What Azoop does

Azoop, Inc. (株式会社Azoop), founded in May 2017 in Tokyo by Park Kisung (朴貴頌), operates the 'Truckers' master brand platform targeting Japan's ¥15 trillion commercial-vehicle and trucking industry. The platform historically spanned four business domains: (1) commercial vehicle distribution DX via Truckers Market and Truckers Auction, an online marketplace and members-only auction for used commercial vehicles that Azoop launched as Japan's first in January 2018; (2) transport business DX via Truckers Manager, a cloud SaaS for vehicle management, dispatch planning, driver timesheets, invoicing, and 2024-problem work-hour compliance, which was transferred to Hacobell Inc. in December 2025; (3) transport HR via Truckers Job, a success-fee driver placement service launched 2020-2021 with industry-lowest fees at or below 25% of theoretical annual salary; and (4) transport M&A via Truckers M&A, a business succession service launched in April 2021 in partnership with Japan M&A Center. A free Truckers Club membership program ties the products together.

The technology stack is cloud-hosted on infrastructure used by major Japanese enterprises and includes a proprietary AI vehicle asset price prediction model trained on Azoop's 10,000+ vehicle transaction records, AI-OCR for automatic data entry of vehicle inspection certificates and invoices, AI-assisted repair and maintenance input, cloud-based dispatch planning with a publicly announced AI-enhancement roadmap, and process-automation features for compliance reporting and Green Management certification documentation. In December 2025, the Truckers Manager business was sold to Hacobell, and in January 2026 the head office relocated from Minato-ku to Chiyoda-ku, Tokyo.

Azoop's business model combines a hybrid GTM: direct sales with dedicated industry-knowledge account managers for SMB and mid-market transport operators; a self-serve online marketplace and auction; a Trancom agency channel (covering ~13,000 transport companies) for geographic expansion; and customer-referral alliances with regional banks such as Ashikaga Bank and M&A brokers. Revenue is generated through marketplace commissions on vehicle transactions, success fees on driver placements, margins on a proprietary finance lease program for commercial vehicles, and referral fees from the M&A partnership. The company is privately held, founder-led, and has raised approximately ¥1.85 billion in cumulative venture funding (Series A ¥450M in April 2019 led by JAFCO; Series B totaling ¥1.38B in December 2021 first close and June 2022 total, led by Monofull/GLP Group) with no parent company and no controlling investor.

Name

Azoop

Legal name

Azoop, Inc. (株式会社Azoop)

Website

https://azoop.co.jp

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Azoop, Inc. operates the 'Truckers' platform, a Japanese logistics DX offering comprising an online used commercial-vehicle marketplace (Truckers Market/Auction), a driver placement service (Truckers Job), and a transport M&A support service (Truckers M&A), serving SMB and mid-market trucking operators in Japan.

Ownership category

akta.pro rank

Product category

Logistics Technology Platform

NAICS

Freight Transportation Arrangement (48851), Support Activities for Transportation (488), Freight Transportation Arrangement (488510)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731), Public Warehousing & Storage (4220)

akta.pro primary industry

Supplier/Inbound Logistics Management (Vendor Management, In-Plant Logistics) (TLAIABAK)

akta.pro secondary industries

Industry-Specific Contract Logistics (Automotive, Pharma, Retail, Aerospace, etc.) (TLAIAAAL), Order Management, Pick/Pack & SLA Execution (Cartonization/Wave Picking) (TLAIADAD)

Keywords

• Commercial vehicle marketplace
• Fleet management software
• Logistics platform
• Truck driver recruitment
• Used truck auctions

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Infrastructure

Revenue model

1. SaaS subscription (Truckers Manager): Monthly SaaS fees for cloud-based vehicle management and dispatch system. Base plan from ¥10,000/month, ¥500/vehicle/month for per-vehicle add-ons. Truckers Manager business transferred to Hacobell in December 2025.
2. Marketplace commissions (Truckers Market / Truckers Auction): Online marketplace for used commercial vehicles with freemarket and auction formats. Commission revenue on transactions intermediating between used-car dealers and transport operators.
3. HR placement fees (Truckers Job): Success-fee based driver placement service; intro fees at or below 25% of theoretical annual salary, among the lowest in the industry.
4. Finance lease commissions (ファイナンスリース): Azoop's own credit-criteria finance lease for commercial vehicles on Truckers Market; inventory finance lease for dealer members; commission/margin on lease origination.
5. M&A referral and support (Truckers M&A): Referral and business succession/M&A support for transport companies via partnership with Japan M&A Center; referral fees and support fees.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels6 records

Core offering

Azoop operates a multi-product "Truckers" logistics DX platform targeting Japan's commercial vehicle and trucking industry. The platform spans four business domains: (1) commercial vehicle distribution DX via Truckers Market (used commercial vehicle e-commerce marketplace) and Truckers Auction (members-only weekly online auction); (2) transport business DX via Truckers Manager (cloud SaaS for fleet management, dispatch planning, and compliance, transferred to Hacobell in December 2025); (3) transport HR via Truckers Job (driver placement service); and (4) transport M&A via Truckers M&A (business succession support in partnership with Japan M&A Center).

Product overview

Azoop operates a multi-product "Truckers" master brand platform targeting Japan's 15 trillion yen commercial vehicle and logistics industry, with the stated goal of becoming the "comprehensive platformer for the transportation industry." The architecture is a platform-plus-modules model organized into four business domains: (1) commercial vehicle distribution DX platform — including Truckers Market, a used commercial vehicle EC marketplace, and Truckers Auction, a members-only weekly online auction; (2) transport business DX platform — centered on Truckers Manager, a cloud SaaS for fleet management, dispatch planning, invoicing, AI-OCR data input, AI vehicle price prediction, and 2024-problem work-hour compliance, which was transferred to Hacobell Inc. in December 2025; (3) transport HR platform — represented by Truckers Job, a specialized truck driver recruitment/placement service; and (4) transport M&A platform — Truckers M&A, provided with Japan M&A Center. The Truckers Club free membership program ties these services together for transport operators. Azoop is also pursuing cross-service data integration so the modules connect seamlessly to share data, supporting cost visibility and revenue optimization per vehicle.

Differentiator

Problem solved

Functional benefit

Brands

• Truckers Market (トラッカーズマーケット): Online used commercial-vehicle (truck) EC platform / used commercial vehicle sales marketplace, originally launched as 'Truckers' in January 2018 and renamed in September 2020.
• Truckers Manager (トラッカーズマネージャー)
• Truckers Auction (トラッカーズオークション)
• Truckers Job (トラッカーズジョブ)
• Truckers M&A (トラッカーズM&A)

Products and services

• Truckers Market (トラッカーズマーケット) Online used commercial vehicle buying and selling e-commerce marketplace. Connects used commercial vehicle dealers and transport operators, enabling centralized online transactions with AI-powered pricing tools, proprietary finance lease products, and inventory finance lease for wholesale members.
• Truckers Auction (トラッカーズオークション) Members-only online auction platform specialized for commercial vehicles, held every Tuesday at 9:00 AM for B2B wholesale members. Provides an alternative to traditional physical used truck auction venues.
• Truckers Manager (トラッカーズマネージャー) Cloud-based fleet management SaaS for transport operators covering vehicle data management, dispatch planning, driver daily reports, invoicing, 2024-problem work-hour compliance, AI-OCR data auto-input, AI vehicle asset price prediction, AI-assisted repair entry, and Green Management certification document creation. Business transferred to Hacobell Inc. in December 2025.
• Truckers Job (トラッカーズジョブ) Specialized truck driver recruitment and placement service using a success-fee pricing model. Matches candidates to transport companies by analyzing characteristics of long-tenured employees at each company, reducing short-term turnover risk. Each client is supported by a dedicated account manager with transport-industry knowledge. Includes the Truckers Job Media driver-facing job search site.
• Truckers M&A (トラッカーズM&A)
• Truckers Club (トラッカーズクラブ)

Quantifiable outcome

• Average purchase savings of ¥1M and average sale premium of ¥500K on Truckers Market vs. conventional multi-dealer bidding
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability7 records

Feature8 records

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• OLTA, Inc. (オルタ)flagshipStrategic or Co-development PartnerBusiness alliance signed in June 2020. Azoop's 'Truckers' platform integrates OLTA's cloud factoring service to provide non-debt financing for transport companies' cash flow needs during COVID-19; supports Azoop's 'comprehensive platform' concept.
• Trancom Co., Ltd. (トランコム株式会社)flagshipChannel Partner/ Reseller/ DistributorAgency agreement signed September 2020. Trancom (serving ~13,000 transport companies) became Azoop's first agency partner to expand service area from Tokyo-Kanto to Chubu and Kansai; led to launch of 'Truckers Market' rebranding; joint seminars held 2022-2024.
• Ashikaga Bank Co., Ltd. (株式会社足利銀行)flagshipGTM or Marketing PartnerCustomer-referral alliance signed March 2021. Ashikaga Bank's dedicated 'Logistics Team' refers transport-industry clients to Truckers Manager as a cost-visualization and vehicle-replacement-optimization solution; joint online seminars held (Feb 2021).
• Japan M&A Center Co., Ltd. (株式会社日本M&Aセンター)flagshipStrategic or Co-development PartnerBusiness alliance signed April 2021; co-developed the 'Truckers M&A' service for transport-company business succession and M&A. Japan M&A Center's 'Logistics Industry Support Office' provides M&A support and refers vehicle/operations-improvement clients back to Azoop; joint webinars held 2022.
• Market Enterprise Co., Ltd. (マーケットエンタープライズ)coreStrategic or Co-development PartnerBusiness alliance agreement signed October 7, 2025; partnership to expand reuse and circular-economy offerings for commercial vehicles.
• Transtron Inc. (株式会社トランストロン, Fujitsu Group)coreTechnology or IntegrationIntegration announced September 20, 2023. Truckers Manager added integration with Transtron's ITP-WebService (digital tachograph support) for unified management of driving records and business information.
• Hacobell Co., Ltd. (ハコベル株式会社, Raksul Group)flagshipStrategic or Co-development PartnerHacobell acquired Azoop's Truckers Manager transport operations support system in December 2025 (announced December 19, 2025) as part of Hacobell's logistics DX platform expansion. Previously partnered for joint seminars (April 2022 emergency dialogue on the 2024 problem). Hacobell raised third-party allotment capital in February 2026 to fund M&A including this deal.
• Funai Soken Supply Chain Consulting, Ascend, Tsuzuki Electric, CRI (joint research consortium)minorOthersJoint survey on cost management practices among Japanese trucking operators launched June 18, 2026; addresses critically low profit margins (0.0% overall; negative for operators with ≤20 vehicles). Results to be released August 2026 via an Ascend-hosted seminar.

Scale indicators12 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Hacobu: Tokyo-based logistics-tech company operating the MOVO platform for truck parking spot sharing and delivery matching, directly addressing the same Japanese trucking DX pain points (driver shortage, inefficiency, digitization) as Azoop's Truckers family.
• Hacobell (Raksul Group): Raksul subsidiary focused on logistics DX for SMB shippers and carriers. Acquired Azoop's Truckers Manager business in December 2025, making it the most directly overlapping competitor in fleet/dispatch SaaS for Japanese trucking operators.
• CBCloud (PickGo): Operates PickGo, a B2B delivery-matching marketplace for trucks in Japan. Highly comparable two-sided marketplace model serving transport operators with a focus on same-day, dynamic freight matching — analogous to Azoop's Truckers Market.
• SmartDrive: Japanese telematics and fleet management SaaS provider serving commercial fleets with driving-data analytics, vehicle tracking, and driver safety features — overlapping Azoop's fleet-management and driver-behavior functionality.
• DRIVE CHART (Jig.jp): AI-dashcam and driver-safety analytics product for Japanese commercial fleets. Competes with the safety/security and AI-driven driver analytics features that Azoop has integrated into Truckers Manager (now Hacobell) and adjacent products.
• Logpose Technologies: Japanese fleet management and digital-tachograph SaaS targeting trucking operators, with comparable regulatory-compliance (2024 problem) features and dispatch support — directly competing with Azoop's pre-divestiture Truckers Manager offering.
• Mobility Technologies: Japan Taxi-backed mobility/dispatch platform expanding into logistics and commercial-fleet software. Comparable in applying cloud SaaS to dispatch optimization and driver operations across Japanese transportation verticals.

Others

• OLTA: Azoop's existing business partner; provides cloud factoring (non-debt financing) to Japanese SMBs including transport operators. Comparable as an enabling fintech in the logistics ecosystem and complementary to Azoop's finance lease and marketplace offerings.
• Japan M&A Center: Azoop's co-development partner for Truckers M&A. Japan's largest SME M&A intermediary, providing deal flow and advisory capacity that Azoop distributes to transport-company customers — directly tied to Azoop's M&A revenue stream.

Broad incumbents

• Raksul: Parent of Hacobell and a broader SMB platform (printing, logistics, supply chain). Became an indirect incumbent in Azoop's space after acquiring Truckers Manager; comparable as a larger, diversified Japanese SMB-services platform with deeper capital reserves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Azoop