My Way
My Way is a Dutch mobile parking platform that lets drivers find, reserve, and pay for off-street parking across seven cities via app, QR code, or license-plate recognition. It also serves hotels, real estate operators, and municipalities with smart access and visitor management.
- Company typePrivate
- Founded2021
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What My Way does
My Way, operated by VICKY Operations B.V., is an Amsterdam-based smart parking platform that connects drivers with off-street parking spaces through a mobile app (iOS and Android), a website, and a QR-code no-app path. Coverage spans seven Dutch cities—Amsterdam, Rotterdam, Utrecht, Den Haag, Eindhoven, Den Bosch, and Haarlem—and the platform supports advance reservations, on-demand Park Direct sessions billed per minute, and monthly subscriptions for dedicated parking rights. A separate My Garage module serves residents and homeowners' associations (VvEs) with visitor-parking management, while GateGuard—a proprietary IoT hardware device distributed via subsidiary GateGuard B.V.—enables automated electric-gate control at lessor sites. The technical stack combines license plate recognition, RDW (Dutch National Road Traffic Service) vehicle-data integration, and IoT-connected barrier hardware.
The company monetizes primarily through transaction commissions on parking bookings, recurring monthly subscriptions, and per-minute Park Direct usage, with lessors setting their own hourly rates and My Way taking a fee off gross revenue. Go-to-market is a self-serve, mobile-first, product-led growth motion distributed via the App Store, Google Play, and the website, supplemented by direct B2B sales into hotels (for guest parking and demand forecasting), residential real estate operators, and municipalities or public-space owners. Pricing starts at €2 per hour with 24-hour rates and subscription options available.
Founded in 2021 with 11–50 employees, My Way secured €2.5 million in seed funding in October 2024 and has publicly signaled plans to raise a Series A in early 2025 to support further domestic expansion and entry into new markets beyond the Netherlands. Leadership includes Arne Mombers as Chief Operating Officer. The company competes in the Dutch urban parking market against incumbent garage operators and municipal on-street parking systems, with its principal differentiation being the combination of license plate recognition, GateGuard hardware, and an integrated consumer-and-B2B platform.
My Way firmographics
Firmographics- Name
- My Way
- Legal name
- VICKY Operations B.V.
- Website
- https://myway.app
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- My Way is a Dutch mobile parking platform that lets drivers find, reserve, and pay for off-street parking across seven cities via app, QR code, or license-plate recognition. It also serves hotels, real estate operators, and municipalities with smart access and visitor management.
- Ownership category
- akta.pro rank
My Way industry classification
Industry- Product category
- Smart Parking Platform
- NAICS
- Parking Lots and Garages (812930)
- SIC
- Services-Automotive Repair, Services & Parking (7500)
- akta.pro primary industry
- Smart Parking Technology Platforms (Occupancy Sensors, Guidance, Reservations, Analytics) (TLAJAIAC)
- akta.pro secondary industries
- Off-Street Parking Facilities Operations (Garages, Lots, Park-and-Ride) (TLAJAIAB), Digital Payments & Enforcement for Parking (Mobile Pay, LPR/ANPR, Citation Mgmt) (TLAJAIAE), Parking Guidance, Wayfinding & Occupancy Management (Sensors, Signage) (BPABAKAH)
Keywords
Where My Way is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
My Way business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Parking Transaction Fees: My Way charges a commission/fee calculated based on the gross generated revenue from parking transactions. Lessors set their own hourly rates, and My Way deducts its platform fee from the gross revenue. External payment service provider costs (Stripe, Mollie, Adyen) are passed through separately.
- Subscription Fees: Monthly subscription model for recurring parking access at specific locations. Subscribers receive a parking right for a designated parking space with license plate-linked access. Supports multiple vehicles per subscription with one vehicle at a time policy.
- Park Direct (Pay-as-you-go): On-demand parking sessions where users pay per minute/hours of actual parking time. Timer starts immediately upon entering the location, and payment is processed upon exit via credit card.
- Event Parking Services: Partnership arrangements with event organizations (e.g., 3FM Serious Request) where My Way provides parking spots, potentially at discounted or sponsored rates to support causes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Hourly parking starting from €2 per hour |
| Subscription | Monthly | Monthly subscription for dedicated parking rights |
| Usage-based | Pay-as-you-go | Visitor parking at reduced rates |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
My Way product offering
Product offeringCore offering
My Way is a mobile-first parking marketplace that connects drivers with off-street parking spaces across seven Dutch cities via iOS/Android apps and a website. It offers advance reservations, on-demand Park Direct sessions, monthly subscriptions, and a My Garage resident management module, with access enabled by license plate recognition, QR codes, and proprietary GateGuard IoT hardware. The platform also serves business clients (hotels, real estate operators, municipalities) with dedicated parking management solutions.
Product overview
My Way is a Dutch smart parking platform operated by VICKY Operations B.V., offering an app (iOS/Android) and website that enables drivers to find, reserve, and pay for parking spaces across Dutch cities (Amsterdam, Rotterdam, Utrecht, Den Haag, Eindhoven, Den Bosch, Haarlem). The core product supports two parking modes: advance Reservations (pre-booked, with guaranteed spots and unlimited in-and-out) and Park Direct (on-demand, per-minute billing at arrival). Access to parking is facilitated through license plate recognition, QR code scanning (no-app parking), or in-app gate control. The My Garage module serves resident and building customers managing private or visitor parking. GateGuard is a proprietary IoT hardware product for gate control at partner locations. The platform also offers subscription plans for regular users, visitor parking booking for residents, and dedicated business solutions for hotels, real estate operators, and municipalities. Customer support is available via WhatsApp, phone, and email.
Differentiator
Problem solved
Functional benefit
Brands
- GateGuard: Hardware (IoT device) developed specifically for MyWay by Vicky to enable electric gate access at parking locations. Can be purchased or leased via GateGuard B.V.
Products and services
- My Way Parking Platform Mobile-first (iOS/Android) and web platform that lets individual drivers find, reserve, and pay for off-street parking spaces across seven Dutch cities, with keyless entry via license plate recognition, QR codes, or app control.
- My Way Subscriptions Monthly recurring subscription that grants a dedicated parking right at a designated location with license-plate-linked access, on a one-calendar-month notice cancellation basis.
- Business Parking Solutions B2B parking management offering for hotels, real estate operators, and municipalities, providing guest parking, resident management, and demand data insights.
- My Garage (Resident Module) Resident parking management module that allows homeowners or building residents to manage private parking rights, assign vehicles, and administer visitor parking bookings via customizable rules.
- GateGuard Hardware Proprietary IoT hardware device developed by My Way (via GateGuard B.V.) to control electric gates at partner parking locations, available to lessors for purchase or lease.
Companies that use My Way
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
My Way technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability5 records
Feature4 records
My Way partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- NPO 3FMminorMy Way provided 50 affordable parking spots to support 3FM Serious Request charity event in Den Bosch, helping NPO 3FM focus on Spieren voor Spieren initiative.
- Spieren voor SpierenminorCharity organization dedicated to improving lives of children with muscle diseases. Supported through My Way's contribution to 3FM Serious Request event parking.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
My Way competitors and assessment
Company assessmentDirect peers
- ParkBee: Amsterdam-based digital parking platform connecting drivers with underutilized off-street parking. Operates in the same Dutch cities as My Way with a similar marketplace model and B2B lessor onboarding, making it the closest direct competitor.
- Yellowbrick: Dutch parking operator and platform offering reservation and subscription parking across the Netherlands. Targets the same drivers and B2B segments (hotels, real estate, municipalities) as My Way with overlapping city coverage.
- Mobypark: Dutch-founded peer-to-peer and B2B parking marketplace connecting drivers with private and commercial parking spaces. Closely comparable marketplace model, target customer (urban drivers) and Dutch-European footprint.
- JustPark: UK-based parking marketplace platform with reservations, monthly subscriptions and B2B solutions for hotels, landlords and operators. Closely mirrors My Way's product mix (advance reservation, subscriptions, business solutions).
- SpotHero: North American off-street parking marketplace with advance reservations, B2B offerings and operator SaaS tooling. Highly comparable business model and feature set to My Way, though at much larger scale and in a different geography.
- ParkWhiz: US-based parking reservation marketplace serving drivers, operators and venues. Directly comparable marketplace model with reservations, event parking and B2B operator integrations akin to My Way's offering.
Broad incumbents
- Q-Park: One of Europe's largest off-street parking operators with significant Dutch footprint. Competes with My Way for lessor partnerships and driver demand but as a large incumbent owning/operating many garages directly, not a pure platform.
- EasyPark Group: Pan-European digital parking and mobility platform covering on-street and off-street parking across many countries. Provides direct competition to My Way's mobile pay and reservation capabilities with substantially larger geographic and capital scale.
- ParkMobile: Large North American and European parking payments app (part of EasyPark Group). Overlaps with My Way on mobile-pay and reservation functionality for drivers and parking operators.
- Apcoa Parking: Major European parking operator with growing digital platform for reservations and contactless entry. Represents an incumbent that is both a potential partner and competitor to My Way's platform in Dutch and wider European markets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
My Way social profiles
Digital presenceMy Way financial estimates
Financial estimateRevenue estimate
Valuation estimate
My Way leadership team
Management profileNumber of profiles
Profiles1 record
My Way subsidiaries and ownership
Company hierarchySubsidiaries1 record
My Way funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
My Way M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about My Way
What does My Way do?
My Way is a mobile-first parking marketplace that connects drivers with off-street parking spaces across seven Dutch cities via iOS/Android apps and a website. It offers advance reservations, on-demand Park Direct sessions, monthly subscriptions, and a My Garage resident management module, with access enabled by license plate recognition, QR codes, and proprietary GateGuard IoT hardware. The platform also serves business clients (hotels, real estate operators, municipalities) with dedicated parking management solutions.
Is My Way a public or private company?
My Way is a private company. It is classified as venture growth investor backed and is currently operating.
When was My Way founded?
My Way was founded in 2021. It employs 11 to 50 people.
Where is My Way based?
My Way is headquartered in Amsterdam, Netherlands, in the Europe region.
How does My Way make money?
Four revenue lines are on record. Parking Transaction Fees are the primary driver. The others are subscription Fees, park Direct (Pay-as-you-go) and event Parking Services.
Who are My Way's main competitors?
Direct peers on record are ParkBee, Yellowbrick, Mobypark, JustPark, SpotHero and ParkWhiz. Broad incumbents are Q-Park, EasyPark Group, ParkMobile and Apcoa Parking.
Does My Way have an API?
No public API is recorded for My Way.
What industry is My Way in?
My Way's product category is Smart Parking Platform. Its primary akta.pro industry code is TLAJAIAC, Smart Parking Technology Platforms (Occupancy Sensors, Guidance, Reservations, Analytics), with a secondary code of TLAJAIAB, Off-Street Parking Facilities Operations (Garages, Lots, Park-and-Ride). Its NAICS code is 812930 and its SIC code is 7500.