What Videowise does

Videowise is a private, AI-powered video commerce software company founded in 2021 and headquartered in Dover, Delaware. The platform enables ecommerce brands and retailers to make video content shoppable, interactive, and measurable, and to distribute it across websites, social channels, email, SMS, and mobile apps. The product is organized into three interconnected pillars: a Video Commerce Engine (Shoppable Video, Live Shopping, Social Commerce); AI-driven Content Intelligence (AI Media Library, AI Clips, Performance Analytics with built-in A/B testing and SKU-level revenue attribution); and Content Creation (AI Studio for image-to-video generation using Google and Kling models, an Influencer Network, and a UGC Hub for social listening, rights management, and automated publishing). Native integrations span Shopify, Shopify Plus, Magento, Adobe Commerce, and Salesforce Commerce Cloud on the commerce side, plus Klaviyo for lifecycle messaging, TikTok Shop and other social channels for social commerce, and Tapcart, Reactive, Fuego, Superfans, and Shop App on mobile. The platform is SOC 2 Type 2 certified and compliant with GDPR, CCPA, DMCA, and ADA accessibility standards.

The company operates a hybrid go-to-market combining product-led growth through the Shopify App Store (self-serve install, 250+ 5-star reviews) with enterprise field sales for multi-store and multi-region retailers requiring white-glove onboarding. Revenue is generated through SaaS subscriptions on a quote-based pricing model with no publicly disclosed tiers. As of the latest input, Videowise serves more than 4,000 brands and retailers globally, with named customers spanning Skullcandy, True Classic, Tibi, ALPAKA, Dalstrong, Tortuga Backpacks, Built For Athletes, Travelpro, Dr. Squatch, Wonderskin, Dooney & Bourke, Ilia, Shiseido, and others. Headcount sits in the 11-50 range. The company has raised $3 million in a single disclosed seed round in March 2023 led by Slack Fund, with Founder Collective, Mu Ventures, Ratio, and Underline Ventures participating; no subsequent priced rounds, revenue figures, or M&A activity are disclosed.

Name

Videowise

Legal name

Videowise

Website

https://videowise.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Videowise is an AI-powered video commerce platform that enables ecommerce brands to create shoppable videos, live shopping, and social commerce across Shopify, Magento, Adobe Commerce, and Salesforce Commerce Cloud, serving over 4,000 brands globally.

Ownership category

akta.pro rank

Product category

Video Commerce Platform

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Motion Picture and Video Production (51211)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Short-Form Video Shopping & Shoppable Video Platforms (MPACAHAI)

akta.pro secondary industries

Shoppable Video & Short-form Commerce Platforms (CRAFANAE), Video Streaming Platforms (SVOD/AVOD/TVOD) (BPAMAJAA), Video Understanding & Content Moderation (HDAAAEAF), Enterprise/Creator Video Hosting & OTT SaaS Platforms (MPACAAAL)

Keywords

• Shoppable video
• Video commerce
• Live shopping
• AI video platform
• Social commerce

Headquarters

HQ city

Dover

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Monthly or annual subscription-based pricing for video commerce platform access. Plans designed to deliver measurable ROI through conversion lifts, increased AOV, and deeper engagement. Fixed pricing with discounts for multiple solutions.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Videowise is an AI-powered video commerce SaaS platform that enables ecommerce brands and retailers to deploy shoppable videos, live shopping events, and social commerce experiences across their storefronts and channels. The platform combines a shoppable video engine, live shopping infrastructure, AI-powered media library and content creation tools (AI Clips, AI Studio), influencer and UGC sourcing capabilities, and performance analytics with revenue attribution. It serves over 4,000 brands globally and integrates natively with Shopify, Magento, Adobe Commerce, and Salesforce Commerce Cloud.

Product overview

Videowise is an AI-powered video commerce platform built as a unified platform-plus-modules architecture. The platform consists of three interconnected pillars: (1) the Video Commerce Engine comprising Shoppable Video, Live Shopping, and Social Commerce for creating shoppable experiences across every channel; (2) AI Media Management including AI Media Library, AI Clips, and Performance Analytics for organizing, clipping, and measuring video content with AI; and (3) Content Creation encompassing AI Studio, Influencer Network, and UGC Hub for producing and sourcing video content at scale. All modules share the centralized AI Media Library as the content backbone, enabling seamless distribution of video assets across ecommerce stores, mobile apps, email, SMS, and social platforms from one platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Shoppable Video The core shoppable video engine that turns video into a direct path to purchase, seamlessly embedded across product detail pages, collections, and key moments in the buyer journey. Enables 20+ video widgets including hero background video, shoppable carousels, video in product page gallery, video quizzes, video pop-ups, interactive videos, and video feed. Built for ecommerce brands and retailers seeking to convert video into measurable revenue.
• Live Shopping Live shopping solution enabling brands to stream once and sell everywhere with real-time product showcasing, in-stream checkout, multi-channel simulcasting to storefronts and social platforms, RSVP tools, and shoppable replays. Converts live streams into on-demand shoppable experiences for ecommerce brands.
• Social Commerce Social commerce solution enabling shoppable video experiences across TikTok, Instagram, Facebook, and YouTube. Includes automated comment-to-buy on Instagram and Facebook, TikTok Shop integration, live shopping on social platforms, and UGC import for shoppable galleries. Built for ecommerce brands seeking to extend video commerce into social channels.
• AI Media Library AI-powered digital asset management system serving as the intelligence layer for all video content. Features include AI-powered file tagging, natural language search, AI-generated SEO metadata, AI transcription, facial recognition, comments, file versioning, collaboration tools, and centralized video management across teams and campaigns for ecommerce brands.
• AI Clips AI-powered video clipping tool that automatically breaks long-form videos into high-performing, reusable clips. Generates short shoppable clips for ads, product detail pages, and sales channels. Each live replay is automatically sliced into categorized short clips.
• Performance Analytics Analytics dashboard providing detailed insights on engagement, clicks, conversions, revenue, and attribution across every video touchpoint. Includes built-in A/B testing for shoppable video widgets with device breakdown, engagement, and revenue metrics, plus revenue attribution down to the SKU level.
• AI Studio Studio-quality video production tool powered by AI that generates high-quality product videos from images. Uses AI models from Google and Kling to generate videos in bulk, with 1-click publish to product page galleries. Transforms static images into 180-degree spin videos, try-on videos, and videos of people holding products.
• Influencer Network Vetted network of creators purpose-built to produce authentic, performance-driven video content that sells. Provides ecommerce brands with access to thousands of influencers to scale high-performing creator content and influencer partnerships.
• UGC Hub User-generated content management platform enabling brands to collect, moderate, manage, and control usage rights for UGC automatically across every platform, creator, and campaign. Features AI-powered UGC social listening on Instagram and TikTok, and automatically imports creator content into shoppable galleries.

Quantifiable outcome

• 35% increase in conversion rates
• +9 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability11 records

Feature12 records

Partnerships

Five partnerships are on record, tiered core and minor.

• ShopifycoreTechnology or IntegrationNative integration with Shopify and Shopify Plus. Videowise was the first shoppable video app on Shopify App Store. Enables product sync, inventory sync, and seamless video experience for Shopify merchants.
• Magento/Adobe CommercecoreTechnology or IntegrationNative integration supporting Magento and Adobe Commerce platforms for video commerce deployment.
• Salesforce Commerce CloudcoreTechnology or IntegrationNative integration with Salesforce Commerce Cloud enabling video commerce for Salesforce-based ecommerce operations.
• TikTok ShopcoreTechnology or IntegrationNative TikTok Shop integration for social commerce, enabling shoppable video experiences on TikTok.
• InsenseminorStrategic or Co-development PartnergoPure Beauty case study mentions collaboration with Insense for UGC and influencer marketing combined with Videowise video commerce.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Firework: Enterprise shoppable video and live shopping platform for brands and retailers; directly competes with Videowise across shoppable video, live commerce, and TikTok Shop-style integrations for the same ecommerce customer base.
• Tolstoy: Shoppable video and AI-powered video commerce platform for Shopify and ecommerce brands; Videowise runs comparison pages against Tolstoy, indicating direct head-to-head positioning for SMB and mid-market merchants.
• Shoppable: Shoppable video and checkout technology provider for retailers and brands; offers shoppable video, live shopping, and AI-driven commerce experiences that overlap directly with Videowise's core offering.
• Bambuser: Live video shopping platform enabling brands to host interactive live shopping experiences with embedded checkout; competes with Videowise's Live Shopping module for the same enterprise retail buyers.
• Livescale: Live shopping and shoppable video platform focused on ecommerce brands; overlaps with Videowise on live streaming commerce, simulcasting to social, and shoppable replays for retail customers.

Broad incumbents

• Yotpo: Established ecommerce marketing platform offering UGC, reviews, SMS, and loyalty; overlaps with Videowise's UGC Hub and AI Media Library and competes for the same Shopify brand budget.
• Bazaarvoice: Enterprise UGC, ratings-and-reviews, and social commerce platform serving large retailers; competes for the same enterprise content-and-conversion budget as Videowise's UGC and shoppable video stack.

Emerging players

• Dash Hudson: Visual marketing and UGC platform for ecommerce and lifestyle brands; adjacent overlap with Videowise's social commerce, AI-powered content library, and performance analytics for brand marketers.
• Nosto: AI-powered personalization and merchandising platform for ecommerce; adjacent to Videowise on conversion optimization and on-site experience personalization for the same DTC merchant base.
• Convert.com: A/B testing and experimentation platform used by ecommerce teams; overlaps with Videowise's built-in A/B testing with revenue attribution for the same Shopify and mid-market merchants.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/videowisehq

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Videowise