Pembrokeshire County Council

What Pembrokeshire County Council does

Pembrokeshire County Council (operating bilingually as Cyngor Sir Penfro) is the statutory principal local government authority for Pembrokeshire, a 1,600 sq km coastal county in southwest Wales serving 123,400 residents and approximately 7 million annual visitors. The council delivers the full range of mandatory local authority functions including council tax administration, business rates, housing, planning and building control, social services, environmental health, waste management, education, highways, leisure, and libraries. Core operational assets include approximately 5,700 council-owned homes managed under the Housing Revenue Account, commercial property holdings, and a network of Customer Service Centres across the county.

The council's technology foundation is a website-based service delivery platform centred on the My Account portal (account.pembrokeshire.gov.uk) and the integrated Pembrokeshire Plus platform, which consolidate payments (council tax, rent, care costs, licensing), problem reporting (street lights, missed collections, repairs), and service requests (bulky waste, recycling boxes, certificates). Distribution is multi-channel: online self-service, telephone contact centre, physical Customer Service Centres, and mobile/field services for housing repairs, waste collection, and regulatory inspections. Two wholly-owned operating subsidiaries — Visit Pembrokeshire (tourism marketing via visitpembrokeshire.com) and Choice Homes Pembrokeshire (housing allocations) — extend service delivery beyond core statutory functions.

Revenue is generated through four streams: Council Tax (property-band-based annual levy on 63,034 dwellings), Business Rates (commercial property levy), service fees and charges (licensing, planning, trade waste, housing), and Welsh Government grants and specific programme funding. Total revenue is not publicly disclosed. The council participates in regional bodies including the South West Wales Corporate Joint Committee and the West Wales Regional Partnership Board for strategic planning, transport, and health/social care integration. Bilingual English/Welsh service delivery is mandated, with full Welsh-language site mirrors maintained at sir-benfro.gov.uk.

Name

Pembrokeshire County Council

Legal name

The County Council of Pembrokeshire

Website

https://pembrokeshire.gov.uk

Company type

Public

Founded year

1996

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Pembrokeshire County Council is the statutory principal local government authority for Pembrokeshire, Wales, delivering council tax, housing, planning, social services, and waste management to 123,400 residents and 7 million annual visitors across 1,600 sq km via digital and physical service channels.

Ownership category

akta.pro rank

Product category

Local Government Services

NAICS

Public Administration (92), Administration of Housing Programs, Urban Planning, and Community Development (925), Executive, Legislative, and Other General Government Support (921)

akta.pro primary industry

Mayor/City Manager & General Administration (BPAIACAA)

akta.pro secondary industries

Housing & Neighborhood Services (Local Housing Programs) (BPAIACAJ), Local Education Authorities & Municipal Education Offices (EDADABAD)

Keywords

• Local government services
• Council tax administration
• Social housing services
• Waste management services
• Planning and building control

Headquarters

HQ city

Haverfordwest

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others

Revenue model

1. Council Tax: Local taxation collected from residents based on property band valuations to fund council services.
2. Business Rates: Levy collected from businesses operating in Pembrokeshire to fund local services.
3. Service Fees and Charges: Various fees collected for council services including licensing, planning applications, trade waste collection, housing repairs, and other administrative services.
4. Government Grants and Funding: Central government funding from Welsh Government to support delivery of public services and specific programmes.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Pembrokeshire County Council is the principal local government authority for Pembrokeshire, Wales, delivering statutory and discretionary public services to residents, businesses, and visitors. Core offerings include council tax and business rates administration, council housing management (5,700 homes), social services and adult social care, planning and building control, waste and recycling, education and schools, libraries, leisure facilities, environmental health, licensing, and tourism promotion through the wholly-owned Visit Pembrokeshire brand.

Product overview

Pembrokeshire County Council operates a comprehensive digital service platform providing residents, businesses, and visitors access to over 30 distinct service categories. The core offering is the Pembrokeshire Plus integrated portal, supported by the My Account system for personalized service access. Services span council administration, housing (including the Homebuy Pembrokeshire shared ownership scheme), business support, planning, social care, education, leisure, libraries, waste management, and emergency notifications. The council also maintains dedicated bilingual (English/Welsh) website versions and provides both digital and physical Customer Service Centre access points. The portfolio includes transactional services (payments, applications, requests), informational resources, and regulatory functions delivered through a unified online platform.

Differentiator

Problem solved

Functional benefit

Products and services

• My Account Online Portal Online self-service portal enabling residents to make payments (Council Tax, Rent, Care Costs, Licenses), report problems (street lights, repairs, missed bin collections), and make requests (bulky waste, recycling boxes, copy certificates). Available to all Pembrokeshire residents.
• Business Services Suite of services for businesses including advice and support, business rates management, food safety registration, health and safety information, commercial property listings, licensing, trade waste services, trading standards, and procurement opportunities. Targeted at businesses operating in Pembrokeshire.
• Pembrokeshire Plus Integrated digital service platform providing access to multiple council functions including alerts, closures, emergencies, and various resident services.
• Alerts, Closures and Emergencies Service Real-time notification system for emergency planning, school closures, bridge closures, service alerts, and weather-related updates across Pembrokeshire.
• Cost of Living Support Portal Dedicated resource providing assistance with household costs, energy bills, benefits claims, debt management, warm spaces, food support, housing advice, older people's support, education costs, childcare, health and wellbeing, and employment services.
• Housing Services Comprehensive housing services including council house applications, housing benefit claims, tenancy management, repair reporting, council tax discounts, affordable housing schemes, and support for homeless individuals.
• Homebuy Pembrokeshire Affordable housing shared ownership product providing loans of up to 40% of property value (up to £275,000 market value) to first-time buyers with a local connection to Pembrokeshire. £500 product fee applies; no interest charged with repayment linked to property value changes.
• Council and Democracy Services Information and services on county councillors, committee meetings, decision-making processes, customer service, elections and voting, finance, and public engagement activities.
• Customer Service Centres Physical service centres providing face-to-face assistance, information, and transaction support for residents across Pembrokeshire.
• Pembrokeshire Leisure Leisure facilities and activities including leisure centres, sports bookings, classes, and community grants through Sport Pembrokeshire.
• Libraries and Culture Library services including book lending, online catalogues, e-books, e-resources, access to Pembrokeshire Archives, Scolton Manor, and market information.
• Social Services and Wellbeing Adult social care, safeguarding, fostering and adoption services, carers support, meals on wheels, and health and wellbeing programs for vulnerable residents.
• Children, Young People and Families Services Family support services including CYPRO programs, Duke of Edinburgh awards, youth clubs, Family Information Service, childcare, Flying Start, Team Around the Family, and Play Pembrokeshire initiatives.
• Schools and Learning Educational services including school admissions, term dates, attendance support, inclusion services, and adult learning programs.
• Planning and Building Control Planning application submission, application viewing, comment submission, and dangerous structure reporting services for residents and developers.
• Port Health Services Inspection and regulatory services for port health, sanitation, and maritime food safety compliance at Pembrokeshire ports.
• Cashless Catering Online payment system for school meals enabling parents to pay for school catering services through the My Account portal.
• Industrial Units to Let Commercial property listings for industrial units available for rent in Pembrokeshire managed by the council.
• Trade Waste Services Commercial waste collection services including recycling, bag supplies, and fee information for businesses operating in Pembrokeshire.
• Visit Pembrokeshire Tourism Service Tourism marketing and visitor information service including accommodation, activities, attractions, beaches, coastal path, public transport, and car parks information for visitors to Pembrokeshire.

Quantifiable outcome

• Population served: 123,400 residents across 1,600 sq km
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• South West Wales Corporate Joint Committee (SWWCJC)coreStrategic or Co-development PartnerRegional collaboration body including Pembrokeshire, Carmarthenshire, Neath Port Talbot, and Swansea councils. Produces Regional Economic Delivery Plan, Regional Transport Plan, and Strategic Development Plan for South West Wales.
• West Wales Regional Partnership BoardcoreStrategic or Co-development PartnerOversees integration of health and social care across Carmarthenshire, Ceredigion, and Pembrokeshire (Hywel Dda University Health Board area). Manages Housing with Care Fund and Integration and Rebalancing Care Fund.
• Visit PembrokeshirecoreGTM or Marketing PartnerOfficial tourism marketing organisation for Pembrokeshire. Promotes the county as a visitor destination through the visitpembrokeshire.com website, marketing campaigns, and industry partnerships. Part-funded by Pembrokeshire County Council.
• Registered Social Landlords (RSLs)coreStrategic or Co-development PartnerPartnership with housing associations and registered social landlords to increase affordable housing supply across Pembrokeshire. Collaboration on new build programmes and housing developments.
• Town and Community CouncilscoreStrategic or Co-development PartnerCollaboration with 10 Town Councils and 67 Community Councils across Pembrokeshire for local service delivery and community governance.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Carmarthenshire County Council: Neighbouring Welsh county council and co-partner in the South West Wales Corporate Joint Committee. Operates a comparable portfolio of housing, social services, planning, and waste management for a similar-scale population, making it the closest direct operational peer.
• Ceredigion County Council: Adjacent Welsh county council with a comparable rural/coastal demographic profile, housing stock, and bilingual service mandate. Co-partner in the West Wales Regional Partnership Board for health and social care integration.
• Swansea Council: Partner in the South West Wales Corporate Joint Committee. Provides the same statutory local authority services (council tax, housing, planning, social services) within an urban Welsh setting, making it directly comparable in function though different in scale.
• Neath Port Talbot Council: South West Wales Corporate Joint Committee partner offering the same statutory local government services. Comparable in governance structure and service breadth, though with a more industrial economic base.
• Powys County Council: Largest Welsh county by area, delivering a near-identical portfolio of rural local authority services including housing, education, social services, and planning. Closely comparable in geographic and demographic profile to Pembrokeshire.
• Monmouthshire County Council: Welsh border county council with similar population size and rural-urban mix. Operates the same statutory functions and is directly comparable in service delivery model and bilingual Welsh/English provision.
• Isle of Anglesey Council: Welsh island authority with comparable population size (~70K) and strong bilingual Welsh/English service mandate. Closely analogous in scale, service portfolio, and rural governance context.

Regional players

• Gwynedd Council: North Wales county council delivering comparable statutory services with a heavily Welsh-speaking population. While geographically separate from Pembrokeshire, it operates an analogous bilingual rural council model.
• Denbighshire County Council: North Wales county council offering the same statutory local authority services. Comparable in scale and rural/coastal character, though operating in a different regional economic context.
• Flintshire County Council: North-east Wales county council providing the same portfolio of housing, planning, social services, and waste functions. Comparable in governance structure though with a different demographic and economic profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/pembrokeshire
• Facebookfacebook.com/PembrokeshireCountyCouncil
• LinkedInlinkedin.com/company/pembrokeshire-county-council

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pembrokeshire County Council