What Panorama Software does

Panorama Software is an enterprise business intelligence and AI-powered data analytics software company founded in the early 1990s, headquartered in Tel Aviv, Israel, and operating as a wholly-owned subsidiary of Top Group, a publicly traded Israeli conglomerate. The company pioneered Online Analytical Processing (OLAP) technology in the 1990s, which was subsequently acquired by Microsoft and rebranded as SQL Server Analysis Services (SSAS), and invented the MDX querying language for OLAP databases. Panorama serves hundreds of customers across eight verticals — telecommunications (primary), healthcare, retail and wholesale, financial services, insurance, manufacturing, logistics, and public sector — with named tier-1 customers including AT&T, Telefonica, Tata, PLDT, Cellcom, Optus, and AIS.

The company's product portfolio centers on Panorama Necto, an enterprise-grade BI platform for self-service analytics, visualization, KPI monitoring, and anomaly detection. Layered modules include Ruby (AI-powered autonomous analytics that continuously generates personalized insights called "Gems"), ConversiQ (an NLP and Generative AI-powered conversational BI solution), Predictive Analytics (deep learning-based churn prediction and next-best-offer), and The Magnet (an AI-powered insight recommendation engine using deep learning and crowd-sourced context). Necto Telecom is a dedicated, pre-integrated analytics solution for communications service providers, combining modules for Network, Product Management, Marketing, Sales, Finance, Fulfillment, and Enterprise Management analytics, with deep OSS/BSS integration including Amdocs Optima. An Embedded Analytics OEM offering exposes Necto's full functionality via APIs to power third-party solutions.

Panorama generates revenue through enterprise software licensing (subscription, annual billing cadence), implementation and professional services, and OEM/embedded analytics licensing. Distribution combines direct enterprise sales, value-added resellers, the Microsoft Azure Marketplace, and the Amdocs channel. The company operates globally with customers in North America, Europe, the Middle East, Asia Pacific, and Africa, and participates in industry events such as Mobile World Congress and TM Forum Digital Transformation World. Leadership under CEO Raphael Sankar (appointed 2021) is supported by publicly disclosed parent ownership and a 101-250 employee organization.

Name

Panorama Software

Legal name

Top Group Software Ltd.

Website

https://panorama.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

101–250 employees

Short description

Panorama Software is an enterprise BI and AI-powered data analytics company serving telecommunications, healthcare, retail, financial services, and other verticals worldwide. Its Necto platform offers self-service analytics, AI-driven autonomous insights, and conversational BI, pre-integrated with OSS/BSS systems and distributed via Amdocs, Microsoft Azure, and direct sales.

Ownership category

akta.pro rank

Product category

Enterprise Business Intelligence Software

NAICS

Software Publishers (5132), Software Publishers (51321)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Self-Service BI & Data Visualization (HDAEAMAA)

akta.pro secondary industries

Augmented Analytics & AI-Assisted BI (NLQ/NLG, Insights) (HDAEAMAD), Data Platform, BI & Analytics Integration (BPAEAAAI)

Keywords

• Enterprise business intelligence
• AI-powered data analytics
• Conversational BI platform
• Telecom analytics solutions
• Embedded analytics engine

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Enterprise Software Licensing: Enterprise BI software licenses sold to telecommunications and media service providers, large organizations across multiple verticals including healthcare, retail, finance, insurance, manufacturing, logistics, and public sector.
2. Implementation and Professional Services: Consulting and implementation services for deploying Necto across customer environments, including integration with existing OSS/BSS systems, customization, and training.
3. Embedded Analytics OEM: Embedded analytics engine powering mission-critical solutions for OEMs and embedded partners globally, with flexible commercial models and dedicated pricing schemes.
4. Pre-Packaged Analytics Solutions: Ready-made analytical solutions for specific verticals and business processes (telecom, retail, healthcare, etc.) delivered as productized offerings.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Panorama Software develops and sells enterprise business intelligence (BI) and AI-powered data analytics software for large organizations. Its flagship Panorama Necto platform delivers self-service BI, dashboards, KPI monitoring and alerts for BI professionals, while Panorama Ruby provides AI-driven autonomous analytics that auto-generates personalized insights, Panorama ConversiQ enables natural-language "talk to your data" queries using NLP and Generative AI, and Panorama Necto Telecom is a telecom-specific analytics suite pre-integrated with OSS, BSS, Network and IoT data sources. The company also licenses an embedded analytics engine for OEMs and offers verticalized BI solutions for healthcare, retail, finance, insurance, manufacturing, logistics and public-sector customers.

Differentiator

Problem solved

Functional benefit

Brands

• Necto: Flagship Enterprise BI software that helps companies grow revenues, reduce costs and improve corporate performance. It is an enterprise-grade business intelligence software for BI professionals used by telecommunications, financial services, retail, and healthcare companies worldwide.
• Ruby
• ConversiQ
• Necto Telecom
• Embedded Analytics

Products and services

• Panorama Necto Enterprise-grade business intelligence software providing self-service analytics, dashboards, visualizations, KPI monitoring with alerts, automated insight finding, anomaly detection, and reporting for BI professionals in large enterprises.
• Panorama Ruby AI-Powered Autonomous Analytics solution that continuously collects and analyzes organizational data using AI, machine learning and advanced analytics to automatically generate and deliver personalized key insights with explanations to relevant users based on their role, department, level and interests.
• Panorama ConversiQ AI-powered Conversational BI solution that uses natural language processing (NLP), Generative AI and Machine Learning (ML) to allow users to talk to their data in plain English, eliminating the need for technical expertise and making data analysis accessible in real time.
• Embedded Analytics Embedded visualization, BI and analytics engine that serves as the embedded analytics layer for OEMs and Embedded Partners globally, providing full APIs to all features and functions plus customization options for partner UX/UI differentiation.
• Necto Telecom Telecom-specific enterprise analytics solution for communications and media service providers that transforms IoT, Network, BSS and OSS data into actionable insights, with pre-integrated connectors to leading OSS/BSS/Network systems and ready-made modules for cross-domain processes.
• The Magnet - Insight Recommendation Engine World's first AI-powered insight recommendation engine that integrates AI and deep learning with contextual and crowd-sourcing capabilities to deliver the right insight to the right user, at the right time and within the right context.
• Retail Business Intelligence Vertical BI solution for retailers providing automated insights on sales anomalies, customer behavior analysis, subscriber trends, charging, billing, P&L analytics, collections and IoT usage analytics for subscription-economy businesses.
• Insurance Business Intelligence BI solution for insurance organizations to analyze complex data sets, track KPIs, mitigate risk, pinpoint trends, get automated insights, drill down to root causes, and make insight-driven decisions for better margins and resource allocation.
• Logistics Business Intelligence BI solution for logistics companies enabling insight-driven decisions to drive profits and increase efficiency, with better distribution network management, real-time operational improvements and automated anomaly detection with drill-down capabilities.
• Manufacturing Business Intelligence BI solution for manufacturers to improve efficiency, track KPIs, optimize operations, enable effective inventory use, better distribution management, real-time product pricing improvements, and cross-location departmental collaboration.
• Finance Business Intelligence

Quantifiable outcome

• Reduce time to market by 50%
• +12 more outcomes

Named customers20 records

Segments9 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability8 records

Feature7 records

Scale indicators5 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Sisense: AI-driven analytics platform focused on embedded BI and complex data preparation for enterprises. Direct overlap with Panorama's Necto and Embedded Analytics offerings in OEM/embedded and enterprise use cases.
• MicroStrategy: Enterprise analytics and BI platform with strong presence in large, regulated organizations. Comparable to Panorama in enterprise positioning, on-prem/hybrid deployment, and AI-driven analytics capabilities.
• Qlik: Long-standing enterprise BI platform with associative data engine and self-service analytics. Closely comparable to Necto in target customer (large enterprises), deployment model, and AI-augmented analytics roadmap.
• TEOCO: Telecom-focused analytics and optimization vendor serving CSPs worldwide. Direct competitor to Necto Telecom in OSS/BSS analytics, network analytics and customer experience use cases for service providers.
• Logi Analytics: Embedded analytics platform purpose-built for OEM and ISV integrations. Direct competitor to Panorama's Embedded Analytics offering in the OEM/white-label BI segment.
• Subex: Telecom analytics provider specializing in revenue assurance, fraud management and digital trust. Overlaps with Panorama's Finance Analytics module and telco-focused customer outcomes.

Broad incumbents

• Looker (Google Cloud): Google Cloud's enterprise BI platform with strong semantic-layer and data-modeling capabilities. Competes with Necto in mid-to-large enterprises, especially those standardizing on Google Cloud.
• Tableau (Salesforce): Enterprise BI and self-service analytics leader owned by Salesforce. Competes head-on with Necto on visualization, dashboarding and self-service analytics for large enterprises across Panorama's verticals.
• Microsoft Power BI: Microsoft's flagship BI platform, built on SSAS — the OLAP technology originally developed by Panorama. Direct competitor across Panorama's full customer base and the most significant pricing/distribution threat in the market.

Emerging players

• ThoughtSpot: AI-powered analytics platform emphasizing natural-language search and autonomous insights. Directly comparable to Panorama's ConversiQ and The Magnet, with deeper GenAI-native product positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/panoramasoftware
• Facebookfacebook.com/PanoramaSw
• LinkedInlinkedin.com/company/panorama-software/?viewAsMember=true

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Panorama Software