AYO

What AYO does

AYO (legal entity: Novalogy Inc., US; Novalogy Ltd., EU) designs, manufactures, and sells the AYO+ light therapy glasses, a wearable circadian-health device that delivers 470nm narrow-band blue light for morning use and 670nm red light for evening use through an ultra-lightweight 31g rear-balanced frame. The glasses pair with a companion mobile app that runs a chronotype assessment and generates personalized session schedules, syncing with Apple Health, Google Fit, and Health Connect. The core product is sold direct-to-consumer via goayo.com at $299 (Classic) and $319 (Carbon Black), with multi-unit and corporate pricing for 5+ unit orders, an optional $49 two-year Complete Protection Plan, and a 60-day money-back guarantee with worldwide shipping from warehouses in the US, Canada, the UK, the EU, and Hong Kong. The customer base spans individual consumers (parents, frequent travelers, shift workers, seasonal-affectives) and institutional buyers such as NASA, the US Air Force, the US Department of Defense, Johnson & Johnson, the LA Kings, the Orlando Magic, and the National Sleep Foundation, supported by clinical studies with Mount Sinai and the University of Reykjavik.

Name

AYO

Legal name

Novalogy, Inc.

Website

https://goayo.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

AYO (Novalogy) sells wearable circadian light-therapy glasses that use 470nm blue and 670nm red light to reset sleep, energy, and jet-lag patterns, sold direct-to-consumer worldwide and to corporate wellness and government clients.

Ownership category

akta.pro rank

Product category

Wearable Light Therapy

NAICS

Ophthalmic Goods Manufacturing (339115), Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Ophthalmic Goods (3851), Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Wearable Computers (Industrial Smart Glasses/Wrist/Arm-Mount) (HDACALAH)

akta.pro secondary industries

Optoelectronic Components (LEDs, photodiodes, optocouplers, optical sensors) (IMAGAJAF), Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment) (HLAHAJAD)

Keywords

• Light therapy glasses
• Circadian health wearables
• Blue light therapy
• Sleep optimization devices
• Wearable wellness technology

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. AYO+ Light Therapy Glasses (Hardware): One-time hardware purchase of AYO+ light therapy glasses with lifetime app access included. Product comes with premium glasses, protective travel case, 1-year international warranty, USB-C charging cable, and blue & red light therapy modes. Extended protection plans available as add-ons.
2. Complete Protection Plan: Optional 2-year extended protection plan covering accidental damage (drops, spills, crushing), theft, and malfunctions for $49 as an add-on purchase.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

AYO designs, manufactures, and sells wearable light therapy glasses (AYO+) that deliver 470nm narrow-band blue light and 670nm red light through an ultra-lightweight 31g frame to regulate the human circadian rhythm. The hardware is bundled with a companion AYO Circadian Health App that delivers personalized light therapy sessions based on chronotype assessment. The product is sold as a one-time hardware purchase with lifetime app access included.

Product overview

AYO offers a portfolio of circadian health wearables centered around AYO+ Light Therapy Glasses, available in White-Blue and Carbon Black editions. The glasses deliver 470nm narrow-band blue light and 670nm red light therapy through an ultra-lightweight 31g frame. The product suite includes a companion AYO Circadian Health App providing personalized sessions based on chronotype assessment, plus optional add-ons including a Complete Protection Plan for accidental damage coverage and Corporate Pricing for volume purchases. The ecosystem integrates with Apple Health, Google Fit, and Health Connect for comprehensive health tracking.

Differentiator

Problem solved

Functional benefit

Products and services

• AYO+ Light Therapy Glasses (Classic White-Blue Edition) Wearable light therapy glasses using 470nm narrow-band blue light and 670nm red light to regulate circadian rhythm, improve sleep, boost energy, and combat jet lag. Ultra-lightweight at 31g with rear-balanced design, USB-C charging, and companion app for personalized sessions. Sold at $299 USD with free worldwide shipping, 1-year international warranty, and lifetime app access included.
• AYO+ Light Therapy Glasses (Carbon Black Exclusive Edition)
• 2-Year Complete Protection Plan Optional extended protection plan covering accidental damage (drops, spills, crushing, cracked components), theft, and malfunctions beyond the standard warranty. Available for purchase at checkout for $49 as an add-on to the AYO+ Light Therapy Glasses.

Quantifiable outcome

• Users see improved sleep quality within 7 days of consistent use
• +5 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core, major and minor.

• US Department of DefensecoreStrategic or Co-development PartnerAYO participated in clinical studies with the US Department of Defense. One study is published and has shown AYO to be effective in decreasing sleep problems, improving sleep quality, and increasing performance.
• University of ReykjavikcoreStrategic or Co-development PartnerAYO participated in clinical studies with the University of Reykjavik. Published study has shown AYO to be effective in decreasing sleep problems, improving sleep quality, and increasing performance.
• Mount Sinai Light and Health Research CentermajorStrategic or Co-development PartnerResearchers at Mount Sinai Medical School have been studying systematic use of light exposure to treat fatigue, depression, and sleep problems in cancer patients and survivors. After testing several light delivery devices, they found AYO to be by far the most reliable and easiest to use.
• National Sleep FoundationmajorStrategic or Co-development PartnerAYO serves as a council member of SleepTech by National Sleep Foundation, advancing circadian health awareness and research in collaboration with the foundation.
• Good Light GroupmajorStrategic or Co-development PartnerAYO is a council member of Good Light Group, collaborating to promote awareness of light therapy and circadian health.
• World Sleep SocietymajorStrategic or Co-development PartnerAYO CEO Branislav Nikolic is a member of World Sleep Society, contributing to global sleep health initiatives.
• Harvard Business SchoolminorOthersCEO Branislav Nikolic completed Executive Education at Harvard Business School. CCO Alexander Dimitrov holds Executive Education from Harvard Business School.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Luminette: Luminette makes wearable light therapy glasses for circadian rhythm and SAD, directly competing with AYO in form factor and target use cases (morning energy, jet lag, winter blues).
• Pegasi: Pegasi produces smart sleep glasses using blue-green light to improve sleep quality, overlapping directly with AYO's circadian-positioning and consumer wellness target market.
• Re-Timer: Re-Timer sells wearable green-light glasses designed to reset circadian rhythm and address jet lag and SAD, the closest head-to-head competitor in product category.

Emerging players

• Circadian Optics: Circadian Optics makes portable light therapy lamps for SAD and circadian alignment, competing for the same consumer use cases (winter blues, energy) via a non-wearable form factor.
• Oura: Oura Ring is a sleep and readiness wearable widely adopted by the same performance-focused and wellness-focused consumers AYO targets, increasingly adding circadian features.
• Eight Sleep: Eight Sleep sells the Pod smart mattress for sleep optimization with circadian temperature regulation, competing for the same 'sleep-tech for performance' consumer wallet.
• Apollo Neuro: Apollo Neuro is a wearable that uses gentle vibrations to improve sleep, stress, and focus — addressing overlapping wellness outcomes (better sleep, energy, recovery) for similar premium consumer and athlete segments.

Broad incumbents

• Verilux: Verilux is a long-established light therapy brand offering HappyLight lamps and broader wellness lighting, competing with AYO across SAD and circadian consumer segments.
• Whoop: Whoop is a subscription-based recovery and sleep wearable used by many of the same elite athletes (and partnered with similar enterprise customers) as AYO, providing an alternative data-driven sleep optimization story.
• Carex: Carex is a broader health and wellness brand with a meaningful light therapy lamp lineup, including SAD lamps, serving the same consumer condition (SAD, winter blues) as AYO from a non-wearable angle.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AYOwearable
• Facebookfacebook.com/ayowearable
• LinkedInlinkedin.com/company/ayo-novalogy
• Instagraminstagram.com/ayowearable

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AYO