KINONA

What KINONA does

KINONA is a privately held apparel company founded in 2017 and headquartered in Rancho Mirage, California, focused on women's golf apparel. The company is described as bringing a "realistic, feminine sensibility" to the women's golf apparel category, indicating a niche positioning within a historically underserved segment of the golf apparel market. The company employs between 11 and 50 people based on public firmographic data.

The company sells women's golf apparel and related sportswear, serving female golfers who have historically had limited apparel options tailored to their preferences within the golf category. Business model specifics — pricing, distribution channels, customer segments, and revenue mechanics — are not disclosed in the available source data. The company's online presence is anchored at kinonasport.com, suggesting a direct-to-consumer commerce orientation typical of small specialty apparel brands. There is no disclosed information regarding manufacturing partnerships, supply chain, technology stack, or proprietary product technology in the available data.

KINONA has limited publicly available financial or operational data. The company completed a single disclosed funding round in March 2022 raising $1,060,000 from unnamed investors. No revenue figures, customer counts, partnership details, awards, or management team information were disclosed in the available source material. Much of the aggregated input material consists of unrelated scraped content (Samsung product pages and unrelated third-party sites) that does not pertain to KINONA's operations and provides no actionable intelligence about the business.

Name

KINONA

Website

https://kinonasport.com

Company type

Private

Founded year

2017

Headcount range

11–50 employees

Short description

KINONA is a privately held women's golf apparel company founded in 2017, headquartered in Rancho Mirage, California, designing and selling golf clothing targeted at female golfers seeking feminine, performance-oriented apparel.

Ownership category

akta.pro rank

Product category

Women's Golf Apparel

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Golf Apparel Retail (Men’s/Women’s/Youth) (CRAMAGAD)

akta.pro secondary industries

Golf & Tennis Performance Apparel (CRAAAEAF), Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

Keywords

• Women's golf apparel
• Feminine golf clothing
• Women's sportswear
• Golf apparel brand
• Athletic wear

Headquarters

HQ city

Rancho Mirage

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations

Core offering

KINONA designs and sells women's golf apparel — clothing and accessories tailored for women golfers — emphasizing a realistic, feminine design sensibility. The company operates as a direct-to-consumer apparel brand focused on serving the women's golf apparel market, with its products offered through its own e-commerce website.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's Golf Apparel Clothing and accessories designed for women golfers, emphasizing a realistic, feminine design sensibility. Sold direct-to-consumer through KINONA's e-commerce website to individual women players seeking golf attire with feminine styling.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights1 record

Broad incumbents

• Adidas Golf: Adidas Golf offers women's performance golf apparel across global retail and Tour channels, representing the kind of large-scale competition KINONA faces in women's golf specialty retail.
• FootJoy: FootJoy is a major golf footwear and apparel brand, including women's lines, sold extensively through pro shops and golf specialty retailers — directly overlapping KINONA's distribution and category.
• Athleta: Athleta, a Gap-owned women's performance and athleisure brand, increasingly overlaps with women's golf-style apparel and competes for the same lifestyle-oriented female customer.
• Lululemon: Lululemon is a leading women's athleisure and performance apparel brand with an expanding golf line; it competes for the same female consumer wallet share and has dramatically greater marketing and distribution resources than KINONA.
• Under Armour Golf: Under Armour's golf line includes women's performance apparel with strong brand recognition in sporting goods retail, providing another large incumbent peer for KINONA.
• Nike Golf: Nike Golf offers one of the most recognized women's golf apparel lines, supported by Tour athlete sponsorships and broad retail distribution, making it a powerful incumbent competitor to KINONA.
• PXG: PXG is a premium golf equipment and apparel brand with a women's apparel line distributed through its own retail channels; it represents a comparable premium-positioned golf lifestyle brand that KINONA could evolve toward.

Direct peers

• Golftini: Golftini is a women's golf apparel brand focused on feminine styling and fit, directly comparable to KINONA's positioning of bringing a feminine sensibility to women's golf apparel.
• Tail Activewear: Tail Activewear is a women's golf apparel brand offering sport-specific shirts, skorts, and pants. It is one of the closest direct competitors to KINONA in the women's-specific golf apparel niche.
• Tilly Golf: Tilly Golf designs women's golf apparel with a focus on flattering fit and modern styling, making it a direct niche peer competing for the same customer segment as KINONA.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/kinonasport

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KINONA