PDI Technologies

What PDI Technologies does

PDI Technologies is a privately held, PE-backed software platform serving the convenience retail, petroleum wholesale, and fuel distribution industries. Founded approximately 40 years ago and headquartered in Alpharetta, Georgia, the company operates across 60+ countries with a workforce of 1,001-5,000 employees. Its platform spans ERP and back-office (PDI Enterprise, PDI PetroNet), point-of-sale and store systems, loyalty and engagement (PDI Loyalty, Fuel Rewards, Offer Network), payments (PDI Digital Payments, Private Label Debit, Fleet Payments), logistics and dispatch, managed network and cybersecurity services (PDI MNSE, PDI Cybersecurity with 24/7 SOC), and insights analytics. The 2026 launch of PDIQ introduced an embedded AI foundation with agentic capabilities and a skills marketplace layered across the ecosystem. PDI also owns consumer-facing properties including GasBuddy (12+ million MAU, 20 million reviews) and the Fuel Rewards program (25 million members), and processes 100 million+ annual loyalty transactions across 200,000+ locations.

The company makes money through a mix of subscription software licensing for enterprise solutions, transaction-based fees on loyalty and payment processing, managed services revenue from cybersecurity and network management, professional services for implementation and integration, and advertising on the GasBuddy consumer app. Customer segments include enterprise convenience retail chains (7-Eleven, Buc-ee's, Pilot Flying J, Maverik, MAPCO, Weigel's), petroleum wholesalers and marketers (Colonial Oil Industries, U.S. Oil, Folk Oil Co.), carriers and haulers, consumer brands (Altria), CPG manufacturers, and quick-service restaurants (Arby's, Lavco Food Services). Distribution combines direct enterprise field sales, channel partner integrators, the CStore Essentials dealer network for independent operators, and digital channels.

Growth has been driven by sustained M&A activity — including Orbis Technologies (2021), GasBuddy (2021), GreenPrint (2022), Skupos (2023), Nuspire (2024), Comdata Merchant Solutions (2024), and P97 Networks (2025) — combined with the recent launch of PDIQ AI. Ownership is held by private equity sponsors including Genstar Capital, Insight Venture Management, TA Associates, and Harvest Partners Structured Capital.

Name

PDI Technologies

Legal name

PDI Technologies, Inc.

Website

https://pditechnologies.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

PDI Technologies is a private software platform serving convenience retailers, petroleum wholesalers, and fuel carriers with ERP, POS, loyalty, payments, logistics, and cybersecurity solutions across 60+ countries. Its ecosystem, anchored by 200,000+ locations, includes the PDIQ AI platform, GasBuddy, and the 25-million-member Fuel Rewards program.

Ownership category

akta.pro rank

Product category

Fuel Wholesale & Convenience Retail Software

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro primary industry

Fuel Pricing, Loyalty & Payments Platforms (POS, Mobile Pay, Fleet Cards, Loyalty Programs) (EUALAIAK)

akta.pro secondary industries

Distribution & Wholesale ERP (Inventory, Order, Warehouse) (HDAEAEAC), Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA), Identity, Consent & Customer Data Management (MDM, Privacy, KYC/IDV) (EUAJAHAM)

Keywords

• Convenience retail software
• Fuel wholesale ERP
• Point of sale systems
• Customer loyalty platform
• Petroleum logistics software

Headquarters

HQ city

Alpharetta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Enterprise Software Licenses: ERP, back-office, POS, and store systems sold to fuel wholesalers, petroleum marketers, and convenience retailers with annual licensing fees.
2. Loyalty and Marketing Solutions: Loyalty program management, offer network, and consumer engagement solutions with per-transaction fees and subscription components. Processes over 100 million annual loyalty transactions.
3. Managed Security Services: MSSP services including 24/7 SOC monitoring, MNSE solutions, and cybersecurity services for multi-site retail operations.
4. Professional Services: Implementation, integration, consulting, and technical support services to help customers deploy and optimize PDI technology ecosystem.
5. Payment Processing: Transaction-based fees from payment processing including private label debit, digital payments, and fleet payment solutions.
6. Consumer App Advertising: GasBuddy app advertising and marketing solutions reaching 12+ million monthly active users for targeted brand messaging.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

PDI Technologies develops and sells enterprise software for the fuel wholesale and convenience retail industries, including ERP and back-office platforms (PDI Enterprise), POS and store systems, loyalty and customer engagement (PDI Loyalty), digital and fleet payments, fuel logistics and dispatch, managed network and cybersecurity with a 24/7 SOC, and an insights/analytics data warehouse. It also operates the GasBuddy consumer app (12+ million monthly active users) and the Fuel Rewards cents-per-gallon loyalty program (25 million members), distributing these solutions through direct enterprise sales, professional services, integration partners, and a dealer network for independent operators.

Product overview

PDI Technologies provides a comprehensive platform-plus-modules architecture serving the convenience retail, petroleum wholesale, and fuel distribution industries. The core offerings include PDI Enterprise (ERP and back-office), PDIQ (AI foundation with agentic AI capabilities), PDI Loyalty (customer engagement platform), PDI Digital Payments and PDI Fleet Payments (payment solutions), PDI Logistics (transportation management), PDI Network Management and PDI Cybersecurity (security solutions), PDI Insights and Analytics (business intelligence), PDI Sustainability Solutions (environmental programs), and consumer apps including GasBuddy and Fuel Rewards. These products integrate with third-party platforms like DoorDash, Uber Eats, and major mobile wallets to provide a complete ecosystem for over 200,000 locations across 60+ countries.

Differentiator

Problem solved

Functional benefit

Brands

• PDIQ: The AI foundation purpose-built for convenience retail, petroleum wholesale, and other complex industries. Embedded across PDI solutions, PDIQ infuses AI into industry workflows to help teams automate processes and make faster decisions.
• GasBuddy
• Fuel Rewards
• PDI Sustainability Solutions
• PDI Loyalty

Products and services

• PDIQ AI Foundation An AI foundation platform purpose-built for the convenience and fuel ecosystem that embeds analytics, automation, and decision support into PDI workflows. Includes agentic AI capabilities for turnkey solutions, custom workflows, and a skills marketplace for creating and managing AI agents, used by fuel wholesalers, convenience retailers, carriers, and consumer brands.
• PDI Enterprise Comprehensive wholesale fuel distribution ERP and back-office software managing pricing, contracts, inventory, customer relationships, compliance, billing, and customer portals in a single platform for petroleum wholesalers and fuel distributors.
• PDI POS and Store Systems Point-of-sale and store systems platform that runs fuel, convenience, and foodservice operations with seamless third-party integrations, used by multi-site convenience retailers including Buc-ee's, Pilot Flying J, 7-Eleven, MAPCO Express, and Maverik.
• PDI Loyalty Unified customer engagement and loyalty platform designed for convenience retail that drives frequent visits and basket spend through personalized promotions, real-time insights, and self-service tools, processing over 100 million loyalty transactions annually.
• PDI Fleet Payments Fleet payment solutions including digital, app-based, and ACH-based private-label fleet programs that help convenience retailers attract and retain commercial customers while protecting margins through authorization controls and integrated reporting.
• PDI Payments Integrated digital, private-label debit, and merchant payment solutions including Apple Pay and Google Pay acceptance at the pump and in-store, designed to reduce interchange costs and deliver branded payment experiences for convenience retailers.
• PDI Offer Network The largest promotional network in convenience retail connecting national brands with 60,000+ c-store locations through exclusive marketing messages and sales promotions.
• GasBuddy Consumer-facing mobile app for finding gas stations, viewing prices, reading reviews, and earning rewards, with 12+ million monthly active users. Generates revenue through advertising, brand reach, and integration with the Fuel Rewards program.
• Fuel Rewards Loyalty program with 25+ million active members allowing consumers to earn cents-per-gallon rewards at participating fuel stations and convenience stores, connecting consumer brands with c-store and fuel consumers.
• PDI Logistics Fuel and petroleum transportation logistics software that automates scheduling, dispatch, route optimization, and real-time delivery status for fleets and third-party carriers, supporting 97 billion gallons delivered annually across 9,000+ trucks, 17 million loads, and 38 countries.
• PDI Cybersecurity Managed security services platform providing continuous monitoring, threat detection, and incident response from a 24/7/365 Security Operations Center, including Managed Network Secure Edge (MNSE) with firewalls and threat monitoring for multi-site retail operations.
• PDI Network Management Cloud-based network management platform that simplifies and secures remote site networks with centralized visibility and management for convenience retailers, restaurants, and other multi-site operators.
• PDI Insights and Analytics On-demand business intelligence and analytics platform providing shopper behavior, basket analysis, and industry trends backed by $100 billion in receipt-level transaction data, 5 billion+ basket and POS records, and $4.5 billion in loyalty program transactions.
• PDI Sustainability Solutions Carbon offset programs and sustainability-as-a-service solutions helping convenience retailers attract eco-friendly customers and build loyalty through strategic sustainability partnerships with consumer brands.
• PDI Professional Services Implementation, integration, consulting, and technical support services delivered by experienced consultants to help customers deploy and optimize the PDI technology ecosystem across ERP, POS, loyalty, payments, logistics, and cybersecurity.

Quantifiable outcome

• 67% larger baskets for returning customers vs first-time customers
• +5 more outcomes

Named customers14 records

Segments7 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability9 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• Weigel'scoreTechnology or Integration · 14 May 2026Partnership with Blings and PDI Technologies to enhance personalization capabilities within Weigel's MyWeigel's Rewards loyalty ecosystem. New initiative replaces traditional loyalty communications with individualized digital recaps providing members with personalized insights such as points earned, rewards redeemed, visit frequency, fuel savings, and other activity metrics similar to Spotify Wrapped summaries.
• BlingscoreTechnology or Integration · 14 May 2026Technology partnership to deliver personalized loyalty messaging capabilities for Weigel's MyWeigel's Rewards program. Blings provides the personalization infrastructure enabling individualized digital recaps and lifecycle communications.
• The Retail MarketeersflagshipGTM or Marketing Partner · 11 May 2026Partnership with The Retail Marketeers to co-host the European Female Leaders in Convenience Awards, an industry recognition program honoring women for leadership, innovation, and strategic vision in European convenience retail and mobility sector. Awards ceremony scheduled for November 11, 2026, in Hamburg during The Retail Marketeers Convenience Leaders Convention. Second consecutive year of the program.
• IGENcoreTechnology or Integration · 13 November 2025Strategic partnership to integrate IGEN's fuel excise tax compliance platform with PDI's ERP solutions, targeting fuel wholesalers and distributors. Collaboration aims to improve operational efficiency, reduce penalties, and enhance compliance across multiple jurisdictions. Plans include webinar in early 2026 to inform existing customers about the integration.

Scale indicators23 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• SAP Industry Cloud for Retail: SAP is a broad ERP incumbent increasingly targeting vertical retail and fuel/wholesale distribution with industry-specific cloud offerings; while not a fuel specialist, SAP competes for ERP, financials, and procurement spend that PDI Enterprise targets.
• Oracle NetSuite: Oracle NetSuite is a broad cloud ERP incumbent serving wholesale distribution and retail with financials, inventory, and order management; competes with PDI Enterprise for ERP and back-office spend at mid-market fuel wholesalers and c-store chains.

Emerging players

• Toast: Toast is a cloud-based POS and restaurant management platform increasingly expanding into convenience and foodservice operations; competes with PDI Kitchen Management and PDI POS for foodservice and restaurant-adjacent c-store workflows.
• Lightspeed Commerce: Lightspeed provides cloud-based POS, payments, and commerce solutions for retail and restaurants; while focused on specialty retail rather than fuel, it competes for adjacent c-store/foodservice POS and omnichannel deals that PDI POS targets.

Direct peers

• Invenco by GVR: Invenco (now part of GVR) provides outdoor payment terminals, EMV-compliant dispensers, and forecourt automation for fuel retailers, directly competing with PDI in fuel retail payments and unattended terminal technology.
• Comdata: Comdata is a leading provider of fleet payment and fuel card solutions for trucking and commercial fleets, directly competing with PDI Fleet Payments and PDI Private Label Fleet. PDI acquired Comdata's Merchant Solutions business in 2024, indicating the close overlap.
• Verifone: Verifone provides payment and commerce solutions including fuel retail POS and payment terminals, directly competing with PDI's PDI Digital Payments, PDI Fleet Payments, and PDI MNSE product lines.
• NCR Voyix: NCR Voyix is a leading provider of point-of-sale, back-office, and consumer engagement solutions for convenience stores and fuel retailers, directly competing with PDI in c-store retail technology and POS systems.
• Gilbarco Veeder-Root: Gilbarco Veeder-Root is a major provider of fuel dispensers, point-of-sale systems, and back-office solutions for the retail petroleum industry, directly competing with PDI in fuel retail hardware, payment, and forecourt technology.
• Worldpay from FIS (FIS): FIS/Worldpay is a major provider of payment processing, fleet card services, and merchant solutions for fuel retailers and convenience stores, directly competing with PDI's payment processing and private label debit/fleet card offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights8 records

Customer concentration

• Xx.com/pdisoftware
• YouTubeyoutube.com/c/PDI-tech
• LinkedInlinkedin.com/company/pdi-technologies
• Instagraminstagram.com/pditechnologies
• Facebookfacebook.com/pdisoftware

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries6 records

Funding overview

Funding rounds5 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A26 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PDI Technologies