What Sheets Laundry Club does

Sheets Laundry Club Inc. is a privately held, direct-to-consumer sustainable cleaning products company founded in December 2019 and headquartered in Mooresville, North Carolina. The company is led by co-founders Chris Videau (CEO) and Laurian Videau, both military veterans with 27+ years of combined service who conceived the business after witnessing ocean plastic pollution overseas. Sheets Laundry Club's core product is a dissolvable laundry detergent sheet formulated with naturally derived surfactants (SLS from coconut oil), polyvinyl alcohol, and biodegradable nonionic surfactants, replacing traditional liquid detergent in a plastic-free kraft pouch format. The product line has expanded to twelve SKUs spanning laundry care (detergent sheets, dryer sheets, in-wash scent boosters, stain fighter packs) and kitchen cleaning (dish pods, floor cleaner sheets, handcrafted dish soap bars), with multiple bundle configurations targeting monthly household supply.

The company operates primarily through a Shopify-powered DTC e-commerce storefront with a Subscribe & Save subscription offering (up to 25-30% discounts, flexible monthly-to-annual cadence, free shipping over $12.99), supplemented by one-time purchases, a wholesale program for retailers, a physical store locator, and marketplace distribution. Geographic reach currently covers the United States (including territories and APO/FPO addresses) and Canada. Revenue mechanics combine recurring subscription revenue with one-time transactional sales across unit-priced SKUs ranging from $5 to $16 and bundles from $19 to $43. Marketing leverages earned media from a Shark Tank appearance and coverage in Fortune, Forbes, Time, the New York Times, the Washington Post, and People Magazine, alongside Klaviyo-powered email and SMS, organic social presence on Facebook, Instagram, and TikTok, a loyalty and referral program, and a charitable giving component (12 free loads donated per purchase). The company is Leaping Bunny certified cruelty-free, has aggregated 40,000+ reviews at a 4.9/5 rating, and operates with 11-50 employees on a single $500,000 seed funding round from November 2021 with no subsequent institutional capital events disclosed.

Name

Sheets Laundry Club

Legal name

Sheets Laundry Club Inc.

Website

https://sheetslaundryclub.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Sheets Laundry Club is a privately held, direct-to-consumer sustainable cleaning products company selling dissolvable plastic-free laundry detergent sheets and adjacent kitchen cleaning products to eco-conscious and space-constrained consumers across North America via Shopify e-commerce, subscription, and wholesale channels.

Ownership category

akta.pro rank

Product category

Household Cleaning Products

NAICS

Soap and Other Detergent Manufacturing (325611)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Laundry Detergents (Powder, Liquid, Pods/Sheets) (CRAJAAAA)

akta.pro secondary industries

Eco-Friendly Laundry Care (Detergents, Boosters, Stain Removers) (CRAJAOAC), Laundry Care Accessories & Consumables (Dryer Sheets/Balls, Lint Rollers, Mesh Bags) (CRAJAAAL)

Keywords

• Laundry detergent sheets
• Eco-friendly cleaning products
• Sustainable laundry care
• Household cleaning supplies
• Plastic-free detergents

Headquarters

HQ city

Mooresville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Subscription Revenue: Recurring subscription model offering monthly to annual delivery of laundry and kitchen products. Subscribers receive up to 25% discount (adjusted from 30% in November 2021 due to cost increases) with free shipping on qualifying orders. Flexible skip or cancel anytime.
2. One-Time Product Sales: Direct e-commerce sales of individual products and bundles through the company's Shopify storefront. Customers can purchase single items or curated bundles at regular prices.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Sheets Laundry Club manufactures and sells dissolvable, pre-measured laundry detergent sheets as a sustainable, plastic-free replacement for traditional liquid detergent, alongside complementary cleaning products including dryer sheets, in-wash scent boosters, stain fighter packs, dish detergent pods, kitchen floor cleaner sheets, and handcrafted dish soap bars. The company sells through its own e-commerce site with one-time purchase and Subscribe & Save subscription options, shipping from North Carolina to the US, US territories, APO/FPO addresses, and Canada.

Product overview

Sheets Laundry Club is a direct-to-consumer cleaning products company offering a portfolio of sustainable laundry and kitchen cleaning products centered around their patented laundry detergent sheet technology. The core product is the Laundry Detergent Sheets, a quick-dissolving alternative to liquid detergent that eliminates plastic packaging and messy pouring. The product line extends across laundry care with add-on modules including In-Wash Scent Laundry Boosters for fragrance, Dryer Sheets for fabric softening and static reduction, and Booster+ Stain Fighter Packs for stain removal. Kitchen offerings include Kitchen Floor Cleaner sheets, Dish Detergent Pods, and Handcrafted Dish Soap Bars. The company bundles these products into various subscription-friendly packages including the Laundry + Dryer Sheet Combo, 1 Month Bundle, Laundry Essentials Kit, and Double Up bundle for two-month supply. All products emphasize sustainable packaging, natural ingredients, and eco-friendly formulations.

Differentiator

Problem solved

Functional benefit

Products and services

• Laundry Detergent Sheets Quick-dissolving, pre-measured laundry detergent sheets that replace liquid detergent for individual consumers; available in Fresh Linen, Free & Clear (unscented), and Lavender scents in 50, 200, or 400 sheet sizes, sold individually or via subscription.
• In-Wash Scent Laundry Boosters Dissolvable scent beads that add fragrance to laundry during the wash cycle for individual consumers, available in 8oz tubes in Sandbar, Lavender, Uncharted Waters, and Sea Breeze scents.
• Dryer Sheets Plant-based dryer sheets that reduce static and soften fabrics for individual consumers, available in 40-sheet packs in Vitality, Free & Clear, Lavender, Sandbar, Sea Breeze, and Uncharted Waters scents.
• Booster+ Stain Fighter Packs (EcoBoost) Stain removal packs combining four different plant-based enzyme stain fighters (including protease and amylase) to whiten and remove stains for individual consumers, designed for use alongside laundry detergent sheets.
• Kitchen Floor Cleaner Sheets Concentrated floor cleaning sheets infused with lemon essential oil for individual consumers that dissolve in water and work on tile, laminate, and hardwood floor types, packaged in a recyclable box of 30 sheets.
• Dish Detergent Pods Phosphate-, dye-, and fragrance-free dishwasher detergent pods for individual consumers, packaged in biodegradable kraft pouches, 15 pods per bag.
• Handcrafted Dish Soap Bar Handmade solid dish soap bar crafted from organic coconut and castor oils for individual consumers, available in 5oz bars in Bergamot & Tangerine, Fresh Lemon, May Chang, and Unscented variants.
• Laundry + Dryer Sheet Combo Bundled offering for individual consumers that combines one box of laundry detergent sheets (50ct) with one box of dryer sheets (40ct) to provide both washing and drying solutions in a single purchase.
• Laundry 1 Month Bundle Monthly supply bundle for individual consumers containing one box of detergent sheets, one box of dryer sheets, and one tube of in-wash scent boosters for a complete laundry routine.
• Laundry Essentials Kit Comprehensive laundry bundle for individual consumers including one box of detergent sheets, one box of dryer sheets, one tube of in-wash scent boosters, and one pack of EcoBoost stain fighters for complete laundry care.
• Laundry Double Up Bundle Two-month supply bundle for individual consumers containing double quantities of detergent sheets (2x50ct), dryer sheets (2x40ct), and in-wash scent boosters (2x8oz) for larger households, available as a standalone purchase or subscription.
• 4 Scent Variety Pack (In-Wash Scent Bead Boosters) Variety pack of in-wash scent boosters containing all four scent options for individual consumers, enabling sampling of fragrances before committing to single scents.

Quantifiable outcome

• 4.9/5 Rating based on 40,000+ reviews
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Damar Hamlin (Charitable Partnership)minorOthersCharitable partnership with NFL player Damar Hamlin supporting toy drive and fundraiser initiatives. Sheets Laundry Club donates products and participates in charitable giving. Featured in Washington Post and People Magazine coverage.
• Retail Partners (Wholesale)coreChannel Partner/ Reseller/ DistributorWholesale program for retailers to carry Sheets Laundry Club products. Retailers can apply through wholesale.sheetslaundryclub.com. Products also available through store locator for in-store pickup.
• Shipping Carriers (DHL, UPS, USPS)minorImplementation/ SI/ Consulting PartnerOrders shipped via DHL, UPS, USPS and other carriers selected by Sheets. Partnership enables delivery to US, Canada, US territories, and APO/FPO addresses.
• ShopifycoreTechnology or IntegrationE-commerce platform powering the Sheets Laundry Club website and checkout experience. Shopify handles payment processing, order management, and customer accounts.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dropps: Direct-to-consumer brand pioneering detergent pods and other low-waste laundry formats; competes head-to-head with Sheets Laundry Club in dissolvable/sheet laundry and shares the eco-conscious DTC and subscription positioning.
• Pacifica Buddha / Tru Earth: Tru Earth popularized the strip-based and sheet-based laundry detergent format and sells globally via DTC and retail; directly comparable to Sheets Laundry Club on product format, eco positioning, and subscription/multi-channel distribution.
• Blueland: Eco-friendly home cleaning brand offering tablet- and powder-based alternatives to liquid detergents; directly comparable to Sheets Laundry Club on plastic-free laundry philosophy, DTC subscription model, and Shark Tank-era brand-building playbook.
• Cleancult: Plant-based, plastic-reducing laundry and household cleaning brand sold via DTC and major retail; competes on similar sustainability messaging, dissolvable/cleaner formats, and household-cleaning portfolio breadth.
• EarthBites (Common Good): Brand selling dissolvable laundry and cleaning sheets with a refillable/plastic-free ethos; tightly comparable SKU set (laundry sheets, dryer sheets, multi-surface) and similar eco-DTC positioning.

Broad incumbents

• Seventh Generation: Established plant-based household cleaning brand owned by Unilever; competes in eco-friendly laundry detergent and is rapidly adding concentrated/sheet formats, representing the incumbent threat to Sheets Laundry Club's plastic-free positioning.
• Method Products: Mass-market eco-friendly cleaning brand (Ecover/SC Johnson portfolio) with broad laundry, dish, and surface coverage; broader incumbent competing for the same shelf and consumer mindshare as Sheets Laundry Club.
• The Laundress: Premium fabric-care and laundry brand known for designer scents and detergent, dryer sheets, and stain products; overlaps with Sheets Laundry Club on premium laundry care offerings and subscription/eco-adjacent positioning.

Emerging players

• Plaine Products: Eco-friendly, refill-based household and personal care brand; competes for the same sustainability-driven DTC consumer as Sheets Laundry Club and overlaps on circular-packaging laundry and cleaning products.
• EC30 / EcoMe: Plant-based, plastic-reducing cleaning brand offering concentrates and dissolvable laundry formats; adjacent competitor in the eco-cleaning category targeting similar conscious consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sheetslaundryclub
• Instagraminstagram.com/sheetslaundryclub
• TikToktiktok.com/@sheetslaundryclub
• Xx.com/sheetslaundry
• LinkedInlinkedin.com/company/sheetslaundryclub

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sheets Laundry Club