Dog Tag Bakery
Dog Tag Inc. is a 501(c)(3) nonprofit operating a Georgetown, DC bakery combined with a five-month fellowship program that equips post-9/11 veterans with service-connected disabilities, military spouses, and caregivers with a Georgetown University business certificate and hands-on entrepreneurial training.
- Company typePrivate
- Founded2014
- HeadquartersWashington, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Dog Tag Bakery does
Dog Tag Inc., operating as Dog Tag Bakery, is a 501(c)(3) nonprofit founded in 2014 by Constance Milstein and Father Rick Curry, headquartered at 3206 Grace Street NW in Georgetown, Washington, DC. The organization runs a dual-purpose social enterprise: a physical bakery/cafe serving pastries, sandwiches, beverages, and gift-box products, and a five-month Dog Tag Fellowship Program that functions as a "living business school" for post-9/11 veterans with service-connected disabilities, military spouses, and caregivers. Fellows earn a business certificate from Georgetown University School of Continuing Studies while gaining hands-on bakery operations experience, with over 350 alumni across 24+ cohorts and reported outcomes including a 100% graduation rate and 95% alumni satisfaction.
The business model combines four revenue streams: physical bakery retail sales at the Georgetown storefront, nationwide e-commerce gift-box and merchandise sales via Shopify (including America 250 Edition and partnership-distributed boxes for deployed troops), DC-area corporate and event catering within a 20-mile delivery radius ($100 minimum, 48-hour notice), and tax-deductible donations plus institutional grants from partners including Wounded Warrior Project, Boeing, Deloitte, the Clark Foundation, NSDAR, DVNF, and CAVU. Technology infrastructure is intentionally lean: Shopify powers e-commerce, DoorDash handles local delivery, Kitchens with Confidence (MenuTrinfo) certifies the bakery nut-free, and RAND Corporation supports validated outcome measurement. Distribution covers DC, a historical Chicagoland program (now consolidated), and a nationwide virtual program.
Distribution and partnerships are the primary growth levers. Named enterprise catering customers include Capital One, Deloitte, Ritz Carlton, Sodexo, The Jefferson, Ford's Theatre, Georgetown University, Harper Macaw, and Compass Coffee. A December 2025 Impact Report and January 2025 product launches (the Do-nie, sponsored by Chevron) point to active merchandising expansion. Leadership transitioned in March 2026 from 13-year CEO Meghan Ogilvie to Henry V. Stoever IV (Naval Academy / Kellogg MBA, formerly CEO of AGB), who has consolidated the Fellowship Program back to the DC flagship under a new three-year strategic plan.
Dog Tag Bakery firmographics
Firmographics- Name
- Dog Tag Bakery
- Legal name
- Dog Tag Inc.
- Website
- https://dogtaginc.org
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Dog Tag Inc. is a 501(c)(3) nonprofit operating a Georgetown, DC bakery combined with a five-month fellowship program that equips post-9/11 veterans with service-connected disabilities, military spouses, and caregivers with a Georgetown University business certificate and hands-on entrepreneurial training.
- Ownership category
- akta.pro rank
Dog Tag Bakery industry classification
Industry- Product category
- Veteran Services and Social Enterprise Bakery
- NAICS
- Retail Bakeries (311811), Baked Goods Retailers (445291)
- SIC
- Bakery Products (2050), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG)
- akta.pro secondary industries
- Retail Bakeries (Bread & Daily Bakery) (THAFAFAA), Bread & Pastry Specialty Stores (CRAHAGAC)
Keywords
Where Dog Tag Bakery is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Dog Tag Bakery business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Others
Revenue model
- Bakery Retail Sales: Physical bakery sales of pastries, sandwiches, beverages, and baked goods to walk-in customers at Georgetown location
- E-commerce Product Sales: Online sales of gift boxes, baked goods, and merchandise shipped nationwide through Shopify platform
- Catering Services: Corporate and event catering including meetings, weddings, and celebrations with delivery available within 20-mile radius
- Donations and Grants: Tax-deductible donations from individuals and organizations, plus grants from foundations supporting veteran programs
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Airdrop Gift Box - Individual size gift box for remote gifting |
| Unit Pricing | Pay-as-you-go | Bakery Favorites Gift Box - Curated selection of beloved treats |
| Unit Pricing | Pay-as-you-go | Must Have Gift Box - Full assortment with premium items |
| Unit Pricing | Pay-as-you-go | Individual Baked Goods |
| Unit Pricing | Pay-as-you-go | Share the Love Brownies |
| Unit Pricing | Pay-as-you-go | Books and Merchandise |
| Unit Pricing | Pay-as-you-go | Catering Services |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
Dog Tag Bakery product offering
Product offeringCore offering
Dog Tag Bakery operates a retail bakery café in Georgetown, Washington, DC, alongside a five-month entrepreneurial fellowship program that combines a Georgetown University business certificate with hands-on bakery operations training for veterans with service-connected disabilities, military spouses, and caregivers. The bakery produces gift boxes, individual baked goods, catering items, and merchandise (including Jesuit cookbooks), sold through its storefront, a Shopify-powered online store shipping nationwide, and corporate catering.
Product overview
Dog Tag Bakery operates as a dual-purpose social enterprise combining a retail bakery/cafe with an entrepreneurial fellowship program. The product portfolio includes: (1) Gift boxes in multiple formats (America 250 Edition, Airdrop, Bakery Favorites, Must Have) featuring brownies, blondies, cookies, and macaroons; (2) Individual baked goods including Share the Love Brownies, Raspberry Crumble Bars, Classic Coconut Macaroons, Warrior Bites, and Hero Bars; (3) Catering services for events and weddings; (4) Merchandise including Jesuit cookbooks; and (5) A five-month Dog Tag Fellowship Program that serves as a living business school for veterans, military spouses, and caregivers, earning participants a business certificate from Georgetown University.
Differentiator
Problem solved
Functional benefit
Products and services
- Dog Tag Fellowship Program Five-month entrepreneurial fellowship combining classroom education (Georgetown University business certificate), bakery operations, community building, and wellness programming. Serves veterans with service-connected disabilities, military spouses, and caregivers. Provides monthly stipend and covers all program-related expenses.
- Dog Tag Bakery (Retail Location) Physical bakery café in Georgetown, Washington, DC offering coffee, pastries, sandwiches, and desserts. Serves as the living business school for the fellowship program. Open Mon-Fri 8am-3pm, Sat-Sun 8am-5pm.
- Catering Services
Quantifiable outcome
- 95% of alumni reported satisfied or very satisfied with fellowship program
- +4 more outcomes
Companies that use Dog Tag Bakery
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles5 records
Dog Tag Bakery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Dog Tag Bakery partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, supporting and significant.
- Georgetown University School of Continuing StudiescoreProvides business administration certificate program for Dog Tag fellowship participants in Washington, DC. Georgetown faculty deliver academic coursework as part of the multi-faceted entrepreneurship program combining classroom education with hands-on bakery experience.
- Loyola University ChicagocoreProvided business certificate program for Chicago-based fellowship cohorts (Cohorts 1-5), offering academic credentials alongside the experiential bakery learning component.
- Wounded Warrior ProjectcorePowering the Dog Tag Fellowship Program to honor and empower post-9/11 injured service members, veterans, and their families. Fellows become WWP members with access to support services during and after program completion.
- Kitchens with Confidence (MenuTrinfo)supportingAllergen and gluten-free auditing firm that certifies Dog Tag Bakery as free from peanut and tree nut allergens (except coconut).
- Soldiers AngelssupportingVeteran support organization partnering with Dog Tag to send gift boxes to deployed service members.
- Veteran RoasterssupportingVeteran-focused organization partnering with Dog Tag to donate gift boxes to deployed troops.
- Compass CoffeesupportingVeteran-owned and Washington, DC-based coffee supplier whose products are served at Dog Tag Bakery.
- RAND CorporationcoreResearch partner developing robust metrics and research tools to measure fellowship and alumni programming outcomes. Producing validated research briefs on program impact.
- DoorDashsupportingThird-party delivery platform enabling local customers to order Dog Tag Bakery products for delivery.
- ShopifysupportingE-commerce platform powering Dog Tag's online store for nationwide product sales and order management.
- LeaderFitsignificantExecutive search firm managing the CEO transition and leadership recruitment process for Dog Tag's next chief executive.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Dog Tag Bakery competitors and assessment
Company assessmentOthers
- Wounded Warrior Project: Largest U.S. nonprofit serving post-9/11 wounded veterans and a direct core partner/funder powering the Dog Tag Fellowship Program. Comparable as a key ecosystem stakeholder and donor, not a direct operational competitor.
- Hire Heroes USA: Nonprofit focused specifically on veteran employment transition, sharing Dog Tag's veteran-empowerment mission and serving overlapping cohort (post-9/11 transitioning veterans).
Direct peers
- Café Momentum: Dallas-based nonprofit restaurant and culinary training program for young people impacted by the justice system. Mirrors Dog Tag's model of operating a hospitality business as the training platform and beneficiary-employer.
- Hot Bread Kitchen: NYC-based nonprofit social enterprise that trains women and immigrants in commercial baking while operating a wholesale bakery business; the culinary-training-plus-bakery business combination aligns closely with Dog Tag's fellowship-and-bakery model.
- Greyston Bakery: Social enterprise bakery in Yonkers, NY, famous for its 'open hiring' model that employs people facing barriers to work while producing baked goods for national brands (e.g., Whole Foods' Brownies). Most directly comparable to Dog Tag as a bakery whose operations double as a workforce inclusion program.
- D.C. Central Kitchen: Washington, D.C. nonprofit that operates culinary job-training alongside food production (meals for shelters, schools, and catering). Same city, same dual mission of workforce development through food production, making it the closest geographic and conceptual peer.
- Edwins Restaurant & Catering: Cleveland-based fine-dining restaurant and culinary training program for formerly incarcerated adults. Conceptually comparable as a hospitality venue whose operations serve as the educational platform.
Regional players
- Compass Coffee: Veteran-owned Washington, D.C. coffee roaster and café chain that both supplies Dog Tag and is a catering customer. Comparable as a DC-based specialty coffee/food brand with veteran identity.
Broad incumbents
- Goodwill Industries International: Largest U.S. workforce development nonprofit operating mission-driven businesses (retail stores) that fund job training — analogous social-enterprise structure at much greater scale and breadth.
Emerging players
- Per Scholas: National nonprofit providing tuition-free technology training for under-resourced talent. Comparable as a workforce-development nonprofit combining employer-recognized credentials with outcomes measurement, though operating in tech rather than food.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Dog Tag Bakery social profiles
Digital presenceDog Tag Bakery compliance and trust
Trust signalCompliance1 record
Dog Tag Bakery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dog Tag Bakery leadership team
Management profileNumber of profiles
Profiles10 records
Dog Tag Bakery funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dog Tag Bakery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dog Tag Bakery
What does Dog Tag Bakery do?
Dog Tag Bakery operates a retail bakery café in Georgetown, Washington, DC, alongside a five-month entrepreneurial fellowship program that combines a Georgetown University business certificate with hands-on bakery operations training for veterans with service-connected disabilities, military spouses, and caregivers. The bakery produces gift boxes, individual baked goods, catering items, and merchandise (including Jesuit cookbooks), sold through its storefront, a Shopify-powered online store shipping nationwide, and corporate catering.
Is Dog Tag Bakery a public or private company?
Dog Tag Bakery is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Dog Tag Bakery founded?
Dog Tag Bakery was founded in 2014. It employs 1 to 10 people.
Where is Dog Tag Bakery based?
Dog Tag Bakery is headquartered in Washington, United States, in the North America region.
How does Dog Tag Bakery make money?
Four revenue lines are on record. Bakery Retail Sales are the primary driver. The others are E-commerce Product Sales, catering Services and donations and Grants.
Who are Dog Tag Bakery's main competitors?
Others on record are Wounded Warrior Project and Hire Heroes USA. Direct peers are Café Momentum, Hot Bread Kitchen, Greyston Bakery, D.C. Central Kitchen and Edwins Restaurant & Catering. Compass Coffee is listed as a regional player. Goodwill Industries International is listed as a broad incumbent. Per Scholas is listed as an emerging player.
Does Dog Tag Bakery have an API?
No public API is recorded for Dog Tag Bakery.
What industry is Dog Tag Bakery in?
Dog Tag Bakery's product category is Veteran Services and Social Enterprise Bakery. Its primary akta.pro industry code is THAFAFAG, Cafe-Bakeries (Bakery + Coffee/Foodservice), with a secondary code of THAFAFAA, Retail Bakeries (Bread & Daily Bakery). Its NAICS code is 311811 and its SIC code is 2050.