Muxip
MuxIP (SnifferCat, Inc.) is a Los Angeles-based SaaS company providing the FASTHub cloud platform that enables content owners, broadcasters, sports networks, and media companies to create, monetize, and distribute FAST/AVOD channels across OTT, broadcast, satellite, and social endpoints via patented workflow automation.
- Company typePrivate
- Founded2017
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Muxip does
MuxIP (legal entity: SnifferCat, Inc., operating since 2017 and headquartered at 515 South Flower Street, 18th Floor, Los Angeles, California) provides a cloud-based SaaS platform called FASTHub that enables content owners, broadcasters, sports networks, news organizations, and media companies to create, manage, monetize, and distribute Free Ad-Supported Streaming Television (FAST) and AVOD channels across OTT, broadcast, satellite, cable, and social-media endpoints. The platform is built on patented technology (14 granted US patents plus international patents in Australia, Brazil, Canada, China, Europe, and Japan) covering content preparation, automated ad break curation with SCTE-35 insertion, scheduling/programming, live broadcasting with frame-accurate switching, server-side ad insertion (SSAI), ad operations including yield optimization, and centralized reporting. The product surface comprises the core FASTHub platform plus four vertical-specific sub-products: FASTHub for Broadcast (satellite/terrestrial-to-FAST conversion), FASTHub for News, FASTHub for Pod FAST TV (for podcasters/vodcasters), and FASTHub Live (live-event overlay).
MuxIP operates a B2B enterprise SaaS go-to-market combining direct sales (SVP of Business Development & Sales, Director of Sales & Distribution) and channel partners including AVC Group (reseller across ANZ, MENA, India, Pacific Islands) and Eutelsat Group (satellite distribution in EMENA via HOTBIRD). Revenue mechanics span SaaS platform subscriptions on multi-year contracts (quote-based, not publicly disclosed), advertising revenue-share from distributed channels on 60+ OTT platforms (Samsung TV Plus, LG Channels, Roku, Tubi, Pluto TV, Amazon FreeVee, Sling TV, among others), SSAI services, patent licensing, and professional services for custom implementations. Notable customers/partners include Dooya Media Group (50+ premium FAST channels), LiveOne/PodcastOne, Cricket Australia, MTRSPT1 motorsports, Black Star Network, Crimeflix, Equus Television, NitchTV, FEVA TV, CrossCheck Media, Cindie, IPTV Solutions Group/ISG, Frantic Films, Eutelsat Group, and The Grappling Network.
The company is founder-led (Thomas Link as Founder & CEO, Stuart McLean as Co-Founder & COO), has secured approximately $1.25M in disclosed funding across two rounds in 2019 and 2020, and maintains a lean team supporting offices in Los Angeles (HQ), Austin, London (European HQ), Sydney (APAC HQ), and Singapore. International expansion has been driven by senior regional hires including Frank Brown (APAC) and David Flack (Europe). Compliance posture is documented for GDPR and CCPA.
Muxip firmographics
Firmographics- Name
- Muxip
- Legal name
- SnifferCat, Inc.
- Website
- https://sniffercat.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MuxIP (SnifferCat, Inc.) is a Los Angeles-based SaaS company providing the FASTHub cloud platform that enables content owners, broadcasters, sports networks, and media companies to create, monetize, and distribute FAST/AVOD channels across OTT, broadcast, satellite, and social endpoints via patented workflow automation.
- Ownership category
- akta.pro rank
Muxip industry classification
Industry- Product category
- Cloud-based FAST and AVOD channel management SaaS
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Video Streaming & OTT Delivery (Live/VOD, Low-Latency) (HDABAGAC)
- akta.pro secondary industry
- Ad Tech for OTT (SSAI/CSAI, Ad Decisioning, Measurement) (MPAHAJAG)
Keywords
Where Muxip is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Muxip business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: MuxIP operates as a SaaS platform provider for FAST channel creation, distribution, and monetization. Content owners and media companies subscribe to FASTHub platform for channel management, encoding, packaging, and distribution services.
- Technology Licensing: Patent-protected FASTHub technology is licensed to content owners, broadcasters, and platform operators for channel creation and distribution.
- Channel Distribution Services: MuxIP monetizes by distributing channels to major FAST platforms including Roku, Samsung TV Plus, Pluto TV, Tubi, LG Channels, Amazon Freevee, and others, taking a revenue share from advertising monetization.
- Dynamic Ad Insertion: Server-side ad insertion (SSAI) services with personalized ads across devices, automated advertising trafficking, and yield optimization generate revenue from ad monetization.
- Professional Services: Custom implementation, integration, and support services for enterprise clients requiring specialized channel deployments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise SaaS Platform - Custom pricing based on channel count and distribution reach |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels4 records
Muxip product offering
Product offeringCore offering
MuxIP provides FASTHub, a cloud-based SaaS platform that sources, prepares, schedules, and distributes live and VOD FAST (Free Ad-Supported Streaming Television) and AVOD linear channels across broadcast, satellite, cable, OTT, and social media platforms. The platform integrates content ingestion and transcoding, ad break curation with SCTE-35 insertion, drag-and-drop scheduling, frame-accurate live switching, server-side ad insertion, ad operations, and centralized analytics into one workflow for content owners, broadcasters, sports networks, news organizations, and podcasters.
Product overview
MuxIP offers FASTHub, a unified cloud-based SaaS platform for creating, monetizing, and distributing Free Ad-Supported Streaming Television (FAST) and AVOD channels. The platform provides modular capabilities including Content Preparation, Ad Break Curation, Scheduling and Programming, LIVE Broadcasting, Distribution, Dynamic Ad Insertion, Ad Operations, and Reporting and Analytics. Specialized sub-products include FASTHub for Broadcast (for terrestrial/satellite channels), FASTHub for News (for news channels), and FASTHub for Pod FAST TV (for podcasters/vodcasters). The platform is designed for studios, sports, news, entertainment, broadcasters, and telcos/satellite operators.
Differentiator
Problem solved
Functional benefit
Brands
- FASTHub: Cloud-based SaaS platform for creating, managing, and distributing FAST linear channels across broadcast, satellite, cable, OTT, and social media platforms.
- FASTHub for OTT
- FASTHub for Broadcast
- FASTHub for News
- FASTHub Live
- FASTHub for Pod FAST TV
Products and services
- FASTHub FASTHub is MuxIP's flagship cloud-based SaaS platform that enables content owners and media companies to create, monetize, and distribute FAST and AVOD linear channels across broadcast, satellite, cable, OTT, and social media platforms, providing an end-to-end workflow from content ingestion through distribution and monetization.
- FASTHub for Broadcast Cloud-based SaaS solution enabling satellite operators, broadcasters, and cable operators to take broadcast channels directly into FAST channels by converting HLS streams to SRT for rapid provisioning and inserting captions and SCTE 35 markers.
- FASTHub for News Solution enabling 24/7 live news channels with live streaming of original news programs, breaking news, and specials, supporting VOD content and live interactive engagement for news broadcasters on FAST platforms.
- FASTHub Live Solution that takes inbound HLS streams and plays out VOD asset-based streams with live overlays, enabling rapid service creation with a wide range of monetization models for live events, sports, news, music, and special events on FAST channels.
- FASTHub for Pod FAST TV Platform enabling podcasters and vodcasters to distribute live and on-demand FAST channels targeting major streaming platforms and Smart TV OEMs, including Amazon Freevee, PlutoTV, Samsung TV Plus, Roku, TCL, and Tubi.
- FASTHub for OTT
Quantifiable outcome
- Channels can be launched in approximately 1 week
- +3 more outcomes
Companies that use Muxip
Customer profileNamed customers15 records
Segments7 records
Ideal customer profiles5 records
Muxip technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature11 records
Muxip partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered major and core.
- Frantic FilmsmajorMuxIP launched MY MONEY financial entertainment FAST channel across North America on platforms including TCL, Anoki, Freecast, RewardedTV and Zone TV. 150+ hours of personal finance programming.
- ISG/IPTV Solutions GroupmajorMuxIP with ISG launched Nightmare Network, premium horror channel with 300+ hours of content in English and Spanish. MuxIP enables distribution to all Smart TVs and wide range of devices using patented technology.
- Eutelsat GroupcoreStrategic partnership to bring FAST channels to satellite broadcast for audiences and advertisers in Europe, Middle East, and North Africa. Initial channels include World Poker Tour, Cricket Gold, and Outdoor Channel distributed on Eutelsat's HOTBIRD satellites at 13° East.
- CrossCheck MediamajorMuxIP launched Biz Talk Today TV on leading FAST platforms globally reaching 5+ million viewers. Channel features 300+ hours of business talk content with 40-50 hour monthly refresh rate.
- Cricket AustraliamajorMuxIP launched Cricket Gold FAST channel for Cricket Australia featuring library footage with potential for live matches in selected territories, on-demand matches, and wide range of interviews and ancillary content.
- Equus TelevisionmajorMuxIP launched EQUUS Television equestrian network with 200+ hours of content reaching 1.5 million viewers across Samsung TV+, LG Channels, and other platforms.
- NitchTVmajorMuxIP launched NitchTV's Sports First as initial channel across FAST platforms including Samsung TV+ and LG Channels. Sports First features content from SNTV and others with 1,700+ hours of fresh sports news content per year.
- CindiemajorMuxIP launched FAST channels for Cindie, leading Latin American digital streaming platform for independent entertainment. Distribution on Samsung TV+ and VIdaa platforms plus traditional cable, satellite and telco customers.
- AVC GroupcoreAVC Group serves as multi-region reseller and integrator of FASTHub for Pod FAST TV product covering Australia, New Zealand, Middle East, North Africa, India, and Pacific Islands. AVC Group integrates FASTHub for radio broadcasters and podcasters for live and on-demand FAST channels.
- FEVA TVmajorMuxIP launched four new FAST and broadcast channels for FEVA TV (African, Black, and Caribbean content). Distribution on Roku, LG, Amazon FreeVee, and Samsung TV+.
- CrimeflixmajorMuxIP delivers FAST channels for Crimeflix retro crime films and TV shows including RoboCop, Universal Soldier, Mary Higgins Clark films. 150+ hours of content in English, French, and Spanish distributed on Sling TV, Roku, LG, and Amazon FreeVee.
- LiveOne/PodcastOnemajorMuxIP powers PodcastOne TV, a new linear FAST channel for LiveOne's PodcastOne. FASTHub for OTT enables distribution across major platforms including Pluto, Amazon FreeVee, Roku, Samsung TV Plus, LG Channels, and Tubi with over 2,350 hours of programming.
- MTRSPT1coreMuxIP delivers 24/7 live FAST channel capabilities for MTRSPT1 motorsports network with access to 200+ live races annually and 2,000+ hours of motorsports content. Also enabled broadcast channel availability for over-the-air carriage.
- Black Star NetworkmajorMuxIP delivers 24/7 live FAST channel for Roland S. Martin's Black Star Network with 4 hours of original news programs daily plus breaking news and specials. Available on Amazon News, Roku, Samsung SMART TV, XBOX One, and mobile devices.
- The Grappling NetworkmajorMuxIP expanded adoption of live channel solution for The Grappling Network (TGN), the first 24/7 grappling and combat sports network. FASTHub Live enables delivery of live events on FAST channel.
- Dooya Media GroupcoreDooya Media Group (DMG) operates 50+ premium FAST channels including Fite TV, Baeble Music, Planet Eat, The War Zone. MuxIP's FASTHub serves as the centralized channel management system for Dooya TV's extensive and evolving studio of FAST channels.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Muxip competitors and assessment
Company assessmentDirect peers
- Amagi: Amagi provides a cloud-based SaaS platform for creating, distributing, and monetizing FAST and OTT linear channels — the most direct competitor to FASTHub, including similar capabilities in cloud playout, ad insertion, and broadcast-to-FAST workflow automation.
- Ateme: Ateme provides video compression, OTT delivery, and streaming infrastructure for broadcasters and content owners — directly comparable to MuxIP in OTT encoding, packaging, and ad insertion for FAST workflows.
- JW Player (JWP): JWP offers a video platform and OTT CMS with ad insertion, monetization, and distribution capabilities — comparable to FASTHub's content prep, scheduling, and SSAI features for digital-first publishers and FAST operators.
Broad incumbents
- Brightcove: Brightcove is an established OTT video platform with monetization, ad insertion, and live streaming capabilities serving enterprise content owners — an incumbent with broader scope than FASTHub but overlapping in OTT channel delivery and SSAI.
- Harmonic: Harmonic is a major video infrastructure vendor offering cloud playout, OTT delivery, and ad insertion for broadcasters and streamers — overlapping with MuxIP in broadcast-to-OTT conversion and SaaS-based channel origination, but at substantially larger scale.
- Imagine Communications: Imagine Communications provides broadcast and OTT video infrastructure including playout, advertising, and distribution — competes with FASTHub for Broadcast in the broadcast-to-FAST transition market with deeper installed base among traditional broadcasters.
- MediaKind: MediaKind provides end-to-end video processing, contribution, and OTT distribution solutions for broadcasters and operators — competes with FASTHub for Broadcast in cloud playout and satellite-to-OTT conversion for telco/satellite customers.
Emerging players
- Bitmovin: Bitmovin offers cloud-based video encoding, player, and analytics technology for OTT streaming — overlaps with FASTHub's content preparation, transcoding, and analytics modules, primarily at the developer/API layer rather than full channel orchestration.
- Simplestream: Simplestream provides a SaaS platform for launching and managing OTT/FAST channels targeting broadcasters and content owners — closely aligned with FASTHub's value proposition in rapid channel creation and multi-platform distribution.
Regional players
- Zattoo: Zattoo operates a European TV-as-a-service platform for IPTV and FAST distribution, primarily in DACH — comparable to FASTHub in distributing linear FAST channels across devices but with regional concentration in Europe.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Muxip social profiles
Digital presenceMuxip compliance and trust
Trust signalCompliance2 records
Muxip financial estimates
Financial estimateRevenue estimate
Valuation estimate
Muxip leadership team
Management profileNumber of profiles
Profiles12 records
Muxip funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Muxip M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Muxip
What does Muxip do?
MuxIP provides FASTHub, a cloud-based SaaS platform that sources, prepares, schedules, and distributes live and VOD FAST (Free Ad-Supported Streaming Television) and AVOD linear channels across broadcast, satellite, cable, OTT, and social media platforms. The platform integrates content ingestion and transcoding, ad break curation with SCTE-35 insertion, drag-and-drop scheduling, frame-accurate live switching, server-side ad insertion, ad operations, and centralized analytics into one workflow for content owners, broadcasters, sports networks, news organizations, and podcasters.
Is Muxip a public or private company?
Muxip is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Muxip founded?
Muxip was founded in 2017. It employs 1 to 10 people.
Where is Muxip based?
Muxip is headquartered in Los Angeles, United States, in the North America region.
How does Muxip make money?
Five revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are technology Licensing, channel Distribution Services, dynamic Ad Insertion and professional Services.
Who are Muxip's main competitors?
Direct peers on record are Amagi, Ateme and JW Player (JWP). Broad incumbents are Brightcove, Harmonic, Imagine Communications and MediaKind. Emerging players are Bitmovin and Simplestream. Zattoo is listed as a regional player.
Does Muxip have an API?
No public API is recorded for Muxip.
What industry is Muxip in?
Muxip's product category is Cloud-based FAST and AVOD channel management SaaS. Its primary akta.pro industry code is HDABAGAC, Video Streaming & OTT Delivery (Live/VOD, Low-Latency), with a secondary code of MPAHAJAG, Ad Tech for OTT (SSAI/CSAI, Ad Decisioning, Measurement). Its NAICS code is 518 and its SIC code is 7372.