What Trijo does

Trijo, operated by the Swedish private limited company Ijort Invest AB (corporate registration 559152-3278), is a regulated cryptocurrency exchange founded in Stockholm in 2017 and active commercially since 2019. It is wholly owned by GreenMerc AB (publ) and has been registered with the Swedish Finansinspektionen since 2020 (registration ID 236889), with documented MiCA-compliance posture for the EU crypto-asset regime. The platform enables Swedish retail and corporate customers to buy, sell, and trade more than 270 digital assets, with custody provided through Fireblocks' MPC architecture and identity/verification via BankID (through Scrive).

The product surface comprises a web platform, native iOS and Android apps, the Trijo Pro advanced trading interface integrated with TradingView, an Autopilot dollar-cost-averaging feature launched in 2021, and ETH/SOL staking added in 2024. In October 2025, Trijo's user base was migrated onto a unified GreenMerc Group mobile application shared with sister entity Northcrypto, consolidating UX, custody, and support layers.

Trijo operates a transaction-fee revenue model with three pricing tiers: Standard (limit orders 0.75%, quick buy/sell 4–5%), VIP for traders exceeding EUR 50,000 annual volume (limit orders 0.50%, quick buy/sell 1.5–2.5%), and Gold reserved for shareholders of ≥1,000 GreenMerc shares (limit orders 0.30%, quick buy/sell 1–2%). Additional fee streams include card/Apple Pay/Google Pay deposits at 3.95%, bank withdrawal fees of 1% (minimum EUR 5), and variable crypto network withdrawal fees. Go-to-market is product-led and self-serve, with content marketing through Trijo News and educational guides, organic social presence, and a referral program offering a 25% trading-fee commission. Geographic scope is Sweden-only under the current regulatory registration.

Name

Trijo

Legal name

Ijort Invest AB

Website

https://trijo.co/

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Trijo is a Sweden-registered cryptocurrency exchange, founded in 2017 and headquartered in Stockholm, serving Swedish retail and corporate customers with trading of more than 270 digital assets via web and mobile platforms under Finansinspektionen oversight.

Ownership category

akta.pro rank

Product category

Cryptocurrency Exchange

NAICS

Securities and Commodity Exchanges (52321), Securities and Commodity Contracts Intermediation and Brokerage (5231)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

Spot Crypto Exchanges (Order-Book & Matching Engine) (FSADAAAA)

akta.pro secondary industry

Brokerages & On/Off-Ramps (fiat rails, instant buy/sell) (FSAPADAG)

Keywords

• Cryptocurrency exchange
• Crypto trading platform
• Digital asset trading
• Crypto staking service
• Automated crypto investing

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Trading Commissions: Trijo charges trading fees on cryptocurrency purchases and sales. Fee structure varies by customer tier: Standard customers pay 0.75% for limit orders and 4-5% for quick buy/sell. VIP customers (50,000+ EUR annual volume) receive reduced rates of 0.50% and 1.5-2.5% respectively. Gold tier (GreenMerc shareholders with 1000+ shares) receive the lowest rates at 0.3% and 1-2%
2. Deposit/Withdrawal Fees: Revenue generated from payment processing fees on card deposits (3.95%) and Apple Pay/Google Pay (3.95%). SEPA, Swish, and Trustly deposits are free but Trustly charges 0.3% currency conversion fee between SEK and EUR. Bank withdrawals incur 1% fee (minimum 5 EUR) for standard customers
3. Crypto Network Fees: Variable fees for cryptocurrency withdrawals that depend on network conditions and cryptocurrency type, passed through to customers

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Trijo operates a regulated Swedish cryptocurrency exchange platform where users can buy, sell, and trade over 270 cryptocurrencies using Swedish kronor or euros via Swish, Trustly, Apple Pay, Google Pay, and SEPA. The platform combines a consumer web/mobile interface, an advanced Trijo Pro trading view with TradingView charts, an automated dollar-cost averaging product (Autopilot), and staking yield on ETH and SOL, all secured by Fireblocks MPC custody and onboarded through BankID.

Product overview

Trijo is a Swedish cryptocurrency exchange platform (operated by Ijort Invest AB, registered with Finansinspektionen since 2020) offering trading of 270+ cryptocurrencies. The core platform enables buying, selling, and trading via website and mobile apps with multiple payment methods (Swish, Trustly, Apple Pay, Google Pay, SEPA). The product portfolio includes Trijo Pro (advanced charting with TradingView), Autopilot (automated DCA investing), Staking (ETH and SOL yield), and Business Accounts. Trijo operates as part of GreenMerc Group.

Differentiator

Problem solved

Functional benefit

Brands

• Trijo Pro: Advanced trading platform with high liquidity, tight spreads, and TradingView analysis tools for professional cryptocurrency trading.
• Autopilot

Products and services

• Trijo Cryptocurrency Exchange Platform Core Finnish-/SEK-denominated cryptocurrency exchange enabling buying, selling, and trading of 270+ cryptocurrencies for Swedish retail and business customers. Registered with Finansinspektionen since 2020 and integrated with Swish, Trustly, Apple Pay, Google Pay, and SEPA payment rails.
• Trijo Pro Advanced trading interface with high liquidity, tight spreads, and TradingView-powered charting and technical indicators for active cryptocurrency traders.
• Autopilot Automated dollar-cost averaging service for Bitcoin that enables customers to set recurring purchases (daily, weekly, or monthly) without locking funds, integrated with Swedish banks via Trustly.
• Staking (ETH and SOL) Yield-generating staking product for Ethereum and Solana with no lock-up period, with ETH rewards paid weekly and SOL rewards paid approximately every two days.
• Trijo Mobile App (iOS and Android) Native iOS and Android applications delivering full cryptocurrency trading, Autopilot automation, and account-management functionality with high liquidity and competitive spreads.
• Business Accounts (Företagskund) Dedicated corporate-account onboarding and trading service for Swedish businesses that want to invest in Bitcoin and other cryptocurrencies, with BankID verification, a short questionnaire, and Swedish-language support.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• TrustlycoreTechnology or IntegrationPayment service partnership enabling instant SEK deposits and withdrawals. Trustly enables direct bank transfers from Swedish banks, with deposits typically arriving within seconds. Trustly charges 0.3% currency conversion fee between SEK and EUR.
• FireblockscoreTechnology or IntegrationIndustry-leading cryptocurrency custody provider handling the absolute majority of Trijo customer assets. Fireblocks provides MPC technology for private key protection, Secure Enclaves using Intel SGX and AWS Nitro, and multi-signature transaction authorization.
• ScrivecoreTechnology or IntegrationEnables BankID integration for customer identity verification and document signing, allowing seamless registration without manual data entry.
• GreenMerc GroupcoreOthersParent company (GreenMerc AB (publ)) that owns 100% of Trijo. Trijo operates as part of GreenMerc Group alongside Northcrypto Oy. Trijo sends customer orders to external trading platforms rather than internal matching, mitigating conflicts of interest.
• NorthcryptominorOthersRelated company under same parent (GreenMerc Group). In 2025, both Northcrypto and Trijo users were migrated to GreenMerc's updated app platform.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Others

• Avanza: Avanza is a leading Swedish retail investment platform that has expanded into crypto trading. Adjacent/competing channel for Swedish retail capital, increasingly overlapping with dedicated crypto exchanges.
• Nordnet: Nordnet is the largest Nordic retail brokerage, now offering crypto exposure to Swedish investors. Adjacent competitor channeling investors into traditional securities and a growing crypto product line that competes for the same retail savings wallet.

Direct peers

• Safello: Safello is a Swedish regulated cryptocurrency broker and exchange, also registered with Finansinspektionen, offering crypto trading to Swedish retail and B2B customers. Direct overlap with Trijo in product, customer base, geography, and regulatory positioning.
• BTCX: BTCX is one of Sweden's oldest cryptocurrency exchanges, offering trading in major cryptocurrencies to Swedish retail customers. Direct Swedish competitor in the same Finansinspektionen-registered exchange category.
• Coinify: Coinify is a Nordic/Danish-originated regulated crypto exchange and brokerage serving retail and merchants across the Nordics. Comparable regulated Nordic CEX/broker with similar product mix and customer profile.
• Quickbit: Quickbit is a Sweden-listed crypto and blockchain company providing crypto trading and payment services to Nordic consumers. Closely comparable Swedish regulated peer targeting retail with similar payment-rail integrations.

Broad incumbents

• Bitstamp: Bitstamp is a Luxembourg-headquartered, MiCA-regulated European CEX serving retail and institutional clients. Larger incumbent European exchange with overlapping regulated retail offering.
• Kraken: Kraken is a major global cryptocurrency exchange with a regulated European entity under MiCA. A large incumbent competing for the same Swedish retail crypto-investor wallet.
• Coinbase: Coinbase is a US-listed global crypto exchange with MiCA-registered European operations. Broad incumbent with comparable spot trading, staking, and consumer-facing products competing for Swedish retail.
• Bitpanda: Bitpanda is a leading European MiCA-licensed retail crypto broker and exchange offering 200+ assets, staking, and savings. A broader European incumbent that competes with Trijo for Swedish cross-border retail users.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/TrijoExchange
• Facebookfacebook.com/trijo.co
• LinkedInlinkedin.com/company/trijoexchange
• Instagraminstagram.com/trijo.se

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trijo