Allied Esports
- Company typePublic
- Founded2017
- HeadquartersLas Vegas, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
Allied Esports firmographics
Firmographics- Name
- Allied Esports
- Legal name
- Allied Esports International, Inc.
- Website
- https://alliedesports.gg
- Company type
- Public
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Allied Esports industry classification
Industry- Product category
- Esports Venue and Live Event Services
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Spectator Sports (7112)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Esports Venues & Event Infrastructure (Arenas, Stages, Equipment Rental) (MPAFADAE)
- akta.pro secondary industries
- Esports Broadcast & Production (Tournament Streaming, Observers, Remote Production) (MPAFAEAJ), Esports Platforms & Competitive Gaming Networks (BPAMAKAH), Esports Tournament Venues & Esports Arenas (MPAGANAN)
Keywords
Where Allied Esports is headquartered
LocationHeadquarters
- HQ city
- Las Vegas
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Allied Esports business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Venue Operations and Event Hosting: Revenue generated from operating HyperX Arena Las Vegas, hosting esports tournaments, community events, and corporate events at owned physical venues. Includes ticket sales, facility rentals, and event production services.
- Naming Rights and Sponsorships: Licensing naming rights to brands like HyperX for arena and truck branding. Strategic sponsorship arrangements with brands including Intel, RedBull, NASCAR, MTN Dew, ViewSonic, and others for event branding, equipment partnerships, and promotional activations.
- Live Events and Experiential Entertainment: Production and execution of proprietary original events including the World Bar Flair Championship, Simon Cup, Allied Esports Odyssey, Trovo Titans, and branded experiences for corporate clients and game publishers.
- Content Production Services: AE Studios provides original content development and white-label production services for brands in sports, entertainment, tech, pop culture and gaming. Revenue from third-party event production, broadcast services, and content creation partnerships.
- Mobile Gaming Truck Activations: Deployment of esports trucks to events including NASCAR tracks, college football events, and malls. Revenue from event partnerships, brand activations, and experiential marketing campaigns at third-party venues.
- Digital Collectibles (NFTs): Sale of EPICBEAST NFT digital collectibles on the Ethereum blockchain. Includes royalty mechanism embedded in smart contracts for future secondary sales.
- Affiliate Network Licensing: Licensing of Allied Esports brand, operational procedures, intellectual property, and event programming to international venue operators through the Allied Esports Property Network (AEPN). Members include Fortress Melbourne and Wanyoo.
Go-to-market motion3 records
Distribution channels6 records
Marketing channels9 records
Allied Esports product offering
Product offeringCore offering
Allied Esports operates a global network of dedicated esports venues and mobile gaming arenas, produces live esports tournaments and branded entertainment events for game publishers and consumer brands, and distributes original content via AE Studios and multi-platform streaming. The company also licenses its brand, operational model, and event programming to international venue operators through the Allied Esports Property Network (AEPN).
Product overview
Allied Esports is a global esports entertainment company operating a multi-platform network of venues, live events, and digital content. The core offering consists of physical esports venues (HyperX Arena Las Vegas and mobile esports trucks in North America and Europe), the AE Studios content production division, the Allied Esports Property Network affiliate program with international members (Fortress Melbourne, Wanyoo), and recurring proprietary tournament series (Frags Feat. Fortnite, Saturday Night Speedway, Knockdown!, Spike Drop). The company also produces original content and white-label events for brand partners and game publishers, streams 24/7 across Twitch and other platforms, and offers digital collectibles (EPICBEAST NFTs) on Ethereum. Services span venue operations, live event production, tournament operations, content development, and streaming distribution, with major client productions including NHL Gaming World Championships, NASCAR eSports events, and World Poker Tour tournaments.
Differentiator
Problem solved
Functional benefit
Brands
- AE Studios: Original content development and production services division of Allied Esports, with studios in Las Vegas and Hamburg, Germany.
- AEPN (Allied Esports Property Network)
- EPICBEAST
Products and services
- HyperX Arena Las Vegas
- Allied Esports Trucks
Quantifiable outcome
- 7M+ unique Twitch views and 13M+ live views achieved through 24-hour content strategy
- +2 more outcomes
Companies that use Allied Esports
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles4 records
Allied Esports technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Allied Esports partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered minor, core and flagship.
- American Red CrossminorProduced inaugural Rescue Royale tournament and fundraiser at HyperX Esports Arena Las Vegas for COVID-19 relief.
- NASCARcoreGaming truck tour partnership featuring eNASCAR Arcade. Allied Esports trucks appeared at NASCAR tracks with racing simulators. 17 events in 2022 partnership.
- ViewSonicminorOfficial Gaming Monitor and Official Streamer Room Partner of HyperX Esports Arena Las Vegas. ViewSonic provides gaming displays for the venue.
- MuxIPminorFirst content distribution deal with MuxIP enabling broader OTT streaming distribution across multiple platforms and devices.
- Progressive InsuranceminorELEVATED program presented by Progressive Insurance to help up-and-coming streamers get discovered through AE Studios production services.
- TrovocoreMobile tournaments partnership with Trovo (Facebook's live streaming platform for mobile gaming). Launched $250,000 Trovo Titans community tournament series for Valorant, Warzone, and other titles.
- Esports Entertainment Group (VIE.gg)minorPartnership to launch VIE.gg CS:GO Legend Series tournament. Allied Esports provides venue and production while Esports Entertainment Group provides betting platform and prize pool.
- HOKminorArchitecture and design partnership for esports mall venues. HOK provides design expertise for purpose-built esports facilities in shopping malls.
- Simon Property GroupcoreStrategic investment and mall partnership. Simon (largest mall operator in the US) invested in Allied Esports and co-created the Simon Cup Fortnite tournament. Partnered to build dedicated esports venues in Simon malls including Mall of Georgia.
- Brookfield PropertiesminorCommercial real estate operator partnered with Allied Esports to bring Saturday Night Speedway esports experiences to Brookfield malls including First Colony Mall in Sugar Land, Texas.
- LiveXLive MediaminorMulti-year deal to combine live music and esports content. Partnership to create music and esports battle show bringing together two fastest-growing live entertainment categories.
- HyperXflagshipNaming rights partner for HyperX Arena Las Vegas and Allied Esports Trucks. HyperX provides gaming hardware (keyboards, mice, headsets) for all facilities and events. Partnership expanded to Europe in 2019. One of Allied Esports' most significant and long-standing brand partnerships.
- MGM Resorts InternationalcoreFlagship venue partnership at Luxor Hotel & Casino on the Las Vegas Strip. MGM provides premium hotel and entertainment infrastructure for HyperX Arena Las Vegas.
- Fortress MelbournecoreAffiliate partner and Australia's largest esports venue. Opened in 2020 at Emporium Melbourne. Part of Allied Esports Property Network (AEPN). 2,700+ square meter facility with 200-seat esports arena.
- WanyoocoreAffiliate partner and largest network of esports centers in China with 800+ locations across four continents, six countries, and 80+ cities. Founded in 1998. Part of Allied Esports Property Network (AEPN).
- ESPNminorMedia coverage partner for esports events including NHL Gaming World Championships. ESPN provides broadcast and media exposure for Allied Esports tournaments.
- HuyaminorChinese live streaming platform partnership for content distribution in Asia. Allied Esports content distributed through Huya's streaming platform.
- Afreeca TVminorKorean streaming platform partnership for Asian content distribution. Part of Allied Esports' multi-platform streaming strategy.
Scale indicators7 records
Recent moves7 records
Expansion highlights4 records
Allied Esports competitors and assessment
Company assessmentDirect peers
- PGL: Established esports tournament organizer (CS:GO Majors, Dota 2) — comparable to Allied in turnkey tournament production for publishers, including broadcast and on-site event execution.
- ESL FACEIT Group: Global esports tournament organizer and competitive platform (CS:GO, Dota 2, etc.) — directly comparable as a tournament production and competitive-gaming infrastructure operator serving publishers, brands, and audiences.
- BLAST Premier: Major esports tournament operator running CS:GO, Dota 2, and Rocket League events with live-event production — comparable to Allied in flagship tournament production and brand-sponsored event IP.
- Nerd Street Gamers: U.S. esports facility network (Localhost venues) and tournament operator — closest U.S. direct competitor to Allied's HyperX Arena model for community and competitive esports events.
- Esports Stadium Arlington: One of the largest dedicated esports venues in North America, hosting tournaments and events — directly comparable to HyperX Arena as a flagship dedicated esports facility.
- Belong Gaming Arenas (Vindex): Esports gaming-center network with dedicated venues in malls and cities — comparable to Allied's AEPN-affiliated venue strategy and to HyperX Arena's community-tournament focus.
Regional players
- OGN (OnGameNet): Korean esports broadcaster and arena operator (LoL Champions Korea, Overwatch) — comparable as a regional dedicated esports venue + production company, though focused on the Korean market.
- Gfinity: UK-based esports entertainment company operating events and digital platforms — comparable to Allied in esports event production and competitive-platform offerings, though primarily serving the UK/European market.
Broad incumbents
- Endeavor (IMG / WME): Global sports and entertainment holding company with esports investments (UFC, PBR, IMG). Comparable as a broader incumbent operating in live sports entertainment and event production where Allied competes for brand dollars.
- Riot Games (Tournament Operations): Publisher operating its own LCS, LEC, and VALORANT league venues. Comparable in that Riot controls flagship tournament venues Allied previously helped produce — represents both a partner and competitive threat.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Allied Esports social profiles
Digital presenceAllied Esports financial estimates
Financial estimateRevenue estimate
Valuation estimate
Allied Esports leadership team
Management profileNumber of profiles
Profiles6 records
Allied Esports subsidiaries and ownership
Company hierarchySubsidiaries3 records
Allied Esports funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Allied Esports M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Allied Esports
What does Allied Esports do?
Allied Esports operates a global network of dedicated esports venues and mobile gaming arenas, produces live esports tournaments and branded entertainment events for game publishers and consumer brands, and distributes original content via AE Studios and multi-platform streaming. The company also licenses its brand, operational model, and event programming to international venue operators through the Allied Esports Property Network (AEPN).
Is Allied Esports a public or private company?
Allied Esports is a public company. It is classified as public and is currently operating.
When was Allied Esports founded?
Allied Esports was founded in 2017. It employs 51 to 100 people.
Where is Allied Esports based?
Allied Esports is headquartered in Las Vegas, United States, in the North America region.
How does Allied Esports make money?
Seven revenue lines are on record. Venue Operations and Event Hosting is the primary driver. The others are naming Rights and Sponsorships, live Events and Experiential Entertainment, content Production Services, mobile Gaming Truck Activations, digital Collectibles (NFTs) and affiliate Network Licensing.
Who are Allied Esports's main competitors?
Direct peers on record are PGL, ESL FACEIT Group, BLAST Premier, Nerd Street Gamers, Esports Stadium Arlington and Belong Gaming Arenas (Vindex). Regional players are OGN (OnGameNet) and Gfinity. Broad incumbents are Endeavor (IMG / WME) and Riot Games (Tournament Operations).
Does Allied Esports have an API?
No public API is recorded for Allied Esports.
What industry is Allied Esports in?
Allied Esports's product category is Esports Venue and Live Event Services. Its primary akta.pro industry code is MPAFADAE, Esports Venues & Event Infrastructure (Arenas, Stages, Equipment Rental), with a secondary code of MPAFAEAJ, Esports Broadcast & Production (Tournament Streaming, Observers, Remote Production). Its NAICS code is 71131 and its SIC code is 7900.