Asset Panda

What Asset Panda does

Asset Panda is a cloud-based asset tracking and management SaaS company founded in 2012 and headquartered in the Dallas/Fort Worth, Texas area. The company provides a highly configurable platform — Asset Panda Pro — that enables organizations to track, manage, and audit physical and digital assets across desktop and mobile (iOS and Android) interfaces, with built-in barcode scanning, GPS pindrop, offline mode, depreciation calculation, and immutable audit trails. The platform is built on Amazon AWS (EC2 with S3 storage) with TLS 1.2 encryption, and integrates with more than 20 native enterprise systems spanning ERP, ITSM, device management, accounting, identity/SSO, and productivity tools.

In late 2025 and through 2026, Asset Panda layered proprietary AI capabilities onto its platform through Ursa AI, an in-house large language model copilot that delivers conversational natural language interaction, AI-powered column mapping for spreadsheet imports, automated database and category configuration, field autofill, AI translation, and computer vision for image-based field inspections. A dedicated Ursa AI Platform for Government extends these capabilities to state and local agencies with GASB compliance workflows. The product portfolio also includes physical Asset Tags & Barcode Labels that integrate with the platform's mobile scanner.

Asset Panda operates a dual go-to-market combining a product-led growth motion (7-day free trial, self-serve onboarding, bulk import) targeting SMB customers with enterprise field sales (phone, demo, custom quote) targeting government agencies, logistics fleet managers, and large enterprises. Revenue is generated via annual quote-based SaaS subscriptions. The company is privately held with no disclosed funding rounds, parent entity, or institutional investors, and counts Amazon, Toyota, Dyson, Penn State, Carnival, GE Healthcare, and Ripple among its named enterprise customers alongside government and education deployments.

Name

Asset Panda

Legal name

Asset Panda

Website

https://assetpanda.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Asset Panda is a cloud-based SaaS provider of highly configurable asset tracking and management software, serving SMB, enterprise, and government customers across industries via its Asset Panda Pro platform with Ursa AI.

Ownership category

akta.pro rank

Product category

Asset Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computer Facilities Management Services (541513)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

IT Asset Management (ITAM) Platforms (HDAEALAD)

akta.pro secondary industries

End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA), IT Asset Discovery, Inventory & CMDB Services (BPAEAOAE), IT Asset Lifecycle Services (Procure-to-Retire) (BPAEAOAF)

Keywords

• Asset tracking software
• Fixed asset management
• IT asset management
• Fleet management software
• Inventory management software

Headquarters

HQ city

Frisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription: Cloud-based asset management software sold as annual or multi-year subscriptions. Pricing is quote-based and customized to organization size and requirements.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Asset Panda provides a cloud-based, highly configurable asset tracking and management SaaS platform (Asset Panda Pro) that enables organizations to inventory, track, audit, and manage physical and digital assets across web and mobile devices. The platform is paired with Ursa AI, a proprietary AI copilot for conversational asset queries and automated configuration, and is complemented by native integrations with 20+ enterprise systems and custom barcode/asset tags for physical labeling.

Product overview

Asset Panda's product portfolio centers on Asset Panda Pro, a highly configurable, cloud-based asset management platform offered as a single unified solution with specialized modules. Asset Panda Pro integrates with Ursa AI, an in-house AI copilot that provides natural language interaction, automated configuration, and intelligent data processing across the platform. A suite of 20+ native integrations connects the platform to enterprise ERP, accounting, ITSM, device management, and productivity tools. Physical barcode/asset tags complement the software with built-in scanning capabilities. The company also offers Ursa AI as a government-specific platform for state and local agencies.

Differentiator

Problem solved

Functional benefit

Brands

• Ursa: AI copilot and platform for asset management, integrating conversational AI, natural language processing, and AI-powered features such as column mapping, translation, database configuration, and automations.
• Asset Panda Pro

Products and services

• Asset Panda Pro Cloud-based, highly configurable asset management platform for organizations to track, manage, and audit assets across web and mobile. Features flexible configuration, mobile app with offline mode, built-in barcode scanning, unlimited users, automated workflows, and AI-powered capabilities via Ursa. Includes modules for asset tracking, maintenance, compliance, inspections, inventory, fleet, fixed assets, calibration, facilities, and equipment management.
• Ursa AI AI copilot and integrated AI platform within Asset Panda Pro that provides conversational natural language interaction for asset queries, AI column mapping for spreadsheet imports, automated database and category configuration, field autofill, and AI-powered translation. Built on proprietary in-house LLMs that do not train on customer data.
• Asset Tags & Barcode Labels Custom barcode and QR code labels compatible with Asset Panda's built-in mobile barcode scanning. Available in light-duty and durable formats for challenging environments; users generate and print unique barcode labels directly from the platform.
• Ursa AI Platform for Government Dedicated AI-powered asset management platform designed for state and local government agencies, integrating conversational AI into Asset Panda Pro to track assets, perform inspections, generate reports and analytics via natural language prompts, and maintain GASB compliance through automated reporting and immutable asset history logs.

Quantifiable outcome

• Average client achieves 800% ROI (8X savings compared to subscription cost)
• +6 more outcomes

Named customers22 records

Segments11 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration34 records

AI capability8 records

Feature11 records

Partnerships

30 partnerships are on record, tiered core.

• XerocoreTechnology or IntegrationNative integration allowing record management and automatic depreciation data transfer to Xero as journal entries for financial reporting.
• Dell WarrantycoreTechnology or IntegrationDevice management integration syncing Dell Service Tags to automatically add warranty status, expiration dates, and service levels to asset records.
• ArcGIS OnlinecoreTechnology or IntegrationRecord management integration importing Asset Panda data into ArcGIS layers for map-based asset visibility and geographic operations.
• Oracle NetSuitecoreTechnology or IntegrationEnterprise integration seamlessly syncing vendor data, items, purchase orders, and financial records between Oracle NetSuite and Asset Panda Pro.
• Microsoft IntunecoreTechnology or IntegrationDevice management integration streamlining IT devices into Asset Panda with seamless data updates between Microsoft Intune and Asset Panda.
• ServiceNowcoreTechnology or IntegrationRecord management integration automatically syncing new devices, users, and tickets from ServiceNow to Asset Panda for improved ITSM workflows.
• QuickBookscoreTechnology or IntegrationRecord management integration saving time by automatically sending depreciation data to QuickBooks Online for streamlined financial reporting.
• Jamf ProcoreTechnology or IntegrationDevice management integration streamlining Apple devices into Asset Panda with bidirectional data sync for comprehensive device tracking.
• Google WorkspacecoreTechnology or IntegrationUser and device management integration securely accessing Google admin console to import users and sync Google devices for asset tracking.
• ConnectWisecoreTechnology or IntegrationRecord management integration connecting with ConnectWise Manage's technology support, sales, and service system for up-to-date sync.
• ZendeskcoreTechnology or IntegrationTicket management integration associating the right asset with the right service ticket for seamless resolution and agent efficiency.
• SlackcoreTechnology or IntegrationProductivity integration delivering real-time Asset Panda notifications to Slack users or public/private channels.
• JiracoreTechnology or IntegrationTicket management integration attaching the right asset to the right service ticket for improved response times in ITSM workflows.
• OktacoreTechnology or IntegrationUser management integration syncing user data from Okta for easy asset assignment and enhanced visibility with employee information.
• Microsoft Entra IDcoreTechnology or IntegrationUser management integration synchronizing user accounts and managing access through Microsoft Entra ID for enhanced security.
• Microsoft Active DirectorycoreTechnology or IntegrationUser management integration maintaining up-to-date employee directory in Asset Panda with automatic sync between platforms.
• Microsoft TeamscoreTechnology or IntegrationProductivity integration sending real-time Asset Panda notifications to Microsoft Teams Channels.
• Cisco MerakicoreTechnology or IntegrationDevice management integration syncing all device information from Cisco Meraki to Asset Panda's centralized platform.
• FreshservicecoreTechnology or IntegrationTicket management integration automatically importing Freshservice support tickets into Asset Panda's centralized platform.
• HexnodecoreTechnology or IntegrationDevice management integration importing device, hardware, software, policy, and organizational data from Hexnode to Asset Panda.
• KandjicoreTechnology or IntegrationDevice management integration increasing visibility into Apple device inventory by automatically syncing data from Kandji.
• LenovocoreTechnology or IntegrationWarranty management integration ensuring all relevant warranty details are associated with the right assets for seamless management.
• Apple Business ManagercoreTechnology or IntegrationDevice management integration boosting efficiency and optimizing device management with Apple Business Manager.
• OraclecoreTechnology or IntegrationCustom ERP integration automating asset tracking workflows and aligning purchasing, depreciation, and inventory records with Oracle ERP.
• SAPcoreTechnology or IntegrationCustom ERP integration synchronizing asset, procurement, and financial data for improved lifecycle visibility and reporting with SAP.
• WorkdaycoreTechnology or IntegrationCustom ERP integration connecting asset inventory with finance and operations data for stronger lifecycle control and audit readiness.
• Microsoft Dynamics 365coreTechnology or IntegrationCustom ERP integration streamlining asset tracking while syncing procurement, inventory, and financial reporting data.
• Tyler MuniscoreTechnology or IntegrationCustom ERP integration syncing asset records, purchase details, and financial data for streamlined public sector asset tracking.
• CGI AdvantagecoreTechnology or IntegrationCustom ERP integration centralizing asset management while syncing procurement and financial information for government operations.
• InforcoreTechnology or IntegrationCustom ERP integration syncing inventory, purchasing, and asset data for real-time visibility across departments and locations.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Jamf: Jamf specializes in Apple device management with inventory and asset tracking capabilities — a partial overlap relevant to Asset Panda's education and IT-asset deployments, especially given their existing integration partnership.
• NinjaOne: NinjaOne provides endpoint management with growing IT asset visibility features — an emerging SaaS player targeting similar IT operations and asset management buyers with a mobile-first, automation-led approach.

Direct peers

• Reftab: Reftab is a SaaS asset management and IT asset tracking platform with similar configurability, API access, and integrations targeting SMB and mid-market customers — directly comparable on product scope, customer profile, and pricing model.
• Fiix (Rockwell Automation): Fiix is a CMMS/asset maintenance management platform with mobile functionality, integrations, and AI features — competing directly for maintenance and equipment management use cases in industrial and facilities segments.
• Freshservice (Freshworks): Freshservice is an ITSM platform with native asset management capabilities, mobile app, and AI-powered features — directly competing for the same IT/asset management buyer with overlapping integrations (ServiceNow-like workflow).
• UpKeep: UpKeep is a CMMS and asset operations management platform with mobile-first design, offline capability, and integrations — comparable to Asset Panda's maintenance management and equipment tracking modules.
• Lansweeper: Lansweeper is an IT asset discovery and inventory platform offering network scanning, CMDB features, and integrations with ITSM/ERP systems — competing with Asset Panda in ITAM, particularly for discovery and inventory use cases.

Broad incumbents

• Ivanti: Ivanti offers a broad IT asset management and IT service management suite with unified endpoint management, asset discovery, and ITSM — a larger, more established player competing across the same enterprise ITAM buyer.
• ServiceNow: ServiceNow's Hardware Asset Management (HAM) and IT Asset Management modules sit inside its broader enterprise workflow platform — a dominant incumbent that Asset Panda integrates with but also competes against for large enterprise deals.
• ManageEngine (Zoho): ManageEngine offers AssetExplorer and a broader suite of IT management tools (ITSM, endpoint management, CMDB) — competing across SMB and enterprise segments with a much larger R&D and distribution footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCmz_q5p4O_NOShFjawIg4Fw
• Facebookfacebook.com/AssetPanda
• LinkedInlinkedin.com/company/asset-panda
• Xx.com/assetpanda

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asset Panda