Forus
Forus is an Estonian multi-service mobility platform offering taxi booking, package delivery, and scooter rental through a mobile app across the Baltic States. Its distinctive US Token programme converts user transactions into virtual ownership shares, positioning users as co-owners of the platform.
- Company typePrivate
- Founded2022
- HeadquartersTallinn, Estonia
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Forus does
Forus is an Estonian mobility platform founded in 2022 (previously known as Taxigo) that combines taxi booking, package delivery, and scooter rental into a single mobile application. The company operates from its headquarters at Rotermanni 8, Tallinn, serving individual consumers and business clients across the Baltic States (Estonia, Latvia, Lithuania) with multilingual support extending to Russia. Its core product suite includes the Forus Platform mobile app (available on iOS and Android), Pakitakso (combined package-taxi delivery for parcels up to 15kg), Autolevi (courier service, acquired in March 2023), Fleet (vehicle rental for drivers), and dynamic pricing features (Forus Deal / Driver Deal).
The platform's distinctive feature is its US Token programme, a token-based co-ownership model where users earn virtual shares (1 US Token per 100 EUR spent on platform services) that represent ownership stakes in Forus International through US Token OÜ, which holds 30% of Forus International. Token infrastructure is managed via KOOS (Programmable Equity OÜ), a blockchain-based registry platform. The TokenLife Board enables peer-to-peer trading of US Tokens, and token holders can exercise rights to become shareholders in US Token OÜ by June 30, 2027.
Forus generates revenue through transaction fees on ride-hailing, package delivery, and scooter rental services, supplemented by B2B corporate accounts with fixed pricing and dedicated support. The company employs a direct-to-consumer go-to-market motion via its mobile app, with B2B sales handled through dedicated account outreach. Urmas Sõõrumaa (founder/private equity investor, President of the Estonian Olympic Committee) controls the company through U.S. Invest, while Eduard Dubrovski serves as COO and co-founder, bringing prior ride-hailing experience from founding Taxigo.
Forus firmographics
Firmographics- Name
- Forus
- Legal name
- Forus Taxi OÜ
- Website
- https://forus.eu
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Forus is an Estonian multi-service mobility platform offering taxi booking, package delivery, and scooter rental through a mobile app across the Baltic States. Its distinctive US Token programme converts user transactions into virtual ownership shares, positioning users as co-owners of the platform.
- Ownership category
- akta.pro rank
Forus industry classification
Industry- Product category
- Mobility and Ride-Hailing Platform
- NAICS
- Taxi and Ridesharing Services (485310), Passenger Car Leasing (532112)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Mobility Payments & Wallets (Transit + Mobility) (THADALAD)
- akta.pro secondary industries
- Smart Contract Wallets / Account Abstraction (MPC/AA, social recovery, paymasters) (FSAPACAB), Account Abstraction & Smart Wallet Tooling (AA SDKs, paymasters, session keys) (FSAPABAK), Transit & Mobility Fare Cards (Stored Value) (FSAMANAG)
Keywords
Where Forus is headquartered
LocationHeadquarters
- HQ city
- Tallinn
- HQ country
- Estonia
- HQ region
- Europe
Offices1 record
Markets served
Forus business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Ride-hailing Services: Revenue generated from taxi and ride-hailing services through the Forus mobile application. Users pay for transportation services and earn tokens per transaction.
- Package Delivery (Pakitakso): Revenue from parcel and package delivery services where users request delivery through the app. Fees apply per delivery based on distance and service tier.
- Scooter Rental (Autolevi): Revenue from electric scooter rentals through the platform.
- B2B Corporate Accounts: Business clients receive dedicated accounts for managing company transportation expenses, with fixed pricing, expense planning tools, and personalized support. Tokens earned per business trip contribute to corporate co-ownership.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Consumer token earning rate: 1 US Token per 100 EUR spent |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Forus product offering
Product offeringCore offering
Forus operates a unified mobile mobility platform that enables users to order taxis, send packages, and rent electric scooters through a single application available on iOS and Android. The company monetises each transaction through service fees while issuing US Tokens (virtual shares) to both consumers and service providers, making users co-owners of the platform via the KOOS blockchain-based token registry. It also provides dedicated corporate accounts with fixed pricing and expense management tools for business clients across the Baltic States and Russia.
Product overview
Forus is a multi-service mobility platform combining taxi booking, package delivery, and scooter rental into a single application. The platform operates on a co-ownership model where users earn US Tokens for transactions, giving them virtual shares in the company. The core Forus Platform serves as the umbrella service, supported by the Forus App (iOS/Android), with US Token as the proprietary token system for user rewards. Service offerings include Pakitakso (combined taxi-package delivery), Autolevi (courier service), TokenLife Board (peer-to-peer token trading), Forus Deal/Driver Deal (dynamic pricing features), and Fleet (vehicle rental for drivers).
Differentiator
Problem solved
Functional benefit
Brands
- US Token: Virtual share token programme enabling users to become co-owners of the platform by earning tokens for each service used
Products and services
- Forus Platform Unified mobility platform that enables users to order taxis, send packages, or rent scooters through a single mobile application, with US Token rewards per transaction.
- Forus App Mobile application available on iOS and Android that serves as the primary interface for accessing taxi booking, package delivery, scooter rental, and US Token management.
- US Token Virtual ownership token that rewards users with platform shares (1 US Token per 100 EUR spent) for using or providing services, making them co-owners of Forus International through the KOOS blockchain registry.
- Pakitakso Combined package and taxi delivery service that enables parcels to be transported alongside passenger rides, with real-time tracking and handling of items up to 15kg / 300 EUR in value.
- Autolevi Courier and package delivery service for sending parcels, operating as a sub-service within the Forus platform ecosystem.
- TokenLife Board Bulletin board feature within the Forus app that lets users post buy and sell listings for US Tokens, enabling peer-to-peer trading between token holders.
- Forus Deal Deal feature that allows drivers to make counter-offers to customer ride requests, enabling dynamic pricing negotiations on the platform.
- Driver Deal Driver-focused deal programme that lets drivers propose alternative pricing for ride requests through the Forus platform.
- Fleet Car rental service for drivers, enabling them to rent vehicles in order to provide transportation services through the Forus platform.
Quantifiable outcome
- Every 100 EUR spent earns 1 US Token
- +1 more outcomes
Companies that use Forus
Customer profileSegments3 records
Ideal customer profiles3 records
Forus technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Forus partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- KOOS (Programmable Equity OÜ)coreKOOS provides the blockchain-based software platform for the US Token registry. It maintains the register where tokens and token holders are recorded. The KOOS Environment (www.koos.io) serves as the technical infrastructure for token issuance and management.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Forus competitors and assessment
Company assessmentBroad incumbents
- Lime: Lime is a global shared-mobility operator offering e-scooter and e-bike rentals in many European cities. It represents a broader-incumbent comparator to Forus's Autolevi scooter service for shared-mobility operations, technology, and unit economics benchmarking.
- Uber: Uber operates ride-hailing, package delivery (Uber Connect), and similar urban mobility services globally, including in the Baltics. It competes with Forus in taxi/ride-hailing and offers a mature platform with deep capital reserves, though it does not have a token-based ownership model.
- Sixt Ride / FreeNow: FreeNow (backed by BMW and Mercedes-Benz) is a European multi-mobility app aggregating taxis, ride-hailing, car-sharing and scooters. It is a broader-incumbent analogue to Forus's multi-service mobility strategy and represents how a mature European platform competes for the same B2B corporate travel and consumer mobility wallet.
Direct peers
- Bolt: Bolt is an Estonian-founded mobility super-app offering ride-hailing, food and parcel delivery, scooter and car rental across the Baltics and globally. It is Forus's most direct competitor in the same geography, with overlapping services (taxi, scooter rental) and a comparable multi-service platform strategy, but at vastly greater scale.
- Tuul Scooters: Tuul is an Estonian electric scooter-sharing operator offering app-based rentals in Estonian and other European cities. It directly competes with Forus's Autolevi scooter rental sub-product for the same urban micro-mobility occasions in the Baltics.
Regional players
- Wolt: Wolt, a Finnish company owned by DoorDash, operates in the Baltics primarily for food and parcel delivery. It overlaps with Forus's Pakitakso delivery service and competes for delivery occasions, though it does not offer taxi ride-hailing or scooter rental.
- CityBee: CityBee is a leading car-sharing platform in the Baltics (Lithuania, Latvia, Estonia), offering short-term vehicle rental comparable to Forus's Fleet service. It overlaps with Forus in the mobility-rental layer and provides a benchmark for shared-vehicle economics in the region.
- Yandex Go (formerly Yandex.Taxi): Yandex Go is a major ride-hailing and delivery platform that historically operated in the Baltics and Russia. It overlapped with Forus's taxi and delivery services in the Baltic and CIS geographies, though its operations have been disrupted by EU sanctions following 2022.
Others
- Taxify (pre-Bolt): Taxify was the original Estonian ride-hailing brand founded by Markus Villig that later rebranded to Bolt. The Forus mobile app still ships under the com.taxigo.ee Android package, and COO Eduard Dubrovski founded a separate Taxigo — making Bolt/Taxify a useful lineage benchmark for understanding Forus's operating playbook and competitive set.
- KOOS (Programmable Equity OÜ): KOOS is Forus's core technology partner providing the blockchain-based programmable-equity registry that powers US Tokens. As an enabling ecosystem participant, KOOS is a direct comparable for token-issuance infrastructure and showcases the broader programmable-equity tooling that Forus depends on for its differentiation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Forus social profiles
Digital presenceForus compliance and trust
Trust signalCompliance1 record
Forus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Forus leadership team
Management profileNumber of profiles
Profiles2 records
Forus subsidiaries and ownership
Company hierarchySubsidiaries1 record
Forus funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Forus M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Forus
What does Forus do?
Forus operates a unified mobile mobility platform that enables users to order taxis, send packages, and rent electric scooters through a single application available on iOS and Android. The company monetises each transaction through service fees while issuing US Tokens (virtual shares) to both consumers and service providers, making users co-owners of the platform via the KOOS blockchain-based token registry. It also provides dedicated corporate accounts with fixed pricing and expense management tools for business clients across the Baltic States and Russia.
Is Forus a public or private company?
Forus is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Forus founded?
Forus was founded in 2022. It employs 51 to 100 people.
Where is Forus based?
Forus is headquartered in Tallinn, Estonia, in the Europe region.
How does Forus make money?
Four revenue lines are on record. Ride-hailing Services are the primary driver. The others are package Delivery (Pakitakso), scooter Rental (Autolevi) and B2B Corporate Accounts.
Who are Forus's main competitors?
Broad incumbents on record are Lime, Uber and Sixt Ride / FreeNow. Direct peers are Bolt and Tuul Scooters. Regional players are Wolt, CityBee and Yandex Go (formerly Yandex.Taxi). Others are Taxify (pre-Bolt) and KOOS (Programmable Equity OÜ).
Does Forus have an API?
No public API is recorded for Forus.
What industry is Forus in?
Forus's product category is Mobility and Ride-Hailing Platform. Its primary akta.pro industry code is THADALAD, Mobility Payments & Wallets (Transit + Mobility), with a secondary code of FSAPACAB, Smart Contract Wallets / Account Abstraction (MPC/AA, social recovery, paymasters). Its NAICS code is 485310 and its SIC code is 7510.