Sasta Sundar

What Sasta Sundar does

SastaSundar (legal entity SastaSundar Marketplace, headquartered in Kolkata, India) operates an online pharmacy and healthcare platform founded in 2013. The company connects end consumers with Independent Licensed Chemists to fulfill prescription medicine orders, sells over-the-counter medicines, healthcare devices (glucometers, BP monitors, nebulizers, orthopedic supports), wellness products, and books lab tests. Its product surface is delivered through three channels: a direct-to-consumer e-commerce platform (sastasundar.com plus iOS and Android apps), a franchisee network of 300+ HealthBuddy partners operating retail pharmacy outlets under zero-inventory and hybrid-inventory (Jito HealthBuddy) models across 10+ Indian states, and a quick-commerce partnership with Flipkart Minutes operating in Bengaluru, Delhi-NCR, and Mumbai with expansion plans to four additional metros. SastaSundar also runs JITO Quality Medicines, a private-label generics line offering 18-60% discounts to customers and up to 40% margin to franchisee partners across a catalog of 52,000+ SKUs.

The company's go-to-market is a hybrid direct-to-consumer and franchise-driven model supported by TV advertising in Bengali, Hindi, and other regional languages, social media presence, and an integrated POS platform connecting franchisee stores to centralized inventory and order management. Revenue mechanics combine product sales (margin on medicines, OTC, devices, wellness), platform convenience fees on orders, and franchisee partnership economics including upfront investments, security deposits, and recurring margin share. Since 2021, SastaSundar has operated as a majority-owned subsidiary of Flipkart (acquired in 2021), which leverages SastaSundar as the pharmacy backbone of its Flipkart Minutes quick-commerce vertical competing with Blinkit, Zepto, Apollo, and Tata 1MG. Leadership comprises founder and CEO Ravi Kant Sharma and founder and executive chairman B L Mittal, with headcount stated at 501-1,000 employees.

Name

Sasta Sundar

Legal name

SastaSundar.com

Website

https://sastasundar.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

501–1,000 employees

Short description

SastaSundar is an India-based online pharmacy platform (Kolkata-headquartered, founded 2013) that sells prescription medicines, OTC products, healthcare devices, and lab tests directly to consumers through its website and apps, via a 300+ HealthBuddy franchisee network across 10+ states, and through the Flipkart Minutes quick-commerce partnership.

Ownership category

akta.pro rank

Product category

Online Pharmacy

NAICS

Pharmacies and Drug Retailers (456110)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Specialty Pharmacy & Complex Therapy Management Platforms (HLACAKAG)

akta.pro secondary industry

Remote Adherence Monitoring & Smart Dispenser Services (HSABALAI)

Keywords

• Online pharmacy services
• Prescription medicine delivery
• Healthcare devices retail
• Diagnostic lab booking
• Pharmacy franchise network

Headquarters

HQ city

Kolkata

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Product Sales: Revenue from selling medicines, OTC products, healthcare devices, and wellness products directly to consumers through the online platform and franchisee stores with margins on sales.
2. Platform Fees: Convenience fees charged on all orders depending on order size and delivery location. The platform calculates and displays fees at checkout.
3. Franchisee Partnerships: Revenue from franchisee partnerships including initial investment fees, security deposits, and margin share from HealthBuddy and Jito HealthBuddy operations. Partners earn commission on sales while SastaSundar provides inventory, technology, and brand.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

SastaSundar is an online pharmacy platform in India that sells genuine prescription medicines, OTC products, healthcare devices, and wellness products directly to consumers and through a 300+ partner HealthBuddy franchisee network, with home delivery and discounts of 18–60% on MRP. The platform also enables booking of lab/diagnostic tests and operates a private-label JITO generics line, fulfilling orders via its centralized technology platform, inventory management, and last-mile delivery capabilities across 10+ Indian states.

Product overview

SastaSundar is an online pharmacy platform operating on a hybrid marketplace and franchise model. The core SastaSundar Online Pharmacy Platform connects users with Independent Licensed Chemists to fulfill medicine and healthcare product orders. The company offers two franchise partnership models: HealthBuddy (inventory-less model with zero inventory investment) and Jito HealthBuddy (hybrid inventory model for private-label generics). Services include prescription medicine delivery with document upload, lab test booking, and sale of OTC medicines, healthcare devices (glucometers, BP monitors, nebulizers, orthopedic supports), and wellness products. The platform features a network of 300+ HealthBuddy partners across 10+ states serving 20 lakh+ customers, powered by centralized technology, warehouse supply chain, and mobile/web applications.

Differentiator

Problem solved

Functional benefit

Brands

• HealthBuddy: A franchise partnership model for retail pharmacy operations under SastaSundar's digital platform, featuring zero inventory investment options and technology-powered network support.
• Jito HealthBuddy

Products and services

• SastaSundar Online Pharmacy Platform E-commerce platform (website and iOS/Android mobile apps) enabling users across India to order genuine prescription medicines, OTC products, healthcare devices, and wellness products online with home delivery.
• HealthBuddy Franchise (Zero-Inventory Model) Franchise partnership model (₹2,50,000 one-time investment + ₹1,00,000 refundable security deposit) allowing entrepreneurs to operate pharmacy storefronts using SastaSundar's platform, warehouse fulfillment of 52,000+ SKUs, and technology infrastructure with no inventory investment; partners earn commission on sales.
• Jito HealthBuddy Franchise (Hybrid Inventory Model) Hybrid inventory franchise model (₹6 lakh investment) where partners stock and sell medicines with 40% margin on JITO private-label generics in year one and 20% on diagnostics; includes integrated POS system, 100% returnable inventory, and doctor/diagnostics integration.
• Prescription Medicine Delivery Service enabling customers to upload doctor's prescriptions and receive genuine prescription medicines at discounted prices (18–60% off MRP) delivered to their doorstep.
• Lab Test Booking Service allowing customers to book diagnostic lab tests through the platform with home sample collection.
• JITO Quality Medicines (Private-Label Generics) SastaSundar's private-label line of curated generic medicines with molecule mapping and transparent pricing, offering 18–60% discounts to customers and higher margins to franchise partners (up to 40% in year one).
• Healthcare Devices and OTC & Wellness Products Range of healthcare devices (glucometers, BP monitors, thermometers, nebulizers, orthopedic supports, insulin pens) along with OTC medicines, health supplements, personal care, Ayurvedic products, and FMCG wellness products sold on the platform.

Quantifiable outcome

• 300+ HealthBuddy partners serving families across 10+ states
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• FlipkartcoreChannel Partner/ Reseller/ Distributor · 1 January 2021Flipkart acquired a majority stake in Kolkata-based SastaSundar Marketplace in 2021 and leverages SastaSundar for its health offerings through Flipkart Minutes quick commerce platform. The partnership enables medicine delivery within promised timeframes in Bengaluru, Delhi-NCR, and Mumbai, with expansion plans to Kolkata, Pune, Hyderabad, and Chennai.
• Flipkart MinutescoreChannel Partner/ Reseller/ DistributorFlipkart's quick commerce vertical, Flipkart Minutes, uses SastaSundar to deliver prescription and over-the-counter medicines. This positions Flipkart in competition with Blinkit, Zepto, Apollo, and Tata 1MG in the quick commerce pharmacy space.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• MediBuddy: Digital healthcare platform offering online consultations, lab tests, and medicine delivery to corporates and consumers. Comparable to SastaSundar in the integrated digital health/medicine delivery space, particularly through enterprise channels.
• Practo: Indian digital healthcare platform spanning doctor consultations, medicine delivery, and diagnostics. Overlaps with SastaSundar on the consumer side (online consultations and pharmacy) but is broader in scope.

Broad incumbents

• Amazon Pharmacy: Amazon's prescription and OTC medicine delivery service in India. A large incumbent entering the same category as SastaSundar with significantly larger logistics infrastructure and customer reach.
• Flipkart Health+: Flipkart's standalone health and pharmacy storefront that operates alongside Flipkart Minutes (which is powered by SastaSundar). Adjacent rather than purely competitive given the parent-subsidiary relationship.

Direct peers

• Tata 1MG: One of India's leading online pharmacies and digital health platforms offering prescription medicines, OTC, diagnostics, and teleconsultations. Direct competitor to SastaSundar in the e-pharmacy category with a broader consumer brand and higher funding base.
• Apollo 24/7: Apollo Hospitals' online pharmacy and digital healthcare platform offering medicine delivery, lab tests, and online doctor consultations. Directly comparable to SastaSundar's prescription medicine delivery and lab test booking services.
• PharmEasy: Major Indian online pharmacy and diagnostics aggregator offering medicine delivery and lab test bookings across India. Competes head-to-head with SastaSundar in prescription medicine delivery and the broader consumer health segment.
• Netmeds: Online pharmacy platform acquired by Reliance, offering prescription medicines, OTC, and wellness products with home delivery. Directly competes with SastaSundar in the Indian e-pharmacy category, especially in tier-1 metros.
• MedPlus: Indian pharmacy retail chain with an integrated online platform offering medicines, OTC, and wellness products. Comparable to SastaSundar's hybrid online-plus-offline pharmacy model, though MedPlus operates company-owned stores rather than franchisees.
• Truemeds: Indian online pharmacy focused on discounted generic medicines via teleconsultation and prescription-based ordering. Closely comparable to SastaSundar's value-pricing positioning and JITO private-label generics strategy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/SastaSundar
• YouTubeyoutube.com/@SastaSundarApp
• Facebookfacebook.com/profile.php?id=61567877662107
• LinkedInlinkedin.com/company/sastasundar-com

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sasta Sundar