Onlive.site

What Onlive.site does

Onlive.site is a Barcelona-based SaaS company founded in 2020 that operates an AI-powered video commerce platform enabling brands to run live shopping events, one-to-one virtual sales consultations, shoppable video experiences, and 3D immersive cloud streaming. The platform targets enterprise customers across seven verticals — automotive, telecommunications, fashion and retail, consumer electronics, beauty and cosmetics, real estate, and SaaS/B2B — with named customers spanning SEAT, CUPRA, Škoda, Audi, Jeep, Peugeot, Dodge, RAM, Fiat, JAC, Vodafone, Movistar, Deutsche Telekom, Telefónica, Adolfo Domínguez, Leroy Merlin, Prada MX, Cinepolis, Epson, Delonghi, Lavazza, IQOS, Clikalia, Neolith, and Webhelp. As of 2023 the company reported 150+ clients, deployments in 30+ countries, and broadcasting reach to 100+ markets, with the automotive deployment alone covering 1,500+ dealerships across 20 markets.

The platform is built on cloud infrastructure supporting agentic AI for automated lead qualification, booking, and customer support; real-time Voice of Customer analytics with sentiment capture; an AI-powered dashboard providing video call transcripts and structured summaries; and Click-to-Expert intelligent routing. Core products comprise Virtual Sales Agent (1:1), Live Shopping (1:Many), Shoppable Videos, 3D Immersive Cloud Streaming, AI Sales Agent, Instant Booking, and a Lead Reactivation Engine. The platform natively integrates with Shopify, WooCommerce, PrestaShop, Tiendanube, and CMS systems, and is compatible with Unreal Engine, Unity, Matterport, AutoCAD, Blender, Godot, and Microsoft Visual Studio for 3D content. Certifications include ISO 27001, GDPR, and TISAX — the latter specifically qualifying the platform for the data-handling and prototype-protection standards required by automotive OEMs.

Onlive.site employs a hybrid go-to-market combining enterprise field sales for large brands (with demo-led selling and case-study-based ROI proof) and product-led growth / self-serve onboarding for SMBs via no-code integrations. Revenue is generated through a SaaS subscription model with quote-based, usage-tiered pricing; no public price points are disclosed. The company raised approximately €2.67M (~$3M USD) in a seed round in November 2021, led by ESTINVEST VENTURES with participation from Onset Capital, to fund expansion in Europe and LATAM. Recognition includes CB Insights Outperformer (2023), Top 50 Startup for 4YFN/MWC 2023, Best Retail Solution at Smart Retail Tech Expo London 2023, and Most Innovative Startup (E-Commerce) from La Razón in 2022.

Name

Onlive.site

Legal name

ONLIVE SITE, S.L.

Website

https://onlive.site

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Onlive.site is a Barcelona-based AI-powered video commerce SaaS platform that enables enterprise brands to run live shopping events, 1:1 virtual sales consultations, shoppable videos, and 3D immersive streaming across automotive, telecom, retail, and related verticals.

Ownership category

akta.pro rank

Product category

Video Commerce Platform

NAICS

Software Publishers (5132)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Live Shopping Platforms (CRAFANAD)

akta.pro secondary industry

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

Keywords

• Live shopping platform
• Video commerce software
• Virtual sales agent
• Shoppable video technology
• 3D immersive streaming

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Platform Subscription: Cloud-based software-as-a-service platform providing video commerce capabilities. Companies pay for access to the platform with features like live shopping, virtual sales agents, and 3D streaming. Pricing likely tiered based on usage and features.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Onlive.site sells a modular, cloud-based AI-powered video commerce SaaS platform that enables brands to run one-to-one virtual sales agent video calls, one-to-many live shopping events, shoppable videos, 3D immersive cloud streaming, and AI-driven lead qualification and analytics. The platform integrates natively with major e-commerce systems (Shopify, WooCommerce, PrestaShop, Tiendanube, CMS) and is sold on a subscription basis to enterprise and mid-market brands across automotive, telecom, retail, fashion, consumer electronics, beauty, real estate, and SaaS verticals.

Product overview

ONLIVE.SITE is a modular Video Commerce SaaS platform that provides multiple interconnected solutions for live shopping, virtual sales, and customer engagement. The core products include Virtual Sales Agent (one-to-one video calls), Live Shopping (one-to-many streaming), and Shoppable Videos. These are enhanced by AI-powered add-ons including AI Sales Agent, Instant Booking, Voice of Customer analytics, Real-Time Analytics Dashboard, Click-to-Expert routing, and 3D Immersive Cloud Streaming. The platform also integrates with major e-commerce platforms (Shopify, WooCommerce, PrestaShop, Tiendanube) and CMS systems, enabling brands to transform websites into immersive video commerce experiences without coding.

Differentiator

Problem solved

Functional benefit

Products and services

• Virtual Sales Agent (One-to-One) One-to-one video widget enabling face-to-face customer connections through personalized virtual shopping experiences, linking brand experts directly with online shoppers via interactive video calls with co-browsing and virtual try-on capabilities.
• Live Shopping (One-to-Many) Live streaming shopping platform allowing brands to host interactive one-to-many live shopping events where customers can engage, discover products, and make purchases without leaving the website.
• Shoppable Videos Interactive video solution that converts video content into purchasable experiences, allowing viewers to explore and understand products dynamically with direct in-video purchase links.
• 3D Immersive Cloud Streaming Cloud-based 3D immersive streaming technology supporting Unreal, Unity, Matterport, AutoCAD, Blender, and Godot engines in real time, without hardware requirements or coding, in both live and on-demand formats.
• AI Sales Agent Automates lead qualification, booking, and customer support using agentic AI agents that capture intent, personalize responses, and adapt to customer needs.
• Instant Booking / Click-to-Book Streamlines scheduling and appointment booking, converting expressed interest into scheduled showroom visits or consultations with one-click integration.
• Voice of Customer (VoC) Captures real-time customer insights, questions, concerns, and sentiment from video interactions to optimize sales and marketing strategies.
• Real-Time Analytics Dashboard AI-powered analytics dashboard providing video call transcripts, structured summaries, customer metrics, conversion rates, and behavioral insights at scale.
• Lead Reactivation Engine AI-powered precision targeting to reactivate dormant CRM leads using personalized video conversations, reigniting interest and driving fresh engagement.

Quantifiable outcome

• 5X increase in 1st to 2nd demo conversion rate for B2B SaaS clients
• +11 more outcomes

Named customers31 records

Segments7 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability8 records

Feature9 records

Partnerships

Five partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationNative integration enabling Shopify merchants to seamlessly add live shopping capabilities to their stores. Merchants can leverage Shopify's e-commerce foundation while amplifying engagement with worldwide shoppers through video commerce.
• WooCommercecoreTechnology or IntegrationIntegration leveraging WooCommerce flexibility to offer comfortable live shopping integration for WordPress-based online shops. Combines WooCommerce advantages with brand-building potential of live shopping.
• PrestaShopcoreTechnology or IntegrationSeamless integration experience combining PrestaShop's user-friendly open-source e-commerce solution with growth opportunities of live shopping. No steep learning curve.
• TiendanubecoreTechnology or IntegrationIntegration for Latin America's most popular eCommerce platform enabling hassle-free expansion into live shopping for regional merchants.
• CMS PlatformscoreTechnology or IntegrationIntegration with Content Management Systems for catalog and inventory synchronization, enhancing lead generation and customer conversions from day one.

Scale indicators21 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Firework: Firework is a video commerce platform offering live shopping, shoppable videos, and 1:1 video consultations for retail and consumer brands. It directly competes with Onlive.site across the same verticals (automotive, beauty, fashion) and similarly targets enterprise customers like SEAT/CUPRA.
• Bambuser: Bambuser is a Swedish live video shopping SaaS that pioneered one-to-many live shopping and one-to-one video consultations for global brands. It is a near-direct competitor with a similar enterprise focus, EMEA roots, and overlapping customer verticals as Onlive.site.
• Livescale: Livescale is a live shopping platform focused on North American retail and fashion brands, offering shoppable live streams and AI-powered analytics. It is comparable in scale and product scope to Onlive.site, targeting a similar enterprise buyer.
• Videowise: Videowise provides AI-powered shoppable video, UGC, and live shopping for Shopify merchants and DTC brands. It overlaps with Onlive.site's shoppable video and 3D streaming capabilities, with a comparable SMB-to-mid-market GTM.
• Tolstoy: Tolstoy offers shoppable video, AI video personalization, and live shopping widgets for e-commerce brands. It overlaps directly with Onlive.site's interactive shoppable video and live shopping products, especially for Shopify-based merchants.
• CommentSold: CommentSold is a live selling and shoppable video commerce platform with strong penetration in fashion, beauty, and home goods. It is comparable in product scope (live shopping + shoppable video) though typically aimed at smaller retailers than Onlive.site's enterprise base.
• Channelize: Channelize.io provides live shopping software and shoppable video plug-and-play apps for Shopify, WooCommerce, and BigCommerce merchants. It targets the same SMB-to-mid-market self-serve segment with comparable live streaming and 1:1 video features.
• ShopShops: ShopShops is a live shopping platform and marketplace pairing influencers with brands for live-streamed commerce events. It overlaps with Onlive.site's live shopping (one-to-many) product and shares fashion/beauty vertical focus.
• Whatnot: Whatnot is a live shopping marketplace focused on collectibles, sneakers, and trading cards with explosive consumer traction. While its consumer marketplace model differs, it represents the live-shopping category leader Onlive.site is implicitly competing against for brand and consumer mindshare.

Broad incumbents

• Vimeo: Vimeo (and its Vimeo Enterprise OTT/Events products) offers enterprise live streaming and shoppable video as part of a broader video platform. It competes with Onlive.site from a larger, established position with deeper R&D and sales resources, especially for brand marketing use cases.

Market position

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/onlive-site
• Facebookfacebook.com/Onlive.site

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Onlive.site