Direct from Italy

What Direct from Italy does

Direct From Italy Srl is a Treviso-based vertical software house founded in 2019 by Denis Andolfo and Francesco Prizzon, serving Italian wineries, distilleries, and breweries that need to sell alcoholic beverages directly to consumers and Horeca buyers abroad. Its core product, the Bevendy platform, automates the regulatory and operational layers of cross-border alcohol commerce: real-time calculation of duties, excise, and VAT for 46+ countries in 2.2-3.2 seconds; generation and 5-year archival of required customs documents (e-AD, MVV, LDV, export declarations); and logistics coordination including insured shipping and multi-warehouse management. The platform sits on native integrations with Shopify, WooCommerce, Magento, PrestaShop, and TeamSystem Commerce, plus a REST API for custom e-commerce/ERP connectivity (average onboarding ~12 hours).

Revenue comes from tiered monthly subscriptions (€79/month B2C Base up to €398/month B2C+Horeca) layered with percentage-based transaction fees (15% on the entry tier stepping down to 5% on the Magnum tier) on product price excluding taxes, complemented by a flat €35-per-order option for the Horeca channel. Recurring software fees are supplemented by two professional-services lines: strategic consultancy for wine-tourism business planning and omnichannel strategy, and custom Wine-UX-focused web and e-commerce development natively integrated with the proprietary tax engine. The company runs a hybrid go-to-market: a demo-led enterprise motion for premium Italian wineries, combined with self-serve tiered onboarding for smaller producers seeking D2C and Horeca automation.

By the most recent reporting period the company had processed orders from 43 countries and generated over 12,000 customs documents in 2024, and counts a roster of named Italian wineries — Santa Margherita, Astoria, Chiarli 1860, Zenato, Umberto Cesari, La Scolca, Gambino Vini, Cantine Lenotti, Cantina Girlan, Venissa, and the Consorzio del Barolo among others. In May 2025 Marvit Srl (the Marzotto family holding) took a strategic investment to support international expansion, and in early 2026 the company shipped a dedicated B2B HoReCa module and partnered with Mail Boxes Etc. and the Wine Tourism Hub to extend its distribution beyond direct software sales.

Name

Direct from Italy

Legal name

Direct From Italy Srl

Website

https://directfromitaly.it

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Direct From Italy is a Treviso-based vertical SaaS company, founded in 2019, whose Bevendy platform automates customs documentation, excise, VAT, and logistics so Italian wineries, distilleries, and breweries can sell alcoholic beverages directly to consumers and Horeca buyers in 46+ countries.

Ownership category

akta.pro rank

Product category

Beverage Export Compliance Software

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

International Compliance, Duties & Tax (DDP/Customs) Solutions (CRAFAJAG)

akta.pro secondary industries

International DTC & Brand.com (Global Shipping) (CRAFAJAB), Cross-Border & International Commerce Platforms (BPAMAGAI), Localization & Internationalization Services (Language/Currency/Pricing) (CRAFAJAI), Beverage Import/Export & Cross-Border Wholesale (AFAIAGAL)

Keywords

• Beverage compliance software
• Alcohol export platform
• Customs automation software
• Excise duty management
• Direct-to-consumer beverage software

Headquarters

HQ city

Treviso

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Software Subscription (Bevendy): Monthly or annual subscription fees for Bevendy platform access with tiered pricing based on features and alcohol categories managed. Plans range from single-category B2C to full omnichannel B2C+Horeca solution.
2. Order Processing Fees: Percentage-based fees (5-15%) calculated on product price (excluding taxes) for each order processed through the D2C Customs platform. Alternative flat fee of €35 per order for Horeca channel.
3. Consulting Services: Strategic consultancy for wine tourism business planning, ROI validation, and omnichannel strategy development for wineries.
4. Web Development Services: Custom website and e-commerce development with Wine UX focus, natively integrated with proprietary calculation engines.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Direct From Italy provides a proprietary software platform (Bevendy) that automates customs documentation, excise duties, VAT calculations, and logistics for Italian wineries, distilleries, and breweries selling alcoholic beverages directly to consumers and Horeca businesses internationally. The platform handles D2C export compliance for 46+ countries, generates e-AD/MVV/LDV documents automatically, and integrates with major e-commerce systems to enable cross-border alcohol sales.

Product overview

Direct from Italy operates as a vertical software house for the beverage industry, offering a unified platform approach with Bevendy as the core product. Bevendy enables omnichannel international sales of wines, spirits, and beers through integrated D2C Customs, Self-Order, and Pre-Order modules, supplemented by web development and strategic consultancy services. The product ecosystem supports direct-to-consumer (B2C) sales to private individuals and B2B sales to HoReCa establishments across 46+ countries, with automated customs, excise, and VAT compliance. Pricing is structured through tiered license plans with varying alcohol categories, integration capabilities, and user access levels.

Differentiator

Problem solved

Functional benefit

Brands

• Bevendy: All-in-one software solution for international omnichannel sales, automating customs procedures, excise duties, VAT, and logistics for direct-to-consumer and Horeca wine, beer, and spirits sales to over 46 countries.

Products and services

• Bevendy All-in-one omnichannel software platform enabling direct-to-consumer (D2C) and B2B HoReCa sales of alcoholic beverages internationally. Automates customs procedures, excise duty management, VAT calculation, and logistics coordination for shipping to 46+ countries. Supports B2C private consumers, B2B restaurants/hotels, and integrated e-commerce channels for wineries, distilleries, and breweries.
• Web Development Services Custom web and e-commerce development services focused on Wine UX. Creates purchasing funnels integrated with proprietary customs calculation engines. Includes Merchant of Record (MoR) model and wine tourism UX/UI optimization for wineries and beverage producers.
• Consultancy Services Strategic consulting for wine tourism and direct sales structuring. Includes analysis and KPI framework, preliminary business planning, 2-3 year strategy execution, CRM optimization, loyalty/Wine Club programs, and margin improvement guidance for wineries and beverage producers.

Quantifiable outcome

• 12,000+ customs documents generated in 2024
• +6 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability1 record

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Mail Boxes Etc. (MBE)coreTechnology or Integration · 25 June 2025Developed MBE Wine For Europe solution in partnership with Mail Boxes Etc., enabling their franchise network to offer compliant wine export services to Italian wineries through the Direct From Italy platform.
• Wine Tourism HubcoreStrategic or Co-development Partner · 18 April 2025Official member of the Wine Tourism Hub ecosystem, Italy's first platform dedicated to wine tourism development. Direct From Italy provides customs compliance and D2C shipping expertise to the hub's member wineries, enabling them to convert wine tourists into international direct sales.
• Amazon SPN (Service Provider Network)coreGTM or Marketing PartnerAmazon Service Provider Network Certified Partner, recognized for providing services to Italian companies selling alcohol products on international Amazon stores in compliance with regulations.
• E-commerce Platforms (Shopify, WooCommerce, Magento, PrestaShop)coreTechnology or IntegrationNative integrations with major e-commerce platforms allowing wineries to connect Bevendy customs automation to existing online stores. Also integrates with TeamSystem Commerce ERP.
• Wine Industry PartnersminorChannel Partner/ Reseller/ DistributorVarious wine industry partners including Wine Suite, VinOr, and other wine tech providers that refer customers or co-sell the Bevendy platform.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• WineDirect: North America's leading D2C wine e-commerce and compliance platform, offering wineries DTC websites, POS, and shipping compliance across US states. Most directly comparable to Bevendy in scope (wine-only vertical SaaS for DTC) but with US regulatory depth rather than EU.
• Commerce7: Wine-specific e-commerce and DTC platform with POS, wine club, and compliance modules. Competes for the same vertical customer (wineries) and overlaps heavily on omnichannel order management and integrations, though with a North American compliance focus.
• Vinoshipper: Alcohol DTC shipping compliance and rate-engine provider for US wineries and retailers. Closest direct competitor to DFI's customs-and-tax automation layer; both sit between the winery e-commerce stack and the carrier/customs network to make compliant shipping possible.
• eCellar: Wine club and DTC e-commerce platform with POS integrations, competing for the same winery customer segment as Bevendy. Provides e-commerce, CRM, and order management but with lighter cross-border compliance coverage than DFI.
• Vin65 (WineDirect): Winery-focused e-commerce and DTC platform acquired by WineDirect; serves the same winery customer base with website, POS, and compliance tooling. Comparable use case but primarily US market.

Broad incumbents

• Sovos: Global tax compliance software with strong EU VAT, OSS, and excise compliance offerings. A larger, generalist incumbent that could expand vertically into alcohol D2C compliance, threatening DFI's regulatory moat from above.
• Avalara: Large-scale tax and compliance automation platform with cross-border VAT and excise content. Not wine-vertical but adjacent in compliance infrastructure; could partner with or compete against DFI for the regulatory layer.
• Vivino: Global wine marketplace and community platform serving consumers with ratings, price comparison, and DTC shipping. Not a compliance tool, but competes indirectly for D2C wine GMV and could absorb compliance layers into marketplace tooling.
• Wine.com: Large US D2C wine marketplace with embedded shipping compliance across US states. Comparable in DTC fulfillment ambition but operates its own inventory rather than licensing the compliance stack to producers.

Emerging players

• SevenFifty: B2B alcohol wholesale platform with tools for ordering, logistics, and compliance across US distributors. Adjacent in alcohol-vertical tech for producers and importers, though primarily B2B distribution rather than D2C.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/directfromitalysrl
• LinkedInlinkedin.com/company/direct-from-italy
• Instagraminstagram.com/directfromitaly

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Direct from Italy