battleface

Name

battleface

Legal name

battleface Insurance Services LLC

Website

https://battleface.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Travel Insurance

NAICS

Insurance Carriers and Related Activities (524), Direct Property and Casualty Insurance Carriers (524126), Direct Life, Health, and Medical Insurance Carriers (52411), Direct Insurance (except Life, Health, and Medical) Carriers (52412)

SIC

Fire, Marine & Casualty Insurance (6331), Insurance Agents, Brokers & Service (6411), Accident & Health Insurance (6321)

akta.pro primary industry

Underwriting, Pricing & Policy Administration (PAS) for Travel Insurance (THALALAK)

akta.pro secondary industries

Trip Cancellation/Interruption & Refund Protection Platforms (THALALAB), Emergency Assistance & Case Management (Medical, Security, Evacuation) (THALALAG), Embedded Travel Insurance/Protection Payments & Claims Disbursement (THALAHAJ), Travel Supplier Protection & Liability (Airline/Hotel/Tour Operator) Platforms (THALALAJ), Travel Medical Insurance (Individual) (FSAIAEAI)

Keywords

• Travel insurance
• Embedded insurance
• Insurance API platform
• White-label insurance
• Travel protection products

Headquarters

HQ city

Columbus

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Travel Insurance Premiums: battleface generates revenue through travel insurance policy premiums sold via direct-to-consumer website and partner distribution channels. Policies include single-trip (Discovery, Scout), multi-trip annual plans, and business travel coverage. Premiums vary based on destination, duration, traveler age, and planned activities.
2. Partner API/Embedded Insurance: Revenue generated through API embedding partnerships with travel brands, financial institutions, and insurance providers. Partners can offer battleface insurance within their booking environments for commission or revenue share.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels4 records

Core offering

battleface designs, prices, and distributes customizable travel insurance products for individual and business travelers, including single-trip, multi-trip annual, and travel medical plans. The company operates a real-time pricing platform and the Robin Assist API that power both direct-to-consumer purchases and embedded/white-label insurance offerings distributed through travel brands, financial institutions, and insurance providers. Plans are underwritten by A.M. Best A- rated carriers in the US, Lloyd's of London in the UK, Lloyd's Europe in the EU, Northbridge in Canada, and Pacific International in Australia.

Product overview

battleface is a travel insurance insurtech company that operates a platform-plus-modules architecture, originally launched in January 2018 for adventure travelers in the UK and Europe. The core product portfolio in the US market includes three branded single-trip and annual plans: Discovery (customizable single-trip), Scout (single-trip), and Multi-Trip Annual. For EU, Australia, Canada, and International markets, battleface offers Travel Medical Plans and Business Travel Plans. The company also provides a suite of white-label and embedded insurance products distributed through partners including SAP Concur (Corporate Group Travel), Vertical Insure (event cancellation suite), Yonder (Explorer Plans), Expawdition (pet travel), and Tournament Refund. The entire product ecosystem is underpinned by the Robin Assist global API insurtech platform, which powers 24/7 multilingual claims management and real-time underwriting. battleface shifted from direct-to-consumer to a partner-driven embedded insurance model in 2022, enabling partners to unbundle and customize coverage through APIs and white-label solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Robin Assist: Global API insurtech platform providing 24/7 multilingual support and claims management services to insurance carriers and brokers, launched January 2023

Products and services

• Discovery Single-Trip Travel Insurance Customizable single-trip travel insurance plan that allows travelers to add or remove individual benefits such as baggage loss/delay, trip cancellation, emergency medical, dental, evacuation, missed connections, trip delay, and Cancel For Any Reason, offered to individual leisure travelers in the US.
• Scout Single-Trip Travel Insurance Entry-level single-trip travel insurance plan offering comprehensive coverage for travelers seeking essential protection against medical emergencies, trip delays, and baggage issues.
• Multi-Trip Annual Travel Insurance Annual travel insurance plan providing 365 days of coverage for multiple trips, designed for frequent travelers who take multiple trips per year.
• Travel Medical Insurance (EU/AU/CA/International) Single-trip travel medical insurance covering emergency medical expenses, repatriation, trip cancellation and curtailment, travel delay, personal accident, liability, money and passport loss, and war and terrorism, with optional Winter Sports and Business Extension add-ons.
• Business Travel Plan Business travel insurance plans with optional business extensions including Business Equipment, Business Equipment Hire, Business Money, and Replacement Employee coverage for corporate travelers.
• Robin Assist Global API Insurtech Platform Global API insurtech platform powering battleface's 24/7 multilingual travel assistance and claims management, including policy lookup and real-time support across multiple languages for insurance carriers and brokers.
• Corporate Group Travel White-Label Product White-label corporate group travel insurance product distributed through partners including SAP Concur, providing group travel protection with customizable coverage options for corporate clients.
• Vertical Insure Event Cancellation Suite White-label event and registration cancellation insurance products distributed through Vertical Insure partners, including Registration Cancellation, Ticket Cancellation, Season Cancellation, and Trip Cancellation and Interruption policies tailored for event organizers.
• Yonder Explorer Plans White-label travel insurance policies distributed through Yonder (formerly Visitors Coverage), offering Explorer Plans and related travel protection products for inbound visitors.
• Expawdition Pet Travel Insurance White-label pet travel insurance product distributed through Expawdition partners, providing pet-specific travel coverage.
• Tournament Refund Registration Insurance White-label tournament registration refund insurance for sporting events, covering cancellations due to covered reasons.

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core, strategic and standard.

• Robin AssistcoreTechnology or Integration · 1 January 2023Global API insurtech platform providing 24/7 multilingual support and claims management services to insurance carriers and brokers. battleface uses Robin Assist for travel assistance and claims powered by Robin Assist LLC (in CA: battleface Insurance Services dba Robin Assist).
• SwitchflystrategicChannel Partner/ Reseller/ DistributorPartnership to make travel insurance bookable through traveler loyalty programs, expanding distribution through loyalty program channels.
• SquaremouthstandardChannel Partner/ Reseller/ DistributorListed on Squaremouth travel insurance comparison platform as one of the providers for 2025 travel protection products.
• A.M. Best A-Rated Insurance CompaniescoreOthersUS travel insurance plans underwritten by A.M. Best A- rated or better insurance companies.
• Lloyd's of LondoncoreOthersUK insurance product placed with certain underwriters at Lloyd's of London.
• Lloyd's EuropecoreOthersEU insurance products underwritten by Lloyd's Insurance Company S.A. (Lloyd's Europe), authorized by National Bank of Belgium.
• Northbridge General Insurance CorporationcoreOthersCanadian travel medical insurance policies underwritten by Northbridge General Insurance Corporation, Northbridge Financial Corporation, 105 Adelaide Street West, Toronto.
• Pacific International Insurance Pty LtdcoreOthersAustralian insurance administered by battleface Insurance Services Pty Ltd (ABN 28 650 606 045, AFSL 536280) and underwritten by Pacific International Insurance Pty Ltd (ABN 83 169 311 193).

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Travelex Insurance Services: Established US travel insurance provider selling single-trip, annual, and specialty plans. Competes head-to-head with battleface on comparison platforms like Squaremouth and on customizable travel coverage.
• Cover Genius: Global embedded insurance platform offering API-based protection products (including travel) into partner booking flows. Directly comparable as an insurtech enabling white-label and embedded insurance distribution rather than underwriting risk itself.
• Tin Leg: US-based online travel insurance provider offering single-trip and annual plans. Listed alongside battleface on Squaremouth and competing for similar customizable adventure and leisure coverage buyers.
• World Nomads: Travel insurance provider focused on independent and adventure travelers, with customizable plans and global coverage. Closely overlapping adventure-travel positioning that battleface was originally built around.
• InsureMyTrip: Travel insurance comparison marketplace aggregating multiple carriers' products. Comparable as a comparison channel alongside Squaremouth for distributing battleface and competitor plans.
• GeoBlue: Specialty international travel medical insurance provider, particularly strong for long-trip and expatriate coverage. Overlaps significantly with battleface's Travel Medical Plan across its 97-country footprint.
• Visitors Coverage (Yonder): Online travel insurance marketplace and white-label partner for inbound visitor coverage; Yonder is already a battleface white-label partner. Comparable as a distribution and comparison layer in travel insurance.
• Seven Corners: Specialty travel insurance carrier providing single-trip, multi-trip, and international medical plans to US and international travelers. Comparable product suite including customizable and travel medical coverage.

Broad incumbents

• AIG Travel: Travel insurance division of global P&C insurer AIG, providing single-trip, annual, and business travel coverage. Competes broadly in the same travel insurance category with deeper underwriting capacity.
• Allianz Travel: Travel insurance arm of global insurer Allianz, offering single-trip, annual, and embedded coverage. A dominant incumbent competitor; its scale and airline/OTA partnerships dwarf battleface's distribution today.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/battlefaceplan
• YouTubeyoutube.com/user/battlefacePlan
• Facebookfacebook.com/battlefacePlan
• LinkedInlinkedin.com/company/battlefaceinsurance
• Instagraminstagram.com/battleface_plan

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about battleface