KPA
KPA provides integrated EHS, HR, and F&I compliance software (Vera Suite), consulting, and training to US automotive dealerships and adjacent verticals, serving 15,000+ client locations including 40 of the top 50 dealer groups. The PE-backed firm (Providence Equity Partners) was founded in 1986 and refocused on automotive in January 2026.
- Company typePrivate
- Founded1986
- HeadquartersLafayette, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What KPA does
KPA provides Environment, Health & Safety (EHS), HR, and Finance & Insurance (F&I) compliance software and services to the US automotive retail and adjacent industries, with 40+ years of category focus. Its core platform, Vera Suite, integrates EHS, HR, advertising/sales/F&I, data privacy/cybersecurity, and secure messaging modules into a single compliance management system, supplemented by a Regulatory Library, mobile Safety Data Sheet access, ARC-certified F&I training, and AI-powered advertising audits.
The company's commercial model is a hybrid of subscription software, on-site and remote compliance consulting, and award-winning training, delivered through enterprise field sales, an inside sales team, and a network of 140+ local compliance consultants who conduct 30,000 site visits annually. KPA serves 15,000+ client locations including 40 of the top 50 US automotive dealer groups (AutoNation, Penske, Findlay, Beck, Foundation Automotive, Dick Hanna), with named customers spanning automotive, RV, marine, powersports, truck, and collision/service segments. Pricing is quote-based on annual or multi-year contracts.
KPA is a private, PE-backed company (Providence Equity Partners) headquartered in Lafayette, Colorado, with 251-500 employees including 150+ in-house compliance consultants. In January 2026, KPA spun off its Flex and Risk Management Center businesses into an independent company called Novara (focused on AI-embedded safety and operational risk management for high-risk industries), and elevated 22-year veteran Wayne Curtis to CEO to lead the now automotive-dedicated KPA.
KPA firmographics
Firmographics- Name
- KPA
- Legal name
- KPA, LLC
- Website
- https://kpa.io
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- KPA provides integrated EHS, HR, and F&I compliance software (Vera Suite), consulting, and training to US automotive dealerships and adjacent verticals, serving 15,000+ client locations including 40 of the top 50 dealer groups. The PE-backed firm (Providence Equity Partners) was founded in 1986 and refocused on automotive in January 2026.
- Ownership category
- akta.pro rank
KPA industry classification
Industry- Product category
- Compliance Management Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Policy & Compliance Management (HDADAIAB)
- akta.pro secondary industries
- Compliance, GRC Workflow & Audit Automation Platforms (HDAEAHAL), Governance, Risk & Compliance (GRC) Platforms (BPAEAPAA), Compliance Technology, GRC Platforms & Controls Automation Advisory (BPAHAFAO), Contract Administration Support (PO/Contract Compliance) (BPAAAJAE)
Keywords
Where KPA is headquartered
LocationHeadquarters
- HQ city
- Lafayette
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
KPA business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Vera Suite Software Subscription: SaaS-based compliance software platform delivered via subscription model. Vera Suite provides integrated compliance management across EHS, HR, FTC, data privacy, and sales compliance areas with annual or multi-year contract terms.
- Expert Consulting Services: On-site and remote compliance consulting services delivered by a network of 140+ local compliance consultants. Includes quarterly on-site visits, deal jacket consulting, and regulatory gap analysis.
- Compliance Training: Award-winning online and on-site training programs covering workplace safety, anti-harassment, F&I, cybersecurity, and more. Training is offered as a standalone service or integrated with software subscriptions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription pricing for large dealer groups and automotive organizations |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
KPA product offering
Product offeringCore offering
KPA provides an integrated compliance management offering built on the Vera Suite SaaS platform, combining EHS, HR, FTC/advertising, F&I, data privacy, and cybersecurity modules for automotive dealerships. The platform is delivered alongside expert on-site compliance consulting from a network of 140+ local consultants and award-winning online and on-site compliance training. Customers access a single login to manage all compliance areas, supported by AI-powered advertising audits, SDS management, regulatory libraries, and dedicated account management.
Product overview
KPA provides a unified compliance platform built on three pillars: Vera Suite compliance software, expert consulting services, and award-winning training. Vera Suite serves as the core product architecture, integrating multiple compliance modules including Privacy and Safeguards Software, Advertising Sales and Finance Software, HR Compliance Software, Environmental Health and Safety (EHS) Software, and Secure Messaging for Dealers. These modules are complemented by KPA's consulting services (audit & inspections, environmental risk management, F&I compliance, workplace health & safety, software implementation) and comprehensive training programs (online training, on-site training, training course library). The integrated approach delivers compliance technology, 140+ local consultants, and training in one solution for automotive dealerships, collision centers, and auto care facilities.
Differentiator
Problem solved
Functional benefit
Brands
- Vera Suite: Compliance software platform providing EHS, HR, advertising/sales/F&I, and cybersecurity compliance solutions.
- Novara
Products and services
- Vera Suite Unified SaaS compliance management platform that integrates EHS, HR, FTC/advertising, F&I, data privacy, and cybersecurity compliance modules for automotive dealerships and related businesses, with a single login and AI-powered advertising audits.
- KPA Consulting Expert compliance consulting services including audit and inspections, environmental risk management, F&I compliance services, workplace health and safety program development, and software implementation delivered by a nationwide network of 140+ local compliance consultants.
- Safety and Compliance Training Award-winning online and on-site safety training and compliance certification programs covering EHS, HR, FTC requirements, anti-harassment, F&I, and cybersecurity topics, offered as a standalone service or integrated with Vera Suite subscriptions.
- ESG and Sustainability Software ESG and Sustainability compliance software launched in October 2023 to help clients address environmental, social, and governance reporting and sustainability requirements.
Quantifiable outcome
- Over 12 million online workplace safety trainings facilitated in 2024, a 40% increase from the previous year
- +3 more outcomes
Companies that use KPA
Customer profileNamed customers8 records
Segments7 records
Ideal customer profiles3 records
KPA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature10 records
KPA partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Associated Builders and Contractors (ABC)minorKPA is a member of ABC's Tech Alliance 2025-26, a cohort of 15 technology companies providing construction technology solutions. KPA collaborates with ABC members through beta testing, free technology programs, educational webinars, and access to technology products through ABC's 67 chapters.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
KPA competitors and assessment
Company assessmentDirect peers
- VelocityEHS: Midsize EHS and sustainability SaaS platform used across industrial and automotive-adjacent customers. Highly comparable to KPA's EHS module and a likely competitor for shared EHS budgets in dealer service operations.
- Intelex Technologies (Industrial Scientific): EHS and quality management software platform with comparable SDS, OSHA, and incident management functionality. Direct competitor to KPA's EHS module, especially in service and collision-center environments.
- Cority: Enterprise EHS software platform serving industrial customers with a similar module architecture (compliance, training, analytics) to KPA's EHS stack, often competing in shared automotive-adjacent accounts.
Broad incumbents
- NAVEX Global: Large GRC and ethics & compliance platform with deep policy, training, and hotline modules. Comparable as an enterprise GRC suite that competes with KPA's HR and policy compliance modules at large dealer groups.
- Dealertrack (Cox Automotive): Dealer-management and F&I technology suite from Cox Automotive that competes for the same dealer F&I and compliance budget that KPA serves, often as part of a broader dealer-OS sale.
- Resolver (Kroll): Enterprise GRC and risk management platform now part of Kroll. Comparable in GRC workflows (incident, risk, audit) and increasingly competitive with KPA's compliance and EHS modules at large enterprises.
Emerging players
- SafetyCulture: Mobile-first operations and safety platform with strong adoption in service and field operations. Comparable to KPA's mobile SDS, training, and inspection workflows and a frequent consideration for mid-market dealers.
- AuditBoard: Modern risk and compliance platform with strong penetration in mid-market and enterprise audit teams. Comparable as a workflow-first GRC competitor targeting the same compliance buyer that KPA sells into at large dealer groups.
- LogicGate: Risk and compliance workflow automation platform with no-code GRC processes. Comparable to KPA's Vera Suite compliance workflow positioning, especially for digital-forward dealer groups.
Regional players
- PBS Systems: Dealer-management system serving North American auto, RV, powersports, and marine dealers. Comparable as a vertical dealer platform with adjacent compliance functionality that competes with KPA's full-stack dealer offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
KPA social profiles
Digital presenceKPA financial estimates
Financial estimateRevenue estimate
Valuation estimate
KPA leadership team
Management profileNumber of profiles
Profiles6 records
KPA subsidiaries and ownership
Company hierarchySubsidiaries2 records
KPA funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KPA M&A and investment
M&A and investmentM&A8 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KPA
What does KPA do?
KPA provides an integrated compliance management offering built on the Vera Suite SaaS platform, combining EHS, HR, FTC/advertising, F&I, data privacy, and cybersecurity modules for automotive dealerships. The platform is delivered alongside expert on-site compliance consulting from a network of 140+ local consultants and award-winning online and on-site compliance training. Customers access a single login to manage all compliance areas, supported by AI-powered advertising audits, SDS management, regulatory libraries, and dedicated account management.
Is KPA a public or private company?
KPA is a private company. It is classified as private equity controlled and is currently operating.
When was KPA founded?
KPA was founded in 1986. It employs 251 to 500 people.
Where is KPA based?
KPA is headquartered in Lafayette, United States, in the North America region.
How does KPA make money?
Three revenue lines are on record. Vera Suite Software Subscription is the primary driver. The others are expert Consulting Services and compliance Training.
Who are KPA's main competitors?
Direct peers on record are VelocityEHS, Intelex Technologies (Industrial Scientific) and Cority. Broad incumbents are NAVEX Global, Dealertrack (Cox Automotive) and Resolver (Kroll). Emerging players are SafetyCulture, AuditBoard and LogicGate. PBS Systems is listed as a regional player.
Does KPA have an API?
No public API is recorded for KPA.
What industry is KPA in?
KPA's product category is Compliance Management Software. Its primary akta.pro industry code is HDADAIAB, Policy & Compliance Management, with a secondary code of HDAEAHAL, Compliance, GRC Workflow & Audit Automation Platforms. Its NAICS code is 513210 and its SIC code is 7370.