MAD TASTY
MAD TASTY is a privately-held hemp-infused beverage company producing microdosed THC seltzers and broad-spectrum CBD sparkling waters. Founded by Grammy-winning artist Ryan Tedder, it sells directly to adults 21+ via Shopify e-commerce and a wholesale retailer portal.
- Company typePrivate
- Founded2018
- HeadquartersNewport Beach, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What MAD TASTY does
MAD TASTY is a privately-held, hemp-infused functional beverage company that produces two core product lines: microdosed THC Seltzers (5mg hemp-derived delta-9 THC per 12oz can, sold in 8-packs) for a "Turn Up" euphoric experience, and broad-spectrum CBD Sparkling Waters (20mg CBD per can, sold in 6-packs) for a non-intoxicating "Turn Down" calm-and-clarity effect. Both lines share flavor profiles including Unicorn Tears, Yuzu Citrus, Grapefruit, and Watermelon Kiwi, are zero-sugar, and use a water-soluble broad-spectrum hemp extract formulation intended to deliver consistent flavor and dosing from first sip to last. All products are federally legal under the 2018 Farm Bill (≤0.3% delta-9 THC by dry weight), are third-party lab tested after each production run, and have publicly available Certificates of Analysis.
The company is founded and led by Grammy-winning singer-songwriter and record producer Ryan Tedder, who created the brand after personal research into hemp-derived cannabinoids. MAD TASTY is structured as Mad Tasty, LLC, domiciled in California, with a corporate headquarters and distribution facility in Newport Beach, CA. Headcount is reported in the 11-50 range. The company has filed at least one SEC exempt offering under Regulation D (August 2022, targeting $3,000,000 with $879,788 reported sold, led by Big Plan Holdings).
The go-to-market is a direct-to-consumer model anchored on a Shopify-powered e-commerce storefront (madtasty.com) with a 10% newsletter-acquisition offer, an affiliate program (madtasty.goaffpro.com), and Instagram-led organic social/community marketing. A second wholesale channel runs through a dedicated retailer portal (madtasty-retailers.com) enabling physical retail stocking. Revenue streams include one-time beverage and merchandise (Mad Wearables: hoodies, tees, hats) unit sales plus a Subscribe & Save monthly subscription program. Free shipping is offered over $75 and 21+ age verification is enforced. The brand's primary customer segments are wellness-conscious adults 21+ using CBD for stress/clarity and THC for low-dose recreational/social consumption, with a horizontal segmentation approach across both use cases.
MAD TASTY firmographics
Firmographics- Name
- MAD TASTY
- Legal name
- Mad Tasty, LLC
- Website
- https://madtasty.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MAD TASTY is a privately-held hemp-infused beverage company producing microdosed THC seltzers and broad-spectrum CBD sparkling waters. Founded by Grammy-winning artist Ryan Tedder, it sells directly to adults 21+ via Shopify e-commerce and a wholesale retailer portal.
- Ownership category
- akta.pro rank
MAD TASTY industry classification
Industry- Product category
- Cannabis-Infused Functional Beverages
- SIC
- Bottled & Canned Soft Drinks & Carbonated Waters (2086)
- akta.pro primary industry
- Sparkling/Carbonated Bottled Water Production (AFAFACAE)
- akta.pro secondary industries
- Bottled Water & Sparkling Water Wholesale (AFAIAGAC), CBD/Hemp Wellness & Supplements Retail (CRANAHAC)
Keywords
Where MAD TASTY is headquartered
LocationHeadquarters
- HQ city
- Newport Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MAD TASTY business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Beverage Product Sales: Direct-to-consumer sales of THC Seltzers (8-pack) and CBD Sparkling Waters (6-pack) in multiple flavors (Unicorn Tears, Grapefruit, Yuzu Citrus, Watermelon Kiwi) through the company's e-commerce storefront. Products sold at standard unit pricing with free shipping threshold over $75.
- Merchandise Sales: Sale of branded apparel including hoodies, t-shirts, and hats through the Mad Wearables collection on the e-commerce site.
- Subscription/Recurring Orders: Subscribe & Save program allowing customers to set up recurring orders for beverages and merchandise with potential discount benefits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | THC Seltzer 8-Pack |
| Unit Pricing | Pay-as-you-go | CBD Sparkling Water 6-Pack |
| Subscription | Monthly | Subscribe & Save Program |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
MAD TASTY product offering
Product offeringCore offering
MAD TASTY produces and sells hemp-infused sparkling beverages through two product lines: microdosed THC Seltzers (5mg hemp-derived delta-9 THC per 12oz can, sold in 8-packs) and broad-spectrum CBD Sparkling Waters (20mg CBD per can, sold in 6-packs). Both lines share flavor profiles (Unicorn Tears, Yuzu Citrus, Grapefruit, Watermelon Kiwi), use a proprietary water-soluble hemp formulation, and are sold direct-to-consumer via an online storefront with a Subscribe & Save option, plus through a wholesale retailer portal. The company also sells branded apparel under the Mad Wearables collection.
Product overview
MAD TASTY is a hemp-infused beverage company offering two product lines: THC Seltzers (8-pack) for a euphoric 'Turn Up' experience, and CBD Sparkling Waters (6-pack) for a calming 'Turn Down' effect. Both lines feature the same flavor profiles: Unicorn Tears, Yuzu Citrus, Grapefruit, and Watermelon Kiwi. THC products contain 5mg hemp-derived delta-9 THC per 12oz can with effects felt within 15-20 minutes. CBD products contain 20mg broad-spectrum CBD per can with no psychoactive effects. The company uses broad-spectrum hemp extract processed into a water-soluble solution for consistent flavor and dosing. MAD TASTY also sells branded merchandise (Mad Wearables) including hoodies, tees, and hats. Founded by Grammy-winning artist Ryan Tedder, the products are third-party lab tested with COAs available on their website.
Differentiator
Problem solved
Functional benefit
Products and services
- THC Seltzer - Unicorn Tears (8-pack) Microdosed hemp-derived delta-9 THC sparkling seltzer with a mysterious and exotic blend of natural fruit flavors; 5mg THC per 12oz can, sold in an 8-pack for adult consumers seeking a euphoric lift without next-day hangover.
- THC Seltzer - Yuzu Citrus (8-pack) Microdosed hemp-derived delta-9 THC sparkling seltzer combining grapefruit, lemon, and mandarin flavors; 5mg THC per 12oz can, sold in an 8-pack for adult consumers seeking a euphoric lift.
- THC Seltzer - Grapefruit (8-pack) Zero-sugar microdosed hemp-derived delta-9 THC sparkling seltzer in grapefruit flavor, formulated for refresh and refocus; 5mg THC per 12oz can, sold in an 8-pack.
- CBD Sparkling Water - Unicorn Tears (6-pack) Hemp-infused sparkling water with broad-spectrum CBD (THC traces removed) providing calm and mental clarity without psychoactive effects; 20mg CBD per can, sold in a 6-pack with exotic natural fruit flavors.
- CBD Sparkling Water - Yuzu Citrus (6-pack) Hemp-infused sparkling water with broad-spectrum CBD combining grapefruit, lemon, and mandarin flavors; 20mg CBD per can, sold in a 6-pack for calm and focus.
- CBD Sparkling Water - Grapefruit (6-pack) Zero-sugar hemp-infused sparkling water with broad-spectrum CBD in grapefruit flavor for refresh and refocus; 20mg CBD per can, sold in a 6-pack.
- CBD Sparkling Water - Watermelon Kiwi (6-pack) Hemp-infused sparkling water blending watermelon and kiwi with broad-spectrum CBD, positioned for creativity, clarity, and hydration; 20mg CBD per can, sold in a 6-pack.
- MAD TASTY Hoodies Branded MAD TASTY hoodies sold as part of the Mad Wearables merchandise collection for adult fans and consumers.
- MAD TASTY Tees Branded MAD TASTY t-shirts sold as part of the Mad Wearables merchandise collection for adult fans and consumers.
- MAD TASTY Hats Branded MAD TASTY hats and caps sold as part of the Mad Wearables merchandise collection for adult fans and consumers.
- Subscribe & Save Program Recurring subscription service allowing customers to schedule regular deliveries of MAD TASTY beverages and merchandise, typically billed monthly, with discount benefits for subscribers.
Companies that use MAD TASTY
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
MAD TASTY technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
MAD TASTY partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ShopifycoreShopify powers Mad Tasty's e-commerce storefront, providing the online store platform, payment processing, and infrastructure for direct-to-consumer sales. This is a critical operational technology partnership for the company's primary revenue channel.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
MAD TASTY competitors and assessment
Company assessmentDirect peers
- DeSo (Desolation): DeSo produces hemp-derived THC and CBD sparkling beverages in a similar microdosed format to Mad Tasty, positioning around social, alcohol-alternative consumption occasions.
- Cann: Cann is a direct competitor producing social tonics and sparkling beverages infused with low-dose THC and CBD. It targets the same wellness-conscious adult 21+ demographic with similar microdosed, hangover-free positioning.
- Wynk: Wynk is a hemp-derived THC and CBD seltzer brand directly competing with Mad Tasty in the microdosed sparkling water category, with a similar flavor-driven, zero-sugar, low-calorie positioning.
- Recess: Recess is a CBD-infused sparkling water and wellness beverage brand targeting the same calm-and-clarity use case as Mad Tasty's CBD line, with broad D2C distribution and a millennial wellness positioning.
- Mood33: Mood33 is a hemp-infused sparkling water brand offering CBD seltzers in similar low-calorie, flavor-forward formats, directly comparable to Mad Tasty's CBD product line on proposition and channel.
Broad incumbents
- Lagunitas Hi-Fi Hops: Heineken-owned Lagunitas Hi-Fi Hops is a THC-infused sparkling hop water that competes directly with Mad Tasty's THC seltzers, with the added advantage of a major global beverage company's distribution and marketing resources.
- Kin Euphorics: Kin Euphorics is a non-alcoholic functional beverage brand positioned as an alcohol alternative — overlapping with Mad Tasty's relaxation/social consumption use case but without the cannabinoid angle and backed by celebrity investors.
- AHA Beverage Co. AHA is a Coca-Cola-backed functional sparkling water brand; while not hemp-infused, it competes for the same zero-sugar, flavor-forward sparkling water occasion and retail shelf space.
- Olipop: Olipop is a fast-growing functional sparkling tonic brand targeting health-conscious consumers seeking alternatives to sugary drinks; it competes with Mad Tasty for the same wellness-oriented sparkling water occasion and natural-channel retail buyer.
Emerging players
- Aura Bora: Aura Bora is a small-batch botanical sparkling water brand competing for the flavored sparkling water shelf alongside Mad Tasty's CBD line, though without the cannabinoid proposition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
MAD TASTY social profiles
Digital presenceMAD TASTY financial estimates
Financial estimateRevenue estimate
Valuation estimate
MAD TASTY leadership team
Management profileNumber of profiles
Profiles1 record
MAD TASTY funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MAD TASTY M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MAD TASTY
What does MAD TASTY do?
MAD TASTY produces and sells hemp-infused sparkling beverages through two product lines: microdosed THC Seltzers (5mg hemp-derived delta-9 THC per 12oz can, sold in 8-packs) and broad-spectrum CBD Sparkling Waters (20mg CBD per can, sold in 6-packs). Both lines share flavor profiles (Unicorn Tears, Yuzu Citrus, Grapefruit, Watermelon Kiwi), use a proprietary water-soluble hemp formulation, and are sold direct-to-consumer via an online storefront with a Subscribe & Save option, plus through a wholesale retailer portal. The company also sells branded apparel under the Mad Wearables collection.
Is MAD TASTY a public or private company?
MAD TASTY is a private company. It is classified as venture growth investor backed and is currently operating.
When was MAD TASTY founded?
MAD TASTY was founded in 2018. It employs 11 to 50 people.
Where is MAD TASTY based?
MAD TASTY is headquartered in Newport Beach, United States, in the North America region.
How does MAD TASTY make money?
Three revenue lines are on record. Beverage Product Sales are the primary driver. The others are merchandise Sales and subscription/Recurring Orders.
Who are MAD TASTY's main competitors?
Direct peers on record are DeSo (Desolation), Cann, Wynk, Recess and Mood33. Broad incumbents are Lagunitas Hi-Fi Hops, Kin Euphorics, AHA Beverage Co. and Olipop. Aura Bora is listed as an emerging player.
Does MAD TASTY have an API?
No public API is recorded for MAD TASTY.
What industry is MAD TASTY in?
MAD TASTY's product category is Cannabis-Infused Functional Beverages. Its primary akta.pro industry code is AFAFACAE, Sparkling/Carbonated Bottled Water Production, with a secondary code of AFAIAGAC, Bottled Water & Sparkling Water Wholesale. Its SIC code is 2086.