What Trustify does

Trustify is a UK-based cyber resilience group headquartered in Edinburgh, Scotland, operating since 2015 as a private limited company (Trustify Ltd, Company No. SC495236). The group operates two core subsidiaries: Trust365, a multi-tenant cybersecurity SaaS platform delivered exclusively through Managed Service Provider (MSP) partners, and Datasurance, a cyber insurance product integrated exclusively with Trust365. Trust365 follows a 'Find, Fix, Secure, Insure' methodology, combining automated remediation, email security (TrustiMail, priced at £7 per user per month), website security (TrustiSite), and automated compliance monitoring across six frameworks (Cyber Essentials, Cyber Essentials Plus, NCSC 10 Steps, ISO 27001, NIST CSF, GDPR). Datasurance provides up to £250,000 in cyber insurance coverage and operates as an Appointed Representative of Marsh Ltd (FCA-authorised), with Beazley as the underwriting partner, enabling MSP partners to distribute insurance without holding their own FCA authorisation.

The company serves a two-sided customer base. Its primary direct customers are UK MSPs and IT service providers (12,867 active providers in the UK generating £51bn in annual revenue, per DSIT-commissioned Frontier Economics/Glass.AI research) that package Trust365 cyber resilience and Datasurance insurance for their SME clients. End customers are UK SMEs — only 26.4% of micro businesses and 40.1% of small businesses currently hold cyber insurance despite 43% having experienced a breach in the last 12 months. The company also engages directly with enterprise and government clients (notably the Ukrainian government, where Trustify encrypted 60+ agency web domains during the Russia-Ukraine conflict).

Trustify generates revenue through three streams: Trust365 SaaS subscriptions licensed to MSP partners (recurring), Datasurance cyber insurance premiums (recurring), and TrustiMail per-seat licensing. The company maintains strategic relationships with NCRCG (National Ambassador since August 2024), IONOS (Platinum Partner since December 2024), Marsh Ltd (insurance principal), Beazley (underwriter), TD Synnex (distributor), and technology partners including DigiCert and Red Sift. Leadership comprises founder Alistair Murray (Chairman & Founder), an experienced C-suite (CFO David Lynde, CMO Paul Cunningham, CRO James Byles, Chief of Staff/Chief Risk Officer Tracie Proudfoot), and four advisory board ambassadors covering insurance, GRC, and global growth.

Name

Trustify

Legal name

Trustify Ltd

Website

https://trustify.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Trustify is a UK cyber resilience group operating Trust365, an MSP-delivered cybersecurity SaaS platform, and Datasurance, an integrated cyber insurance product. It serves UK Managed Service Providers and their SME clients, plus government and enterprise accounts, with automated remediation and compliance monitoring across six frameworks.

Ownership category

akta.pro rank

Product category

Cybersecurity Software

NAICS

Security Systems Services (except Locksmiths) (561621), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Collaboration Security for File Sharing & Content (M365/Google Drive/Box) (HDADAKAG)

akta.pro secondary industry

Cyber Reinsurance (FSAOADAC)

Keywords

• Cybersecurity platform
• Managed security services
• Cyber insurance
• Compliance monitoring
• MSP partner channel

Headquarters

HQ city

Edinburgh

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Trust365 SaaS Subscriptions: Trust365 is delivered as a SaaS platform to MSP partners who in turn serve SME clients. Revenue is generated through subscription licensing of the platform's cybersecurity tools (TrustiMail, TrustiSite, automated remediation, compliance monitoring). MSPs pay licensing fees and resell bundled services to their customers.
2. Datasurance Cyber Insurance: Cyber insurance policy integrated exclusively with Trust365. Datasurance operates as an Appointed Representative of Marsh Ltd (FCA-authorised). MSP partners can offer insurance to their SME clients, generating a revenue opportunity for the channel. Coverage up to £250,000 across business interruption, data recovery, cyber extortion, regulatory penalties, and third-party liability.
3. TrustiMail Per-User Licensing: TrustiMail is priced on a per-seat basis at £7 per user per month, providing a clear unit-based revenue stream for MSPs deploying email security to their client base.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Trustify operates the Trust365 multi-tenant cybersecurity platform, delivered through MSP partners, that delivers practical cyber resilience via a Find, Fix, Secure, Insure framework, combining email security (TrustiMail), website security (TrustiSite), automated remediation, and compliance monitoring across six regulatory frameworks. Datasurance, an embedded cyber insurance product operated as an Appointed Representative of Marsh Ltd, provides up to £250,000 of cyber insurance coverage integrated with Trust365.

Product overview

Trustify operates as a UK cyber resilience group with two main operating divisions: Trust365 and Datasurance. Trust365 is the core cybersecurity platform providing practical cyber resilience to UK organisations through MSP partners, following the Find, Fix, Secure, Insure methodology. The platform includes integrated modules such as TrustiMail (secure email), TrustiSite (website security), and automated compliance monitoring. Datasurance provides cyber insurance integrated exclusively with Trust365, covering business interruption, data recovery, cyber extortion, regulatory penalties, and third-party liability up to £250,000. Together, Trust365 and Datasurance form a comprehensive cyber resilience offering combining cybersecurity controls with insurance protection.

Differentiator

Problem solved

Functional benefit

Brands

• Trust365: Delivers practical cyber resilience for UK organisations through MSP partners, helping customers understand risk, take the right next step, and prove progress over time.
• Datasurance

Products and services

• Trust365 Multi-tenant cybersecurity platform delivering practical cyber resilience for UK organisations through MSP partners, built around the Find, Fix, Secure, Insure methodology. Includes automated remediation, compliance monitoring across six frameworks, email security (TrustiMail), website security (TrustiSite), and integrated Datasurance cyber insurance.
• Datasurance Cyber Insurance Cyber insurance product integrated exclusively with Trust365, providing coverage up to £250,000 across business interruption, data recovery, cyber extortion, regulatory penalties, and third-party liability. Operates as Appointed Representative of Marsh Ltd (FCA-authorised), eliminating FCA regulatory burden for MSP partners.
• TrustiMail Secure email solution that encrypts and routes Outlook or Google mail through Trust365 servers, protecting against ransomware, spoofing, and phishing attacks. Licensing starts at £7 per user per month.
• TrustiSite Website security product ensuring sites, plugins, media, connected apps, and forms are fully up-to-date and secured against the latest online malware threats with automated security patching.

Quantifiable outcome

• 43% of UK businesses experienced a cyber breach or attack in the last 12 months (DSIT Cyber Security Breaches Survey 2025); only 26.4% of micro businesses and 40.1% of small businesses hold cyber insurance — representing a significant underpenetrated market for MSPs.
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• IONOSflagshipTechnology or Integration · 9 December 2024Trustify announced a Platinum Partnership with IONOS (Europe's largest hosting provider). Trust365 is hosted on the IONOS DCD (Data Centre Designer) platform, making it available to all IONOS customers. IONOS offers 100% data sovereignty and full GDPR compliance, exempt from the US Cloud Act, providing a locked-down data zone for Trustify and its clients. The partnership enables affordable access to enterprise-grade cyber resilience for smaller UK organisations.
• National Cyber Resilience Centre Group (NCRCG)coreStrategic or Co-development Partner · 15 August 2024Trustify was appointed as a National Ambassador for NCRCG, joining a network including Aviva, HP, Microsoft, Mastercard, and NatWest Group. The partnership aims to enhance cyber resilience across the UK economy, particularly within SMEs. Trustify hosts virtual roadshows across nine regional CRCs focusing on threat intelligence management, leveraging its network connecting with over 600,000 SMEs.
• Marsh LtdcoreOthersDatasurance Ltd operates as an Appointed Representative of Marsh Ltd, an FCA-authorised entity (Firm Reference No. 307511). Marsh Commercial (a trading name of Marsh Ltd) is authorised and regulated by the Financial Conduct Authority for General Insurance Distribution and Credit Broking. This regulatory structure enables Datasurance to distribute cyber insurance without requiring MSP partners to hold FCA authorisation.
• BeazleycoreOthersBeazley is listed as a key partner on Trustify's Partnerships page, serving as the underwriter for the Datasurance Cyber Insurance Policy. The policy provides up to £250,000 in coverage and is delivered in collaboration with leading insurance brokers and underwriters including Beazley.
• TD SynnexminorChannel Partner/ Reseller/ DistributorTD Synnex serves as a distribution partner for Trustify, supporting SaaS delivery with speed, accuracy, and reliable support for the channel ecosystem.
• CognizantminorImplementation/ SI/ Consulting PartnerCognizant is listed as a partner on Trustify's Partnerships page, representing a systems integrator relationship for delivering customer solutions where clarity, accountability, and governance matter.
• Cyber EssentialsminorOthersCyber Essentials is a UK government-backed scheme supported by the NCSC. Trust365 automates compliance monitoring against Cyber Essentials and Cyber Essentials Plus as part of its six-framework compliance suite. Cyber Essentials certification is a pain point for SMEs that Trust365 addresses.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Guardz: Emerging cybersecurity-as-a-service platform targeting SMEs and MSPs with bundled email, endpoint, and identity protection. Competes in the same MSP/SME channel and cyber insurance adjacency.

Broad incumbents

• Datto (Kaseya): Established MSP platform providing cybersecurity, backup, and RMM across a broad portfolio. Larger incumbent competing for the same MSP budget share as Trustify but with a much wider suite.
• Microsoft 365 Defender: Default email, identity, and endpoint security stack bundled into Microsoft 365 Business. A broad incumbent that constrains pricing power for TrustiMail and similar SME-focused email security offerings.

Direct peers

• Coro: All-in-one SMB cybersecurity platform offering email, endpoint, and compliance modules aimed at the SME segment via partner channels. Comparable in modular SaaS breadth and SMB-first positioning.
• CyberSmart: UK-based cybersecurity platform focused on SMEs and MSPs, with deep automation of Cyber Essentials/Plus certification and compliance reporting. Closest direct competitor to Trustify's compliance-led, MSP-channel go-to-market.
• At-Bay: Cyber insurance carrier that couples coverage with active security monitoring and risk-engineering services. Competes on the same 'security + insurance' integration thesis that Datasurance pursues.
• Huntress: Managed detection and response platform purpose-built for MSPs serving SMBs. Direct competitor to Trustify on the MSP-led, SME-focused cybersecurity delivery model.
• Cowbell Cyber: Cyber insurance provider embedding continuous risk assessment and security telemetry into policy issuance. Most direct parallel to Datasurance's integrated-insurance approach within Trust365.
• BullWall: Cybersecurity vendor delivering ransomware and email-borne threat protection targeted at the SMB market via managed service providers. Overlaps directly with Trustify's TrustiMail and automated remediation capabilities.

Others

• Beazley plc: Cyber insurance underwriter and existing Datasurance capacity provider. Listed as both a partner and adjacent industry comparator on the specialty cyber insurance side of Trustify's stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/trustifycyber
• Xx.com/TrustifyCyber
• Facebookfacebook.com/trustifycyber

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trustify