All Within My Hands Foundation

Name

All Within My Hands Foundation

Legal name

All Within My Hands Foundation

Website

https://allwithinmyhands.org

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Charitable Foundation

NAICS

Grantmaking Foundations (813211), Grantmaking and Giving Services (8132), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Social Services (8300)

akta.pro primary industry

Education Grantmaking Foundations (BPAGAKAK)

akta.pro secondary industries

Private Foundations (BPAGAKAA), International Grantmaking & Development Foundations (BPAGAKAH), Scholarship & Fellowship Foundations and Trusts (EDADAHAC)

Keywords

• Workforce education
• Hunger relief
• Charitable foundation
• Disaster relief
• Community services

Headquarters

HQ city

San Rafael

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Others, Marketing or Sales, Operations

Revenue model

1. Donations: The foundation raises funds through direct donations from individuals and corporate partners. Every penny from donations goes directly to charity partners.
2. Helping Hands Concert & Auction: Biennial benefit concert and auction event. 100% of proceeds go to AWMH's charitable mission. The 2024 event raised over $3.5 million, a record.
3. Month of Giving Campaigns: Annual campaign featuring charity auctions, limited-edition merchandise, and fundraising competitions among Metallica fan chapters.
4. Merchandise Sales: Official AWMH merchandise sold through The Metallica Store, including collaborations with partners like Wolverine and Enlightened.
5. Corporate Partnerships: Corporate sponsors like Carhartt, CNH Industrial, and Iveco Group contribute funds, matching donations, or product/support for foundation initiatives.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

All Within My Hands Foundation is a 501(c)(3) non-profit foundation established in 2017 by the members of Metallica that funds workforce education through community college scholarships, supports hunger relief via food bank donations, and provides disaster relief and other critical local services in communities where the band performs.

Product overview

All Within My Hands Foundation is a non-profit charitable organization, not a technology company. It operates as a unified charitable platform with multiple interconnected programs that work together to fulfill its mission of creating sustainable communities. The core offerings include the Metallica Scholars Initiative (workforce education through community college grants), hunger relief partnerships with Feeding America and The Farmlink Project, disaster relief initiatives through Direct Relief and World Central Kitchen, and the American Red Cross blood donation partnership. The foundation raises funds through signature events including the annual Helping Hands Concert & Auction, the Month of Giving campaign, and the Day of Service volunteer initiative. All funds raised through these programs go directly to supporting workforce education, fighting hunger, and providing critical local services in communities worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• Metallica Scholars Initiative (MSI): A workforce education program providing direct support to community colleges to enhance career and technical education curricula, partnering with the American Association of Community Colleges.
• Helping Hands Concert & Auction
• Month of Giving
• Day of Service
• Metallica Mondays

Products and services

• Metallica Scholars Initiative A workforce education scholarship program that provides financial support to students pursuing trade and technical careers at community colleges across the United States.
• Helping Hands Concert & Auction An annual fundraising concert and auction event featuring performances by Metallica and other artists, with proceeds benefiting the foundation's charitable programs.
• Month of Giving Annual month-long fundraising and awareness campaign with band fan club and partner organizations soliciting donations to support the foundation's programs.
• Day of Service Annual volunteer event where Metallica band members, fans, and community members participate in service projects to support local communities.
• Food Bank Support Hunger relief program providing financial grants and donations to local food banks in communities where Metallica performs.
• Disaster Relief Program providing financial support and resources to communities affected by natural disasters and emergencies.
• American Red Cross Blood Donation Partnership Partnership program with the American Red Cross to encourage and facilitate blood donations by band members, fans, and the broader community.

Quantifiable outcome

• MSI graduates earn 8.3 times their initial program cost in their first year in the workforce
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core, flagship, major and minor.

• American Red CrosscoreStrategic or Co-development Partner · 1 January 2025Partnership launched April 2025 to collect blood donations during Metallica's M72 World Tour. Has collected over 25,000 donations in the U.S. and 40,000 worldwide. The #BleedingMe campaign includes blood drives at US tour stops and overseas locations.
• American Association of Community Colleges (AACC)coreStrategic or Co-development Partner · 1 January 2019Founding partner for the Metallica Scholars Initiative. AACC helps identify and vet community college recipients across the U.S. The partnership has expanded from 10 schools in 2019 to 75 schools in 2025 across all 50 states plus Guam.
• Feeding AmericacoreStrategic or Co-development PartnerNational partnership connecting Metallica's touring food bank donations with Feeding America's network of food banks across the U.S.
• World Central KitchencoreStrategic or Co-development PartnerPrimary partner for international disaster relief. AWMH has donated $500,000 for Ukrainian refugee feeding, $250,000 for Turkey earthquake relief, and ongoing support during various natural disasters.
• Direct ReliefcoreStrategic or Co-development PartnerPrimary partner for domestic disaster relief. Specializes in emergency medical and humanitarian aid during U.S. natural disasters including hurricanes, wildfires, and flooding.
• CarharttflagshipGTM or Marketing PartnerWorkwear brand and major supporter of workforce education. Donated $250,000 through 'For the Love of Labor' grant program. Funded women's trade scholarships ($250,000 from women's apparel sales on International Women's Day). Multiple-year partnership supporting Metallica Scholars Initiative.
• Lowe's FoundationmajorGTM or Marketing PartnerDonated $500,000 to AWMH's Metallica Scholars Initiative in 2024 to benefit hundreds of students across five schools for training, equipment, certifications, and wraparound services.
• Wolverine Boots & ApparelflagshipGTM or Marketing PartnerFive-year partnership creating limited-edition boots and apparel collections. 100% of proceeds benefit the Metallica Scholars program. Products include work boots, high-top sneakers, and the Rancher Boot.
• CNH IndustrialmajorGTM or Marketing PartnerTour sponsor for M72 World Tour, partnering with AWMH on #MetallicaGivesBack initiatives in Australia and New Zealand.
• The Farmlink ProjectmajorStrategic or Co-development PartnerPartnership connects the M72 World Tour's catering surplus to local organizations to reduce food waste while fighting hunger. Featured during Month of Giving 2023.
• EnlightenedminorGTM or Marketing PartnerHealth-conscious ice cream company created AWMH and Metallica-inspired guitar-shaped ice cream bar, launching nationally September 2023.
• Paramount+majorChannel Partner/ Reseller/ DistributorStreaming partner for Helping Hands benefit concerts. Third 2022 event was first to stream live with full audience, reaching millions of viewers.
• Iveco GroupmajorGTM or Marketing PartnerM72 European Tour sponsor that matches AWMH donations in each European city visited, doubling the impact of grants to local organizations.
• FandiemminorChannel Partner/ Reseller/ DistributorSweepstakes partner offering experiences like private jet flights to Metallica VIP weekends, with proceeds benefiting AWMH.
• Support+FeedmajorStrategic or Co-development Partner2024 M72 partner in the fight against hunger. Helps feed people and reduce food waste simultaneously during US tour stops.
• MetallicacoreStrategic or Co-development PartnerBand created the foundation in 2017 and continues to drive all initiatives. Members (James Hetfield, Lars Ulrich, Kirk Hammett, Robert Trujillo) actively participate in events and campaigns. The band contributes concert proceeds, merchandise revenue, and personal engagement.

Scale indicators9 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• Shawn Carter Foundation: Jay-Z's foundation provides scholarships, college preparation, and workforce exposure programs to underserved youth — the closest education-focused peer to AWMH's Metallica Scholars Initiative among musician-founded foundations.
• Dollywood Foundation (Imagination Library): Dolly Parton's flagship foundation provides free books to children worldwide, operating at massive scale with measurable educational outcomes — a comparable celebrity-musician-led education foundation with strong brand-driven donor engagement.
• i.am Angel Foundation: Founded by musician will.i.am, this foundation funds STEAM education and college-access programs for underserved youth — directly comparable to AWMH's workforce-education mission via a celebrity platform.
• Clara Lionel Foundation: Rihanna's foundation funds education, climate resilience, and emergency response — directly comparable to AWMH's combination of education grantmaking and international disaster relief (World Central Kitchen partnerships).
• JBJ Soul Foundation: Founded by musician Jon Bon Jovi, this foundation addresses hunger, homelessness, and poverty through direct service and grants — structurally analogous to AWMH as a celebrity-musician-led foundation with similar pillars and a US grantmaking focus.
• BeyGOOD: Beyoncé Knowles-Carter's philanthropic foundation focuses on education, housing, and disaster relief — overlapping AWMH's workforce-education and disaster-response pillars with a comparable celebrity-driven model.

Broad incumbents

• Robin Hood Foundation: A large New York-based poverty-fighting foundation that funds education, housing, and workforce programs — a broader incumbent with comparable grantmaking structure but operating at vastly greater scale than AWMH.
• ECMC Foundation: A national education-focused foundation funding career and technical education, particularly for underserved learners — directly comparable to MSI's community-college skilled-trades focus, with significantly larger grantmaking capacity.
• Lumina Foundation: One of the largest US private foundations focused on post-secondary education and workforce credentials — a much larger, more institutionalized incumbent operating in AWMH's primary mission area (workforce education / community colleges).

Regional players

• MusiCares Foundation: The Recording Academy's charitable arm providing health, financial, and human services to music professionals — comparable as a music-industry-aligned foundation, but its beneficiary base is internal to the music community rather than workforce-education focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCuXGzlevWwFlskt72ao439Q
• Facebookfacebook.com/AllWithinMyHandsFoundation
• LinkedInlinkedin.com/company/all-within-my-hands-foundation
• Instagraminstagram.com/allwithinmyhandsfoundation/?hl=en
• Xtwitter.com/awmhfoundation?lang=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All Within My Hands Foundation