Hergele Mobility

What Hergele Mobility does

Hergele Mobility is a privately held Turkish hardware company that designs and sells electric micro-mobility vehicles for indoor warehouse and logistics operations. The company was founded in 2019 and is headquartered at the ITU ARI 4 Teknokent technology park in Sarıyer, Istanbul. Its product portfolio centers on two vehicles: Wamo, a micro-mobility order picker described by the company as the first of its kind for indoor logistics, and Tugger, an electric towing vehicle for heavy load transport. Both product lines share foundational engineering features including swappable battery systems (sub-30-second tool-free swaps), ergonomic stand-on platforms, smooth electric drive with controlled acceleration, and a compact form factor engineered for tight warehouse aisles. The company also offers a fleet management and rental oversight software layer that tracks vehicle condition and utilization.

Hergele's commercial model is hardware sales (Wamo and Tugger vehicles, plus modular add-ons), with an indication of rental/leasing revenue streams via its fleet management capability. The company sells through a demo-led direct enterprise sales motion and uses quote-based pricing rather than published list prices. Its go-to-market targets nine customer segments spanning general manufacturing, fulfillment centers, e-commerce warehouses, 3PL general warehousing, retail warehouses, spare parts, hospitals, hospitality, and facility management. Migros, Turkey's largest retail chain, is the company's only named enterprise customer and an investor through the Migros Up innovation program, deploying Wamo across multiple distribution centers.

The company has raised approximately $521,000 USD across three documented funding rounds between late 2022 and late 2024, with Migros UP and RePie Asset Management as investors. Headcount is reported in the 11-50 range, consistent with an early-stage hardware startup. The company's value proposition is operational rather than technological — it targets a capital-light positioning between manual picking and full warehouse automation, claiming 75% efficiency gains, 3.2x faster picking, 96% reduction in walking, and a 9-month payback period for adopters.

Name

Hergele Mobility

Legal name

Hergele

Website

https://hergele.co

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Hergele Mobility is a Turkish hardware company that designs and sells electric micro-mobility vehicles — the Wamo order picker and Tugger towing vehicle — for indoor warehouse and logistics operators, primarily serving enterprise customers via demo-led direct sales.

Ownership category

akta.pro rank

Product category

Warehouse Logistics Vehicles

NAICS

Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924)

SIC

Industrial Trucks, Tractors, Trailors & Stackers (3537), Miscellaneous Transportation Equipment (3790)

akta.pro primary industry

Micromobility Electrical/Electronic Components Manufacturing (Wiring/Displays/Telematics/IoT) (IMACAOAI)

akta.pro secondary industries

Battery Packs & Energy Storage for Micromobility Manufacturing (IMACAOAE), Industrial & Warehouse Robotics (HDAAAIAA)

Keywords

• Warehouse logistics vehicles
• Electric order pickers
• Indoor material handling
• Micro-mobility vehicles
• Warehouse fleet equipment

Headquarters

HQ city

Maslak

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Micro-Logistics Vehicle Sales: Sale of electric micro-mobility vehicles (Wamo order picker and Tugger towing vehicle) to warehouse and logistics operators. Vehicles are sold as finished products with optional accessories and add-ons. Professional services for on-site demos and deployment likely included.
2. Rental Fleet Management: The company offers rental fleet management and vehicle condition tracking capabilities, suggesting a rental or leasing revenue stream alongside direct vehicle sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Hergele Mobility designs, manufactures, and sells electric micro-mobility vehicles for indoor warehouse logistics. Its two core hardware products are Wamo, a micro-mobility order picker, and Tugger, an electric towing vehicle. Both vehicles feature swappable batteries, ergonomic stand-on platforms, and indoor-optimized designs, and are sold alongside a fleet management control dashboard and an end-user mobile app to enterprise and mid-market warehouse operators.

Product overview

Hergele Mobility offers a portfolio of two electric micro-mobility vehicles designed for indoor warehouse and logistics operations. The core products are Wamo (a micro-mobility order picker for picking and goods transport) and Tugger (an electric towing vehicle for material handling and heavy load transport). Both products share foundational features including swappable batteries, smooth electric drive, quick deployment, and ergonomic design. The company focuses on transforming warehouse mobility by providing compact, electric-powered vehicles that reduce walking, increase picking efficiency by up to 75%, and offer ROI within 9 months.

Differentiator

Problem solved

Functional benefit

Brands

• Wamo: First micro-mobility order picker engineered for indoor logistics - helps teams pick faster, walk less, and reduce fatigue in warehouse operations.
• Tugger

Products and services

• Wamo Wamo is an electric micro-mobility order picker engineered specifically for indoor warehouse logistics. It enables operators to pick orders faster, walk less, and reduce fatigue through an ergonomic stand-on platform and compact design suited to tight aisles. It boosts operational speed by up to 75%, delivers 3.2x faster order picking throughput, and reduces daily walking steps by up to 96%, targeting warehouse, fulfillment, manufacturing, and retail backroom operators.
• Tugger Tugger is an electric micro-mobility towing vehicle designed for heavy load transport, material handling, and industrial towing operations in warehouse settings. It pulls carts loaded with boxes and supports standardized accessories and modular add-ons for diverse warehouse use cases.

Quantifiable outcome

• 75% increase in operational efficiency (operational speed)
• +5 more outcomes

Named customers1 record

Segments9 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Linde Material Handling (KION Group): Premium brand of KION Group producing electric counterbalance trucks, order pickers, and tow tractors. Comparable to Hergele as a global competitor in electric indoor material handling vehicles with overlapping customer segments.
• Crown Equipment Corporation: US-based manufacturer of forklifts and electric order pickers, including stand-on and stockpicker models. Comparable to Hergele as a direct competitor in indoor electric picking vehicles for distribution centers and retail warehouses.
• Hyster-Yale Materials Handling: Global manufacturer of lift trucks and warehouse equipment including low-level order pickers and tow tractors under the Hyster and Yale brands. Comparable to Hergele in product category and target market for indoor logistics.
• Big Joe Forklifts: US-based manufacturer focused on smaller electric material handling equipment including pallet jacks, stackers, and order pickers. Comparable to Hergele as a specialist in compact, lower-cost indoor electric vehicles for warehouses and retail backrooms.
• Toyota Material Handling: World's largest material handling equipment manufacturer with a broad range of electric order pickers, pallet jacks, and tow tractors serving warehouses globally. Comparable to Hergele across product category, target customer, and indoor logistics use case.
• Jungheinrich AG: German intralogistics OEM and global leader in electric order pickers, stackers, and tow tractors. Directly comparable to Hergele because it sells low-level electric order pickers and tug vehicles to the same warehouse and 3PL customer base.
• STILL GmbH: German material handling OEM (also part of KION Group) with a strong line of compact electric order pickers and tow tractors for narrow-aisle warehouses. Comparable to Hergele across product portfolio and European customer base.
• Raymond Corporation (Toyota Industries): US-based subsidiary of Toyota Industries manufacturing electric forklifts, pallet trucks, and order pickers, with strong presence in retail and distribution center customers. Comparable to Hergele as a direct competitor in indoor electric picking solutions.

Emerging players

• Locus Robotics: Provider of autonomous mobile robots for warehouse order fulfillment, widely deployed by 3PLs and retailers. Comparable to Hergele as an emerging competitor solving the same picking-efficiency problem in warehouses, but via autonomous robotics rather than manual electric vehicles.
• EP Equipment: Chinese-founded global manufacturer of electric warehouse equipment (lithium-powered pallet jacks, stackers, and order pickers). Comparable to Hergele in targeting cost-sensitive indoor logistics customers with lithium-battery electric platforms.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hergelemobility
• LinkedInlinkedin.com/company/hergele-mobility

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hergele Mobility