinaTrax provides markerless motion capture and biomechanical analysis using camera-based computer vision, primarily in professional and youth sports. It overlaps with MoveAhead's Movement Assessment Platform (MAP) by offering AI-driven movement analysis via standard cameras, and competes in the youth athlete assessment market.
• Playfinity: Playfinity builds smart, connected sports equipment and active gaming experiences that get kids moving through play. Like MoveAhead, it sits at the intersection of children's physical activity, gamification, and digital engagement, serving a similar edutainment/youth sport buyer.
• GoNoodle: GoNoodle is a kids' movement and mindfulness platform widely used in schools and homes to get children physically active through short video-led activities. It is the closest direct peer to MoveAhead's edutainment vertical, competing for the same parent/educator attention on getting kids moving via screen-based engagement.
• Sworkit Kids: Sworkit offers a kids-focused fitness app with adaptive, movement-based workout experiences for children. Like MoveAhead, it targets parents and schools seeking structured, app-delivered physical activity for kids, making it a direct comparable in the children's fitness/edutainment category.
• Sportsbox AI: Sportsbox AI uses 3D motion-capture and AI to analyse athletic movement for coaching and player development, including youth athletes. It is comparable to MoveAhead on computer-vision-based movement analytics, sports coaching insights, and SDK/API distribution to federations and clubs.

Broad incumbents

• Catapult Sports: Catapult is an established sports performance analytics company offering wearable and video-based athlete tracking for professional and elite teams. It is comparable to MoveAhead on the sport-assessment vertical (especially MAP), but operates at a much larger scale and across senior rather than youth athletes.
• Xsens (Movella): Xsens provides professional-grade motion capture and inertial motion tracking hardware/software used in animation, sports, and clinical applications. It overlaps with MoveAhead on movement analysis but uses sensor-based rather than camera-only approaches, and serves enterprise/B2B markets comparably.

Others

• Onfido / Veriff: Veriff provides AI-powered identity verification using computer vision on user video streams. While not a children's movement peer, it shares MoveAhead's underlying capability stack (real-time video AI, SDK/API delivery, enterprise B2B model) and child-safety/KYC considerations relevant to MoveAhead's roadmap.
• Kinder-Applaydu (Ferrero internal): Applaydu is Ferrero/Kinder's own AR edutainment gaming app and a current MoveAhead partner/distributor. It is comparable as a channel through which MoveAhead's motion-tracking is delivered, and as an in-house incumbent that could potentially build a competing capability rather than license MoveAhead's SDK.

Emerging players

• Dreem/Beacon Biosignals: Beacon Biosignals (formerly Dreem) applies AI to physiological signal analysis, with adjacent expertise in computer-vision and signal-processing for health applications. It is comparable to MoveAhead as an AI-first health/wellness platform turning biometric data into validated insights, though focused on sleep/neuro rather than motor skills.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/moveahead
• Xx.com/MoveAhead_

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MoveAhead