Allied Esports

Name

Allied Esports

Legal name

Allied Esports International, Inc.

Website

https://alliedesports.gg

Company type

Public

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Esports Venue and Live Event Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Spectator Sports (7112)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Esports Venues & Event Infrastructure (Arenas, Stages, Equipment Rental) (MPAFADAE)

akta.pro secondary industries

Esports Broadcast & Production (Tournament Streaming, Observers, Remote Production) (MPAFAEAJ), Esports Platforms & Competitive Gaming Networks (BPAMAKAH), Esports Tournament Venues & Esports Arenas (MPAGANAN)

Keywords

• Esports venue operations
• Live event production
• Mobile gaming arenas
• Esports content production
• Esports affiliate network

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Venue Operations and Event Hosting: Revenue generated from operating HyperX Arena Las Vegas, hosting esports tournaments, community events, and corporate events at owned physical venues. Includes ticket sales, facility rentals, and event production services.
2. Naming Rights and Sponsorships: Licensing naming rights to brands like HyperX for arena and truck branding. Strategic sponsorship arrangements with brands including Intel, RedBull, NASCAR, MTN Dew, ViewSonic, and others for event branding, equipment partnerships, and promotional activations.
3. Live Events and Experiential Entertainment: Production and execution of proprietary original events including the World Bar Flair Championship, Simon Cup, Allied Esports Odyssey, Trovo Titans, and branded experiences for corporate clients and game publishers.
4. Content Production Services: AE Studios provides original content development and white-label production services for brands in sports, entertainment, tech, pop culture and gaming. Revenue from third-party event production, broadcast services, and content creation partnerships.
5. Mobile Gaming Truck Activations: Deployment of esports trucks to events including NASCAR tracks, college football events, and malls. Revenue from event partnerships, brand activations, and experiential marketing campaigns at third-party venues.
6. Digital Collectibles (NFTs): Sale of EPICBEAST NFT digital collectibles on the Ethereum blockchain. Includes royalty mechanism embedded in smart contracts for future secondary sales.
7. Affiliate Network Licensing: Licensing of Allied Esports brand, operational procedures, intellectual property, and event programming to international venue operators through the Allied Esports Property Network (AEPN). Members include Fortress Melbourne and Wanyoo.

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

Allied Esports operates a global network of dedicated esports venues and mobile gaming arenas, produces live esports tournaments and branded entertainment events for game publishers and consumer brands, and distributes original content via AE Studios and multi-platform streaming. The company also licenses its brand, operational model, and event programming to international venue operators through the Allied Esports Property Network (AEPN).

Product overview

Allied Esports is a global esports entertainment company operating a multi-platform network of venues, live events, and digital content. The core offering consists of physical esports venues (HyperX Arena Las Vegas and mobile esports trucks in North America and Europe), the AE Studios content production division, the Allied Esports Property Network affiliate program with international members (Fortress Melbourne, Wanyoo), and recurring proprietary tournament series (Frags Feat. Fortnite, Saturday Night Speedway, Knockdown!, Spike Drop). The company also produces original content and white-label events for brand partners and game publishers, streams 24/7 across Twitch and other platforms, and offers digital collectibles (EPICBEAST NFTs) on Ethereum. Services span venue operations, live event production, tournament operations, content development, and streaming distribution, with major client productions including NHL Gaming World Championships, NASCAR eSports events, and World Poker Tour tournaments.

Differentiator

Problem solved

Functional benefit

Brands

• AE Studios: Original content development and production services division of Allied Esports, with studios in Las Vegas and Hamburg, Germany.
• AEPN (Allied Esports Property Network)
• EPICBEAST

Products and services

• HyperX Arena Las Vegas
• Allied Esports Trucks

Quantifiable outcome

• 7M+ unique Twitch views and 13M+ live views achieved through 24-hour content strategy
• +2 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

18 partnerships are on record, tiered minor, core and flagship.

• American Red CrossminorStrategic or Co-development Partner · 17 August 2021Produced inaugural Rescue Royale tournament and fundraiser at HyperX Esports Arena Las Vegas for COVID-19 relief.
• NASCARcoreStrategic or Co-development Partner · 4 August 2021Gaming truck tour partnership featuring eNASCAR Arcade. Allied Esports trucks appeared at NASCAR tracks with racing simulators. 17 events in 2022 partnership.
• ViewSonicminorGTM or Marketing Partner · 27 May 2021Official Gaming Monitor and Official Streamer Room Partner of HyperX Esports Arena Las Vegas. ViewSonic provides gaming displays for the venue.
• MuxIPminorChannel Partner/ Reseller/ Distributor · 13 May 2021First content distribution deal with MuxIP enabling broader OTT streaming distribution across multiple platforms and devices.
• Progressive InsuranceminorGTM or Marketing Partner · 16 March 2021ELEVATED program presented by Progressive Insurance to help up-and-coming streamers get discovered through AE Studios production services.
• TrovocoreStrategic or Co-development Partner · 17 December 2020Mobile tournaments partnership with Trovo (Facebook's live streaming platform for mobile gaming). Launched $250,000 Trovo Titans community tournament series for Valorant, Warzone, and other titles.
• Esports Entertainment Group (VIE.gg)minorStrategic or Co-development Partner · 9 July 2020Partnership to launch VIE.gg CS:GO Legend Series tournament. Allied Esports provides venue and production while Esports Entertainment Group provides betting platform and prize pool.
• HOKminorImplementation/ SI/ Consulting Partner · 28 January 2020Architecture and design partnership for esports mall venues. HOK provides design expertise for purpose-built esports facilities in shopping malls.
• Simon Property GroupcoreStrategic or Co-development Partner · 10 January 2020Strategic investment and mall partnership. Simon (largest mall operator in the US) invested in Allied Esports and co-created the Simon Cup Fortnite tournament. Partnered to build dedicated esports venues in Simon malls including Mall of Georgia.
• Brookfield PropertiesminorStrategic or Co-development Partner · 10 January 2020Commercial real estate operator partnered with Allied Esports to bring Saturday Night Speedway esports experiences to Brookfield malls including First Colony Mall in Sugar Land, Texas.
• LiveXLive MediaminorStrategic or Co-development Partner · 29 August 2019Multi-year deal to combine live music and esports content. Partnership to create music and esports battle show bringing together two fastest-growing live entertainment categories.
• HyperXflagshipGTM or Marketing Partner · 16 November 2018Naming rights partner for HyperX Arena Las Vegas and Allied Esports Trucks. HyperX provides gaming hardware (keyboards, mice, headsets) for all facilities and events. Partnership expanded to Europe in 2019. One of Allied Esports' most significant and long-standing brand partnerships.
• MGM Resorts InternationalcoreStrategic or Co-development PartnerFlagship venue partnership at Luxor Hotel & Casino on the Las Vegas Strip. MGM provides premium hotel and entertainment infrastructure for HyperX Arena Las Vegas.
• Fortress MelbournecoreChannel Partner/ Reseller/ DistributorAffiliate partner and Australia's largest esports venue. Opened in 2020 at Emporium Melbourne. Part of Allied Esports Property Network (AEPN). 2,700+ square meter facility with 200-seat esports arena.
• WanyoocoreChannel Partner/ Reseller/ DistributorAffiliate partner and largest network of esports centers in China with 800+ locations across four continents, six countries, and 80+ cities. Founded in 1998. Part of Allied Esports Property Network (AEPN).
• ESPNminorChannel Partner/ Reseller/ DistributorMedia coverage partner for esports events including NHL Gaming World Championships. ESPN provides broadcast and media exposure for Allied Esports tournaments.
• HuyaminorChannel Partner/ Reseller/ DistributorChinese live streaming platform partnership for content distribution in Asia. Allied Esports content distributed through Huya's streaming platform.
• Afreeca TVminorChannel Partner/ Reseller/ DistributorKorean streaming platform partnership for Asian content distribution. Part of Allied Esports' multi-platform streaming strategy.

Scale indicators7 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• PGL: Established esports tournament organizer (CS:GO Majors, Dota 2) — comparable to Allied in turnkey tournament production for publishers, including broadcast and on-site event execution.
• ESL FACEIT Group: Global esports tournament organizer and competitive platform (CS:GO, Dota 2, etc.) — directly comparable as a tournament production and competitive-gaming infrastructure operator serving publishers, brands, and audiences.
• BLAST Premier: Major esports tournament operator running CS:GO, Dota 2, and Rocket League events with live-event production — comparable to Allied in flagship tournament production and brand-sponsored event IP.
• Nerd Street Gamers: U.S. esports facility network (Localhost venues) and tournament operator — closest U.S. direct competitor to Allied's HyperX Arena model for community and competitive esports events.
• Esports Stadium Arlington: One of the largest dedicated esports venues in North America, hosting tournaments and events — directly comparable to HyperX Arena as a flagship dedicated esports facility.
• Belong Gaming Arenas (Vindex): Esports gaming-center network with dedicated venues in malls and cities — comparable to Allied's AEPN-affiliated venue strategy and to HyperX Arena's community-tournament focus.

Regional players

• OGN (OnGameNet): Korean esports broadcaster and arena operator (LoL Champions Korea, Overwatch) — comparable as a regional dedicated esports venue + production company, though focused on the Korean market.
• Gfinity: UK-based esports entertainment company operating events and digital platforms — comparable to Allied in esports event production and competitive-platform offerings, though primarily serving the UK/European market.

Broad incumbents

• Endeavor (IMG / WME): Global sports and entertainment holding company with esports investments (UFC, PBR, IMG). Comparable as a broader incumbent operating in live sports entertainment and event production where Allied competes for brand dollars.
• Riot Games (Tournament Operations): Publisher operating its own LCS, LEC, and VALORANT league venues. Comparable in that Riot controls flagship tournament venues Allied previously helped produce — represents both a partner and competitive threat.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/alliedesports
• Xx.com/alliedesports

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Allied Esports