BePass
BePass is a São Paulo-based facial biometric access control company serving Brazilian sports stadiums, arenas, and large-scale events with a NIST- and iBeta-certified computer vision platform that replaces tickets and QR codes with face-based entry under LGPD/GDPR compliance.
- Company typePrivate
- Founded2022
- HeadquartersSão Paulo, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What BePass does
BePass is a Brazilian facial biometric technology company founded in October 2022 and headquartered in São Paulo. It operates a B2B platform that enables face-based access control for stadiums, arenas, concerts, and other large-scale events, integrating registration, validation, access, monitoring, and user experience in a single ecosystem. The underlying technology uses computer-vision facial recognition combined with liveness detection to defeat spoofing, and is validated by NIST and iBeta certifications while operating in compliance with Brazil's LGPD and the European GDPR.
The company's commercial model is enterprise subscription/recurring, with quote-based pricing sold through a direct field-sales motion to venue operators, sports clubs, and event organizers. BePass has secured high-profile reference accounts including Palmeiras (Allianz Parque, with 500,000+ registered fans), Maracanã, Arena Crefisa Barueri, Arena do Grêmio, Botafogo, Flamengo, Fluminense, and the Brazilian Football Confederation (CBF). Operational milestones include the world's first 100% facial recognition national team match (Brazil vs Chile, September 2025, 40,000+ entries) and the largest facial biometrics operation at a national team match (Brazil vs Panama, June 2026, 71,000+ entries). Revenue and headcount are not publicly disclosed; the firm has reported an 11–50 employee range and a single disclosed funding round of approximately $623K from Ingress Ventures and OutField Capital in August 2023.
BePass firmographics
Firmographics- Name
- BePass
- Legal name
- BePass
- Website
- https://bepass.com.br
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BePass is a São Paulo-based facial biometric access control company serving Brazilian sports stadiums, arenas, and large-scale events with a NIST- and iBeta-certified computer vision platform that replaces tickets and QR codes with face-based entry under LGPD/GDPR compliance.
- Ownership category
- akta.pro rank
BePass industry classification
Industry- Product category
- Biometric Access Control Software
- NAICS
- Spectator Sports (71121)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Access Control, Credentialing & Entry Management (Scan/Turnstiles/RFID) (MPAGAJAG)
- akta.pro secondary industries
- Event Access Control, Ticketing & Credential Screening (BPAKACAI), Compliance, Consent & Identity Verification for Event Registration (THAHAFAL), Digital Identity, Biometrics & eGate Enablement (THALAPAE)
Keywords
Where BePass is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
BePass business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Facial Biometric Access Control Services: B2B technology services providing facial biometric access control systems to stadiums, arenas, and event venues. The company operates as a technology provider delivering enterprise access control solutions with recurring service components for venue operations.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
BePass product offering
Product offeringCore offering
BePass provides a facial biometric access control platform that enables fans and event attendees to enter stadiums, arenas, and large venues using only their face—eliminating physical tickets, QR codes, and printed documents. The platform unifies registration, validation, real-time turnstile access, monitoring, and user experience in a single ecosystem, and is sold as an enterprise B2B solution to venue operators and sports organizations.
Product overview
BePass offers a single unified facial biometric access control platform for large events and venues. The core BePass Facial Biometric Access Control Platform integrates registration, validation, access, monitoring, and user experience into one ecosystem, enabling fans to enter venues using facial recognition alone. The platform is complemented by the Central do Torcedor (Fan Support) portal for biometric registration and account management. Together, these components enable stadiums such as Allianz Parque, Maracanã, Arena Crefisa Barueri, and Arena do Grêmio to offer face-based stadium access without physical tickets, QR codes, or cards, serving sports events, concerts, trade shows, and corporate events.
Differentiator
Problem solved
Functional benefit
Products and services
- BePass Facial Biometric Access Control Platform A universal facial biometric platform for access control and identity verification at stadiums, arenas, concerts, and large-scale events. It integrates registration, validation, access, monitoring, and user experience in a single ecosystem, enabling face-based entry without physical tickets, QR codes, or cards. It is sold B2B to stadium operators, sports clubs, and event organizers.
Quantifiable outcome
- Entry time drastically reduced for fans at Allianz Parque stadium
- +3 more outcomes
Companies that use BePass
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles2 records
BePass technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature5 records
BePass partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Sociedade Esportiva PalmeirascoreStrategic partnership with Palmeiras for implementation of facial biometric access at Allianz Parque stadium. BePass is a pioneer in implementing 100% facial biometric access system, enhancing experience for 500,000+ fans. The partnership has significantly reduced ticket scalping issues and improved entry speed and security.
- CBF (Brazilian Football Confederation)corePartnership with CBF marking important milestone in modernization of Brazilian soccer. The collaboration supports implementation of facial recognition access mandated by the General Sports Law for national team matches and large stadiums.
- Maracanã StadiumcoreIconic Maracanã stadium adopted BePass facial biometrics solutions, providing safe and efficient entry for millions of fans. Technology helped reduce lines and increase security on game days.
- Arena Crefisa BaruericoreBePass implemented facial biometric access control at Arena Crefisa Barueri in São Paulo. Technology debuted during Palmeiras vs São Paulo match, advancing digitization of sports event access.
- Festa do Peão de BarretoscoreLatin America's largest rodeo event implemented BePass technology to ensure organized and secure entry for thousands of participants. Solution improved access experience and reduced security issues.
- Grêmio (Arena do Grêmio)coreArena do Grêmio in Porto Alegre is gradually implementing facial recognition technology for access. Partnership brings greater agility and security to fans through modernized turnstile systems.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
BePass competitors and assessment
Company assessmentDirect peers
- CLEAR: CLEAR provides biometric (fingerprint/facial) identity verification and expedited access for sports venues, airports, and live events in the US. It is the closest direct competitor to BePass in stadium-grade facial biometric access at scale.
- PopID: PopID provides facial biometric authentication for payments, access, and check-in across retail, hospitality, and venues. It is comparable to BePass as a face-as-credential platform for high-throughput consumer entry experiences.
- Wicket: Wicket offers facial-recognition-based fan access and ticketing for sports venues and stadiums in the US. It competes head-to-head with BePass in face-first stadium entry for major sports clubs.
Regional players
- Sympla: Sympla is a leading Brazilian event ticketing and management platform serving concerts, festivals, and corporate events. It overlaps BePass's event-access and attendee-management use cases within the same Brazilian market.
- Valid: Valid is a Brazilian identity, biometrics, and secure document provider serving banks, telecoms, and government. It is a natural comparable in the local biometric and digital identity market where BePass competes.
Emerging players
- FaceFirst: FaceFirst builds facial recognition platforms for venues, retail, and security use cases. It is comparable to BePass as a venue-focused facial recognition vendor, though with a US-centric footprint.
- Oloid: Oloid offers facial authentication for workplace access, time tracking, and shared spaces. It overlaps BePass's biometric access-control functionality in adjacent enterprise contexts.
Broad incumbents
- AXS: AXS is a major ticketing and venue access platform with mobile/digital entry capabilities used by large arenas. It is comparable to BePass as a venue access provider and a potential integrator or competitor at the ticketing/access layer.
- IDEMIA: IDEMIA is a global identity and biometric security provider serving governments, stadiums, and large events. It overlaps BePass's stadium access and identity verification use cases as a much larger incumbent.
- NEC (NeoFace): NEC's NeoFace is one of the most established facial recognition platforms globally, used in border control, law enforcement, and large events. It competes with BePass at the technology layer for stadium and public-event deployments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
BePass social profiles
Digital presenceBePass compliance and trust
Trust signalCompliance4 records
BePass financial estimates
Financial estimateRevenue estimate
Valuation estimate
BePass leadership team
Management profileNumber of profiles
Profiles1 record
BePass funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BePass M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BePass
What does BePass do?
BePass provides a facial biometric access control platform that enables fans and event attendees to enter stadiums, arenas, and large venues using only their face—eliminating physical tickets, QR codes, and printed documents. The platform unifies registration, validation, real-time turnstile access, monitoring, and user experience in a single ecosystem, and is sold as an enterprise B2B solution to venue operators and sports organizations.
Is BePass a public or private company?
BePass is a private company. It is classified as venture growth investor backed and is currently operating.
When was BePass founded?
BePass was founded in 2022. It employs 11 to 50 people.
Where is BePass based?
BePass is headquartered in São Paulo, Brazil, in the Latin America region.
How does BePass make money?
One revenue line is on record: facial Biometric Access Control Services.
Who are BePass's main competitors?
Direct peers on record are CLEAR, PopID and Wicket. Regional players are Sympla and Valid. Emerging players are FaceFirst and Oloid. Broad incumbents are AXS, IDEMIA and NEC (NeoFace).
Does BePass have an API?
No public API is recorded for BePass.
What industry is BePass in?
BePass's product category is Biometric Access Control Software. Its primary akta.pro industry code is MPAGAJAG, Access Control, Credentialing & Entry Management (Scan/Turnstiles/RFID), with a secondary code of BPAKACAI, Event Access Control, Ticketing & Credential Screening. Its NAICS code is 71121 and its SIC code is 7900.