Brass Roots

What Brass Roots does

Brass Roots is a New Orleans-based, founder-led packaged snack company that produces and sells Sacha Inchi seed-based snacks and seed butters under the Brass Roots Food brand. Founded in 2019 by Aaron Gailmor, the company positions its products as allergen-free (free of the top nine major allergens including peanuts, tree nuts, dairy, eggs, wheat, soy, fish, shellfish, and sesame), high-protein (8–9g complete protein per serving), high-omega-3, and keto/paleo-friendly alternatives to conventional nut snacks. The core technology and supply chain are anchored in sustainably cultivated Sacha Inchi (Incan) seeds sourced from indigenous communities in Peru, with proprietary processing expertise and a formulated seed butter product that incorporates probiotics (1 billion CFU).

The product portfolio comprises Incan Protein Seeds in three pack sizes — 1oz grab-n-go bags, 10oz pantry pouches, and 5lb food service bulk bags — across five flavor profiles (Salted, Sweet Crunch, Sweet Heat, Spicy, Cajun), plus an Incan Seed Butter line in single-serving and 10oz multi-serving formats. Shark Tank-themed bundled variety packs extend the assortment. The business operates an omnichannel go-to-market: direct-to-consumer e-commerce through a Shopify storefront with a Subscribe & Save subscription program (15–23% discount), Amazon marketplace, retail placement at Sprouts Farmers Market and Pop Up Grocer showcases, a Thomas DeLauer health/wellness influencer partnership, and a nascent food service bulk channel targeting institutional buyers. Pricing ranges from $7.99 for variety packs under subscription to $79.99 for 5lb bulk bags.

The company is privately held as Brass Roots LLC, has 1–10 employees, has raised approximately $1.05M across two disclosed funding rounds including a $1M strategic investment from John B. Sanfilippo & Son, Inc. in April 2021, and operates exclusively in the United States. Revenue mix is dominated by DTC consumer purchases with no disclosed enterprise contracts; customer concentration is low, but the business remains sub-scale by headcount and capital base.

Name

Brass Roots

Legal name

Brass Roots LLC

Website

https://brassrootsfood.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Brass Roots is a New Orleans-based, founder-led packaged snack company selling allergen-free Sacha Inchi seed snacks and seed butters direct-to-consumer via Shopify, with retail at Sprouts Farmers Market and a food service bulk channel.

Ownership category

akta.pro rank

Headquarters

HQ city

New Orleans

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations

Revenue model

1. Direct E-commerce Product Sales: Revenue from direct-to-consumer sales through Shopify storefront. Products include Incan Protein Seeds in various flavors (Salted, Sweet Crunch, Sweet Heat, Spicy, Cajun) and Incan Seed Butter. One-time purchase and subscription options available.
2. Subscription/Recurring Revenue: Subscribe and Save program offering 15-23% discount on regular deliveries. Customers can set delivery frequency from weekly to every 12 weeks. Subscription covers all product types including Grab n Go bags, Pantry Pouches, and bulk 5lb bags.
3. Food Service/Bulk Sales: Bulk 5lb bags sold through food service channel for institutional buyers, restaurants, and high-volume customers. Products available in all five flavors for commercial foodservice operations.
4. Retail Distribution: Products sold through retail partners including Sprouts Farmers Market and Pop Up Grocer showcase. Retail presence provides recurring wholesale revenue stream.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Brass Roots manufactures and sells Sacha Inchi (Incan) seed-based snacks and seed butter spreads positioned as nut-free, allergen-free, high-protein alternatives to conventional nut snacks. Products are offered in single-serve 1 oz bags, 10 oz pantry pouches, 5 lb bulk food-service bags (five flavors), and a proprietary Incan Seed Butter spread (single-serving 10-pack and 10 oz jar) formulated with added probiotics.

Product overview

Brass Roots is a direct-to-consumer snack food company that produces Sacha Inchi seed-based snacks and seed butter alternatives. The core product line centers on organic Incan Protein Seeds (Sacha Inchi seeds) sold in multiple formats: single-serving 1 oz grab-n-go bags, 10 oz pantry pouches, and 5 lb bulk food-service bags, all available in five flavor profiles (Salted, Sweet Crunch, Sweet Heat, Spicy, Cajun). A secondary product line is the Incan Seed Butter, a nut-free butter spread offered in single-serving and multi-serving formats. The company also offers bundled variety packs and Shark Tank-themed packages. All products are positioned as allergen-friendly (nut-free, gluten-free), high-protein, keto/paleo-friendly snacks made from sustainably-grown Peruvian superfood seeds.

Differentiator

Problem solved

Functional benefit

Products and services

• Incan Protein Seeds - 1 oz Grab n Go Bags Single-serving 1 oz resealable bags of organic Sacha Inchi seeds available in five flavors (Spicy, Sweet Crunch, Cajun, Sweet Heat, Salted) positioned as a nut-free, allergen-friendly protein snack with 8g complete protein per serving for on-the-go and school-safe consumption.
• Incan Protein Seeds - 10 oz Pantry Pouches Larger 10 oz pantry-format bags of organic Sacha Inchi seeds in the same five flavor varieties (Salted, Sweet Crunch, Sweet Heat, Spicy, Cajun) intended for at-home snacking and recipe use.
• Incan Seed Butter Proprietary seed butter spread made from roasted Sacha Inchi seeds blended with sunflower seeds, sugar, salt, and 1 billion CFU probiotics, free of the top 9 allergens including peanuts and tree nuts. Offered in a single-serving 10-pack for grab-n-go use and a 10 oz multi-serving jar as a nut-free alternative to peanut or almond butter.
• Incan Protein Seeds - 5 lb Food Service Bags Bulk 5 lb bags of Sacha Inchi seeds in five flavors (Salted, Sweet Heat, Sweet Crunch, Spicy, Cajun) sold through the brand's food service channel for restaurants, cafeterias, and other institutional or wholesale buyers.
• Shark Tank Variety Packs and Bundles Pre-curated snack bundles associated with the brand's Shark Tank television appearance, including the 1 oz Variety Pack (5-Pack and 10-Pack) and themed 10 oz bundles (Favorites, Flavor, Spicy) combining multiple flavors for sampling or gifting.

Quantifiable outcome

• 8-9g complete protein per 1oz serving - 50% more than almonds, comparable to jerky
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Thomas DeLauercoreGTM or Marketing Partner · 1 January 2022Health and wellness influencer Thomas DeLauer creates product review videos and Q&A content. Features dedicated 'Thomas's Picks' shop section. Has conducted multiple deep-dive video reviews of Incan Seed Butter and Protein Seeds.
• Sprouts Farmers MarketcoreChannel Partner/ Reseller/ Distributor · 1 January 2022Major natural and organic grocery retail chain. Products available in Sprouts stores. Thomas DeLauer shared a Sprouts haul featuring Brass Roots products in 2022.
• Shark Tank (ABC)coreGTM or Marketing Partner · 20 January 2020Featured on the January 20 Shark Tank episode, providing national television exposure and brand credibility. The appearance led to significant sales surge and ongoing Shark Tank Bundle product line.
• Pop Up GrocerminorChannel Partner/ Reseller/ DistributorFeatured in Denver Pop Up Grocer showcase - a discovery-focused retail experience for emerging food brands. Provides exposure to trend-setting consumers and buyers.
• New Hope Network / Expo WestminorStrategic or Co-development PartnerNEXTY Awards finalist recognition through the natural products industry's leading trade organization. Provides credibility within the natural/organic food sector.
• Affiliate/Social Media PartnersminorGTM or Marketing PartnerCommunity of social media affiliates promoting products through discount codes, content creation, gifting, and campaigns. Powered by Dovetale Shopify app.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• That's It. Clean-ingredient fruit-based snack bar brand (2-ingredient bars) targeting allergen-free, healthy snacking. Comparable in allergen-friendly positioning, natural channel distribution, and serving health-conscious families and parents.
• Lesser Evil: Organic, allergen-free popcorn and snack brand emphasizing clean ingredients and paleo/keto-friendly positioning. Comparable to Brass Roots in product format (shelf-stable snacks), retail channel strategy (natural/organic), and dietary positioning.
• Simple Mills: Clean-ingredient CPG brand specializing in almond-flour crackers, cookies, and snack bars positioned around allergen-friendly, nutrient-dense ingredients. Comparable in targeting health-conscious consumers and clean-label positioning.
• Enjoy Life Foods: Leading allergen-free snack CPG brand (cookies, bars, baking products) free from 14 allergens including peanuts and tree nuts. Closest direct competitor in the nut-free school-safe snack category that Brass Roots targets.
• Pipcorn: Clean-ingredient snack CPG brand specializing in heirloom popcorn and popped snacks. Comparable in DTC e-commerce-led growth, natural food retail distribution, and clean-ingredient product positioning targeting health-conscious families.
• Made Good: Allergen-free snack CPG brand offering granola bars, crackers, and cookies free from common allergens. Directly comparable to Brass Roots in target customer (families with allergen concerns), positioning, and clean-ingredient value proposition.
• SunButter: Sunflower seed butter brand marketed as a peanut- and tree-nut-free alternative to peanut butter, sold primarily in schools and to allergy families. Directly comparable to Brass Roots' Incan Seed Butter line in allergen-free nut butter substitution.

Broad incumbents

• RXBAR: High-protein snack bar brand (now owned by Kellanova) emphasizing clean ingredients and protein-forward positioning. Comparable in targeting protein-conscious consumers, though operates at significantly larger scale across mainstream retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/brassrootsfood
• Instagraminstagram.com/shopify
• YouTubeyoutube.com/shopify
• TikToktiktok.com/@shopify
• Xx.com/brassrootsfood
• LinkedInlinkedin.com/company/brassroots

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brass Roots