Eat Me

What Eat Me does

Eat Me Ice Cream is a privately held, women-owned plant-based ice cream company founded in 2011 in Rochester, New York, operating at a small scale of 1-10 employees. The company produces a vegan-certified ice cream line built around a proprietary coconut milk base developed since founding to deliver dairy-like creaminess without animal ingredients; the core product line spans roughly ten signature and seasonal flavors including Lavender, S'mores, Deep & Dark Chocolate, Hibiscus, Curry Cashew Crystalized Ginger, Passion Fruit & Mezcal, Cardamom Rose Pistachio & Halva, NYS Maple & Black Walnut, and rotating seasonal varieties. Eat Me also claims to be the first-to-market in the frozen category with a compostable pint container printed with plant-based inks, and the company is working toward Certified B Corp status.

The business operates through three primary go-to-market channels: direct retail at its downtown Rochester kitchen at 1115 East Main St., direct-to-consumer e-commerce via a Square-based online store, and wholesale distribution to co-ops, grocery stores, and restaurants across the East Coast from Buffalo to NYC. Revenue is generated through pint and merchandise sales with publicly undisclosed pricing. The company has no disclosed institutional venture funding; cumulative disclosed capital is approximately $420,000 sourced primarily from Launch NY and Creative Startups between 2016 and 2020. Customer and partner relationships are concentrated with regional SMBs and local farms, and the company emphasizes women-ownership, sustainability, and local NYS sourcing as core brand pillars.

Technology is concentrated in formulation and packaging rather than software. Beyond the proprietary coconut milk recipe and the compostable container, the company has no patents, no AI/ML components, and no digital platform beyond its e-commerce storefront and Instagram presence. The two co-founders, Catelyn Augustine and Amber, retain direct operational control of the business.

Name

Eat Me

Legal name

Eat Me Ice Cream

Website

https://eatmeicecream.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Eat Me Ice Cream is a women-owned, plant-based ice cream company founded in 2011 in Rochester, NY, selling vegan-certified coconut milk ice cream through a Rochester retail kitchen, e-commerce, and East Coast wholesale to co-ops, grocers, and restaurants.

Ownership category

akta.pro rank

Product category

Plant-Based Ice Cream

NAICS

Ice Cream and Frozen Dessert Manufacturing (31152), Frozen Food Manufacturing (31141)

SIC

Ice Cream & Frozen Desserts (2024), Food And Kindred Products (2000)

akta.pro primary industry

Plant-Based Frozen Desserts Processing (Non-Dairy Ice Cream, Gelato, Novelties) (AFAHAJAE)

akta.pro secondary industry

Ice Cream & Refrigerated Desserts (CRADACAE)

Keywords

• Plant-based ice cream
• Vegan frozen dessert
• Non-dairy ice cream
• Compostable pint packaging
• Small batch ice cream

Headquarters

HQ city

Rochester

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Retail Sales: Direct sales of plant-based ice cream to consumers through their physical kitchen/retail location in Rochester, NY and their e-commerce online store.
2. Wholesale Distribution: Wholesale distribution of ice cream pints to local co-ops, grocery stores, restaurants, and retailers across the East Coast, from Buffalo to NYC.
3. Restaurant/Hospitality Partnerships: Supplying ice cream to partner restaurants and hospitality venues including collaborations with chefs for limited edition flavors.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Eat Me manufactures and sells vegan-certified, plant-based ice cream made from a proprietary coconut-milk base, in multiple signature and seasonal flavors. Products are distributed through a company-owned retail kitchen in Rochester, NY, an online e-commerce store, and wholesale to co-ops, grocery stores, and partner restaurants across the East Coast.

Product overview

Eat Me Ice Cream is a women-owned plant-based ice cream company based in Rochester, NY (Finger Lakes region). Founded in 2011, the company produces vegan-certified ice cream using coconut milk as the base, offering ultra-creamy texture with simple ingredients and indulgent flavors. The product portfolio consists of a core line of plant-based ice cream available in multiple signature flavors including Lavender, S'mores, Deep & Dark Chocolate, Hibiscus, Curry Cashew Crystalized Ginger, Passion Fruit & Mezcal, Cardamom Rose Pistachio & Halva, NYS Maple & Black Walnut, Chocolate Sea Salt Cocoa Nibs, and rotating seasonal varieties. The company operates from downtown Rochester with distribution along the East Coast.

Differentiator

Problem solved

Functional benefit

Products and services

• Eat Me Plant-Based Ice Cream (core line) Core product line of vegan-certified, plant-based ice cream made with a proprietary coconut-milk base, offering ultra-creamy texture and indulgent flavors. Sold to individual consumers through the company's Rochester retail kitchen, online e-commerce store, and wholesale to local co-ops, grocery stores, and restaurants.
• Signature Flavor: Lavender

Quantifiable outcome

• First mover in non-dairy ice cream space in Upstate, NY since 2011
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Impact EarthcoreStrategic or Co-development PartnerZero waste and sustainability partner. Impact Earth provides zero waste services and products to the greater Rochester and Finger Lakes Region. Eat Me partnered with Impact Earth to create sustainability content and promote zero waste practices including composting, plastic reduction, and supporting local sustainable businesses.
• Teen Empowerment (Local Chapter)minorStrategic or Co-development PartnerCommunity partnership with local Teen Empowerment organization to foster youth development and community engagement.
• Ganondagan State Historic SiteminorStrategic or Co-development PartnerCultural and educational partnership to learn from and honor The Haudenosaunee (Iroquois) people, the original keepers of the land, as part of the company's commitment to diversity and cultural awareness.
• Scratch BakeshopcoreStrategic or Co-development PartnerCollaboration with Rochester bakery on limited edition ice cream pints, such as the Chocolate Chip Cookie Dough collaboration. The partnership creates unique flavor offerings combining both brands' expertise.
• NYS Farmers (Local)coreStrategic or Co-development PartnerOngoing relationships with New York State farmers who provide seasonal ingredients for their ice cream flavors, supporting local agriculture and ensuring fresh, locally-sourced components.
• Local Chefs and Restaurants (Buffalo to NYC)minorStrategic or Co-development PartnerCollaboration with various chefs and restaurants from Buffalo to NYC to create artistic, seasonal frozen delights through partnerships that bring Eat Me Ice Cream to hospitality venues and enable unique menu collaborations.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ben & Jerry's (Non-Dairy line): Unilever-owned super-premium ice cream brand with a non-dairy plant-based line using almond/coconut bases. Competes directly for the same vegan/plant-based consumer seeking indulgent pints, with massive brand and distribution advantages.
• So Delicious Dairy Free: Large plant-based frozen dessert portfolio (ice cream, creamers, yogurts) owned by Danone with national grocery distribution. Broad incumbent in the same dairy-free frozen category, with scale advantages in slotting and marketing.
• Oatly: Plant-based dairy alternative leader (oat milk, ice cream, yogurt) with extensive retail and foodservice penetration. Adjacent competitor in plant-based frozen desserts with far greater scale and brand awareness.
• Halo Top: National better-for-you ice cream brand that has expanded into dairy-free offerings. Competes for the same supermarket pint shopper and dwarfs Eat Me in retail footprint and marketing.
• Talenti: Unilever-owned premium gelato and sorbetto brand with broad U.S. grocery distribution, including dairy-free sorbettos. Comparable premium pint positioning in the same freezer aisle.
• Häagen-Dazs: Iconic super-premium ice cream brand with select non-dairy plant-based offerings. Represents the kind of mainstream, well-resourced competitor Eat Me faces for premium freezer set real estate.

Direct peers

• NadaMoo: Plant-based frozen dessert brand focused on coconut milk-based ice cream with national natural and grocery distribution. Highly comparable to Eat Me in ingredient philosophy (coconut milk base) and dairy-free positioning, but at significantly larger scale.
• Luna & Larry's Coconut Bliss: Pioneer coconut milk-based 'ice cream' brand offering dairy-free pints in natural food channels. Direct competitor in the coconut-milk plant-based ice cream niche with overlapping retail placement.
• Van Leeuwen Ice Cream: Premium craft ice cream brand with a vegan line, focused on indulgent flavors and direct-to-consumer plus grocery distribution. Comparable in flavor-experimentation ethos and premium positioning, though substantially larger and broader.
• Jeni's Splendid Ice Creams: Independent, craft premium ice cream brand with a small vegan/dairy-free line, strong flavor innovation, and a mix of DTC scoop shops, e-commerce, and grocery distribution. Closely mirrors Eat Me's craft-and-flavor positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/eatmeicecream
• Xx.com/eatme_icecream
• Facebookfacebook.com/eatmeicecream

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds4 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eat Me