Simple Labs
Simple Labs builds real-time barrel-aging intelligence technology for wineries and distilleries under the Cogni Wine and Cogni Bourbon product lines, targeting the wine and bourbon producers seeking continuous visibility into traditional aging processes.
- Company typePrivate
- Founded2019
- HeadquartersCalistoga, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Simple Labs firmographics
Firmographics- Name
- Simple Labs
- Legal name
- Simple Labs LLC
- Website
- https://simplelabs.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Simple Labs builds real-time barrel-aging intelligence technology for wineries and distilleries under the Cogni Wine and Cogni Bourbon product lines, targeting the wine and bourbon producers seeking continuous visibility into traditional aging processes.
- Ownership category
- akta.pro rank
Simple Labs industry classification
Industry- Product category
- Wine and spirits production technology
- NAICS
- Distilleries (31214)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Distilled Spirits Production & Distilling (AFAFAAAC)
- akta.pro secondary industry
- Spirits Distilling & Brands (CRADAIAC)
Keywords
Where Simple Labs is headquartered
LocationHeadquarters
- HQ city
- Calistoga
- HQ country
- United States
- HQ region
- North America
Markets served
Simple Labs business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Simple Labs product offering
Product offeringCore offering
Simple Labs sells real-time intelligence technology for monitoring and managing the barrel aging of wine and spirits under its Cogni brand. Its two product lines—Cogni Wine and Cogni Bourbon—provide wineries, distilleries, and bourbon producers with sensor-driven, data-based visibility into the aging process, enabling more consistent quality and optimized aging timelines.
Differentiator
Problem solved
Functional benefit
Brands
- Cogni Wine: Wine barrel aging intelligence product
- Cogni Bourbon
Products and services
- Cogni Wine Real-time intelligence technology for monitoring and managing wine barrel aging, providing wineries with sensor-driven data to improve consistency and optimize aging timelines.
- Cogni Bourbon Real-time intelligence technology for monitoring and managing bourbon and spirits barrel aging, enabling distilleries to replace manual aging checks with data-driven oversight.
Companies that use Simple Labs
Customer profileSegments1 record
Ideal customer profiles2 records
Simple Labs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Simple Labs competitors and assessment
Company assessmentDirect peers
- Tastry: Tastry applies AI-driven chemistry and sensory science to wine blending, consumer preference prediction, and production optimization. Like Simple Labs, it brings data and intelligence to winemaking decisions that have historically been intuition-based, making it the closest direct peer in wine analytics.
- InnoVint: InnoVint provides winery production management software covering cellar operations, work orders, and barrel tracking. It overlaps with Simple Labs at the winery data layer, though InnoVint is software-only and does not deploy in-barrel sensors.
- CellarTracker: CellarTracker is a widely adopted platform for tracking wine collections, bottles, and tasting notes. While consumer-facing, it competes for the same "track what is in the barrel/bottle" data workflow that Cogni Wine serves on the producer side.
Broad incumbents
- Agilent Technologies: Agilent is a large established provider of analytical instruments (chromatography, mass spectrometry, spectroscopy) used in food and beverage quality control, including wine and spirits laboratories. It is a broader incumbent that could compete in lab-based aging analytics, though not specialized in in-barrel IoT.
- Thermo Fisher Scientific: Thermo Fisher supplies analytical instruments, sensors, and lab services widely used in beverage production quality assurance and process monitoring. As a broad industrial incumbent, it competes with Simple Labs at the instrumentation layer for any lab-grade aging analytics.
- Emerson Electric: Emerson's process automation and measurement portfolio (sensors, valves, control systems) is deployed broadly in food and beverage manufacturing, including distillation. It is a broad incumbent that could bundle aging-monitoring capability into larger facility automation contracts.
- Endress+Hauser: Endress+Hauser is a leading supplier of industrial process measurement instruments for flow, level, temperature, and analytical parameters across food, beverage, and chemical plants. Its sensor and instrumentation portfolio overlaps with the industrial sensing layer underlying Cogni Wine and Cogni Bourbon.
- Mettler-Toledo: Mettler-Toledo provides precision measurement instruments for laboratory and industrial use, including moisture analyzers, pH meters, and density meters commonly used in beverage production. It is a broad incumbent relevant to the quality/intelligence layer of barrel aging.
- Veralto (Hach): Veralto, parent of Hach and other water/process analytics brands, supplies sensors and analytical systems used across food and beverage processing. While water-focused, its process-sensor stack overlaps with the industrial measurement backbone Simple Labs relies on for barrel monitoring.
- Siemens Digital Industries: Siemens provides industrial automation, sensors, and process control systems used in distilleries and large beverage plants globally. It is a broad incumbent that could integrate aging monitoring into a fuller plant-automation suite, raising competitive risk at the top of the market.
Market position
Customer concentration
Simple Labs social profiles
Digital presenceSimple Labs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simple Labs leadership team
Management profileNumber of profiles
Profiles8 records
Simple Labs funding detail
Funding detailFunding overview
Funding rounds5 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simple Labs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simple Labs
What does Simple Labs do?
Simple Labs sells real-time intelligence technology for monitoring and managing the barrel aging of wine and spirits under its Cogni brand. Its two product lines—Cogni Wine and Cogni Bourbon—provide wineries, distilleries, and bourbon producers with sensor-driven, data-based visibility into the aging process, enabling more consistent quality and optimized aging timelines.
Is Simple Labs a public or private company?
Simple Labs is a private company. It is classified as venture growth investor backed and is currently operating.
When was Simple Labs founded?
Simple Labs was founded in 2019. It employs 1 to 10 people.
Where is Simple Labs based?
Simple Labs is headquartered in Calistoga, United States, in the North America region.
Who are Simple Labs's main competitors?
Direct peers on record are Tastry, InnoVint and CellarTracker. Broad incumbents are Agilent Technologies, Thermo Fisher Scientific, Emerson Electric, Endress+Hauser, Mettler-Toledo, Veralto (Hach) and Siemens Digital Industries.
Does Simple Labs have an API?
No public API is recorded for Simple Labs.
What industry is Simple Labs in?
Simple Labs's product category is Wine and spirits production technology. Its primary akta.pro industry code is AFAFAAAC, Distilled Spirits Production & Distilling, with a secondary code of CRADAIAC, Spirits Distilling & Brands. Its NAICS code is 31214 and its SIC code is 3823.