What Westbrook does

Westbrook Inc. is a private, founder-led entertainment production company founded by Will Smith and Jada Pinkett Smith, headquartered in Calabasas, California. The company produces premium, story-driven content across two principal product lines: feature motion pictures (e.g., Bad Boys: Ride or Die, Emancipation, King Richard, and the upcoming Supermax reportedly acquired by Amazon MGM Studios for approximately $70 million) and serialized television (including the long-running Cobra Kai series on Netflix, Bel-Air on Peacock, African Queens, Welcome to Earth, and Pole to Pole with National Geographic). Content is monetized primarily through one-time licensing arrangements with major streaming platforms and studios — including Netflix, Amazon MGM Studios, Peacock, Disney+, Max, Paramount, Sony Pictures, and Warner Bros — supplemented by entertainment marketing services that connect brands to audiences. The company is also majority-controlled by its founding family; Blackstone-backed Candle Media holds a minority stake acquired in January 2022.

Beyond its core production business, Westbrook operates two distinct subsidiaries. Westbrook Racing is an electric powerboat racing team competing in the UIM E1 World Championship, which is approaching its third season in 2026 across more than 140 broadcast territories with a 10-team grid; the team secured Visit Angola as title sponsor in 2026 and is partnered with technology providers such as Holafly and Seabird Technologies. Westbrook Ventures is the company's strategic investment arm, with disclosed investments including participation in ECCO's $7 million seed round in November 2025 (an AI-powered streaming discovery platform). The company additionally expanded into the anime vertical in October 2025 through a partnership with Studio Azuki. Revenue mechanics are project-based and episodic — driven by content license deals and motorsport sponsorships — with no publicly disclosed pricing, ARR, or audited financials, making financial triangulation inherently limited.

Name

Westbrook

Legal name

Westbrook Inc.

Website

https://westbrookinc.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Westbrook Inc. is a private entertainment company founded by Will Smith and Jada Pinkett Smith that produces premium motion pictures and television series for major streaming platforms and studios, with subsidiaries in electric powerboat racing (Westbrook Racing) and venture investing (Westbrook Ventures).

Ownership category

akta.pro rank

Headquarters

HQ city

Calabasas

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Motion Pictures Production: Production and distribution of feature films including Bad Boys: Ride or Die, Emancipation, King Richard, and Supermax, sold to streaming platforms and theatrical distributors.
2. TV Series Production: Production of TV series including Bel-Air, Cobra Kai, Pole to Pole, African Queens, and Welcome to Earth, distributed through streaming partnerships.
3. Entertainment Marketing: Brand partnerships and entertainment marketing services connecting artists and brands with audiences.
4. Sports Entertainment: Westbrook Racing team participation in E1 World Championship generating sponsorship revenue through team partnerships with Visit Angola and Holafly.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Westbrook is a diversified entertainment company that produces premium, story-driven motion pictures and television series, delivers entertainment marketing and brand partnership services, and operates Westbrook Racing, an electric powerboat racing team competing in the UIM E1 World Championship. Content is licensed to global streaming platforms and studios including Netflix, Amazon MGM Studios, Peacock, Paramount+, Disney+, Max, and Sony Pictures.

Product overview

Westbrook is a diversified entertainment company producing premium, story-driven content across multiple platforms. The portfolio centers on Motion Pictures (feature films like Bad Boys: Ride or Die, Emancipation, King Richard) and TV Series (Bel-Air, Cobra Kai, African Queens, Pole to Pole), supplemented by Entertainment Marketing services. Additionally, Westbrook operates Westbrook Racing, an electric powerboat racing team competing in the UIM E1 World Championship. The company distributes content through partnerships with major studios and streaming platforms including Amazon Studios, Netflix, Meta, Max, Peacock, National Geographic, Paramount, Disney+, Sony Pictures, Warner Bros, and YouTube.

Differentiator

Problem solved

Functional benefit

Brands

• Westbrook Racing: A team competing in the UIM E1 World Championship for electric powerboat racing, led by Will Smith. Finished second overall in its debut season in 2024 and won the Lake Como GP in 2026.
• Westbrook Ventures

Products and services

• Motion Pictures Feature film production and licensing including franchise and prestige titles such as Bad Boys: Ride or Die, Emancipation, and King Richard, distributed to streaming platforms and theatrical exhibitors.
• TV Series Television series production across streaming and broadcast platforms, including drama (Bel-Air, Cobra Kai), documentaries (Welcome to Earth, African Queens, Pole to Pole), and unscripted (Red Table Talk) formats.
• Entertainment Marketing Marketing and promotional services for entertainment content and brand partnerships, connecting artists and brands with audiences across platforms.
• Westbrook Racing

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered minor, flagship and core.

• HolaflyminorGTM or Marketing Partner · 24 April 2026Holafly, a global eSIM provider, partnered with Westbrook Racing for the 2026 E1 Championship season. Holafly provides mobile data solutions to support team operations and content production across all race locations, with branding on the RaceBird boat.
• Visit AngolaflagshipGTM or Marketing Partner · 1 March 2026Visit Angola, Angola's national tourism authority, entered a title partnership with Westbrook Racing for the 2026 E1 season, renaming the team 'Angola Westbrook Racing Team'. This is the team's primary title sponsor and represents a national tourism branding partnership.
• Amazon MGM StudioscoreStrategic or Co-development PartnerAmazon MGM Studios has partnered with Westbrook on multiple film productions including Supermax, acquiring worldwide distribution rights. The partnership represents a primary content distribution relationship for motion pictures.
• NetflixcoreChannel Partner/ Reseller/ DistributorNetflix distributes Westbrook content including Cobra Kai and Bel-Air TV series. The streaming partnership represents ongoing content licensing for television productions.
• The Picture CompanycoreStrategic or Co-development PartnerThe Picture Company is a co-producer with Westbrook on film productions including Supermax, providing production partnership for motion pictures.
• MiramaxminorStrategic or Co-development PartnerMiramax is attached as the original rights holder for Supermax film production, with Westbrook serving as co-producer alongside The Picture Company and Amazon MGM Studios.
• Seabird TechnologiescoreTechnology or IntegrationSeabird Technologies manufactures the E1 RaceBird electric powerboats used by Westbrook Racing and other teams in the UIM E1 World Championship.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Skydance Media: David Ellison-led premium film and TV production company with multi-platform distribution deals (Paramount, Apple TV+, Netflix) and similar tentpole economics. Closely comparable as a star-driven, Hollywood-scale boutique production company pursuing major studio partnerships.
• Imagine Entertainment: Ron Howard and Brian Grazer's premium film and TV production company with a similar developer-producer business model selling to major studios and streamers. Comparable scope, prestige positioning, and project-based revenue profile.
• Legendary Entertainment: Premium entertainment production company behind major tentpole franchises (Dune, Jurassic World). Closely comparable in star-driven, IP-heavy, multi-platform distribution model with similar partnerships across studios and streamers.
• Bad Robot Productions: J.J. Abrams and Katie McGrath's production banner producing premium TV (Lost, Severance) and film through major studio partnerships. Similar founder-driven, prestige-TV-anchored business model with comparable platform dependencies.
• A24: Independent premium film and TV production and distribution company focused on culturally distinctive content. Comparable in premium positioning, platform-agnostic distribution strategy, and franchise-building through cultural cachet.
• FilmNation Entertainment: Premium film and TV production and sales company with global platform relationships (Apple, Netflix, Amazon). Similar enterprise sales motion selling content to streamers, with comparable deal economics and project-based model.
• Participant Media: Mission-driven film and TV production company with streaming platform distribution (Netflix, Amazon). Comparable in producing premium content with thematic positioning and similar reliance on platform licensing revenue.
• Annapurna Pictures: Independent premium film and TV production studio with platform partnerships and prestige positioning. Similar business model of producing star-driven, director-driven content for streaming and theatrical distribution.
• Village Roadshow Pictures: Long-standing Hollywood co-production company with Warner Bros distribution relationship, focused on mid-to-large budget tentpole features. Comparable as a Hollywood production entity monetizing through one-time license deals to major distributors.
• Happy Madison Productions: Adam Sandler's celebrity-driven film and TV production company with extensive Netflix deal history. Highly comparable as a founder-led, star-powered production entity monetizing primarily through streaming platform output deals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/westbrookmedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Westbrook