AYO
AYO (Novalogy) sells wearable circadian light-therapy glasses that use 470nm blue and 670nm red light to reset sleep, energy, and jet-lag patterns, sold direct-to-consumer worldwide and to corporate wellness and government clients.
- Company typePrivate
- Founded2015
- HeadquartersSofia, Bulgaria
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What AYO does
AYO (legal entity: Novalogy Inc., US; Novalogy Ltd., EU) designs, manufactures, and sells the AYO+ light therapy glasses, a wearable circadian-health device that delivers 470nm narrow-band blue light for morning use and 670nm red light for evening use through an ultra-lightweight 31g rear-balanced frame. The glasses pair with a companion mobile app that runs a chronotype assessment and generates personalized session schedules, syncing with Apple Health, Google Fit, and Health Connect. The core product is sold direct-to-consumer via goayo.com at $299 (Classic) and $319 (Carbon Black), with multi-unit and corporate pricing for 5+ unit orders, an optional $49 two-year Complete Protection Plan, and a 60-day money-back guarantee with worldwide shipping from warehouses in the US, Canada, the UK, the EU, and Hong Kong. The customer base spans individual consumers (parents, frequent travelers, shift workers, seasonal-affectives) and institutional buyers such as NASA, the US Air Force, the US Department of Defense, Johnson & Johnson, the LA Kings, the Orlando Magic, and the National Sleep Foundation, supported by clinical studies with Mount Sinai and the University of Reykjavik.
AYO firmographics
Firmographics- Name
- AYO
- Legal name
- Novalogy, Inc.
- Website
- https://goayo.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AYO (Novalogy) sells wearable circadian light-therapy glasses that use 470nm blue and 670nm red light to reset sleep, energy, and jet-lag patterns, sold direct-to-consumer worldwide and to corporate wellness and government clients.
- Ownership category
- akta.pro rank
AYO industry classification
Industry- Product category
- Wearable Light Therapy
- NAICS
- Ophthalmic Goods Manufacturing (339115), Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)
- SIC
- Ophthalmic Goods (3851), Electromedical & Electrotherapeutic Apparatus (3845)
- akta.pro primary industry
- Wearable Computers (Industrial Smart Glasses/Wrist/Arm-Mount) (HDACALAH)
- akta.pro secondary industries
- Optoelectronic Components (LEDs, photodiodes, optocouplers, optical sensors) (IMAGAJAF), Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment) (HLAHAJAD)
Keywords
Where AYO is headquartered
LocationHeadquarters
- HQ city
- Sofia
- HQ country
- Bulgaria
- HQ region
- Europe
Offices2 records
Markets served
AYO business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- AYO+ Light Therapy Glasses (Hardware): One-time hardware purchase of AYO+ light therapy glasses with lifetime app access included. Product comes with premium glasses, protective travel case, 1-year international warranty, USB-C charging cable, and blue & red light therapy modes. Extended protection plans available as add-ons.
- Complete Protection Plan: Optional 2-year extended protection plan covering accidental damage (drops, spills, crushing), theft, and malfunctions for $49 as an add-on purchase.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | AYO+ Classic (White-Blue) - Single Unit |
| One time/ perpetual license | Pay-as-you-go | AYO+ Carbon Black (Exclusive Edition) |
| One time/ perpetual license | Pay-as-you-go | Family/Household Multi-Unit (3-5 units) |
| One time/ perpetual license | Pay-as-you-go | 2-Year Complete Protection Plan |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
AYO product offering
Product offeringCore offering
AYO designs, manufactures, and sells wearable light therapy glasses (AYO+) that deliver 470nm narrow-band blue light and 670nm red light through an ultra-lightweight 31g frame to regulate the human circadian rhythm. The hardware is bundled with a companion AYO Circadian Health App that delivers personalized light therapy sessions based on chronotype assessment. The product is sold as a one-time hardware purchase with lifetime app access included.
Product overview
AYO offers a portfolio of circadian health wearables centered around AYO+ Light Therapy Glasses, available in White-Blue and Carbon Black editions. The glasses deliver 470nm narrow-band blue light and 670nm red light therapy through an ultra-lightweight 31g frame. The product suite includes a companion AYO Circadian Health App providing personalized sessions based on chronotype assessment, plus optional add-ons including a Complete Protection Plan for accidental damage coverage and Corporate Pricing for volume purchases. The ecosystem integrates with Apple Health, Google Fit, and Health Connect for comprehensive health tracking.
Differentiator
Problem solved
Functional benefit
Products and services
- AYO+ Light Therapy Glasses (Classic White-Blue Edition) Wearable light therapy glasses using 470nm narrow-band blue light and 670nm red light to regulate circadian rhythm, improve sleep, boost energy, and combat jet lag. Ultra-lightweight at 31g with rear-balanced design, USB-C charging, and companion app for personalized sessions. Sold at $299 USD with free worldwide shipping, 1-year international warranty, and lifetime app access included.
- AYO+ Light Therapy Glasses (Carbon Black Exclusive Edition)
- 2-Year Complete Protection Plan Optional extended protection plan covering accidental damage (drops, spills, crushing, cracked components), theft, and malfunctions beyond the standard warranty. Available for purchase at checkout for $49 as an add-on to the AYO+ Light Therapy Glasses.
Quantifiable outcome
- Users see improved sleep quality within 7 days of consistent use
- +5 more outcomes
Companies that use AYO
Customer profileNamed customers15 records
Segments6 records
Ideal customer profiles3 records
AYO technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability3 records
Feature6 records
AYO partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, major and minor.
- US Department of DefensecoreAYO participated in clinical studies with the US Department of Defense. One study is published and has shown AYO to be effective in decreasing sleep problems, improving sleep quality, and increasing performance.
- University of ReykjavikcoreAYO participated in clinical studies with the University of Reykjavik. Published study has shown AYO to be effective in decreasing sleep problems, improving sleep quality, and increasing performance.
- Mount Sinai Light and Health Research CentermajorResearchers at Mount Sinai Medical School have been studying systematic use of light exposure to treat fatigue, depression, and sleep problems in cancer patients and survivors. After testing several light delivery devices, they found AYO to be by far the most reliable and easiest to use.
- National Sleep FoundationmajorAYO serves as a council member of SleepTech by National Sleep Foundation, advancing circadian health awareness and research in collaboration with the foundation.
- Good Light GroupmajorAYO is a council member of Good Light Group, collaborating to promote awareness of light therapy and circadian health.
- World Sleep SocietymajorAYO CEO Branislav Nikolic is a member of World Sleep Society, contributing to global sleep health initiatives.
- Harvard Business SchoolminorCEO Branislav Nikolic completed Executive Education at Harvard Business School. CCO Alexander Dimitrov holds Executive Education from Harvard Business School.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
AYO competitors and assessment
Company assessmentDirect peers
- Luminette: Luminette makes wearable light therapy glasses for circadian rhythm and SAD, directly competing with AYO in form factor and target use cases (morning energy, jet lag, winter blues).
- Pegasi: Pegasi produces smart sleep glasses using blue-green light to improve sleep quality, overlapping directly with AYO's circadian-positioning and consumer wellness target market.
- Re-Timer: Re-Timer sells wearable green-light glasses designed to reset circadian rhythm and address jet lag and SAD, the closest head-to-head competitor in product category.
Emerging players
- Circadian Optics: Circadian Optics makes portable light therapy lamps for SAD and circadian alignment, competing for the same consumer use cases (winter blues, energy) via a non-wearable form factor.
- Oura: Oura Ring is a sleep and readiness wearable widely adopted by the same performance-focused and wellness-focused consumers AYO targets, increasingly adding circadian features.
- Eight Sleep: Eight Sleep sells the Pod smart mattress for sleep optimization with circadian temperature regulation, competing for the same 'sleep-tech for performance' consumer wallet.
- Apollo Neuro: Apollo Neuro is a wearable that uses gentle vibrations to improve sleep, stress, and focus — addressing overlapping wellness outcomes (better sleep, energy, recovery) for similar premium consumer and athlete segments.
Broad incumbents
- Verilux: Verilux is a long-established light therapy brand offering HappyLight lamps and broader wellness lighting, competing with AYO across SAD and circadian consumer segments.
- Whoop: Whoop is a subscription-based recovery and sleep wearable used by many of the same elite athletes (and partnered with similar enterprise customers) as AYO, providing an alternative data-driven sleep optimization story.
- Carex: Carex is a broader health and wellness brand with a meaningful light therapy lamp lineup, including SAD lamps, serving the same consumer condition (SAD, winter blues) as AYO from a non-wearable angle.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
AYO social profiles
Digital presenceAYO compliance and trust
Trust signalCompliance5 records
AYO financial estimates
Financial estimateRevenue estimate
Valuation estimate
AYO leadership team
Management profileNumber of profiles
Profiles2 records
AYO funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AYO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AYO
What does AYO do?
AYO designs, manufactures, and sells wearable light therapy glasses (AYO+) that deliver 470nm narrow-band blue light and 670nm red light through an ultra-lightweight 31g frame to regulate the human circadian rhythm. The hardware is bundled with a companion AYO Circadian Health App that delivers personalized light therapy sessions based on chronotype assessment. The product is sold as a one-time hardware purchase with lifetime app access included.
Is AYO a public or private company?
AYO is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AYO founded?
AYO was founded in 2015. It employs 1 to 10 people.
Where is AYO based?
AYO is headquartered in Sofia, Bulgaria, in the Europe region.
How does AYO make money?
Two revenue lines are on record. AYO+ Light Therapy Glasses (Hardware) is the primary driver. The others are complete Protection Plan.
Who are AYO's main competitors?
Direct peers on record are Luminette, Pegasi and Re-Timer. Emerging players are Circadian Optics, Oura, Eight Sleep and Apollo Neuro. Broad incumbents are Verilux, Whoop and Carex.
Does AYO have an API?
No public API is recorded for AYO.
What industry is AYO in?
AYO's product category is Wearable Light Therapy. Its primary akta.pro industry code is HDACALAH, Wearable Computers (Industrial Smart Glasses/Wrist/Arm-Mount), with a secondary code of IMAGAJAF, Optoelectronic Components (LEDs, photodiodes, optocouplers, optical sensors). Its NAICS code is 339115 and its SIC code is 3851.