Boiler Plan
Boiler Plan is a UK direct-to-consumer boiler installation, servicing, and repair company operating across seven regions through a Gas Safe Registered engineer network, serving homeowners, landlords, and low-income households with finance-brokered sales.
- Company typePrivate
- Founded2014
- HeadquartersCramlington, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Boiler Plan does
Boiler Plan is a UK direct-to-consumer boiler installation, servicing, and repair company operating as a trading name of Gas Call Services Limited (registered in Scotland, company number SC163066), part of the Duality Group. Founded in 2014 and headquartered in Glasgow with operations stated in Cramlington, the company sells, finances, installs, and services domestic boilers across seven UK regions (Scotland, North East, North West, Central and East Midlands, West Midlands, Yorkshire and Humber, South West and Wales) using a hybrid model combining an e-commerce self-serve website, a phone-based contact centre, and in-home surveys conducted by Gas Safe Registered engineers. Its product portfolio spans A-rated combi, system, and heat-only boilers from manufacturer partners Worcester Bosch, Viessmann, Ideal, Baxi, Alpha, and Vaillant, alongside its own-brand Erik31HE combi boiler, with complementary services in annual servicing, emergency repair (24-hour callout, 95% first-time fix rate), smart thermostat installation (Honeywell Lyric T6R, Nest), and tiered subscription care plans (Essential, Gold, Platinum, Boiler Plan Plus).
The business operates a multi-stream revenue model: one-time boiler sales and installation (£1,549-£3,200 fully fitted), recurring subscription care plans (£5/month or £60 annually for servicing), pay-as-you-go repairs (£80 first hour), and credit broker commissions earned by acting as Appointed Representative of Koze Group Limited (FRN 811281) with credit sourced from BNP Paribas and Barclays Partner Finance at 0% interest over 12-24 months, 6.9-9.9% APR over 3-10 years, or 13.9% APR Buy Now Pay Later. Pricing is publicly disclosed with no deposit required on many financed plans and up to 10-year manufacturer-backed warranties. Customer segments include UK homeowners (primary), private landlords subject to Minimum Energy Efficiency Standards (MEES), and low-income households receiving free installations via the National Energy Action (NEA) Free Central Heating Scheme.
The go-to-market combines a 7-step online quote wizard, paid and organic search, manufacturer co-marketing, and an in-home survey network. Boiler Plan has raised approximately £5.5 million across three funding rounds between 2018 and 2021, with the June 2021 £1.5M round (UK government funds plus private investors, including North East Development Capital Fund, Maven Capital Partners, and The Future Fund) funding a West Yorkshire technical training centre and expansion plans. The company employs 51-100 people and continues to operate without disclosed revenue, profitability data, or post-2021 operational metrics.
Boiler Plan firmographics
Firmographics- Name
- Boiler Plan
- Legal name
- Gas Call Services Limited
- Website
- https://boilerplan.net
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Boiler Plan is a UK direct-to-consumer boiler installation, servicing, and repair company operating across seven regions through a Gas Safe Registered engineer network, serving homeowners, landlords, and low-income households with finance-brokered sales.
- Ownership category
- akta.pro rank
Boiler Plan industry classification
Industry- Product category
- Boiler Installation & Heating Services
- NAICS
- Plumbing, Heating, and Air-Conditioning Contractors (238220), Plumbing, Heating, and Air-Conditioning Contractors (23822)
- akta.pro primary industry
- Boiler Installation & Replacement (HSAOACAC)
- akta.pro secondary industries
- Boiler Repair, Maintenance & Tune-Ups (HSAOACAD), Boiler & Hydronic Heating Repair & Service (HSAOAHAG)
Keywords
Where Boiler Plan is headquartered
LocationHeadquarters
- HQ city
- Cramlington
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Boiler Plan business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Boiler Sales and Installation: One-time revenue from sale and installation of new boilers (combi, system, heat-only) from partner brands including Worcester Bosch, Viessmann, Ideal, Baxi, Alpha, and Vaillant. Installation includes all fixtures, fittings, safety checks, chemical flush, and magnetic filter. Customers can pay upfront, via interest-free credit (12-24 months), or monthly finance (up to 120 months at 9.9% APR).
- Boiler Servicing: Annual boiler servicing at £60 per visit (or £5/month via service plan), including full health check, combustion test, safety inspection, and component cleaning. Offered to both Boiler Plan customers and owners of boilers installed by other companies.
- Boiler Repair Services: Boiler repair services at £80 for the first hour of labour (dropping to £50/hour for additional hours), with parts charged at RRP. Emergency callouts available within 24 hours. 95% first-time fix rate cited.
- Boiler Care Plans: Monthly or annual direct debit care plans (Essential, Gold, Platinum, Boiler Plan Plus) covering central heating breakdown. Plans include annual service, call-outs (limited or unlimited depending on tier), parts and labour, gas safety certificates, and zero excess. Auto-renewing 12-month contracts.
- Credit Broker Fees: Boiler Plan acts as a credit broker (Appointed Representative of Koze Group Limited FRN 811281; Gas Call Services Limited FRN 983712) on behalf of lender BNP Paribas. Earns commission on finance arrangements facilitated through Barclays Partner Finance and BNP Paribas for customer boiler purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Boiler prices range from £1,549 (Ideal Logic from) to £3,200 (system boiler fully fitted) depending on brand, type, and model. |
| Subscription | Monthly | Interest-free credit over 12 or 24 months with 50% deposit required, minimum order value £2,200. |
| Subscription | Monthly | Monthly finance at 9.9% APR over 3, 5, 7, or 10 years with no deposit required. Minimum loan £1,000. |
| Subscription | Monthly | Buy Now Pay Later – pay nothing for 12 months then 13.9% APR representative. |
| Subscription | Annual | One-off boiler service at £60 or spread over monthly payments at £5/month. |
| Unit Pricing | Pay-as-you-go | Boiler repair at £80 first hour, £50 per additional hour. Emergency callouts within 24 hours. |
| Subscription | Monthly | Landlord care plans: Essential (3 call-outs/year), Gold (3 call-outs + CP12), Platinum (unlimited call-outs, parts, zero excess). |
| Other | Pay-as-you-go | Free boiler installation for households with income under £20,000/year on qualifying benefits, via partnership with National Energy Action. |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Boiler Plan product offering
Product offeringCore offering
Boiler Plan sells, installs, and services domestic boilers for UK homeowners and landlords, offering new A-rated boiler installations (combi, system, and heat-only models) sourced from multiple manufacturers (Worcester Bosch, Viessmann, Ideal, Baxi, Alpha, Vaillant) alongside annual boiler servicing, emergency boiler repairs, multi-tier boiler care plans (Essential, Gold, Platinum, Boiler Plan Plus), landlord CP12 gas safety certification with MEES compliance support, and a Free Central Heating Scheme for fuel-poor households delivered in partnership with National Energy Action.
Product overview
Boiler Plan is a UK-based heating installation company offering a comprehensive suite of boiler-related products and services. The core offering is new A-rated boiler installation from multiple premium brands (Worcester Bosch, Viessmann, Ideal, Baxi, Alpha) with flexible payment plans and up to 10-year warranties. Complementary services include annual boiler servicing, emergency repairs (95% first-time fix rate), and boiler cover plans (Essential, Gold, Platinum tiers). The company also offers specialized landlord services, ECO grant assistance for low-income households, and smart thermostat installation (Honeywell, Nest). Customers can purchase through online surveys, finance options (interest-free credit, pay monthly at 6.9-9.9% APR), or upfront payment. Installation is performed by Gas Safe Registered engineers with 48-hour emergency response capability.
Differentiator
Problem solved
Functional benefit
Products and services
- New Boiler Installation Full installation of a new A-rated energy-efficient boiler (combi, system, or heat-only) sourced from partner manufacturers including Worcester Bosch, Viessmann, Ideal, Baxi, Alpha, and Vaillant. All-inclusive pricing covers the boiler, flue kit, magnetic filter, chemical system flush, fixtures, fittings, safety checks, and (for combi models) a wireless thermostat. Performed by Gas Safe Registered engineers with up to 10-year manufacturer-backed warranty covering parts, labour, and call-outs. Targeted at UK homeowners replacing or upgrading their domestic boiler, with options to pay upfront, via interest-free credit, or via monthly finance.
- Boiler Servicing Annual boiler health check and servicing performed by a Gas Safe Registered engineer, including full health check, combustion test, safety inspection, and component cleaning. Priced at £60 per one-off visit or £5/month via service plan. Required annually to maintain manufacturer warranty validity. Available to all UK homeowners regardless of boiler installer.
- Boiler Repair Services Boiler repair service for UK homeowners with broken boilers, charging £80 for the first hour and £50 (or £48) for additional hours, with parts at recommended retail price. Emergency callouts are available within 24 hours and the company cites a 95% first-time fix rate. Available to both Boiler Plan customers and owners of boilers installed by other companies.
- Boiler Cover Plans (Essential, Gold, Platinum, Boiler Plan Plus) Subscription-based monthly direct debit care plans covering central heating breakdown. Tiers include Essential (limited call-outs), Gold (3 call-outs plus CP12 gas safety certificate), Platinum (unlimited call-outs, parts and zero excess), and Boiler Plan Plus. All tiers include an annual boiler service to maintain warranty validity. Sold on auto-renewing 12-month contracts with no excess on top-tier cover. Available to UK homeowners and tailored for landlords via Gold and Platinum tiers.
- Landlord Boiler Services Specialised services for UK landlords covering new boiler installation for rental properties, CP12 gas safety certificates, annual servicing, landlord-specific cover plans (Gold and Platinum tiers), and support meeting MEES regulations (EPC rating E minimum). Helps landlords avoid civil penalties of up to £4,000 and manage tenant heating needs with 24-hour emergency repair response and tenant liaison for installation scheduling.
- Free Boiler Installation (NEA Free Central Heating Scheme) Free or fully subsidised boiler replacement and first-time central heating installations delivered via Boiler Plan's partnership with National Energy Action (NEA). Eligible UK households have total annual income below £20,000 and are in receipt of means-tested benefits such as unemployment benefit, child tax credits, and disability allowances. No contribution is required from eligible beneficiaries, addressing fuel poverty and extending Boiler Plan's reach to a supported customer segment.
- Payment Plans & Boiler Finance Brokerage Credit brokerage service offered by Boiler Plan facilitating multiple boiler purchase finance options through partner lenders: 0% interest-free credit over 12 or 24 months (50% deposit, minimum order £2,200), monthly finance at 9.9% APR representative over 3, 5, 7, or 10 years (no deposit), and Buy Now Pay Later (12-month interest-free period, then 13.9% APR representative). Enables customers to spread the cost of a new boiler and earn the company credit-broker commission per funded arrangement.
Quantifiable outcome
- Annual energy savings of up to £315 per year from replacing a G-rated (70% efficient) old boiler with an A-rated (90%+ efficient) new boiler, according to the Energy Savings Trust.
- +2 more outcomes
Companies that use Boiler Plan
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Boiler Plan technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Boiler Plan partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- National Energy Action (NEA)coreBoiler Plan partnered with the charity National Energy Action (NEA) to launch a Free Central Heating Scheme targeting UK households with total income under £20,000 per year. The scheme offers free or fully subsidised boiler replacement and first-time central heating installation for eligible households receiving means-tested benefits (unemployment benefit, child tax credits, disability allowances), with no contribution required from beneficiaries. This addresses fuel poverty while expanding Boiler Plan's market reach into a supported customer segment.
- Gas Call Services LimitedcoreBoiler Plan is a trading name of Gas Call Services Limited, registered in England and Wales (SC163066). Gas Call Services Limited (FRN 983712) acts as Appointed Representative of Koze Group Limited and is the legal entity through which Boiler Plan operates, providing credit broking, boiler installation, and servicing services.
- Duality GroupcoreDuality Group is identified as the parent group of GasCall Services (the legal entity behind Boiler Plan). The Boiler Plan UK product is supplied and installed by GasCall Services which is part of the Duality Group.
- Worcester BoschcoreBoiler Plan is a Worcester Bosch Accredited Installer, having completed specialised training to install Worcester Bosch systems. This accreditation enables Boiler Plan to offer exclusive benefits including 10-year warranties on Worcester Bosch installations (not available through non-accredited installers), direct repair capabilities without manufacturer involvement, and preferential warranty terms. Boiler Plan's range includes Worcester Bosch Greenstar 4000, Greenstar 8000 Life, Greenstar CDi Highflow 440/550, and Greenstar 18Ri/24Ri models.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Boiler Plan competitors and assessment
Company assessmentDirect peers
- British Gas (Local Heroes): Largest UK energy company with a dedicated boiler installation and servicing arm (Local Heroes) selling to homeowners nationwide via online quote tools and a regional engineer network — directly comparable in product, customer segment and delivery model.
- HomeServe: UK-listed home emergency and repair specialist offering boiler cover plans, installations and repairs to homeowners — directly comparable on the care-plan subscription, repair-callout and boiler installation product set.
- Corgi HomePlan: UK home services provider selling boiler and home cover subscriptions plus installation services to consumers — very similar care-plan, servicing and repair product mix targeting the same UK homeowner base.
- YourRepair: UK boiler and home cover provider selling monthly subscription plans (similar Gold/Platinum-style tiers) for boiler breakdown, servicing and landlord cover — directly comparable recurring-revenue product.
- 247 Home Rescue: UK boiler, plumbing and home emergency cover specialist offering subscription plans and one-off repairs to homeowners and landlords — direct overlap in service offering and target customer.
Broad incumbents
- Baxi (BDR Thermea Group): UK boiler manufacturer and parent (BDR Thermea) operating a national installer network and direct boiler replacement services; supplies multiple boiler brands carried by Boiler Plan and competes at the install layer.
- Worcester Bosch: UK market-leading boiler manufacturer whose products are installed and serviced by Boiler Plan via Accredited Installer status; operates its own accredited installer network that competes at the customer-acquisition layer.
- Vaillant UK: Major UK boiler and heating manufacturer with a national installer network; supplies product carried by Boiler Plan and competes directly for end-customer boiler installation relationships.
- E.ON UK (Home Solutions): Large UK energy retailer offering boiler installation, servicing and repair products as part of a broader energy and home services bundle — competing for the same homeowner wallet with cross-product subsidies.
Emerging players
- Octopus Energy (heat pumps & home services): UK challenger energy supplier rapidly expanding into home services including heat pump installation and boiler replacements; competing in the same digital-first homeowner proposition with stronger consumer-brand reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Boiler Plan social profiles
Digital presenceBoiler Plan financial estimates
Financial estimateRevenue estimate
Valuation estimate
Boiler Plan leadership team
Management profileNumber of profiles
Profiles1 record
Boiler Plan funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Boiler Plan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Boiler Plan
What does Boiler Plan do?
Boiler Plan sells, installs, and services domestic boilers for UK homeowners and landlords, offering new A-rated boiler installations (combi, system, and heat-only models) sourced from multiple manufacturers (Worcester Bosch, Viessmann, Ideal, Baxi, Alpha, Vaillant) alongside annual boiler servicing, emergency boiler repairs, multi-tier boiler care plans (Essential, Gold, Platinum, Boiler Plan Plus), landlord CP12 gas safety certification with MEES compliance support, and a Free Central Heating Scheme for fuel-poor households delivered in partnership with National Energy Action.
Is Boiler Plan a public or private company?
Boiler Plan is a private company. It is classified as venture growth investor backed and is currently operating.
When was Boiler Plan founded?
Boiler Plan was founded in 2014. It employs 51 to 100 people.
Where is Boiler Plan based?
Boiler Plan is headquartered in Cramlington, United Kingdom, in the Europe region.
How does Boiler Plan make money?
Five revenue lines are on record. Boiler Sales and Installation is the primary driver. The others are boiler Servicing, boiler Repair Services, boiler Care Plans and credit Broker Fees.
Who are Boiler Plan's main competitors?
Direct peers on record are British Gas (Local Heroes), HomeServe, Corgi HomePlan, YourRepair and 247 Home Rescue. Broad incumbents are Baxi (BDR Thermea Group), Worcester Bosch, Vaillant UK and E.ON UK (Home Solutions). Octopus Energy (heat pumps & home services) is listed as an emerging player.
Does Boiler Plan have an API?
No public API is recorded for Boiler Plan.
What industry is Boiler Plan in?
Boiler Plan's product category is Boiler Installation & Heating Services. Its primary akta.pro industry code is HSAOACAC, Boiler Installation & Replacement, with a secondary code of HSAOACAD, Boiler Repair, Maintenance & Tune-Ups. Its NAICS code is 238220.