COPYTRACK
COPYTRACK is a Berlin-based copyright enforcement platform that uses AI-powered image recognition to detect unauthorized image use worldwide, serving photographers, image agencies, and brands through a settlement portal and partner law firm network.
- Company typePrivate
- Founded2015
- HeadquartersBerlin, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What COPYTRACK does
COPYTRACK, operated through German legal entity RD Legal GmbH and headquartered in Berlin, is a rights clearance and copyright enforcement platform serving rights holders (photographers, artists, image agencies, and brands) and image users in a dual-sided marketplace. Since founding in 2015, the company has managed, licensed, and enforced over one million copyright infringement cases globally, working across jurisdictions through a network of partner law firms. The firm is registered in the German Legal Services Register pursuant to §10 (1) No. 1 of the RDG, granting formal legal-services authorization that constrains unlicensed competitors.
The platform's core capability is AI-powered image recognition designed to detect unauthorized image use worldwide, including modified or edited versions of images. Detection infrastructure is delivered primarily through a partnership with CopyIdent, which provides the underlying image monitoring and reverse image search technology. COPYTRACK's own products include a Settlement Portal where alleged infringers can view case details, purchase retroactive post-licenses, pay compensation, or prove existing licensing; a mobile application for case management on iOS and Android; and a self-serve registration platform for rights holders offering free monitoring for up to 500 images. A US subsidiary, Copytrack Technologies Inc., was established with a stated focus on the Web3, Metaverse, and NFT copyright enforcement market.
Revenue is generated through a combination of transaction-based settlement payments, post-license fees (one-year retroactive licenses), and subscription-based monitoring services. Settlement amounts are calculated on standard licensing rates, lost revenue, investigation costs, type and duration of use, country of reproduction, and image dimensions. The go-to-market combines a product-led growth motion (free monitoring signup and self-serve settlement portal) with a sales-led motion (direct outreach to alleged infringers via email or letter, escalating to partner law firms in respective jurisdictions when amicable resolution fails).
COPYTRACK firmographics
Firmographics- Name
- COPYTRACK
- Legal name
- RD Legal GmbH
- Website
- https://copytrack.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- COPYTRACK is a Berlin-based copyright enforcement platform that uses AI-powered image recognition to detect unauthorized image use worldwide, serving photographers, image agencies, and brands through a settlement portal and partner law firm network.
- Ownership category
- akta.pro rank
COPYTRACK industry classification
Industry- Product category
- Copyright Enforcement & Image Rights Management
- NAICS
- Music Publishers (512230)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Content Identification & Matching (Fingerprinting, ID Resolution) (MPAHALAE)
- akta.pro secondary industry
- Anti-Piracy Operations & Takedown Services (Monitoring, Enforcement) (MPAHALAM)
Keywords
Where COPYTRACK is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
COPYTRACK business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Post-License Fees: Rights holders can purchase one-year post-licenses covering past unauthorized use and permitting continued use. Fees are calculated based on standard licensing rates, lost revenue, and investigation costs.
- Settlement Payments: Image users pay compensation settlements for past unauthorized image use. The settlement amount covers damages and enforcement costs, with payment via credit card, PayPal, or bank transfer through the settlement portal.
- Monitoring Service Fees: Rights holders register for monitoring services to detect unauthorized use of their images. The company offers free accounts with monitoring for up to 500 images.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free monitoring account with up to 500 images |
| Transaction based/ take rate | Pay-as-you-go | Post-license (one year) vs. settlement compensation |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
COPYTRACK product offering
Product offeringCore offering
COPYTRACK provides global image rights monitoring, copyright enforcement, and retroactive licensing on behalf of photographers, agencies, brands, and other rights holders. It uses AI-powered image recognition to detect unauthorized uses of images online, then resolves cases via a Settlement Portal where image users can prove licensing, purchase a one-year post-license, or pay compensation, escalating unresolved matters to partner law firms worldwide.
Product overview
COPYTRACK operates as a rights clearance and copyright enforcement platform consisting of two main integrated components: the CopyIdent image monitoring service (partnered offering) for detecting unauthorized image use worldwide, and the Settlement Portal for resolving identified copyright infringements. CopyIdent enables rights holders to upload and monitor their images using AI-powered recognition technology to find unauthorized uses across the internet. The Settlement Portal then facilitates the resolution process by allowing alleged infringers to purchase retroactive licenses, pay compensation, or prove existing licensing. The platform also offers a mobile app for case management on the go. COPYTRACK works on behalf of rights holders including photographers, artists, image agencies, and brands, serving international markets with connections to law firms worldwide.
Differentiator
Problem solved
Functional benefit
Products and services
- CopyIdent image monitoring service Global image monitoring and reverse image search platform that uses AI-powered image recognition to detect unauthorized use of images worldwide, with free accounts supporting monitoring of up to 500 images.
- Settlement Portal Web-based platform where image users can view case details, prove existing licenses, purchase one-year post-licenses, or pay compensation settlements, with payment options including credit card, PayPal, and bank transfer.
- COPYTRACK image monitoring service AI-powered continuous worldwide image monitoring service that flags unauthorized image uses, providing image hits and decision controls for users to act on individual infringement cases.
- COPYTRACK mobile app Mobile application version of the COPYTRACK settlement platform, distributed via the Apple App Store and Google Play Store, enabling users to manage copyright cases and access platform features on mobile devices.
Quantifiable outcome
- Over 1 million copyright infringement cases successfully managed, licensed, and enforced
- +1 more outcomes
Companies that use COPYTRACK
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles4 records
COPYTRACK technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature3 records
COPYTRACK partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Media Ident GmbHcoreData provider that supplies case-related information used by COPYTRACK for assessing and processing rights enforcement cases. COPYTRACK obtains client data from Media Ident GmbH to verify and process copyright infringement claims.
- International Law FirmscoreNetwork of law firms worldwide that specialize in copyright law in their respective jurisdictions. These firms handle escalated cases when amicable resolution through the settlement portal fails, enabling international enforcement capabilities.
- CopyIdent (Image Monitoring Partner)coreCOPYTRACK cooperates with CopyIdent as a partner for global image monitoring services. CopyIdent provides the underlying image monitoring and reverse image search technology that powers detection of unauthorized image usage worldwide.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
COPYTRACK competitors and assessment
Company assessmentDirect peers
- Pixsy: Berlin-based image copyright enforcement platform offering AI-powered reverse-image search, claim submission, and settlement/legal recovery for photographers and brands. Direct head-to-head competitor to COPYTRACK in the same niche with the same photographer-vs-infringer dual-sided model.
- Image Rights (Hanzo): Specialist image rights enforcement and licensing service for photographers, picture agencies, and brands, combining AI image matching with legal recovery — closely overlapping COPYTRACK's core offering and customer base.
- Pixsy + Law (now Pixsy): Already counted above; Pixsy Law was Pixsy's in-house legal arm handling escalated enforcement — same architecture as COPYTRACK's partner law-firm network.
Broad incumbents
- Copyright Clearance Center: Largest rights-licensing and permissions intermediary, focused primarily on text and academic content reproduction. Broader incumbent in copyright licensing/clearance, applying the same 'pay-for-retroactive-use' architecture that COPYTRACK uses for images.
- MarkMonitor (Clarivate): Enterprise-grade brand-protection platform under Clarivate covering domain monitoring, anti-piracy, anti-counterfeiting, and online infringement takedown at scale. Comparable to COPYTRACK's image-monitoring use case but at a much larger enterprise software scale.
- Incopro (Opsec Online): Brand and IP protection intelligence platform offering online infringement detection, enforcement, and analytics for global brands. Competes with COPYTRACK at the brand-side of the market while expanding into adjacent anti-counterfeiting workflows.
- Digimarc: Provider of digital watermarking and content identification technology deployed across media, packaging, and image-rights enforcement. Conceptually aligned with COPYTRACK's AI/fingerprinting detection layer, though serving a broader B2B technology stack.
Emerging players
- Custos Media Technologies: Blockchain-based content rights and anti-piracy platform for digital media including images and video. Overlaps with COPYTRACK's Web3/NFT subsidiary thesis and overlaps in early-stage media-rights enforcement use cases.
- Stolen Images Database (CEPS): Non-profit effort indexing unauthorized image use for the photography community, reflecting the same monitoring-and-recovery workflow COPYTRACK commercializes via AI and settlement portals.
- Trustify (Tineye / Pex): Reverse image search and content identification platform used to find unauthorized copies of images online. Adjacent technology layer to COPYTRACK's image-matching engine, often used by content owners for similar detection workflows.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
COPYTRACK social profiles
Digital presenceCOPYTRACK compliance and trust
Trust signalCompliance3 records
COPYTRACK financial estimates
Financial estimateRevenue estimate
Valuation estimate
COPYTRACK leadership team
Management profileNumber of profiles
Profiles2 records
COPYTRACK subsidiaries and ownership
Company hierarchySubsidiaries1 record
COPYTRACK funding detail
Funding detailFunding overview
Funding rounds4 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
COPYTRACK M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about COPYTRACK
What does COPYTRACK do?
COPYTRACK provides global image rights monitoring, copyright enforcement, and retroactive licensing on behalf of photographers, agencies, brands, and other rights holders. It uses AI-powered image recognition to detect unauthorized uses of images online, then resolves cases via a Settlement Portal where image users can prove licensing, purchase a one-year post-license, or pay compensation, escalating unresolved matters to partner law firms worldwide.
Is COPYTRACK a public or private company?
COPYTRACK is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was COPYTRACK founded?
COPYTRACK was founded in 2015. It employs 11 to 50 people.
Where is COPYTRACK based?
COPYTRACK is headquartered in Berlin, Germany, in the Europe region.
How does COPYTRACK make money?
Three revenue lines are on record. Post-License Fees are the primary driver. The others are settlement Payments and monitoring Service Fees.
Who are COPYTRACK's main competitors?
Direct peers on record are Pixsy, Image Rights (Hanzo) and Pixsy + Law (now Pixsy). Broad incumbents are Copyright Clearance Center, MarkMonitor (Clarivate), Incopro (Opsec Online) and Digimarc. Emerging players are Custos Media Technologies, Stolen Images Database (CEPS) and Trustify (Tineye / Pex).
Does COPYTRACK have an API?
No public API is recorded for COPYTRACK.
What industry is COPYTRACK in?
COPYTRACK's product category is Copyright Enforcement & Image Rights Management. Its primary akta.pro industry code is MPAHALAE, Content Identification & Matching (Fingerprinting, ID Resolution), with a secondary code of MPAHALAM, Anti-Piracy Operations & Takedown Services (Monitoring, Enforcement). Its NAICS code is 512230 and its SIC code is 7330.