Carely
- Company typePrivate
- Founded2013
- HeadquartersBeavercreek, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Carely does
Carely, founded in 2013 and headquartered in Beavercreek, Ohio, operates a digital platform under the Caregiving.com brand that delivers resources, practical tools, and community support for family caregivers. The web-based platform features curated content collections organized across caregiving topics — Caregiver Wellbeing, Mental Health, Alzheimer's, Career & Caregiving, Long-term Care, Financial & Legal, Health & Medical, IDD, and Disaster Preparedness — alongside peer caregiver stories and expert-contributed articles. Supplemental offerings include downloadable tools (CareBinder for customizing care plans, a Safety Checklist for home assessment, a Self-Care Workbook) and the "How We Got Here" podcast. The platform is co-founded by CEO Michael Eidsaune and CTO Jared Fleener.
The technology stack is conventional web infrastructure: Stripe for payment processing, Google Analytics for traffic measurement, YouTube for embedded video, Mailchimp for email, and CookieYes for consent management. Content is delivered as topical "Collections" with associated editorial coverage, community-shared stories, and quiz/personalization features via session cookies. There is no disclosed API or developer-facing surface.
Commercially, Carely operates a dual-channel model. The direct-to-consumer experience is free — articles, stories, collections, podcasts, and tools are accessible without payment — functioning as a content-led acquisition funnel. Monetization is concentrated in a B2B partner program selling annual subscriptions to Health Plans, Medicaid/Medicare organizations, Retail Health organizations, State/Local Government Agencies, and Employers, positioning Caregiving.com as an embedded caregiver-engagement layer within these organizations. Total disclosed funding is approximately $2.5 million across two rounds (2015 and 2018), with the headcount reported at 1–10 employees.
Carely firmographics
Firmographics- Name
- Carely
- Legal name
- Caregiving.com
- Website
- https://care.ly
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Carely industry classification
Industry- Product category
- Caregiver Support and Engagement Platform
- NAICS
- Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Family Caregiver Coaching, Education & Support (HSABAIAI)
- akta.pro secondary industries
- Caregiver Support, Coaching & Training (HLADALAG), Care Management & Care Coordination (Home & Community-Based) (HLAFAEAL)
Keywords
Where Carely is headquartered
LocationHeadquarters
- HQ city
- Beavercreek
- HQ country
- United States
- HQ region
- North America
Markets served
Carely business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Partner/Enterprise Relationships: Caregiving.com partners with Health Plans, Medicaid/Medicare organizations, Retail Health organizations, State/Local Government Agencies, and Employers to provide caregiver engagement resources. Revenue appears to be generated through these B2B partnerships rather than direct consumer subscriptions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Consumer Free Access |
| Subscription | Annual | Enterprise/Partner Program |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Carely product offering
Product offeringCore offering
Carely operates Caregiving.com, an online caregiver-support platform that publishes articles, guides, podcasts, and downloadable resources for unpaid family caregivers. The company also runs a Care Partner Program through which employers, insurers, and healthcare organizations pay to access branded caregiver-engagement content, programming, and hubs for their employee or member populations.
Product overview
Caregiving.com is a single unified web platform for family caregivers that offers curated content collections organized by topic (including CAREGIVER WELLBEING, MENTAL HEALTH, IDD, DISCHARGE, ALZHEIMER'S, CAREER & CAREGIVING, PARENTING & CAREGIVING, and CHAMPIONS' CORNER), along with downloadable tools like Safety Checklist, CareBinder, and Self-Care Workbook, and a podcast called 'How We Got Here'. The platform also features caregiver stories, educational articles, and partnership programs for organizations.
Differentiator
Problem solved
Functional benefit
Brands
- How We Got Here: A podcast about what it means to give and receive care.
Products and services
- Caregiving.com Platform Online caregiver-support platform offering articles, guides, podcasts, downloadable resources, and community features for unpaid family caregivers in the United States.
- Care Partner Program Subscription-based enterprise program that gives employers, insurers, and healthcare organizations access to branded caregiver content, programming, and engagement hubs for their employees and members.
Companies that use Carely
Customer profileSegments6 records
Ideal customer profiles2 records
Carely technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Carely partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Health PlanscoreCaregiving.com partners with Health Plans to engage and empower family caregivers within their member organizations. This B2B partnership allows health insurers to provide caregiver support resources to their members.
- Medicaid/Medicare OrganizationscoreCaregiving.com partners with Medicaid/Medicare organizations to provide caregiver resources and support to beneficiaries who are caring for family members.
- Retail Health OrganizationsminorCaregiving.com partners with retail health organizations to offer caregiver resources within retail healthcare settings.
- State/Local Government AgenciescoreCaregiving.com partners with state and local government agencies to support caregivers within government programs and services.
- EmployerscoreCaregiving.com partners with employers to support employees who are caregivers through workplace benefits and caregiver resources.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Carely competitors and assessment
Company assessmentEmerging players
- CaringBridge: CaringBridge is a nonprofit health-focused social network for patients and family caregivers. Comparable community-and-content approach for caregivers, though nonprofit and health-journey-centric.
- ARCHANGELS: ARCHANGELS combines a caregiver support platform with employer-sponsored programs focused on caregiver wellbeing. Partial overlap with Carely's content-and-tools approach and B2B employer channel.
Direct peers
- Wellthy: Wellthy provides a digital care concierge and support platform for family caregivers, sold primarily to employers and health plans. Closely matches Carely's B2B partnership GTM targeting payers and employers to support employee/member caregivers.
- Lotsa Helping Hands: Lotsa Helping Hands is a caregiver coordination platform offering community, meal calendars, and support tools for family caregivers. Comparable caregiver community and coordination functionality.
- Cleo: Cleo is a family benefits platform offering caregiving, parental, and eldercare support to employers. Competes directly for the same employer-benefits buyer and family caregiver end-user that Carely targets.
- Carallel (formerly knowzit): Carallel provides caregiver support, guidance, and resources sold to health plans. Directly comparable B2B-payer GTM and family-caregiver focus.
- Torchlight (by Torchlight Care): Torchlight provides caregiver support and care coordination services sold to employers and health plans. Directly comparable B2B model and family-caregiver focus.
Broad incumbents
- Care.com: Care.com operates a marketplace for care services (child, senior, pet, house) with employer-sponsored benefits. Adjacent caregiver support space; serves overlapping end-users but with a marketplace rather than content-first model.
- Family Caregiver Alliance: FCA is a long-established nonprofit providing caregiver resources, education, and policy advocacy. Comparable caregiver content, education, and support mission, though nonprofit-funded rather than commercial.
- AARP Family Caregiving: AARP operates a major family caregiver resource hub with articles, tools, and community — directly overlapping Carely's content-led offering but with vastly greater scale and reach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Carely social profiles
Digital presenceCarely financial estimates
Financial estimateRevenue estimate
Valuation estimate
Carely leadership team
Management profileNumber of profiles
Profiles2 records
Carely funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Carely M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Carely
What does Carely do?
Carely operates Caregiving.com, an online caregiver-support platform that publishes articles, guides, podcasts, and downloadable resources for unpaid family caregivers. The company also runs a Care Partner Program through which employers, insurers, and healthcare organizations pay to access branded caregiver-engagement content, programming, and hubs for their employee or member populations.
Is Carely a public or private company?
Carely is a private company. It is classified as unknown and is currently operating.
When was Carely founded?
Carely was founded in 2013. It employs 1 to 10 people.
Where is Carely based?
Carely is headquartered in Beavercreek, United States, in the North America region.
How does Carely make money?
One revenue line is on record: partner/Enterprise Relationships.
Who are Carely's main competitors?
Emerging players on record are CaringBridge and ARCHANGELS. Direct peers are Wellthy, Lotsa Helping Hands, Cleo, Carallel (formerly knowzit) and Torchlight (by Torchlight Care). Broad incumbents are Care.com, Family Caregiver Alliance and AARP Family Caregiving.
Does Carely have an API?
No public API is recorded for Carely.
What industry is Carely in?
Carely's product category is Caregiver Support and Engagement Platform. Its primary akta.pro industry code is HSABAIAI, Family Caregiver Coaching, Education & Support, with a secondary code of HLADALAG, Caregiver Support, Coaching & Training. Its NAICS code is 624120 and its SIC code is 8000.