OceanSaver
OceanSaver is a UK-based consumer goods company that designs and sells plastic-free, plant-based laundry, dishwashing, and surface-cleaning products using proprietary PVOH water-soluble film technology, distributed through major UK supermarkets and direct-to-consumer e-commerce subscriptions to over 500,000 customers.
- Company typePrivate
- Founded2018
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What OceanSaver does
OceanSaver is a UK-based consumer goods company that designs, manufactures, and sells plastic-free, plant-based household cleaning products under the OceanSaver brand and its PEARL sub-brand. Founded in Leeds in 2018, the company operates across three core product lines: laundry care (bio and non-bio detergent capsules, plus detergent sheets), dishwashing (original Eco Dishwasher Tablets and the premium PEARL 5-in-1 formula manufactured in Italy), and surface cleaning via EcoDrop concentrated spray refills that dissolve into a reusable Bottle for Life. Underlying technology centres on PVOH water-soluble film for the capsules and refills, the OceanProtect protein that reduces microfibre release in laundry, and proprietary 5-in-1 cleaning chemistry in PEARL.
The company generates revenue through a hybrid model combining direct-to-consumer e-commerce (with a subscription offering up to 25% discount and free delivery) and broad UK retail distribution across Tesco, ASDA, Waitrose, Co-op, Ocado, Morrisons, and Amazon, totaling 10,000+ distribution points. Unit pricing is positioned at or below supermarket-brand equivalents (e.g., £0.24 per wash vs £0.29), supported by concentrated formats that reduce shipping volume twelve-fold. A 30-day money-back guarantee and 1% donation to Blue Marine Foundation underpin the trust-based brand proposition.
Operationally, OceanSaver is a private limited company (Oceansaver Ltd) with a registered office in Leeds, a trade office at WeWork Aviation House in London, and a returns warehouse in Redditch. Following a 2023 leadership transition in which founder John stepped back and a new 'ReFounders' team took over, the company has tripled its impact, launched 12 new products, and grown to over 500,000 customers. In December 2025 it raised £1.9m from NPIF II – Mercia Equity Finance to accelerate retail expansion and pursue a £30m turnover target by 2030.
OceanSaver firmographics
Firmographics- Name
- OceanSaver
- Legal name
- Oceansaver Ltd
- Website
- https://ocean-saver.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- OceanSaver is a UK-based consumer goods company that designs and sells plastic-free, plant-based laundry, dishwashing, and surface-cleaning products using proprietary PVOH water-soluble film technology, distributed through major UK supermarkets and direct-to-consumer e-commerce subscriptions to over 500,000 customers.
- Ownership category
- akta.pro rank
OceanSaver industry classification
Industry- Product category
- Eco-friendly Household Cleaning Products
- NAICS
- Soap and Other Detergent Manufacturing (325611)
- SIC
- Specialty Cleaning, Polishing And Sanitation Preparations (2842)
- akta.pro primary industry
- Eco-Friendly Laundry Care (Detergents, Boosters, Stain Removers) (CRAJAOAC)
- akta.pro secondary industry
- Eco-Friendly Dishwashing (Liquids, Pods, Powders) (CRAJAOAB)
Keywords
Where OceanSaver is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
OceanSaver business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct E-commerce Sales: Direct-to-consumer sales through owned e-commerce storefront (ocean-saver.com). Products sold at competitive price points comparable to supermarket brands. Includes subscription option with recurring orders and discount incentives.
- Retail Distribution: Products sold through major UK supermarket chains including Tesco, ASDA, Waitrose, Co-op, Ocado, Morrisons, and Amazon. Grown to over 10,000 retail distribution points.
- Subscription/Recurring Revenue: Subscription model offering 5 or 8 EcoDrops delivered on customer-chosen frequency. Benefits include up to 25% discount, free shipping, and flexibility to modify or cancel orders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single product purchases at retail price |
| Subscription | Monthly | Subscription with recurring delivery |
| Other | Pay-as-you-go | Free delivery threshold |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
OceanSaver product offering
Product offeringCore offering
OceanSaver manufactures and sells microplastic-free, plant-based household cleaning products including laundry detergent capsules and sheets, dishwasher tablets, and concentrated EcoDrop cleaning spray refills. Products use proprietary PVOH water-soluble film technology and are sold direct-to-consumer via ocean-saver.com and subscription, alongside major UK retailers (Tesco, ASDA, Waitrose, Co-op, Ocado, Morrisons, Amazon).
Product overview
OceanSaver is an eco-friendly cleaning product company offering a unified portfolio of three core product lines: laundry care (detergent capsules and sheets in bio and non-bio variants), dishwashing (original Eco Dishwasher Tablets and advanced PEARL 5-in-1 formula), and surface cleaning via EcoDrop concentrated spray refills. The EcoDrops are dissolvable pods users dilute in reusable bottles to create cleaning sprays for multi-purpose, antibacterial, bathroom, kitchen, glass, and daily shower applications. The company also sells the Bottle for Life accessory made from prevented ocean plastic. Products are sold directly via subscription and through major UK retailers including Tesco, ASDA, Waitrose, Co-op, Ocado, Morrisons, and Amazon. All products are microplastic-free, plant-based, vegan, and cruelty-free, with a 30-day money-back guarantee and 1% of revenue donated to the Blue Marine Foundation for ocean conservation.
Differentiator
Problem solved
Functional benefit
Brands
- PEARL: PEARL 5-in-1 Plastic Free Dishwasher Tablets - a premium sub-brand offering advanced 5-in-1 cleaning power with 2X better performance at removing tea stains and glass spots compared to the original dishwasher tablets.
Products and services
- Bio Laundry Detergent Capsules Water-soluble laundry detergent capsules containing enzymes for effective stain removal on tough stains such as wine, grease, and coffee. Features OceanProtect Technology to reduce microplastic fiber release during washing. Priced at £9.99 for 30 washes.
- Non-Bio Laundry Detergent Capsules Ultra-sensitive enzyme-free laundry detergent capsules designed for families, babies, and individuals with sensitive skin while still providing effective cleaning and stain removal. Priced at £9.99 for 30 washes.
- Laundry Detergent Sheets Pre-measured, water-soluble laundry detergent sheets available in Bio (enzyme-based for tough stains) and Non-Bio (ultra-sensitive) variants. Dissolves completely in the washing machine drum without leaving residue. Priced at £12.99 for 60 washes.
- Eco Dishwasher Tablets Plant-based dishwasher tablets combining salt, rinse aid, and cleaning agents. Free from phosphonates, microplastics, and other harmful chemicals. Tested against 2,000+ European formulations. Priced at £25.99 for 100-pack.
- PEARL 5-in-1 Dishwasher Tablets Premium sub-brand dishwasher tablets with breakthrough 5-in-1 power formula engineered and made in Italy. Provides 2X better stain removal than original tablets, tackling stains, grease, residue, smears, and glass spots in one tablet. Priced at £14.99 per pack.
Quantifiable outcome
- 26 million+ pieces of plastic saved from oceans
- +3 more outcomes
Companies that use OceanSaver
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
OceanSaver technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
OceanSaver partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Blue Marine FoundationcoreEvery OceanSaver pack donates 1% to the Blue Marine Foundation, supporting restoration of vital marine habitats in the Solent (home to native shellfish, cuttlefish, seahorses, sharks, and dolphins). Partnership provides environmental credibility and mission alignment.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
OceanSaver competitors and assessment
Company assessmentDirect peers
- Splosh: UK-based refillable cleaning products brand selling concentrated refill pouches and reusable bottles, directly competing with OceanSaver's EcoDrop refill model in laundry, dish, and surface cleaning.
- Smol: UK DTC eco-cleaning subscription brand offering laundry capsules, dishwasher tablets, and surface sprays on a recurring model, mirroring OceanSaver's subscription-led and retail-distributed approach.
- Bio-D: UK-based manufacturer of plant-based, vegan, and hypoallergenic cleaning products selling across retail and online, a direct comparable in product range and UK eco-cleaning positioning.
- Faith in Nature: UK-based natural and vegan household cleaning and personal care brand available in major supermarkets, comparable to OceanSaver in eco positioning, retail distribution, and product breadth.
- Miniml: UK refillable cleaning brand selling concentrated refill pouches and reusable bottles, closely comparable to OceanSaver's refill model and eco-conscious consumer targeting.
- Ecover: Pioneer eco-cleaning brand offering plant-based laundry, dish, and surface cleaners across UK and European retailers, a broader-incumbent peer in the eco-cleaning category where OceanSaver competes.
- Ecozone: UK-based eco-friendly household cleaning brand selling laundry, dish, and surface products through UK retailers, comparable in product mix, distribution strategy, and eco positioning.
- Seventh Generation: Established North American eco-cleaning brand covering laundry, dish, and household cleaning, comparable to OceanSaver in plant-based formulations and sustainability-led brand identity.
- Method Products: Design-led eco-friendly household and personal care cleaning brand (owned by Ecover/SC Johnson) offering laundry, dish, and surface cleaners with recyclable packaging, a direct comparable in design-forward eco positioning.
Broad incumbents
- Unilever (Domestos, Persil, Cif): Multinational CPG conglomerate with a broad cleaning portfolio including Persil and Cif and dedicated eco/plant-based sub-ranges, the dominant incumbent whose shelf-share and marketing spend OceanSaver must compete against.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
OceanSaver social profiles
Digital presenceOceanSaver financial estimates
Financial estimateRevenue estimate
Valuation estimate
OceanSaver leadership team
Management profileNumber of profiles
OceanSaver funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OceanSaver M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OceanSaver
What does OceanSaver do?
OceanSaver manufactures and sells microplastic-free, plant-based household cleaning products including laundry detergent capsules and sheets, dishwasher tablets, and concentrated EcoDrop cleaning spray refills. Products use proprietary PVOH water-soluble film technology and are sold direct-to-consumer via ocean-saver.com and subscription, alongside major UK retailers (Tesco, ASDA, Waitrose, Co-op, Ocado, Morrisons, Amazon).
Is OceanSaver a public or private company?
OceanSaver is a private company. It is classified as venture growth investor backed and is currently operating.
When was OceanSaver founded?
OceanSaver was founded in 2018. It employs 11 to 50 people.
Where is OceanSaver based?
OceanSaver is headquartered in London, United Kingdom, in the Europe region.
How does OceanSaver make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are retail Distribution and subscription/Recurring Revenue.
Who are OceanSaver's main competitors?
Direct peers on record are Splosh, Smol, Bio-D, Faith in Nature, Miniml, Ecover, Ecozone, Seventh Generation and Method Products. Unilever (Domestos, Persil, Cif) is listed as a broad incumbent.
Does OceanSaver have an API?
No public API is recorded for OceanSaver.
What industry is OceanSaver in?
OceanSaver's product category is Eco-friendly Household Cleaning Products. Its primary akta.pro industry code is CRAJAOAC, Eco-Friendly Laundry Care (Detergents, Boosters, Stain Removers), with a secondary code of CRAJAOAB, Eco-Friendly Dishwashing (Liquids, Pods, Powders). Its NAICS code is 325611 and its SIC code is 2842.