P3 Hotel Software

What P3 Hotel Software does

P3 Hotel Software is a Dublin-headquartered, privately held SaaS provider that builds the digital guest-journey layer for hotels running on Oracle Hospitality's OPERA property management system. Founded in 2003, the company sells two core booking engines — P3 Essential and P3 Custom — plus an integrated stack covering online check-in/check-out, self-service kiosks, loyalty software, gift vouchers, metasearch connectivity, and Pay by Link. All products are engineered around deep OPERA integration via OPERA Web Services (OWS) and Oracle Hospitality Integration Platform (OHIP), with P3 holding Oracle Gold Partner status and an Oracle Validated Integration certification. The platform integrates with 23 payment gateways, Nor1 for upsell, Assa Abloy and Dormakaba key encoders, Apple/Google Wallet mobile keys, and Oracle OPI for kiosk payments, creating an end-to-end Look → Book → Pay → Pre-stay → Check-in → Arrive → Check-out flow.

The company serves enterprise customers — large independent hotels and hotel groups — globally, with notable logos including Dalata Hotel Group, Omni Hotels & Resorts, Cabinn Hotels (13 properties), Sunborn Hotels, The Belfry, The Newt in Somerset, Britannia Hotels, Jurys Inns, Staycity, Herbert Park, and Sea World Resort Australia. GTM is direct enterprise field sales supplemented by co-marketing with Oracle at industry events such as ITB Berlin; pricing is quote-based, module-dependent, and billed under multi-year contracts. Revenue is generated primarily through recurring SaaS subscriptions, with a secondary transaction-based stream from commission-free gift voucher sales.

P3 operates from offices in Dublin (HQ), Boulder, Colorado (US regional), Munich, Germany (DACH regional, HRB 264006), and Iași, Romania (engineering). The company has raised modest external capital — a €750,000 seed round from Business Venture Partners in March 2022 and earlier support from Enterprise Ireland — and serves 450+ hotel properties across EMEA and North America. Customer-reported outcomes include a 41% average conversion uplift, an 82% direct-sales increase at Red Cow Moran, and a 93% bookings lift within nine months at Cabinn Hotels.

Name

P3 Hotel Software

Legal name

P3 Hotel Software

Website

https://p3hotels.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

P3 Hotel Software is a Dublin-based SaaS provider of Oracle OPERA-integrated booking engines, online check-in/check-out, self-service kiosks, loyalty, and gift voucher solutions for enterprise hotels and hotel groups globally.

Ownership category

akta.pro rank

Product category

Hotel Booking Engine Software

NAICS

Software Publishers (5132)

akta.pro primary industry

Hotel CRS & Booking Engines (THALADAA)

akta.pro secondary industry

Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA)

Keywords

• Hotel booking engine
• Online check-in software
• Guest journey platform
• Hotel PMS integration
• Hospitality SaaS

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Subscription for Booking Engine and Guest Journey Software: P3 generates recurring subscription revenue from its hotel booking engines (P3 Essential and P3 Custom), online check-in/check-out, self-service kiosk, loyalty software, and gift voucher modules. Hotels pay recurring fees for access to the platform, integration with OPERA PMS, and ongoing support and updates.
2. Transaction-based Gift Voucher Sales: Hotels receive full payment for gift vouchers sold through the P3 platform regardless of redemption status. This creates immediate revenue recognition for sold vouchers, with no commission charged to hotels on successful transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

P3 Hotel Software develops and sells a cloud-based hotel technology platform tightly integrated with Oracle Hospitality OPERA PMS, delivering branded booking engines, contactless online check-in/check-out, self-service kiosks, loyalty software, gift voucher modules, and metasearch connectivity for hotels and hotel groups. The platform covers the complete online guest journey from discovery through departure, sold primarily on a SaaS subscription basis to enterprise hotels and hotel chains.

Product overview

P3 Hotel Software provides a comprehensive suite of hotel technology solutions covering the complete online guest journey. The product portfolio centers on two core booking engine products—P3 Essential (simple, multi-hotel booking solution) and P3 Custom (fully customizable, feature-rich booking engine)—supplemented by booking add-ons including Metasearch connectivity, Loyalty Software, Gift Vouchers, and Pay by Link. For guest-facing stay management, P3 offers Online Check-in, Online Check-out, and Self Check-in/Check-out Kiosk System, all integrated with Oracle OPERA PMS. Additional offerings include Digital Registration Cards and Website Design services. All products are designed to work seamlessly together, with Oracle OPERA serving as the foundational PMS integration.

Differentiator

Problem solved

Functional benefit

Brands

• P3 Essential: Simple and easy booking engine solution to capture direct bookings for one or multiple hotels.
• P3 Custom
• P3 Online Check-in/Check-out
• P3 Self-service Kiosk System
• P3 Loyalty Software
• P3 Gift Vouchers

Products and services

• P3 Essential Booking Engine A simple and straightforward booking engine solution designed to capture direct bookings for one or multiple hotels, with core OPERA PMS integration as the key differentiator. Targeted at hotel properties seeking accessible direct booking capability.
• P3 Custom Booking Engine A feature-rich, brand-specific booking engine with fully bespoke design for larger independent hotels and hotel chains. Includes customizable modules such as guest profiles, special occasion recognition, transportation booking, city search for multi-property comparison, special offers page, and integration with 23 payment gateway providers with PCI-DSS compliance.
• Online Check-in Web-based contactless check-in solution allowing guests to complete check-in prior to arrival using personal devices, without app installation. Integrates with Oracle OPERA via Kiosk and OWS interfaces, captures digital signatures and passport data, automates back-office tasks, and can reduce check-in time by up to 70% with room keys issued in 15 seconds.
• Online Check-out Contactless online check-out system enabling guests to check out and pay from their room using personal devices, with automatic update of OPERA PMS and housekeeping notification upon departure.
• Self Check-in/Check-out Kiosk System Self-service kiosk system enabling guests to self check-in/out, pay directly, and create their own room key cards. Integrates with OPERA Kiosk Interface, supports chip & pin payments via Oracle OPI, key-card encoding via Assa Abloy/Dormakaba, group and OTA reservations, multi-currency and multilingual capability, and automated ancillary revenue upselling.
• Loyalty Software Loyalty program software that rewards guests with points for direct bookings, including spend-based loyalty tiers, real-time preference synchronization with OPERA, integration with booking engine for instant rewards, and personalized guest engagement.
• Gift Vouchers Online gift shop solution enabling hotels to sell gift vouchers directly from their website, with customizable PDF vouchers, personalized messages, commission-free transactions, automated redemption tracking, and back-office reporting.
• Metasearch Connection Integration with major metasearch channels (Google, Trivago, Kayak) ensuring 100% accurate pricing and availability synchronization between the booking engine and metasearch platforms to drive direct bookings.
• Pay by Link Payment link solution enabling hotels to send payment requests to guests for direct online payments via secure link.
• Digital Registration Cards Digital solution for capturing guest registration information including digital signatures and passport/ID data prior to arrival, integrated with OPERA PMS.
• Website Design Custom hotel website design services creating attractive, user-friendly, brand-consistent websites integrated with the P3 booking engine for seamless guest experience.

Quantifiable outcome

• 41% average conversion rate increase for hotel clients after implementing P3 booking engines
• +7 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

Feature8 records

Partnerships

One partnership is on record.

• Oracle Hospitality (Oracle)coreTechnology or Integration · 7 September 2020P3 is an Oracle Gold Partner member of Oracle PartnerNetwork (OPN). P3's Online Check-in/Check-out achieved Oracle Validated Integration certification with Oracle Hospitality OPERA. Solutions are integrated via OPERA Web Services (OWS) and Oracle Hospitality Integration Platform (OHIP). P3 operates from Oracle's stand at ITB Berlin as a strategic partner, and Oracle sales representatives co-present P3's product capabilities to hotel customers.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SiteMinder: Global hotel booking engine and channel manager used by tens of thousands of properties. Directly competes with P3 in providing the booking engine layer that powers direct bookings on hotel websites, though SiteMinder operates at much larger scale and without the same depth of OPERA specialisation.
• Mews: Cloud-native hotel PMS with an integrated booking engine and guest journey tools. Comparable to P3 as a B2B SaaS platform targeting modernised hotels, though Mews competes on full PMS replacement rather than sitting alongside OPERA.
• Cloudbeds: All-in-one hotel management platform combining PMS, booking engine, and channel manager. Direct competitor in the hotel booking engine category, with broader PMS scope than P3 and a global SMB-to-mid-market positioning.
• Bookinglayer: Booking engine and guest experience platform targeted at hotels, B&Bs, and small lodging properties. Closely comparable to P3 in product scope (booking engine + checkout + upsells), though focused on independent leisure properties rather than OPERA-centric enterprise hotels.
• SHR Group: Hotel CRS, booking engine, and distribution platform serving hotel groups and chains. Directly comparable to P3 in providing booking engines and central reservation technology to multi-property hotel operators.
• Profitroom: Booking engine and direct booking technology provider for hotels and groups. Comparable to P3's booking engine and guest-experience focus, with a similar mid-market-to-enterprise hotel target customer.
• ThinkReservations: Booking engine and property management system tailored to independent hotels and small chains. Comparable to P3 in providing online booking and direct-channel tools, with a more SMB-tilted customer profile.

Broad incumbents

• Sabre Hospitality (SynXis): Large-scale CRS, booking engine and distribution platform from Sabre, serving major hotel chains globally. Overlaps with P3 in booking engine and CRS categories but operates as part of Sabre's much broader hospitality portfolio and is positioned to enterprise chain customers.
• Lighthouse (formerly OTA Insight): Hotel commercial platform spanning revenue management, rate intelligence, and distribution. Broad incumbent with adjacent capabilities to P3's metasearch and pricing integrations, though operating at a different layer of the hotel tech stack.

Emerging players

• Atomize: AI-driven hotel revenue management software. Thematically adjacent to P3's pricing and metasearch capabilities, and competing for the same direct-booking-revenue optimisation budget at hotel customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/p3hotels
• YouTubeyoutube.com/@p3hotelsoftware
• LinkedInlinkedin.com/company/p3hotels
• Instagraminstagram.com/p3hotelsoftware

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about P3 Hotel Software