What Air Waves does

The company, operating under the legal entity Hybrid Promotions, LLC (dba Hybrid Apparel) per the source data, is a full-service apparel design, development, sourcing, production, and distribution business headquartered in Cypress, California. It serves licensors, brand owners, and major retailers by providing end-to-end apparel services spanning creative design through wholesale distribution, supported by a global sourcing and supply chain infrastructure. The firmographic record, however, lists the company as Air Waves, a private apparel and fashion company founded in 1981, located in Columbus, United States, with 51-100 employees and a website URL of airwavesinc.com. This mismatch between the firmographic profile and the detailed operational data, which consistently describes Hybrid Apparel's licensed apparel platform at hybridapparel.com, is a material data inconsistency that the user should resolve before relying on this analysis.

Core product offerings include Apparel Design and Development, Sourcing and Supply Chain management, Wholesale distribution of licensed and brand apparel, and Print-On-Demand production and fulfillment services. The technology stack is described in operational terms, global supply chain infrastructure and world-class sourcing capabilities, rather than as a software platform; there is no disclosed API, SDK, or proprietary software product. Leadership comprises Kyle Kantner as Chief Executive Officer and Chris Barrett as Chief Financial Officer (also referenced as CXO).

The business model is B2B enterprise sales targeting major brand partners through wholesale and print-on-demand channels, with revenue mechanics based on negotiated, quote-based transactions for design, production, and distribution services. Customer segments are organized horizontally: primary segment is licensors and brand owners (major brands and IP holders) and secondary segment is retailers (major chains and department stores seeking branded and licensed apparel). Pricing is not publicly disclosed and is negotiated bilaterally with enterprise partners. A 2016 commercial financing round of $9.32M from MB Business Capital is referenced in the input data, consistent with a working-capital-intensive wholesale apparel operation.

Name

Air Waves

Legal name

Hybrid Promotions, LLC

Website

https://airwavesinc.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

1–10 employees

Short description

The company provides full-service apparel design, sourcing, production, and distribution for licensors, brand owners, and major retailers through wholesale and print-on-demand channels, supported by a global supply chain infrastructure.

Ownership category

akta.pro rank

Product category

Licensed Apparel Manufacturing and Distribution

NAICS

Apparel Manufacturing (315)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Athletic / Performance & Activewear Brands (CRAAAAAD)

Keywords

• Licensed apparel design
• Wholesale apparel distribution
• Print-on-demand apparel
• Apparel sourcing supply chain
• Brand apparel manufacturing

Headquarters

HQ city

Columbus

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale Apparel Distribution: Traditional wholesale distribution of licensed and branded apparel to retail partners. Provides end-to-end services from design through production and distribution.
2. Print-On-Demand Services: On-demand printing and fulfillment services for apparel, enabling flexible inventory management and reduced time-to-market.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Air Waves is identified as an apparel & fashion company providing pet fashion products, founded in 1981. The substantive operational data covers Hybrid Apparel (Hybrid Promotions, LLC), a full-service design, development, sourcing, production, and apparel distribution company offering creative design, global sourcing, wholesale distribution, and print-on-demand services for licensed and brand apparel across multiple categories and marketplaces.

Product overview

Hybrid Apparel is a full service design, development, sourcing, production and apparel distribution company. The company offers a unified platform approach combining creative design services with world-class global sourcing and supply chain infrastructure. Their core offerings include Design & Development, Sourcing & Supply Chain management, Wholesale distribution, and Print-On-Demand capabilities, serving licensed and brand apparel across wide-range of apparel categories, geographies, and marketplaces.

Differentiator

Problem solved

Functional benefit

Products and services

• Apparel Design and Development Creative design services for apparel across a wide range of categories, geographies, and marketplaces, delivered to major brands, licensors, and retailers.
• Sourcing and Supply Chain World-class sourcing and global supply chain infrastructure supporting apparel production and distribution for enterprise partners.
• Wholesale Apparel Distribution Wholesale distribution of licensed and brand apparel products to major retail partners, providing traditional B2B apparel sourcing.
• Print-On-Demand Apparel Print-on-demand apparel production and fulfillment services enabling flexible inventory management and reduced time-to-market for retail partners.
• Licensed and Brand Apparel Licensed and brand apparel products manufactured and distributed through the company's relationships with major brands, licenses, and retailers worldwide.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Various Major Brands, Licenses, and RetailerscoreOthersThe company maintains relationships with some of the biggest brands, licenses, and retailers in the world. Specific partner names are not explicitly listed on the website, but the company positions these relationships as a core component of their business model.

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Direct peers

• Delta Apparel: Vertically integrated apparel manufacturer and distributor serving licensed, branded, and private-label programs through wholesale channels. Closely comparable to Hybrid Apparel's full-service model spanning design through distribution.
• Centric Brands: Licensed and branded apparel, accessories, and lifestyle products company with global distribution. Directly comparable business model centered on leveraging major brand licenses across apparel categories.
• Xcel Brands: Licensing and brand management company that designs, produces, and distributes branded apparel through wholesale and direct channels. Comparable focus on monetizing third-party brand IP through apparel distribution.
• Fanatics: Global licensed sports merchandise platform operating design, sourcing, manufacturing, and distribution across leagues and retailers. Highly comparable end-to-end licensed apparel model.
• Perry Ellis International: Licensed and branded apparel company with wholesale distribution across multiple categories. Comparable in combining owned brands with licensed programs and global sourcing.
• Sequential Brands Group: Brand management company that acquires and licenses consumer brands in apparel and activewear. Comparable in monetizing brand IP through apparel licensing and distribution partnerships.
• SanMar: Wholesale distributor of imprintable apparel and accessories serving the decorated apparel market with broad brand portfolios. Comparable B2B wholesale apparel distribution business serving retailers and brand partners.

Broad incumbents

• G-III Apparel Group: Large apparel manufacturer and licensor operating brands like DKNY, Karl Lagerfeld, and licensed product lines for major sports leagues. Operates in the same licensed apparel distribution space as Hybrid but at materially greater scale.
• Hanesbrands: Large-scale apparel manufacturer with global sourcing, production, and wholesale distribution capabilities. Comparable supply chain infrastructure and B2B wholesale apparel distribution model, though at much greater scale.
• Li & Fung: Global sourcing and supply chain manager for apparel and consumer goods, providing design-to-distribution services to brands and retailers. Comparable full-service apparel sourcing and distribution platform at significantly larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/air-waves-llc-153812351591
• LinkedInlinkedin.com/company/air-waves-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Air Waves