Coldwell Banker Realty

What Coldwell Banker Realty does

Coldwell Banker Realty is a U.S. residential real estate brokerage founded in 1906 and currently operated as a subsidiary of Anywhere Real Estate (formerly Realogy Holdings), with the legal entity "Coldwell Banker Real Estate LLC" covering company-owned offices. The company operates through a network of 43,136+ affiliated independent contractor agents serving home buyers and sellers nationwide, supplemented by 9,000+ certified Luxury Property Specialists across 45 countries via the Coldwell Banker Global Luxury sub-brand. Its flagship technology asset is ColdwellBankerHomes.com, an MLS-aggregating property search portal covering for-sale, rental, and recent-sale inventory across 30+ states and dozens of major metros, with integrated agent-finder, mortgage pre-approval, home-value estimation, and a Move Meter location-comparison tool.

The business model is commission-based, with revenue generated per closed transaction (typical U.S. residential commissions of 5-6% of sale price, split between buyer's and seller's sides). The brokerage layers complementary services into the transaction flow — mortgage origination through Guaranteed Rate Affinity, home warranty through Assurant, title services, and home insurance — designed to capture wallet share around the home-buying moment. GTM is sales-led and human-mediated: the company does not sell directly to consumers via self-service but routes demand through its affiliated agent network, supported by a content marketing program (blog, regional social channels on Facebook/Instagram/YouTube) and SEO-optimized property search as the top-of-funnel acquisition layer. The customer base is bifurcated between individual residential consumers (SMB/segment by use case) and high-net-worth luxury buyers and sellers served by the Global Luxury program.

Coldwell Banker Realty is currently in a transitional corporate situation: parent Anywhere Real Estate agreed to an all-stock acquisition by Compass in late 2025 (~$1.6 billion), expected to close in the second half of 2026 subject to regulatory approval. Day-to-day operations remain active, with continued agent recruiting, regional expansion (e.g., Putnam County entry via Exprop Realty merger in late 2025), bolt-on acquisitions (Prime Real Estate Group, April 2026), and new-development sales mandates (Havana Enclave, April 2026). Award signals indicate strong agent-level performance, including top-ranked duos in Sarasota County and high-volume teams in South Placer, California.

Name

Coldwell Banker Realty

Legal name

Coldwell Banker Real Estate LLC

Website

https://coldwellbankerhomes.com

Company type

Private

Founded year

1906

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Coldwell Banker Realty is a U.S. residential real estate brokerage serving individual home buyers, sellers, and luxury property clients through 43,000+ affiliated agents, the ColdwellBankerHomes.com portal, and the Global Luxury program spanning 45 countries.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

akta.pro secondary industry

Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)

Keywords

• Residential real estate brokerage
• Property listings search
• Luxury home sales
• Real estate agent services
• Home buying assistance

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission: Coldwell Banker Realty generates revenue through real estate transaction commissions. Agents affiliated with Coldwell Banker are independent contractor sales associates who earn commissions on completed property transactions, with the brokerage operating as part of the Coldwell Banker franchise system owned by Anywhere Real Estate.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Coldwell Banker Realty is a residential real estate brokerage that connects home buyers and sellers with a network of 43,136+ affiliated independent contractor agents operating from company-owned and franchise offices across the United States. The company supports transactions through its ColdwellBankerHomes.com property search platform, integrated mortgage pre-approval (via Guaranteed Rate Affinity), home insurance, home warranty (via Assurant), and title services, while the Coldwell Banker Global Luxury program serves high-value residential property clients with 9,000+ certified specialists across 45 countries.

Product overview

Coldwell Banker Realty operates primarily through its ColdwellBankerHomes.com digital platform, a comprehensive real estate marketplace that aggregates MLS listings across residential properties for sale, rent, and recently sold homes. The platform also features a Coldwell Banker Global Luxury sub-brand that leverages a network of over 9,000 certified specialists across 45 countries to serve high-net-worth clients in the luxury residential segment. Beyond the core listing platform, the company provides integrated services including mortgage pre-approval (through its relationship with Guaranteed Rate Affinity), home warranty programs (via Assurant), and title services to support the full home buying and selling journey.

Differentiator

Problem solved

Functional benefit

Brands

• Coldwell Banker Global Luxury: A luxury real estate program featuring a network of 9,000+ certified Luxury Property Specialists across 45 countries

Products and services

• ColdwellBankerHomes.com Property Search Platform
• Coldwell Banker Global Luxury Program
• Affiliated Real Estate Agent Services
• Mortgage Pre-Approval Services
• Title Services
• Home Insurance Services
• Home Warranty Services Home warranty programs offered through the company's relationship with Assurant, providing appliance and home system protection for homeowners.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Navy Federal Credit UnioncoreGTM or Marketing Partner · 7 May 2026Coldwell Banker Realty participates in the Navy Federal RealtyPlus program, which connects Navy Federal members with real estate agents and offers up to $9,000 in cash back per transaction. The partnership has been active for nearly four decades, with Coldwell Banker Realty recognized as a 2026 Spirit Bell Award winner.
• The Astor CompaniesminorChannel Partner/ Reseller/ Distributor · 8 April 2026Coldwell Banker Realty is handling exclusive sales for Havana Enclave, a 179-unit residential condominium project under construction in Miami's Little Havana neighborhood. The project represents Coldwell Banker Realty taking on a new development sales assignment.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Redfin: Tech-enabled residential brokerage offering a salaried-agent model with lower consumer commission rates. Represents the discount/digital-native competitive threat to traditional full-service brokerages like Coldwell Banker.
• Better Homes and Gardens Real Estate: Residential brokerage franchise with affiliated independent agents and a similar mid-market positioning to Coldwell Banker. Competes in suburban and secondary-market US geographies for both agent affiliations and consumer listings.
• Corcoran Group: Sister brand under Anywhere Real Estate focused on luxury and primary urban markets. Overlaps directly with Coldwell Banker Global Luxury's positioning in coastal and high-net-worth geographies.
• Compass: Tech-enabled residential brokerage and the pending acquirer of Coldwell Banker's parent (Anywhere Real Estate) for ~$1.6B. Both operate commission-based agent networks serving residential buyers and sellers, with Compass focused on technology and high-agent productivity.
• Century 21: Sister brand under Anywhere Real Estate with a globally recognized residential franchise network. Operates an independent-contractor agent model similar to Coldwell Banker Realty and competes for the same agent recruitment pool.
• ERA Real Estate: Sister brand under Anywhere Real Estate operating a global residential franchise network. Competes directly with Coldwell Banker in international markets and for affiliated agents in the US.
• Sotheby's International Realty: Sister brand under Anywhere Real Estate and direct competitor in luxury residential brokerage. Both operate global luxury networks targeting HNW clients with affiliated independent contractor agents and similar commission-based revenue models.
• eXp Realty: Cloud-based residential brokerage with a rapidly growing global agent network. Operates on a commission-split model and has emerged as a major competitor in agent recruitment, particularly during industry transitions.
• RE/MAX: One of the largest global residential real estate franchise networks with a similar independent-contractor agent model and commission-based revenue structure. Competes directly with Coldwell Banker for agent affiliations and consumer mindshare across the US.
• Berkshire Hathaway HomeServices: National residential brokerage franchise leveraging the Berkshire Hathaway brand with affiliated independent agents. Competes head-to-head with Coldwell Banker in mid-to-upper-tier residential markets across the US.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks3 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/ColdwellBankerRealtyAtlanta
• Facebookfacebook.com/CBRealtyATL
• Instagraminstagram.com/cbrealtyatl
• Xx.com/CBRealtyMNWI

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coldwell Banker Realty