What Goobit does

Goobit Group AB (publ) is the Stockholm-headquartered operator of BTCX, claimed to be Europe's first cryptocurrency exchange and the world's longest-running bitcoin-only exchange, founded in 2011. The group serves retail customers, corporate clients, and financial institutions from a registered base of 240,000+ customers and over 700,000 executed orders across the Nordic region (Sweden, Denmark, Norway, Finland, and Iceland). Its product portfolio spans BTCX Standard Exchange and BTCX Express Exchange (retail SEK-to-BTC with Swish/card payments), BTCX OTC Service and BTCX Private Banking (institutional and high-net-worth execution that processed approximately 480 BTC / EUR 31 million since early 2026), the BTCX Bitcoin Treasury Strategy (a corporate Bitcoin-holding initiative launched August 2025), and the Goobit AML Desk (a SaaS anti-money-laundering service for digital assets that has handled over 12,000 forensic inquiries). The company is publicly listed on Nordic Growth Market under the ticker BTCX and operates through wholly owned subsidiaries Goobit AB, Goobit Exchange AB, and Goobit Blocktech AB.

Goobit's commercial model is multi-stream: commission on Bitcoin exchange transactions, spread-based OTC/private banking fees, recurring SaaS revenue from the AML Desk, and professional services around Bitcoin treasury strategies. Distribution combines a self-serve direct-to-consumer platform for Swedish retail (with Swish, card, SEK direct bank payments, and BankID onboarding), a sales-led motion via OTC and private banking for institutions and high-net-worth individuals, and community-led engagement through Nordic Blockchain Conference side events (e.g., Bitcoin Afternoon at NBC 2026 with ~1,250 attendees), a women's-focused Bitcoin podcast, and tax-education events with the Swedish Tax Agency and partners like Divly. Banking and custody infrastructure is secured through partnerships with Bank Frick (Liechtenstein), a new Nordic banking partner onboarded in December 2025, BitGo Europe (custody, December 2025), Stripe/Swish, and a pan-European A2A payment provider.

Strategically, Goobit positions itself as Sweden's regulated Bitcoin market leader preparing for the European MiCA regime, with an active CASP application under review by the Swedish Financial Supervisory Authority. Full-year FY 2025/2026 (1 May 2025 – 30 April 2026) net sales were 97.1 MSEK, operating loss -21.1 MSEK, and net loss -21.8 MSEK, with the reported revenue step-down reflecting a reclassification of OTC transactions from gross to net accounting rather than an economic decline. The company has signaled an intent to pursue Nordic M&A consolidation ahead of full MiCA implementation while continuing to scale OTC, AML SaaS, and Bitcoin Treasury product lines.

Name

Goobit

Legal name

Goobit Group AB (publ)

Website

https://goobit.se

Company type

Public

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Goobit Group AB operates BTCX, Europe's longest-running bitcoin-only exchange, serving 240,000+ retail and institutional customers with fiat-to-Bitcoin trading, OTC execution, the Goobit AML Desk SaaS, and a corporate Bitcoin Treasury product. The Stockholm-listed firm is pursuing MiCA CASP licensing across the Nordics.

Ownership category

akta.pro rank

Product category

Cryptocurrency Exchange

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

Crypto Payment Gateways & Checkout APIs (FSADAIAA)

akta.pro secondary industries

Fraud, Risk, KYC/AML & Compliance Platforms (BPAMAFAI), Transaction Screening, Sanctions & Compliance Controls (FSAPAJAE), AML/KYC, KYB & Identity Verification (VASP/Travel Rule) (FSAPAJAC)

Keywords

• Cryptocurrency exchange
• Bitcoin trading platform
• AML compliance SaaS
• OTC bitcoin services
• Digital asset custody

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Exchange Transaction Fees: Commission from Bitcoin exchange transactions on BTCX Express and Standard Exchange platforms. The company changed OTC accounting treatment to net revenue from gross revenue accounting.
2. OTC and Private Banking Services: Professional execution services for companies, institutions and high-net-worth individuals through dedicated OTC desk. Since early 2026, approximately 480 BTC (EUR 31 million) processed.
3. AML Desk SaaS: Anti-money laundering screening and reporting services for digital assets offered as Software-as-a-Service to banks, content creators, merchants, platform providers, and gaming companies.
4. Bitcoin Treasury Services: Services supporting institutional and corporate Bitcoin treasury strategies including advisory and execution capabilities.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels6 records

Core offering

Goobit operates the BTCX cryptocurrency exchange platform, enabling retail customers, corporations, and institutions to buy and sell Bitcoin in SEK. Its product family includes BTCX Express Exchange for rapid retail purchases, BTCX Standard Exchange for standard trading, BTCX OTC Service and Private Banking for institutional and high-net-worth clients, and the Goobit AML Desk SaaS for anti-money laundering compliance on digital assets.

Product overview

Goobit Group operates as Sweden's leading Bitcoin company, offering a multi-product platform centered on its cryptocurrency exchange services through the BTCX brand family. The core offering includes BTCX (Standard Exchange) for standard Bitcoin trading, BTCX Express for rapid purchases with Swish/card payments, and BTCX OTC for institutional/professional trading. The portfolio also includes BTCX Bitcoin Treasury for corporate holding strategies, BTCX Private Banking for high-net-worth clients, and the Goobit AML Desk SaaS for anti-money laundering compliance services offered to external parties. The company serves retail customers, corporate clients, and financial institutions with fiat-to-Bitcoin exchange services and compliance tools. Goobit is preparing for full MiCA regulation implementation with a CASP license application under review.

Differentiator

Problem solved

Functional benefit

Brands

• BTCX Express Exchange: Fast Bitcoin exchange service for retail customers in Sweden
• Standard Exchange (BTCX)
• BTCX OTC Service
• BTCX Private Banking
• Goobit AML Desk

Products and services

• BTCX Standard Exchange Flagship Bitcoin exchange platform, operating since 2011 as the world's longest-running bitcoin-only exchange. It enables individuals and businesses to buy and sell Bitcoin with SEK, offering both retail and professional trading services including OTC.
• BTCX Express Exchange Rapid Bitcoin purchase platform allowing customers to quickly buy Bitcoin with Swish or card payments, featuring streamlined onboarding and faster transaction processing for retail customers in Sweden.
• BTCX OTC Service Over-the-counter Bitcoin trading service for companies, high-net-worth individuals, and professional customers requiring discretion, compliance, and professional execution. The service processed approximately 480 BTC (around EUR 31 million) since early 2026.
• BTCX Private Banking Premium white-glove Bitcoin service targeting customers seeking Bitcoin exposure through a serious, local, and trusted Nordic partner. It provides enhanced services for high-net-worth individuals and institutional investors with long-term Bitcoin exposure strategies.
• Goobit AML Desk SaaS anti-money laundering service for crypto assets, offering real-time AML screening, AML reporting, and transaction monitoring. Originally an internal compliance function, it is now offered to banks, crypto companies, content creators, merchants, and platform providers needing AML compliance under MiCA. Has processed over 12,000 forensic inquiry requests.
• BTCX Bitcoin Treasury Strategy Corporate Bitcoin holding strategy and advisory service enabling companies and investors to acquire and hold Bitcoin as a treasury asset. Includes structured investment product with share allocation and Bitcoin purchases for corporate treasury.

Quantifiable outcome

• 240,000+ registered customers and 700,000+ executed orders
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability1 record

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• BitGo Europe GmbHcoreTechnology or Integration · 4 December 2025Strategic partnership announced December 2025 for custody and infrastructure services supporting the company's regulatory positioning under MiCA.
• Swedish Financial Supervisory Authority (FiNa)coreOthers · 29 September 2025Regulatory relationship for MiCA CASP license application under review by Swedish Financial Supervisory Authority.
• K33coreStrategic or Co-development Partner · 7 August 2025Strengthened partnership with K33 to advance Bitcoin Treasury Strategy. K33 provides research and advisory services supporting the company's Bitcoin treasury initiative.
• Stockholm Junior Chamber of CommerceminorGTM or Marketing Partner · 28 November 2024Partnership with Stockholm Junior Chamber of Commerce for community engagement and educational initiatives.
• StripecoreTechnology or Integration · 10 April 2024Partnership with Stripe to offer Swish payments, enabling Swedish customers to use familiar payment method for Bitcoin purchases.
• NBX (Norwegian Block Exchange)minorChannel Partner/ Reseller/ Distributor · 24 March 2023Partnership with Norwegian NBX for distribution of NBX Visa credit card with Bitcoin-kickback on the Swedish market.
• F.R.E.E Madeira ProjectminorStrategic or Co-development Partner · 24 October 2022Participation in government project with Madeira, Portugal to establish bitcoin-friendly environment. Goobit contributes AML software and know-how for digital assets while ensuring region is not exposed to illicit transactions.
• AzerioncoreStrategic or Co-development Partner · 31 March 2022Letter of Intent signed with Azerion (Euronext Amsterdam listed digital entertainment and media platform) for exclusive AML partnership providing real-time AML screening and AML reporting for digital assets including NFTs.

Scale indicators10 records

Recent moves9 records

Expansion highlights7 records

Direct peers

• Safello: Safello is a Swedish crypto broker listed on Nasdaq First North, offering Bitcoin and other crypto purchases with SEK via Swish and similar local payment rails. It is the closest direct Nordic competitor to BTCX, competing for the same retail Swedish customer base and facing the same MiCA transition dynamics.
• NBX (Norwegian Block Exchange): NBX is a Norwegian regulated crypto exchange and Goobit's distribution partner (NBX Visa Bitcoin-kickback card for Sweden). Comparable as a Nordic regulated venue targeting retail and institutional flow in the same geographic footprint with similar SEK/NOK fiat-onramp requirements.
• Trijo: Trijo is a Swedish cryptocurrency broker registered with Finansinspektionen, offering Bitcoin and Ethereum trading with SEK. It is a direct Swedish peer competing for the same retail Swish-enabled customer base as BTCX Express and Standard Exchange.

Broad incumbents

• K33: K33 is a Nordic-listed crypto research, advisory and treasury company with Bitcoin-focused operations. It is both a Goobit partner (Bitcoin Treasury Strategy research) and a broader Nordic crypto incumbent whose multi-product positioning overlaps with Goobit's exchange and treasury offerings.
• Coinbase: Coinbase is the largest US-listed crypto exchange offering multi-asset trading, custody and staking globally. It is a broader incumbent whose entry into European markets under MiCA increases competitive pressure on Nordic venues like BTCX despite differing scale and product breadth.
• Kraken: Kraken is a global crypto exchange with established European presence and MiCA licensing efforts. It overlaps with Goobit in fiat-to-Bitcoin exchange and OTC institutional services but operates at substantially larger scale and broader asset coverage.
• Bitstamp: Bitstamp is a long-running European crypto exchange (since 2011) recently acquired by Robinhood, offering BTC and multi-asset trading with EUR banking rails. Comparable to Goobit as a European incumbent with similar vintage and OTC/professional services, but operating across multiple geographies and assets.

Emerging players

• Chainalysis: Chainalysis is a blockchain analytics and AML/compliance vendor serving crypto businesses, banks and regulators. Comparable to Goobit AML Desk in serving MiCA-driven compliance demand from banks and crypto firms, though Chainalysis operates at significantly larger scale globally.
• Elliptic: Elliptic provides blockchain analytics, transaction monitoring and AML compliance tooling for crypto asset service providers. It is a comparable competitor in the same compliance-as-service category as Goobit AML Desk, though typically serving larger financial institutions globally.

Others

• Lukka: Lukka provides crypto data, valuation and AML software to financial institutions and crypto companies. Adjacent competitor to Goobit AML Desk in the institutional crypto compliance tooling space, with overlap in serving banks needing MiCA-ready digital asset reporting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goobit