Crisp
- Company typePrivate
- Founded2018
- HeadquartersAmsterdam, Netherlands
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
Crisp firmographics
Firmographics- Name
- Crisp
- Legal name
- Crisp B.V.
- Website
- https://crisp.nl
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Crisp industry classification
Industry- Product category
- Online Grocery Retail
- NAICS
- All Other Specialty Food Retailers (445298)
- SIC
- Retail-Food Stores (5400)
- akta.pro primary industry
- Fresh-Format Supermarkets (High-Fresh Mix) (CRAHAAAD)
- akta.pro secondary industry
- Fresh Food Subscription/CSA & Produce Box Retail (CRAHAHAG)
Keywords
Where Crisp is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices4 records
Markets served
Crisp business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Consumer grocery orders: Transaction-based sales of groceries through the Crisp app. Customers pay per order with delivery fees. Products sourced from 700+ local farmers, growers, and makers. No subscription required for regular orders.
- Weekbox subscription: Weekly meal box subscription delivering 3 recipes with portioned ingredients. Available in variants: Weekbox (meat/veg/fish), Weekbox vega, Weekbox vegan, Snelle Weekbox (30-min meals). Customers can skip or cancel anytime.
- Crisp op kantoor (Corporate catering): B2B service offering office lunch solutions. Companies can order fruit bundles, lunch packages, and full grocery selections for workplaces. Minimum order €80. Offers free trial lunch for businesses.
- Gift cards and corporate packages: Corporate gift card packages available in €35, €50, €75, €100 values. Includes optional physical gift items like olive oil or chocolate. Minimum order 25 units for businesses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard grocery delivery with minimum order and variable fees |
| Subscription | Weekly | Weekbox meal subscription with multiple size options |
| Subscription | Weekly | Corporate lunch with minimum order requirements |
| One time/ perpetual license | Pay-as-you-go | Corporate gift cards with bundled products |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Crisp product offering
Product offeringCore offering
Crisp is an app-only online supermarket that delivers ultra-fresh groceries directly from 700+ small-scale farmers, growers, and makers to consumers across the Netherlands and Belgium. The platform also operates a weekly meal-kit subscription called Weekbox and a corporate catering/gifting proposition, "Crisp op kantoor," with dedicated account management and invoicing.
Differentiator
Problem solved
Functional benefit
Brands
- Crisp Weekbox: A meal kit box service offering weekly recipes with fresh, seasonal ingredients from Dutch farmers. Includes options for meat, vegetarian, vegan, and quick 30-minute meal boxes.
Products and services
- Online Grocery Delivery (consumer)
Quantifiable outcome
- 30% sales growth in 2023 despite limited online grocery market growth
- +3 more outcomes
Companies that use Crisp
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Crisp technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature3 records
Crisp partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Sodexo NederlandcoreStrategic partnership to bring local and seasonal food to corporate restaurants. Crisp opens its supplier network for lunch offerings in business restaurants, providing scalable sales channel for small farmers and enabling sustainable procurement for Sodexo clients.
- TommyTomatocorePartnership for vegetarian school meals in primary education. Crisp supplier network enables delivery of fresh, local vegetables for school meals, expanding impact of regenerative agriculture and providing market access for local producers.
- Dille & KamilleminorCollaboration to introduce 'Smaakvolle Kiloknaller' (Flavor Kilodeal) - affordable seasonal vegetable packages with recipes and kitchen tools. Joint marketing initiative to promote seasonal eating and sustainable food choices.
- De KratcoreAcquired sustainable meal box service in January 2023. De Krat was Netherlands' first meal box (founded 2010) and is B Corp certified since 2015. Acquisition expands Crisp's offering to include meal boxes with portioned ingredients alongside daily groceries and ready meals.
- EetfabriekcoreAcquired local fresh food supplier from Zwanenburg in October 2022. Specializes in preparing fresh meals and meal components at good prices. Acquisition extended Crisp's product range and meal preparation capabilities.
- De Bonte KoeminorCollaboration on limited edition products including 'Dubai chocolate' reappen and roomijs variant. Viral TikTok success leveraged for joint product launches.
- SALVO BakehouseminorDigital pop-up collaboration to sell Italian pastries (gooey cookies, tiramisu) nationwide through Crisp. Leveraging viral popularity of Amsterdam-based bakery.
- Jordy's BakeryminorPartnership for same-day baked bread delivery. Rotterdam baker prepares bread on morning of delivery, sold through Crisp app. Shortest possible chain ensures maximum freshness.
- YAYA KombuchaminorCollaboration on 'Gekneusde Kombucha' made with bruised strawberries and raspberries from Beekers Berries. Product addresses food waste while creating unique flavor.
Scale indicators13 records
Recent moves8 records
Expansion highlights6 records
Crisp competitors and assessment
Company assessmentDirect peers
- Picnic: App-only Dutch online supermarket delivering from local hubs to households. The closest direct competitor to Crisp in the Netherlands, operating an almost identical model (next-day delivery, direct from producers, no physical stores) and competing head-to-head for the same customer base.
- Ekoplaza: Dutch organic supermarket chain with both physical stores and online operations. Direct competitor on the sustainability/organic positioning that Crisp emphasizes through its B Corp certification and regenerative agriculture commitments.
- Alfred: Dutch online supermarket focusing on sustainable, locally sourced products with home delivery. Closely overlaps Crisp's positioning on fresh, local, and ethically sourced groceries in the Dutch market.
Regional players
- Oda: Norwegian online grocery retailer offering home delivery of fresh and ambient products. Highly comparable operating model (online-only, direct-to-consumer delivery, fresh-focused assortment) and a useful regional benchmark for Crisp's expansion playbook into new geographies.
Broad incumbents
- HelloFresh: Global leader in meal kit subscription boxes with operations across Europe and the US. Comparable to Crisp's Weekbox subscription line and provides a benchmark for subscription-based meal kit economics at scale.
- Albert Heijn: Largest supermarket chain in the Netherlands with an extensive online grocery and pickup/delivery offering. The dominant incumbent that Crisp competes against for mainstream grocery spend, with materially broader assortment and omnichannel reach.
- Jumbo: Second-largest Dutch supermarket chain with growing online grocery operations. Ton van Veen, former Jumbo CEO, now sits on Crisp's Supervisory Board, reflecting the close competitive dynamic in the Dutch market.
Emerging players
- Flink: Dutch-origin rapid grocery delivery (q-commerce) startup operating dark stores for 10–15 minute delivery in European cities. Competes with Crisp on convenience and urban density, though with a different unit economics model.
- Getir: Global rapid grocery delivery player (now including former Gorillas operations) active across European markets including Netherlands. Comparable on last-mile grocery logistics, with a convenience-led positioning rather than Crisp's fresh-producer focus.
- Marley Spoon: Meal kit subscription company active in Europe (including Netherlands through the Dinnerly brand). Comparable to Crisp's Weekbox offering, focused on convenience-priced subscription meals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Crisp social profiles
Digital presenceCrisp financial estimates
Financial estimateRevenue estimate
Valuation estimate
Crisp leadership team
Management profileNumber of profiles
Profiles5 records
Crisp subsidiaries and ownership
Company hierarchySubsidiaries2 records
Crisp funding detail
Funding detailFunding overview
Funding rounds6 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Crisp M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Crisp
What does Crisp do?
Crisp is an app-only online supermarket that delivers ultra-fresh groceries directly from 700+ small-scale farmers, growers, and makers to consumers across the Netherlands and Belgium. The platform also operates a weekly meal-kit subscription called Weekbox and a corporate catering/gifting proposition, "Crisp op kantoor," with dedicated account management and invoicing.
Is Crisp a public or private company?
Crisp is a private company. It is classified as venture growth investor backed and is currently operating.
When was Crisp founded?
Crisp was founded in 2018. It employs 501 to 1,000 people.
Where is Crisp based?
Crisp is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Crisp make money?
Four revenue lines are on record. Consumer grocery orders are the primary driver. The others are weekbox subscription, crisp op kantoor (Corporate catering) and gift cards and corporate packages.
Who are Crisp's main competitors?
Direct peers on record are Picnic, Ekoplaza and Alfred. Oda is listed as a regional player. Broad incumbents are HelloFresh, Albert Heijn and Jumbo. Emerging players are Flink, Getir and Marley Spoon.
Does Crisp have an API?
No public API is recorded for Crisp.
What industry is Crisp in?
Crisp's product category is Online Grocery Retail. Its primary akta.pro industry code is CRAHAAAD, Fresh-Format Supermarkets (High-Fresh Mix), with a secondary code of CRAHAHAG, Fresh Food Subscription/CSA & Produce Box Retail. Its NAICS code is 445298 and its SIC code is 5400.