What Robin Assist does

Robin Assist is a B2B platform-as-a-service that delivers 24/7 emergency travel assistance, claims handling, and policy administration infrastructure to the travel insurance industry. Founded in January 2023 as a subsidiary of battleface Inc. and headquartered in Columbus, Ohio, the company serves insurance carriers, managing general agents (MGAs), third-party administrators (TPAs), brokerages, employers, and assistance companies with global reach across 185+ countries, 140+ payout currencies, and 9+ support languages. Named enterprise customers include Travel Insured International (a Crum & Forster subsidiary), INF Plans, and Hop!, with operations also spanning the Lloyd's market through a Delegated Claims Administrator approval secured in June 2024.

The company's technical foundation is Marvin, a proprietary, API-first, microservices policy administration platform featuring a no-code product builder, rules engine, workflow automation, and SOC 2 Type II compliance. Built atop Marvin is an integrated module suite spanning Claims Services, Medical Assistance, Security Assistance, Travel Assistance, Concierge Services, Digital Payments, AI-powered Fraud Detection and Claims Intelligence, Telemedicine (75+ countries), Travel Booking, and Travel Risk Intelligence (220+ countries and territories). Partners integrate via RESTful API or embed white-label/co-branded experiences, leveraging multi-jurisdictional legal entities in the US, UK, Belgium, and Australia and ecosystem integrations with UnitedHealthcare, Priority Pass, Global Excel, Aetna, and MultiPlan.

Robin Assist monetizes through multiple streams: managed services for insurance partners (claims processing, emergency medical and travel assistance, platform access fees), Marvin API licensing and white-label deployment fees, claims processing and digital payment transaction fees, and cost-containment pass-through economics where 100% of negotiated savings are returned to partners without markup. GTM is enterprise field sales supplemented by an API-first developer portal at developers.robinassist.com and a partner portal for insurance carriers, MGAs, TPAs, brokers, employers, and assistance companies. The platform is operated by a global team of 11-50 full-time employees distributed across the Americas, Europe, and Australasia, led by CEO Sasha Gainullin (25 years in emergency travel assistance), Managing Director Bo Bawara, and COO Mike Meeks.

Name

Robin Assist

Legal name

Robin Assist, LLC

Website

https://robinassist.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Robin Assist is a B2B tech-driven emergency travel assistance and claims platform serving insurance carriers, MGAs, TPAs, and brokers through its proprietary Marvin API-first policy administration platform with 24/7 multilingual support, integrated medical, security, and concierge modules, and operations across 185+ countries.

Ownership category

akta.pro rank

Product category

Travel Insurance Technology / Insurtech Platform

NAICS

All Other Travel Arrangement and Reservation Services (561599), Social Assistance (624), Emergency and Other Relief Services (624230)

SIC

Insurance Agents, Brokers & Service (6411), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Emergency Assistance & Case Management (Medical, Security, Evacuation) (THALALAG)

akta.pro secondary industries

Underwriting, Pricing & Policy Administration (PAS) for Travel Insurance (THALALAK), Partner/Channel Enablement Portals for Insurers & Distributors (White-Label, Affiliate) (THALALAN), Medical Assistance & Telemedicine for Travelers (THACANAE), Travel Support & Pre-Trip/On-Trip Personal Assistance (HSACAIAK)

Keywords

• Travel insurance platform
• Claims management software
• Emergency assistance services
• Insurtech technology platform
• Policy administration software

Headquarters

HQ city

Columbus

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Managed Services for Insurance Partners: Robin Assist provides comprehensive claims handling, assistance services, and tech platform access to insurance carriers, MGAs, TPAs, and brokers. Revenue derived from service fees for 24/7 customer support, claims processing, emergency medical and travel assistance, and platform access.
2. API Licensing and Platform Fees: Marvin platform offered as API-driven insurtech platform enabling product creation, rate management, policy fulfillment, compliance, distribution, and partnership management. Revenue from API access, white-label deployments, and platform licensing.
3. Claims Processing and Transaction Fees: Claims settlement services with fast, secure reimbursements. Average claim decision within 5 business days of receiving full documentation. Cost containment savings passed back to partners with no markup.
4. Digital Payment Services: Payment processing across 140+ currencies with various payout methods. Standalone capability allowing integration with existing claims platforms via secure API.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Robin Assist offers a tech-driven emergency travel assistance and claims handling platform for travel insurance companies. Its core offering combines 24/7 multilingual claims support, medical, security, travel, and concierge assistance with a proprietary API-first policy administration platform (Marvin) that partners integrate via white-label, co-branded, or direct API deployments. Services span 185+ countries, 140+ payment currencies, and a 10,000+ vetted provider network.

Product overview

Robin Assist is a unified platform-as-a-service designed for the travel insurance industry. The core technology is Marvin, a proprietary policy administration platform that serves as the API-first foundation. Built on Marvin are integrated modules covering the full assistance and claims lifecycle: Claims Services handles digital claims intake and global settlement; Medical Assistance provides emergency response and repatriation; Security Assistance offers crisis support; Travel Assistance manages disruptions; Concierge Services delivers VIP support; Fraud Detection and Claims Intelligence uses AI to identify fraudulent claims; Digital Payments enables 140+ currency disbursements; Telemedicine provides virtual medical access; Travel Booking Platform manages travel arrangements; and Travel Risk Intelligence delivers global risk data. These modules work together as an integrated ecosystem, though partners can deploy individual capabilities standalone via API.

Differentiator

Problem solved

Functional benefit

Products and services

• Robin Assist Platform Unified tech-driven claims handling and assistance service platform for travel insurance companies, providing end-to-end emergency support, claims management, and 24/7 customer care through integrated medical, security, travel, and concierge service modules.
• Marvin Proprietary policy administration platform with API-first, microservices architecture enabling partners to build custom insurance products, launch them across global markets, and manage the full policy lifecycle. Includes no-code product builder, rules engine, workflow automation, co-branded policy issuance, GDPR and sanctions screening controls, and SOC 2 Type II certification.
• Claims Services Digital claims management offering 24/7 claims intake and support, global settlement in 140+ currencies, invoice review, Guarantee of Payment reconciliation, rules-based adjudication, routing, escalation, and fraud flagging. Average claim decision within 5 business days.
• Medical Assistance Emergency medical travel assistance providing 24/7 global response, emergency transport coordination, Guarantee of Payment issuance to hospitals, in-house medical case management by licensed physicians and nurses, global telemedicine access, medication coordination, and medical repatriation planning.
• Security Assistance 24/7 security support during political unrest, natural disasters, and high-risk situations, including incident triage, rapid case activation, coordination with vetted security experts, integrated medical and travel assistance, and destination risk intelligence with travel alerts.
• Travel Assistance Global travel disruption support including 24/7 assistance for delays, cancellations, and lost baggage, with itinerary rebooking, document replacement, legal referrals, and insurance coverage coordination.
• Concierge Services High-touch real-time support for travelers including hotel and flight bookings, sightseeing arrangements, dining reservations, personal assistance, VIP airport coordination, and 24/7 multilingual service integrated with medical, travel, and claims teams.
• Digital Payments Payment feature enabling fast reimbursements to travelers and direct payments to healthcare providers in 140+ currencies, supporting same-day processing and multiple payout methods including e-check, wire transfer, ACH, BACS, SWIFT, SEPA, digital wallet, virtual prepaid cards, Venmo, and PayPal. Operates standalone via API or integrated with Marvin.
• Fraud Detection and Claims Intelligence Real-time AI-powered fraud document analysis combined with expert human judgment to identify and stop fraudulent claims, with AI document forensics, FNOL integration, medical verification, identity and location checks, claims frequency analysis, complete audit trails, and subrogation identification.
• Telemedicine Services Global virtual medical access connecting travelers to local licensed physicians in 75+ countries via video, clinic visits, or in-person consultations, with local prescription fulfillment, multilingual mental health support in 20+ languages, and API integration for partner platforms.
• Travel Booking Platform Robust travel booking platform providing access to flights, accommodations, ground transportation, concierge agents, medical evacuation coordination, real-time itinerary management, and 24/7 customer support, integrated with policy terms for benefit activation.
• Travel Risk Intelligence Embedded access to global travel risk data, security alerts, and destination-level intelligence available via API or partner dashboard, covering 220+ countries and territories with city and regional insights, pre-trip briefings, live alerts, custom widgets, and configurable multilingual content.

Quantifiable outcome

• Average claim decision within 5 business days of receiving full documentation
• +3 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered flagship and core.

• Lloyd's MarketflagshipStrategic or Co-development Partner · 24 June 2024Robin Assist received Delegated Claims Administrator (DCA) approval at Lloyd's, allowing Robin Assist to offer travel emergency, claims, and medical assistance services to underwriters within the Lloyd's market. This positions Robin Assist alongside Lloyd's global network of expert brokers and local underwriters.
• Travel Insured InternationalflagshipStrategic or Co-development Partner · 23 October 2023Travel Insured International, a leading travel insurance provider and part of Crum & Forster Accident & Health, partnered with Robin Assist for customer claims and emergency travel assistance services. Robin Assist delivers responsive customer service, emergency travel and medical assistance, and claims to Travel Insured's insureds 24/7 worldwide.
• Hop!coreStrategic or Co-development Partner · 16 May 2023Hop!, a travel protection membership program for international trips offering medical and travel assistance for visitors to the U.S., Canada, Australia and worldwide, uses Robin Assist's innovative tech platform. Hop! offers guaranteed cashless claims, pre-existing condition coverage, and medical network discounts via United Healthcare.
• INF PlanscoreStrategic or Co-development Partner · 14 February 2023INF Plans, specializing in comprehensive travel medical insurance for inbound foreign nationals visiting families in the U.S., partnered with Robin Assist for managing claims, medical case management, and emergency medical and travel assistance. Integration with INF policy administration system completed in 8 days via Robin Assist's Marvin platform API.
• battlefaceflagshipOthers · 10 January 2023Robin Assist is a tech-driven emergency travel assistance platform, part of battleface Inc. battleface is a full-stack global company enabling customers and partners to select travel insurance products and services. Robin Assist was launched as travel insurance platform-as-a-service built for insurance carriers, brokers, MGAs, and self-insured enterprise partners.
• UnitedHealthcarecoreTechnology or IntegrationRobin Assist utilizes UnitedHealthcare network for medical provider access and cost containment, particularly for prescription networks solving hurdles for foreign nationals in the U.S.
• Global ExcelcoreTechnology or IntegrationRobin Assist utilizes Global Excel network alongside Aetna and MultiPlan to ensure broad provider access and cost efficiency for medical services worldwide.
• AetnacoreTechnology or IntegrationRobin Assist utilizes Aetna network for medical provider access and cost containment services.
• MultiPlancoreTechnology or IntegrationRobin Assist utilizes MultiPlan network alongside Global Excel and Aetna to ensure broad provider access and cost efficiency.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Global Excel Management: Global Excel is a leading third-party cost containment and claims management provider for travel, health, and property insurers, offering 24/7 assistance and global provider networks. Directly comparable as a B2B assistance and claims platform serving MGAs, TPAs, and carriers with technology-enabled services.
• Coora Health / Coris US: Coris is a travel assistance and claims management platform serving insurers, brokers, and MGAs with multilingual 24/7 support, medical case management, and digital claims tools. Direct competitor in the travel insurance assistance and claims space with overlapping target customer base.
• GeoBlue: GeoBlue provides international travel medical insurance with embedded assistance, telemedicine, and claims services for travelers worldwide. Comparable as a specialized player in travel medical assistance with technology-enabled services, particularly for inbound/expat segments.

Broad incumbents

• International SOS: International SOS provides worldwide medical and security assistance, telemedicine, and travel risk services to corporate clients and insurers. Overlaps with Robin Assist on telemedicine, travel risk intelligence, and 24/7 emergency response, though International SOS operates more broadly across corporate duty-of-care.
• Europ Assistance: Europ Assistance is one of the largest global travel assistance and insurance service companies, serving carriers and corporate clients across 200+ countries. Comparable as a broad incumbent in travel medical assistance and claims with similar global footprint, though at much larger scale and broader portfolio.
• Crisis24 / GardaWorld Security Services: Crisis24 (a GardaWorld company) delivers integrated security risk management, crisis response, and travel risk intelligence to corporations and insurers. Comparable in destination risk intelligence and security assistance modules that Robin Assist offers to carrier partners.
• Allianz Partners (Allianz Travel): Allianz Partners operates a global travel assistance, claims, and insurance platform under brands like Allianz Travel. Directly comparable as a vertically integrated assistance provider, though much larger scale and predominantly serves as both insurer and assistance provider.
• International Medical Group (IMG): IMG is a major travel and international medical insurance company with in-house assistance capabilities and global provider networks. Comparable on travel medical assistance and claims for inbound foreign nationals and expatriate segments, similar to Robin Assist's INF Plans work.
• Generali Global Assistance: Generali Global Assistance provides travel insurance assistance, claims administration, and customer care for carriers and corporate clients. Comparable as an incumbent assistance and claims platform, though integrated within the larger Generali insurance group.

Others

• Battleface Insurance: battleface is Robin Assist's parent company and a full-stack travel insurance provider and MGA. Listed as a closely related ecosystem participant since Robin Assist originated from battleface's own assistance operations and shares infrastructure, branding, and customer pipelines.

Market position

Weaknesses5 records

Competitive moat7 records

Key risks7 records

Key highlights8 records

Customer concentration

• LinkedInlinkedin.com/company/robinassist
• Facebookfacebook.com/RobinAssist.Global

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Robin Assist